Google Trending Now

An Apify Actor that fetches real-time Google Trends data, use Gemini to analyze results, and saves the results to an Apify Dataset. Optionaly you can Enable AI-generated marketing intelligence insights via Google Gemini.

What does this Actor do?

This Actor:

1. Accepts configurable parameters (country, language, time window, category, sort order, status)
2. Fetches the latest trending searches from Google Trends
3. Returns structured data including titles, search volumes, growth percentages, and related queries.
4. Perform for each terms a marketing analisys with a short description of the trend context or trigger (max 15 words) relevant industry verticals (2-3 items), tactical idea for newsjacking, editorial plan, or content creation, recommendation for Google Ads / Meta Ads, risk level for brand safety.

Perfect for trend monitoring, content strategy, SEO research, market analysis, and real-time search intelligence.

Why use Google Trending Now?

• Real-time data — Access the latest Google Trends data as it happens
• Flexible filtering — Filter by country, language, time window, category, and status
• Multiple sort options — Sort by relevance, search volume, recency, or title
• Embedded AI Marketing intelligence - AI Marketing analisys for each record via latest Gemini Flash Lite.
• Two output modes — Get the full response or flattened records for easy table viewing
• 20 category filters — From Sports and Technology to Politics and Climate
• Production-ready — Clean error handling with descriptive failure messages

Input Schema

Field	Type	Required	Default	Description
geo	string	Yes	"US"	Two-letter country code (see table below)
hl	string	No	"en"	Language code (e.g. en, it, es, de, ... see table below)
hours	integer	No	24	Time window. Options: 4, 24, 48, 168
cat	integer	No	0	Category ID filter (see table below)
sort	string	No	"relevance"	Sort order: relevance, search_volume, recency, title
status	string	No	"all"	Trend status filter: all, active
max_items	integer	No	2000	Maximum number of trending items to return
AI_Marketing_Intelligence	boolean	No	false	Enable AI-generated marketing intelligence insights via Google Gemini. This impacts the scraper's performance, as it includes the LLM's processing time.

See some example:

Description	cat	geo	hl	hours	sort	status	JSON Input
All trending topics in the US, last 24 hours	0	US	en	24	relevance	all	{"cat": "0", "geo": "US", "hl": "en", "hours": "24", "sort": "relevance", "status": "all"}
Sports trends in the UK, last 48 hours, order by search volume	17	GB	en	48	search_volume	all	{"cat": "17", "geo": "GB", "hl": "en", "hours": "48", "sort": "search_volume", "status": "all"}
Active entertainment trends sorted by search volume, status active	4	US	en	48	relevance	active	{"cat": "4", "geo": "US", "hl": "en", "hours": "48", "sort": "relevance", "status": "active"}
Trending in Germany, last 7 days, in German, order by search volume, status active	0	DE	en	168	search_volume	active	{"cat": "0", "geo": "DE", "hl": "en", "hours": "168", "sort": "search_volume", "status": "active"}
Technology trends, most recent first	0	DE	en	168	recency	active	{"cat": "0", "geo": "DE", "hl": "en", "hours": "168", "sort": "recency", "status": "active"}

Category IDs

ID	Category
0	All categories
1	Autos and Vehicles
2	Beauty and Fashion
3	Business and Finance
4	Entertainment
5	Food and Drink
6	Games
7	Health
8	Hobbies and Leisure
9	Jobs and Education
10	Law and Government
11	Other
13	Pets and Animals
14	Politics
15	Science
16	Shopping
17	Sports
18	Technology
19	Travel and Transportation
20	Climate

