Moz Alternative — Domain Authority, Spam Score & Backlinks

Turn a domain or a page URL into Moz-style domain authority, spam score, linking root domains, backlinks, anchors, and top pages. You do not need a Moz login or cookie. Built for SEO teams and agents that want structured link-profile research on Apify with API, schedule, and MCP access.

Best fit for this Actor

• Score a competitor domain's authority rank, spam score, backlink count, and referring domains in one row.
• Bulk-check a short list of domains when you need comparable 0–100 ranks before outreach.
• Export linking root domains, anchor text, or top pages after the overview looks worth a deeper look.

When you already have phrases and only need search volume plus CPC, start with Keyword Search Volume API after this Actor is public in your workflow. After you pick linking pages to inspect on the live SERP, continue with Google SERP All-in-One Scraper.

Practical scenario

An SEO lead pastes moz.com, keeps mode on domain_authority, and runs the Actor. The dataset returns one row with domainRank, spamScore, backlinks, and referringDomains. They then switch mode to referring_domains with maxResults 5 to inspect the strongest linking hosts before outreach. Unknown or empty matches finish SUCCEEDED with VALID_EMPTY and no authority-record charge.

Quick start input

{
  "mode": "domain_authority",
  "target": "moz.com",
  "maxResults": 5
}

target accepts a bare domain or a full URL. bulk_authority uses targets for several hostnames in one request.

Input reference

Field	Type	What it controls
mode	enum	domain_authority, bulk_authority, backlinks, referring_domains, anchors, or top_pages. Default domain_authority.
target	string	Domain or URL for single-target modes. Example: moz.com.
targets	array	Domain list for bulk_authority. Example: ["moz.com", "ahrefs.com"].
maxResults	integer	Row cap 1–100. Default 5. Domain authority still writes at most one row.
includeSubdomains	boolean	Include subdomain link data. Default true.
excludeInternalBacklinks	boolean	Drop internal subdomain links from summaries. Default true.

Owner API credentials are already configured for Store runs. This Actor does not accept user API keys.

What data you receive

One dataset item is one domain, backlink, referring domain, anchor, or top-page row.

{
  "mode": "domain_authority",
  "target": "moz.com",
  "domain": "moz.com",
  "domainRank": 72,
  "spamScore": 4,
  "backlinks": 41000,
  "referringDomains": 8900,
  "source": "moz_alternative/domain_authority",
  "status": "OK",
  "fetchedAt": "2026-08-22T00:00:00.000Z"
}

Field	Meaning
domainRank / pageRank	0–100 Moz-style authority scores from the upstream index, not Moz Domain Authority
spamScore	Spam-risk score for the target or linking host
backlinks / referringDomains	Live backlink and linking-root-domain counts
source	Mode provenance label for the row

OUTPUT and RUN_SUMMARY in the default key-value store hold outcome, itemsPushed, chargedEventCounts, and providerCostUsd. Download the dataset as JSON, CSV, Excel, or HTML.

Use through the API

curl -X POST "https://api.apify.com/v2/acts/khadinakbar~moz-alternative/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"mode":"domain_authority","target":"moz.com","maxResults":5}'

Use with AI agents through Apify MCP

Run a Moz-style domain authority report for moz.com. Return domainRank, spamScore, backlinks, referringDomains, source, and fetchedAt. Read OUTPUT.outcome and itemsPushed. Do not treat domainRank as Moz Domain Authority.

Connect via https://mcp.apify.com. Cost signal: about $0.05 per successful SEO API request plus $0.01 per saved row.

Connect the workflow

• After you score a domain, then use Google SERP All-in-One Scraper to inspect how that host appears in live search results.
• When a referring URL looks broken, continue with Broken Link Checker to verify the source page.
• For AI-overview citations after the link profile is clear, continue with Google AI Overviews Scraper.

Pricing

This Actor uses Pay per event plus Apify platform usage. The live Pricing tab is the current source of truth for billing details.

• apify-actor-start: $0.00005 per run
• seo-api-request: $0.05 per successful upstream SEO API task
• authority-record: $0.012 per persisted row

A domain-authority prefill is one API task plus one row. Empty matches have no authority-record charge. Provider cost is recorded in RUN_SUMMARY.providerCostUsd.

Best results

• Use a real hostname such as moz.com rather than a Moz app URL.
• Keep maxResults at 5 while you confirm the output shape, then raise it for exports.
• Treat rank and spam as independent index scores, not licensed Moz DA/PA.
• A valid query with no match finishes SUCCEEDED with VALID_EMPTY.

Builder's note

I found that Store Moz scrapers depend on public Moz pages that change and often ask buyers to bring a Moz Pro seat. Routing this SKU through owner-managed upstream SEO APIs keeps the Moz-shaped modes (authority, bulk DA-style checks, linking domains, anchors, top pages) without claiming Moz Domain Authority, scraping Moz, or asking buyers for API keys. Domain authority is one provider task into one billed row so a first run stays forecastable.

Legal and responsible use

Use this Actor with public SEO research you are authorized to run. Metrics are independent of Moz, Inc. Follow applicable law and the upstream data provider terms, and keep the output in your own compliance workflow.

Issues and feature requests: use the Actor Issues tab on Apify.