Local Business Lead Enricher & Website Contact Auditor

Turn Google Maps Scraper datasets, local business lists, CRM exports, or website URLs into cleaner CRM-ready leads.

This Apify Actor enriches existing local business records by visiting public business websites, extracting public contact information, auditing website quality, normalizing phone numbers, detecting conversion signals, and returning scored lead records that are ready for sales, outreach, research, or CRM import.

It works especially well as a second-step enrichment tool after Google Maps Scraper, Google Places Scraper, or any local business scraper that returns company names, websites, phone numbers, ratings, categories, and addresses.

This Actor is not a Google Maps scraper. It does not discover new businesses from Google Maps. It enriches business records and websites that you already provide.

What You Can Use It For

Use this Actor when you already have a list of local businesses and want to improve the data quality before sending it to sales, marketing, or a CRM.

Common use cases:

• Enrich Google Maps Scraper results with emails, phone numbers, social links, contact pages, booking links, and menu pages.
• Clean and normalize restaurant, salon, clinic, venue, shop, agency, and professional service leads.
• Find missing business contact data from public websites.
• Audit local business websites for CRM-readiness.
• Score leads before cold email, cold calling, agency outreach, or local sales campaigns.
• Convert messy scraped business data into structured output for HubSpot, Pipedrive, Salesforce, Airtable, Google Sheets, or internal data pipelines.
• Keep Google Maps records even when the business has no website.
• Identify unreachable, blocked, expired, or low-quality websites.

Best For

This Actor is useful for:

• Lead generation agencies
• Local SEO agencies
• Sales development teams
• Restaurant and hospitality data projects
• B2B enrichment workflows
• CRM data cleaning teams
• Growth marketers
• Market researchers
• Data teams building local business databases
• Developers building automation around Apify datasets

Typical industries:

• Restaurants
• Cafes
• Bars
• Salons
• Clinics
• Dentists
• Gyms
• Hotels
• Venues
• Retail stores
• Professional services
• Local service businesses

Main Features

• Reads from an Apify Dataset ID or direct website URLs.
• Works with Google Maps Scraper and Google Maps-like datasets.
• Supports fields such as title, name, companyName, website, url, phone, address, street, city, state, countryCode, categoryName, categories, rating, reviewsCount, and placeId.
• Preserves Google Maps records without websites as source-only leads.
• Crawls the homepage and likely contact, about, location, legal, booking, reservation, and menu pages.
• Uses CheerioCrawler for fast HTML crawling and low memory usage.
• Extracts public emails from websites.
• Handles common public email obfuscation such as name [at] domain [dot] com.
• Filters fake, example, technical, and placeholder emails.
• Extracts and normalizes phone numbers from source records, tel: links, and visible page text.
• Supports international phone normalization with defaultCountryCode.
• Filters dates, IDs, tracking numbers, prices, coordinates, card-like numbers, demo numbers, and other phone false positives.
• Extracts social profile links from Instagram, Facebook, LinkedIn, YouTube, TikTok, WhatsApp, and Telegram.
• Filters noisy social URLs such as posts, reels, stories, watch pages, and vendor profile links.
• Detects contact pages, booking links, menu pages, contact forms, SSL, HTTP status, redirects, and schema.org local business data.
• Detects unreachable websites, 403/404 responses, and possible parked or expired domains.
• Deduplicates leads by normalized domain, phone number, and company/address signals.
• Keeps the richest duplicate record and merges useful contact fields.
• Returns a transparent 0-100 lead score, lead quality label, and sales reason.
• Produces clean JSON records suitable for CSV, Excel, Google Sheets, CRM import, or API workflows.

Why Use This Actor After Google Maps Scraper?

Google Maps Scraper is great for discovering businesses. But many local business datasets still need a second enrichment step.

Google Maps results often contain:

• Business name
• Google Maps URL
• Phone number
• Rating
• Review count
• Category
• Address
• Website URL, when available

This Actor adds website-level enrichment:

• Public email addresses
• Better website phone extraction
• Contact page URL
• Booking or reservation URL
• Menu URL
• Social media profiles
• Website status
• SSL status
• Contact form detection
• Website quality signals
• Lead score
• CRM-ready sales reason

If a Google Maps record has no website, the Actor still outputs the lead instead of dropping it.

Input Options

You can provide either:

1. An Apify Dataset ID from Google Maps Scraper or another local business scraper.
2. A direct list of business website URLs.
3. Both. Dataset records are processed first, then direct URLs until maxItems is reached.

Input Example

{
  "apifyDatasetId": "YOUR_GOOGLE_MAPS_DATASET_ID",
  "startUrls": [
    "https://example-restaurant.com",
    "https://example-salon.com"
  ],
  "maxItems": 100,
  "maxPhonesPerSite": 10,
  "defaultCountryCode": "US",
  "maxPagesPerWebsite": 5,
  "maxConcurrency": 5,
  "requestTimeoutSecs": 30,
  "crawlContactPages": true,
  "extractEmails": true,
  "extractPhones": true,
  "extractSocials": true,
  "checkWebsiteProblems": true,
  "makeLeadScore": true,
  "allowedDomainsOnly": true,
  "debugMode": false
}

Important Input Fields

Field	Description
apifyDatasetId	Dataset ID from Google Maps Scraper or another local business scraper.
startUrls	Direct business website URLs to enrich.
maxItems	Maximum number of input businesses to process.
maxPagesPerWebsite	Maximum number of pages to crawl per business website.
maxPhonesPerSite	Maximum normalized phone numbers to keep per website.
defaultCountryCode	Optional ISO 3166-1 alpha-2 country code such as US, DE, GB, FR, IT, ES, or CA. Useful when .com websites contain local phone numbers.
allowedDomainsOnly	Keeps crawling on the original business website domain.
debugMode	Adds more diagnostic information and debug warnings.