Country Code

Country Code	Description	Country Code	Description	Country Code	Description	Country Code	Description	Country Code	Description
AD	Andorra	AE	United Arab Emirates	AF	Afghanistan	AG	Antigua and Barbuda	AI	Anguilla
AL	Albania	AM	Armenia	AO	Angola	AQ	Antarctica	AR	Argentina
AS	American Samoa	AT	Austria	AU	Australia	AW	Aruba	AX	Åland Islands
AZ	Azerbaijan	BA	Bosnia and Herzegovina	BB	Barbados	BD	Bangladesh	BE	Belgium
BF	Burkina Faso	BG	Bulgaria	BH	Bahrain	BI	Burundi	BJ	Benin
BL	Saint Barthélemy	BM	Bermuda	BN	Brunei Darussalam	BO	Bolivia	BQ	Bonaire, Sint Eustatius and Saba
BR	Brazil	BS	Bahamas	BT	Bhutan	BV	Bouvet Island	BW	Botswana
BY	Belarus	BZ	Belize	CA	Canada	CC	Cocos (Keeling) Islands	CD	Democratic Republic of the Congo
CF	Central African Republic	CG	Republic of the Congo	CH	Switzerland	CI	Côte d'Ivoire	CK	Cook Islands
CL	Chile	CM	Cameroon	CN	China	CO	Colombia	CR	Costa Rica
CU	Cuba	CV	Cabo Verde	CW	Curaçao	CX	Christmas Island	CY	Cyprus
CZ	Czechia	DE	Germany	DJ	Djibouti	DK	Denmark	DM	Dominica
DO	Dominican Republic	DZ	Algeria	EC	Ecuador	EE	Estonia	EG	Egypt
EH	Western Sahara	ER	Eritrea	ES	Spain	ET	Ethiopia	FI	Finland
FJ	Fiji	FK	Falkland Islands	FM	Micronesia	FO	Faroe Islands	FR	France
GA	Gabon	GB	United Kingdom	GD	Grenada	GE	Georgia	GF	French Guiana
GG	Guernsey	GH	Ghana	GI	Gibraltar	GL	Greenland	GM	Gambia
GN	Guinea	GP	Guadeloupe	GQ	Equatorial Guinea	GR	Greece	GS	South Georgia and the South Sandwich Islands
GT	Guatemala	GU	Guam	GW	Guinea-Bissau	GY	Guyana	HK	Hong Kong
HM	Heard Island and McDonald Islands	HN	Honduras	HR	Croatia	HT	Haiti	HU	Hungary
ID	Indonesia	IE	Ireland	IL	Israel	IM	Isle of Man	IN	India
IO	British Indian Ocean Territory	IQ	Iraq	IR	Iran	IS	Iceland	IT	Italy
JE	Jersey	JM	Jamaica	JO	Jordan	JP	Japan	KE	Kenya
KG	Kyrgyzstan	KH	Cambodia	KI	Kiribati	KM	Comoros	KN	Saint Kitts and Nevis
KP	North Korea	KR	South Korea	KW	Kuwait	KY	Cayman Islands	KZ	Kazakhstan
LA	Laos	LB	Lebanon	LC	Saint Lucia	LI	Liechtenstein	LK	Sri Lanka
LR	Liberia	LS	Lesotho	LT	Lithuania	LU	Luxembourg	LV	Latvia
LY	Libya	MA	Morocco	MC	Monaco	MD	Moldova	ME	Montenegro
MF	Saint Martin	MG	Madagascar	MH	Marshall Islands	MK	North Macedonia	ML	Mali
MM	Myanmar	MN	Mongolia	MO	Macao	MP	Northern Mariana Islands	MQ	Martinique
MR	Mauritania	MS	Montserrat	MT	Malta	MU	Mauritius	MV	Maldives
MW	Malawi	MX	Mexico	MY	Malaysia	MZ	Mozambique	NA	Namibia
NC	New Caledonia	NE	Niger	NF	Norfolk Island	NG	Nigeria	NI	Nicaragua
NL	Netherlands	NO	Norway	NP	Nepal	NR	Nauru	NU	Niue
NZ	New Zealand	OM	Oman	PA	Panama	PE	Peru	PF	French Polynesia
PG	Papua New Guinea	PH	Philippines	PK	Pakistan	PL	Poland	PM	Saint Pierre and Miquelon
PN	Pitcairn	PR	Puerto Rico	PS	Palestine	PT	Portugal	PW	Palau
PY	Paraguay	QA	Qatar	RE	Réunion	RO	Romania	RS	Serbia
RU	Russia	RW	Rwanda	SA	Saudi Arabia	SB	Solomon Islands	SC	Seychelles
SD	Sudan	SE	Sweden	SG	Singapore	SH	Saint Helena, Ascension and Tristan da Cunha	SI	Slovenia
SJ	Svalbard and Jan Mayen	SK	Slovakia	SL	Sierra Leone	SM	San Marino	SN	Senegal
SO	Somalia	SR	Suriname	SS	South Sudan	ST	Sao Tome and Principe	SV	El Salvador
SX	Sint Maarten	SY	Syria	SZ	Eswatini	TC	Turks and Caicos Islands	TD	Chad
TF	French Southern Territories	TG	Togo	TH	Thailand	TJ	Tajikistan	TK	Tokelau
TL	Timor-Leste	TM	Turkmenistan	TN	Tunisia	TO	Tonga	TR	Türkiye
TT	Trinidad and Tobago	TV	Tuvalu	TW	Taiwan	TZ	Tanzania	UA	Ukraine
UG	Uganda	UM	United States Minor Outlying Islands	US	United States	UY	Uruguay	UZ	Uzbekistan
VA	Holy See	VC	Saint Vincent and the Grenadines	VE	Venezuela	VG	Virgin Islands (British)	VI	Virgin Islands (U.S.)
VN	Viet Nam	VU	Vanuatu	WF	Wallis and Futuna	WS	Samoa	YE	Yemen
YT	Mayotte	ZA	South Africa	ZM	Zambia	ZW	Zimbabwe

