B2B Sales Intelligence & Lead Qualification Agent

Turn a list of company domains into a full sales intelligence dossier — complete with ICP scores, buying signals, and personalised outreach copy — in seconds.

Powered by LangGraph + OpenRouter (supports GPT-4o, GPT-4o-mini, and more).

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What it does

For each company you provide, the agent runs a 5-step research pipeline:

1. Website scrape — Fetches the homepage and About page to understand what the company actually does
2. Firmographic enrichment — Pulls tech stack data (via BuiltWith) and company details
3. News signals — Fetches recent headlines from Google News to surface buying triggers (fundraising, hiring, product launches, leadership changes)
4. ICP scoring — Scores the company 0–100 on how well it fits your Ideal Customer Profile, with detailed reasoning
5. Outreach generation — Writes a personalised cold email (150–200 words) and LinkedIn message (60–80 words) referencing real news signals

All results are pushed to a structured dataset you can export as JSON, CSV, or Excel.

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Who is this for

• SDRs and AEs who want to walk into a call knowing the company inside-out
• Sales ops teams automating prospect research at scale
• Lead generation agencies delivering enriched lists to clients
• Founders doing outbound without a sales team

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Input

Field	Type	Required	Description
leads	Array	Yes	List of { domain, companyName } objects
icpCriteria	Object	No	Your ICP definition (industries, sizes, regions, pain points)
modelName	String	No	LLM model: gpt-4o-mini (default), gpt-4o, o1, o3-mini
openaiApiKey	String	Yes	Your OpenRouter API key (get one free at openrouter.ai)

Example input

{
  "leads": [
    { "domain": "stripe.com", "companyName": "Stripe" },
    { "domain": "notion.so", "companyName": "Notion" },
    { "domain": "linear.app", "companyName": "Linear" }
  ],
  "icpCriteria": {
    "target_industries": ["SaaS", "FinTech", "Developer Tools"],
    "target_company_sizes": ["51-200", "201-500"],
    "target_regions": ["North America", "Europe"],
    "pain_points": ["manual workflows", "team collaboration", "scaling engineering"]
  },
  "modelName": "gpt-4o-mini",
  "openaiApiKey": "YOUR_OPENROUTER_API_KEY"
}

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Output

Each lead produces one row in the dataset:

Field	Type	Description
domain	string	Company domain
companyName	string	Company name
icpScore	number	ICP fit score 0–100
icpReasoning	string	Why this score was given
firmographics	object	About page text + tech stack snippet
newsSignals	array	Recent news headlines
outreachEmail	string	Ready-to-send cold email
outreachLinkedIn	string	Ready-to-send LinkedIn message
error	string	Error message if a lead failed, null otherwise

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Pricing

This actor uses Pay-Per-Event (PPE) pricing:

Event	Cost
Actor start	$0.10 per run
Lead enriched	$1.00 per successfully processed lead

A run with 10 leads costs roughly $10.10 — far cheaper than Apollo, ZoomInfo, or Clay for equivalent personalised research.

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How to get your OpenRouter API key

1. Go to openrouter.ai
2. Sign up for a free account
3. Navigate to Keys → Create Key
4. Paste the key into the openaiApiKey field

OpenRouter supports GPT-4o, Claude 3.5, Gemini, and many more models on a pay-as-you-go basis.

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Notes

• The agent uses Google News RSS and public web pages only — no paid data providers required
• Results quality improves with a more detailed icpCriteria object
• For best results use gpt-4o; for fastest/cheapest use gpt-4o-mini
• Each lead takes approximately 15–40 seconds depending on the model and website speed