Brand Reputation Report — Reviews, Trends & News Intelligence

One call, one answer. Give it a company domain and get a complete reputation intelligence report: review trajectory, complaint themes, search-trend red flags, and news presence — computed from three independent sources and distilled into actionable risk signals.

Stop paying for 5,000 raw review rows you still have to analyze. This actor does the analysis.

What's in a report?

• Profile: TrustScore, star rating, total & last-12-month review volume, categories, claimed status
• Review trajectory: average rating (analyzed vs last 90 days — is it getting better or worse?), rating distribution, negative share, company reply rate, review velocity
• Complaint & praise themes: the specific topics customers mention most in negative and positive reviews ("contacted support", "hidden fees", "fast delivery"), mined from review text
• Search signals: 12-month search-interest trend (rising/stable/declining), rising related queries, and red-flag queries — when "
• News presence: 30-day article count, negative-headline count, latest headlines
• Risk signals: machine-readable flags like RATING_DECLINING, HIGH_NEGATIVE_SHARE, SEARCH_RED_FLAGS, UNRESPONSIVE — or NO_MAJOR_RISK_SIGNALS

Example (real output)

{
    "companyDomain": "example-saas.com",
    "profile": { "trustScore": 2.3, "totalReviews": 417 },
    "reviewAnalysis": {
        "avgRatingAnalyzed": 2.28,
        "avgRatingLast90Days": 1.95,
        "negativeShare": 0.64,
        "replyRate": 0,
        "complaintThemes": [
            { "term": "contacted support", "mentions": 9 },
            { "term": "business practices", "mentions": 5 }
        ]
    },
    "searchSignals": { "interestTrend": "stable", "redFlagQueries": [] },
    "newsPresence": { "articleCount30Days": 100, "negativeHeadlines": 10 },
    "riskSignals": [
        "LOW_TRUST_SCORE: TrustScore 2.3/5",
        "HIGH_NEGATIVE_SHARE: 64% of recent reviews are 1–2★",
        "UNRESPONSIVE: company replies to <10% of reviews despite high negativity",
        "NEGATIVE_PRESS: 10 headline(s) matching risk terms in 30 days"
    ]
}

Pricing

Event	Price	When charged
Actor start	$0.02	Once per run
Report generated	$0.25	Per company report delivered (failed lookups are never charged)

Compare: assembling this yourself means 3 scraper subscriptions + analysis code. One report here costs a quarter.

Who uses this

• Due diligence — vet vendors, partners, acquisition targets in one call
• Sales & lead qualification — walk into calls knowing the prospect's pain points
• Agencies — reputation snapshots for clients and prospects at scale
• Competitive intelligence — track competitors' complaint themes quarterly
• AI agents — a single MCP-callable tool that answers "is this company trustworthy?" with structured evidence (Apify MCP server)

Input

{ "companies": ["wise.com", "notion.so"], "maxReviewsAnalyzed": 200 }

Notes

• Analysis is fully deterministic — same inputs produce same outputs, no LLM hallucination risk in the numbers.
• Sources: public Trustpilot pages, Google Trends, Google News RSS. Only publicly available data.
• Companies without a Trustpilot profile return an error item (not charged).
• Want more sources (app-store reviews, Reddit, BBB), competitor comparison mode, or webhook alerts on signal changes? Open an issue in the Issues tab.