Language Code

Language Code	Description	Language Code	Description	Language Code	Description	Language Code	Description	Language Code	Description
aa	Afar	ab	Abkhazian	af	Afrikaans	am	Amharic	ar	Arabic
as	Assamese	ay	Aymara	az	Azerbaijani	ba	Bashkir	be	Belarusian
bg	Bulgarian	bh	Bihari	bi	Bislama	bn	Bengali	bo	Tibetan
br	Breton	ca	Catalan	co	Corsican	cs	Czech	cy	Welsh
da	Danish	de	German	dz	Bhutani	el	Greek	en	English
eo	Esperanto	es	Spanish	et	Estonian	eu	Basque	fa	Persian
fi	Finnish	fj	Fiji	fo	Faroese	fr	French	fy	Frisian
ga	Irish	gd	Scots Gaelic	gl	Galician	gn	Guarani	gu	Gujarati
ha	Hausa	he	Hebrew	hi	Hindi	hr	Croatian	hu	Hungarian
hy	Armenian	ia	Interlingua	id	Indonesian	ie	Interlingue	ik	Inupiak
is	Icelandic	it	Italian	iu	Inuktitut	ja	Japanese	jw	Javanese
ka	Georgian	kk	Kazakh	kl	Greenlandic	km	Cambodian	kn	Kannada
ko	Korean	ks	Kashmiri	ku	Kurdish	ky	Kirghiz	la	Latin
ln	Lingala	lo	Laothian	lt	Lithuanian	lv	Latvian	mg	Malagasy
mi	Maori	mk	Macedonian	ml	Malayalam	mn	Mongolian	mo	Moldavian
mr	Marathi	ms	Malay	mt	Maltese	my	Burmese	na	Nauru
ne	Nepali	nl	Dutch	no	Norwegian	oc	Occitan	om	Oromo
or	Oriya	pa	Punjabi	pl	Polish	ps	Pashto	pt	Portuguese
qu	Quechua	rm	Rhaeto-Romance	rn	Kirundi	ro	Romanian	ru	Russian
rw	Kinyarwanda	sa	Sanskrit	sd	Sindhi	sg	Sangro	sh	Serbo-Croatian
si	Singhalese	sk	Slovak	sl	Slovenian	sm	Samoan	sn	Shona
so	Somali	sq	Albanian	sr	Serbian	ss	Siswati	st	Sesotho
su	Sundanese	sv	Swedish	sw	Swahili	ta	Tamil	te	Telugu
tg	Tajik	th	Thai	ti	Tigrinya	tk	Turkmen	tl	Tagalog
tn	Setswana	to	Tonga	tr	Turkish	ts	Tsonga	tt	Tatar
tw	Twi	ug	Uighur	uk	Ukrainian	ur	Urdu	uz	Uzbek
vi	Vietnamese	vo	Volapuk	wo	Wolof	xh	Xhosa	yi	Yiddish
yo	Yoruba	za	Zhuang	zh	Chinese	zu	Zulu

Output Schema

All output parameters are always present in every record. If a parameter does not have a value (e.g. an active trend with no end time, or when AI analysis is disabled), it is populated with an empty value ("" for text/numbers, [] for arrays, {} for objects).

Field	Type	Description
title	string	The trending search topic
search_volume	integer	Approximate search volume (empty string if not available)
growth_percentage	integer	Percentage growth in search interest (empty string if not available)
started_at	string	Formatted timestamp (YYYY-MM-DD HH:MM:SS UTC) when the trend started
ended_at	string	Formatted timestamp (YYYY-MM-DD HH:MM:SS UTC) when the trend ended. Empty string ("") if still active
status	string	Trend status: active or ended
related_queries	string[]	Related search queries (empty array [] if none)
category_ids	integer[]	Category IDs this trend belongs to (empty array [] if none)
category_description	string[]	Human-readable category descriptions (empty array [] if none)
trend_url	string	Link to explore this trend on Google Trends
search_parameters	object	Echoes the request parameters used
ai_marketing_intelligence_why_it_matters	string	Short description of the trend context or trigger (max 15 words). Empty string ("") if AI analysis is disabled or unavailable
ai_marketing_intelligence_affected_sectors	string	Relevant industry verticals (e.g. Sport Media, Hospitality, Apparel). Empty string ("") if AI analysis is disabled or unavailable
ai_marketing_intelligence_marketing_angle	string	Tactical idea for newsjacking, editorial plan, or content creation. Empty string ("") if AI analysis is disabled or unavailable
ai_marketing_intelligence_paid_ads_advice	string	Recommendation for Google Ads / Meta Ads. Empty string ("") if AI analysis is disabled or unavailable
ai_marketing_intelligence_brand_safety_risk	string	Risk level for brand safety (Low, Medium, High). Empty string ("") if AI analysis is disabled or unavailable
ai_marketing_intelligence_recent_news_link	string	URL link to a news article/site covering the trend. Empty string ("") if AI analysis is disabled or unavailable

