Google Ads Transparency Scraper — Ads by Domain, Advertiser & Keyword

Get every Google ad a company runs — on Search, YouTube, Maps, Play and Shopping — straight from the public Google Ads Transparency Center. Search by website domain, advertiser ID or advertiser name and get ad format, first/last shown dates, regions, ad text, landing URLs, YouTube videos and EU impression ranges. No login, no API key; export to JSON, CSV or Excel.

What does Google Ads Transparency Scraper do?

Google publishes every ad shown on its network in the Ads Transparency Center. This scraper turns it into a clean dataset:

• Ads by domain — enter nike.com and get all ads promoting that site, across every advertiser account (brand, resellers, agencies).
• Ads by advertiser — paste an advertiser ID (AR…) or advertiser page URL to get all their ads, or an ad page URL (…/creative/CR…) to get one ad with full details.
• Advertiser search — look up advertisers by name or keyword (hubspot, nike) and get their name, ID, country and approximate number of ads. Optionally scrape their ads too.
• Filters — region (any country or anywhere), Google platform (Search, YouTube, Maps, Play, Shopping), format (text, image, video) and a shown-between date range.
• Ad details (optional) — headline, description, long headline, call to action, display URL, landing page URL, YouTube video link, duration and channel, image URLs, all ad variations, per-region last-shown dates, and for EU/EEA regions first-shown dates, impression ranges per platform and the advertiser's audience targeting.

Use cases

• Competitive intelligence: see which campaigns a competitor runs, since when, in which countries and on which Google platforms.
• Agencies and media buyers: collect creative inspiration — headlines, video ads and display creatives — for a pitch or a category audit.
• Ad-spy and monitoring tools: schedule daily runs to detect new ads of tracked brands (firstShown) and ads that stopped running (lastShown).
• Lead generation: find companies actively advertising in a niche and country — active Google advertisers have marketing budget.
• Brand protection: spot resellers and affiliates advertising your domain or brand name.
• Researchers and journalists: analyse political, health or finance advertisers with EU impression ranges and targeting data.

How much does it cost?

You pay per result; there is no monthly fee and platform usage is included.

Event	What you pay for	Free plan	Paid plans (from)
ad	One ad in the dataset (with or without details)	$1.50 per 1,000	$1.00 per 1,000
advertiser	One advertiser row from an advertiser search	$1.50 per 1,000	$1.00 per 1,000

Examples:

• All recent ads of 5 competitor domains, 200 ads each = 1,000 ads → $1.50 on the Free plan, $1.00 on Gold and higher.
• Advertiser search for 20 keywords, 10 advertisers each = 200 advertisers → $0.30 on the Free plan.

The Apify Free plan includes $5 monthly credit, enough for about 3,300 ads every month.

How to use Google Ads Transparency Scraper

1. Open the Actor in Apify Console and click Try for free.
2. Enter one or more Advertiser domains (e.g. nike.com), Advertiser IDs or URLs, or Advertiser search terms.
3. Optionally pick a Region, Google platform, Ad format and date range, and tick Include ad details for ad text, landing URLs, videos and EU impressions.
4. Set Max ads per target and Max items, then click Start.
5. Download the results as JSON, CSV or Excel, or read them through the API (see below).

Input

Field	Type	Description
domains	list	Advertiser websites, e.g. nike.com (any URL form works).
advertiserIds	list	AR… advertiser IDs, advertiser page URLs, or ad page URLs (…/creative/CR…).
searchTerms	list	Advertiser names or keywords to look up.
includeAdsFromSearch	boolean	Also scrape the ads of every advertiser found by a search term. Default false.
maxAdvertisersPerSearch	integer	Advertisers kept per search term (1–50). Default 10.
region	string	2-letter country code (US, GB, DE…) or anywhere. Default anywhere.
platform	string	ALL, SEARCH, YOUTUBE, MAPS, PLAY or SHOPPING. Default ALL.
format	string	ALL, TEXT, IMAGE or VIDEO. Default ALL.
startDate, endDate	date	Only ads shown in this range (YYYY-MM-DD).
includeDetails	boolean	Add ad text, URLs, video, variations, regions, EU impressions and targeting. Default false.
maxAdsPerTarget	integer	Max ads per domain / advertiser. Default 100.
maxItems	integer	Max dataset rows for the whole run. Default 1000.
proxyConfiguration	object	Default: Apify residential proxy.

Example:

{
    "domains": ["nike.com"],
    "advertiserIds": ["https://adstransparency.google.com/advertiser/AR01625195283841286145"],
    "searchTerms": ["hubspot"],
    "region": "US",
    "format": "VIDEO",
    "includeDetails": true,
    "maxAdsPerTarget": 50
}

Output

One row per ad ("type": "ad") and per advertiser found by search ("type": "advertiser"). Real ad row from a run with includeDetails (arrays shortened):