Example Input

{
  "AI_Marketing_Intelligence": true,
  "cat": "0",
  "geo": "US",
  "hl": "en",
  "hours": "24",
  "max_items": 2,
  "sort": "relevance",
  "status": "all"
}

Output

Each trend is pushed as an individual record to the Apify Dataset, with all output fields guaranteed to be present:

[
  {
    "title": "inter miami vs cruz azul",
    "search_volume": 200000,
    "growth_percentage": 1000,
    "started_at": "2026-09-16 22:00:00",
    "ended_at": "",
    "status": "active",
    "related_queries": [
      "inter miami vs cruz azul",
      "inter miami - cruz azul",
      "campeones cup",
      "inter miami",
      "cruz azul",
      "cruz azul vs inter miami",
      "cruz azul vs",
      "miami vs cruz azul",
      "inter miami vs",
      "cruz azul vs miami",
      "inter de miami",
      "inter miami vs. cruz azul"
    ],
    "category_ids": [
      17
    ],
    "category_description": [
      "Sports"
    ],
    "trend_url": "https://trends.google.com/trends/explore?q=inter+miami+vs+cruz+azul&geo=US",
    "search_parameters": {
      "geo": "US",
      "hl": "en",
      "hours": 24,
      "cat": 0,
      "sort": "relevance",
      "status": "all"
    },
    "ai_marketing_intelligence_why_it_matters": "High-interest soccer match driving massive real-time search volume, presenting immediate engagement opportunities for sports-related brands and local businesses.",
    "ai_marketing_intelligence_affected_sectors": "Sport Media, Hospitality, Apparel",
    "ai_marketing_intelligence_marketing_angle": "Launch live-tweeting or real-time social commentary reacting to key match moments to capture active sports fans' attention.",
    "ai_marketing_intelligence_paid_ads_advice": "Increase bids on related queries and team keywords for the duration of the match to capture high-intent sports traffic.",
    "ai_marketing_intelligence_brand_safety_risk": "Low",
    "ai_marketing_intelligence_recent_news_link": "https://www.espn.com/soccer/match/_/gameId/666123"
  },
  {
    "title": "so delicious dessert recall",
    "search_volume": 20000,
    "growth_percentage": 1000,
    "started_at": "2026-09-16 22:20:00",
    "ended_at": "",
    "status": "active",
    "related_queries": [
      "so delicious dessert recall"
    ],
    "category_ids": [
      5,
      3
    ],
    "category_description": [
      "Food and Drink",
      "Business and Finance"
    ],
    "trend_url": "https://trends.google.com/trends/explore?q=so+delicious+dessert+recall&geo=US",
    "search_parameters": {
      "geo": "US",
      "hl": "en",
      "hours": 24,
      "cat": 0,
      "sort": "relevance",
      "status": "all"
    },
    "ai_marketing_intelligence_why_it_matters": "Consumer safety alert regarding a popular food brand, triggering urgent informational searches by concerned customers and allergen-affected individuals.",
    "ai_marketing_intelligence_affected_sectors": "Food, Retail, E-commerce",
    "ai_marketing_intelligence_marketing_angle": "Publish a clear informational blog post or FAQ on product safety measures to build trust and capture worried consumers.",
    "ai_marketing_intelligence_paid_ads_advice": "Add as negative keyword to brand campaigns if selling related items to avoid wasted ad spend and negative associations.",
    "ai_marketing_intelligence_brand_safety_risk": "High",
    "ai_marketing_intelligence_recent_news_link": "https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts"
  }
]

Error Handling

The Actor fails gracefully with descriptive messages for:

Scenario	Behavior
HTTP 4xx/5xx errors	Actor.fail() with status code and response preview
Network timeout	Actor.fail() with timeout duration
Invalid JSON response	Actor.fail() with parse error details

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