{
    "type": "ad",
    "advertiserId": "AR01625195283841286145",
    "advertiserName": "Shopify Inc.",
    "creativeId": "CR16547359735549001729",
    "format": "VIDEO",
    "domain": "shopify.com",
    "firstShown": "2025-12-23T17:21:17Z",
    "lastShown": "2026-11-02T14:50:27Z",
    "daysActive": 315,
    "totalDaysShown": 315,
    "region": "US",
    "platform": "ALL",
    "previewUrl": "https://displayads-formats.googleusercontent.com/ads/preview/content.js?client=ads-integrity-transparency&creativeId=789539858111&…",
    "imageUrl": null,
    "adUrl": "https://adstransparency.google.com/advertiser/AR01625195283841286145/creative/CR16547359735549001729?region=US",
    "sourceType": "domain",
    "source": "shopify.com",
    "regions": ["ES", "US", "FR", "RO", "IT"],
    "regionStats": [
        {"region": "ES", "firstShown": "2026-01-29", "lastShown": "2026-01-29", "impressionsMin": 0, "impressionsMax": 1000,
         "platforms": [{"platform": "YOUTUBE", "impressionsMin": 0, "impressionsMax": 1000}]},
        {"region": "US", "firstShown": null, "lastShown": "2026-11-02", "impressionsMin": null, "impressionsMax": null, "platforms": []}
    ],
    "impressionsMin": 0,
    "impressionsMax": 1000,
    "platformStats": [{"platform": "YOUTUBE", "impressionsMin": 0, "impressionsMax": 1000}],
    "audienceSelection": {
        "demographics": "included",
        "locations": "included",
        "contextualSignals": "included and excluded",
        "topicsOfInterest": "included and excluded"
    },
    "headline": "Build your business with Shopify",
    "longHeadline": "Start, run and grow your business from anywhere with the Shopify app",
    "description": "Join millions selling with Shopify",
    "displayUrl": "shopify.com",
    "landingUrl": "https://www.shopify.com/mobile",
    "youtubeVideoId": "CzTnPa8oSf0",
    "youtubeUrl": "https://www.youtube.com/watch?v=CzTnPa8oSf0",
    "videoThumbnailUrl": "https://i.ytimg.com/vi/CzTnPa8oSf0/hqdefault.jpg",
    "videoDuration": "0:17",
    "channelName": "Shopify",
    "variationCount": 5
}

Advertiser row from an advertiser search:

{
    "type": "advertiser",
    "advertiserId": "AR13611357312189988865",
    "advertiserName": "HubSpot",
    "country": "US",
    "adCountMin": 100,
    "adCountMax": 200,
    "region": "US",
    "advertiserUrl": "https://adstransparency.google.com/advertiser/AR13611357312189988865?region=US",
    "searchTerm": "hubspot",
    "relatedDomains": ["hubspot.es", "hubspot.com", "hubspot.net", "eduhubspot.com", "thehubspots.com"]
}

Field notes:

• firstShown / lastShown are UTC timestamps; daysActive is the span between them, totalDaysShown the number of days Google reports the ad as shown.
• region and platform echo your filters; regions (with details) lists every country where the ad ran.
• Many older text ads are archived by Google as screenshots: they come with imageUrl but no headline/description.
• Impression ranges, per-region first-shown dates and audienceSelection are published by Google only for EU/EEA regions; elsewhere they are null.
• adTexts holds the visible text lines of ad templates that have no separate headline fields (e.g. Shopping and some Search ads).
• With details on, every detail field is present (possibly null) so CSV/Excel columns stay stable. If one ad's details cannot be loaded, the ad is still saved with detailsError.

Integrations and API

Run the Actor and get the results with one API call:

curl -X POST "https://api.apify.com/v2/acts/innolabs~google-ads-transparency-scraper/run-sync-get-dataset-items?token=YOUR_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"domains": ["nike.com"], "region": "US", "maxAdsPerTarget": 50}'

Python (pip install apify-client):

from apify_client import ApifyClient

client = ApifyClient("YOUR_API_TOKEN")
run = client.actor("innolabs/google-ads-transparency-scraper").call(
    run_input={"domains": ["nike.com", "adidas.com"], "format": "VIDEO", "includeDetails": True}
)
for ad in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(ad["advertiserName"], ad["firstShown"], ad.get("headline"), ad.get("youtubeUrl"))

• Make, Zapier, n8n: use the Apify app/node to start the Actor and map dataset rows to Google Sheets, Airtable, Slack or your CRM.
• Scheduling: create a schedule in Apify Console (e.g. daily) to track competitors' new ads; compare creativeIds or filter by firstShown.
• AI agents: the Actor is available as a tool through the Apify MCP server at https://mcp.apify.com, so Claude, ChatGPT or Cursor can look up a company's Google ads on demand.

FAQ

Is it legal to scrape the Google Ads Transparency Center?

The scraper reads only public information that Google publishes for transparency, the same data anyone can see on adstransparency.google.com without logging in. It collects no personal data about users. Check the rules that apply to your use case and jurisdiction.

Do I need proxies?

No setup needed. Google throttles busy IP addresses, so the Actor uses Apify residential proxy by default and automatically retries a throttled request from a new IP. Ad previews for details are downloaded directly and use the proxy only when needed. Proxy traffic is included in the price.

How many ads can I get?

The Transparency Center lists up to tens of thousands of ads for large brands (the log shows Google's estimate per target, e.g. 50000–60000 for nike.com). Use maxAdsPerTarget and maxItems to control volume and cost. Ads come in the order the Transparency Center shows them.

How do I get only new ads?

Schedule the Actor and keep creativeIds you have already seen, or use startDate to fetch only ads shown since your last run and compare firstShown.

What happens if a domain or advertiser fails?

Each target is processed independently. A failing or invalid target is reported in the run's SUMMARY record (key-value store) and the others continue. If every target fails, the run fails with a clear message instead of finishing with an empty dataset. A domain with no ads simply returns no rows.

Why are some ads missing text?

Google archives many older text ads as images. For those you get imageUrl (the archived screenshot) but no headline/description. Video, display and current search ads come with their text.

Limits

• Data is limited to what Google publishes in the Ads Transparency Center: no ad spend, impression ranges only for EU/EEA regions, and landing URLs only where the ad preview contains them.
• includeDetails makes about two extra requests per ad, so it is much slower than the list mode (about 50 ads per second without details, about 1–2 ads per second with details).
• Ad text comes from the first variation of each ad; all variations are listed in variations.
• Advertiser search returns up to 50 best matches per term.