Google Maps Dataset Support

This Actor supports Google Maps-like records with fields such as:

{
  "title": "Example Restaurant",
  "totalScore": 4.6,
  "reviewsCount": 120,
  "street": "1 Main Street",
  "city": "New York",
  "state": "New York",
  "countryCode": "US",
  "website": "https://example.com",
  "phone": "(212) 555-1234",
  "categories": ["Restaurant"],
  "url": "https://www.google.com/maps/...",
  "categoryName": "Restaurant",
  "placeId": "place123"
}

Mapping behavior:

• title, name, or companyName becomes companyName.
• website becomes sourceWebsite.
• Google Maps url is preserved as source.googleMapsUrl and is not crawled as a business website.
• totalScore becomes source.rating.
• reviewsCount becomes source.reviewsCount.
• phone is normalized and stored in phones when valid.
• countryCode is used for local phone normalization.
• street, city, state, and countryCode are used to build the source address.

Output Example

{
  "companyName": "Example Restaurant",
  "sourceWebsite": "https://example.com",
  "finalUrl": "https://www.example.com/",
  "domain": "example.com",
  "emails": ["info@example.com"],
  "phones": ["+12125551234"],
  "socials": {
    "instagram": ["https://instagram.com/example"],
    "facebook": [],
    "linkedin": [],
    "youtube": [],
    "tiktok": [],
    "whatsapp": [],
    "telegram": []
  },
  "contactPage": "https://example.com/contact",
  "bookingUrl": "https://example.com/reservations",
  "menuUrl": "https://example.com/menu",
  "audit": {
    "hasWebsite": true,
    "websiteStatusCode": 200,
    "finalUrl": "https://www.example.com/",
    "hasSsl": true,
    "hasContactPage": true,
    "hasContactForm": true,
    "hasBookingLink": true,
    "hasMenuPage": true,
    "hasSocialLinks": true,
    "hasEmail": true,
    "hasPhone": true,
    "hasSchemaOrgLocalBusiness": true,
    "pageCountCrawled": 4
  },
  "source": {
    "apifyDatasetId": "abc123",
    "googleMapsUrl": "https://www.google.com/maps/...",
    "placeId": "place123",
    "categoryName": "Restaurant",
    "categories": ["Restaurant"],
    "rating": 4.6,
    "reviewsCount": 120,
    "address": "1 Main Street, New York, NY",
    "street": "1 Main Street",
    "city": "New York",
    "state": "New York",
    "countryCode": "US",
    "originalPhone": "(212) 555-1234",
    "phone": "+12125551234"
  },
  "leadScore": 82,
  "leadQuality": "high",
  "salesReason": "Has website, email, phone, social links, and contact form. Good CRM-ready lead.",
  "warnings": [],
  "errors": []
}

Output Fields

Field	Description
companyName	Business name from the input dataset or URL.
sourceWebsite	Website URL from the source dataset or direct input.
finalUrl	Final crawled URL after redirects.
domain	Normalized final domain.
emails	Public business email addresses found on the website.
phones	Normalized phone numbers in international E.164 format when possible.
socials	Social profile links grouped by platform.
contactPage	Best detected contact, location, about, legal, or similar business page.
bookingUrl	Booking, reservation, appointment, or private party page.
menuUrl	Menu page for restaurants, cafes, bars, and similar businesses.
audit	Website quality and enrichment signals.
source	Original source metadata from Google Maps or another dataset.
leadScore	Transparent score from 0 to 100.
leadQuality	high, medium, or low.
salesReason	Human-readable explanation of the score.
warnings	Non-fatal data quality or website warnings.
errors	Per-record errors, if any.

Lead Scoring

The Actor assigns a transparent 0-100 lead score.

Positive signals include:

• Valid website
• HTTPS
• Email found
• Phone found
• Contact page found
• Contact form found
• Social links found
• Booking, reservation, or menu link found
• schema.org local business data found

Negative signals include:

• Website unreachable
• HTTP errors such as 403 or 404
• No contact data found
• Possible noisy phone extraction
• Parked or expired domain signals
• Weak or incomplete website enrichment

Quality buckets:

• high: strong CRM-ready lead
• medium: usable lead with missing enrichment signals
• low: weak, source-only, unreachable, or low-confidence lead

Records Without Websites

If a Google Maps or source record has no website, the Actor still returns a lead.

For source-only leads, it preserves:

• Company name
• Phone number, when available
• Address
• Category
• Rating
• Reviews count
• Google Maps URL
• Place ID

This is useful because many local businesses have no website but still have a valid phone number and Google Maps profile.

Failed, Blocked, Or Unreachable Websites

If a website returns a 403, 404, timeout, DNS error, or similar failure, the Actor does not crash.

It returns a partial lead with:

• Source data
• Normalized source phone, when available
• Website status code, when known
• Warning message
• Lower lead score

This makes large local business audits more reliable because one blocked website does not break the whole run.

Email Extraction

The Actor extracts public emails from website HTML and visible text. It also handles common public obfuscation patterns.

It filters common false positives such as:

• example.com
• test.com
• localhost
• noreply
• no-reply
• donotreply
• technical monitoring endpoints
• fake template emails such as info@yoursite.com

Phone Extraction And Normalization

Phones are collected from:

• Source dataset records
• tel: links
• Visible website text

The Actor normalizes valid numbers to international format when possible.

To improve phone normalization for local numbers, set:

{
  "defaultCountryCode": "US"
}

Examples:

• (212) 555-1234 with US becomes +12125551234.
• 030 2391 0482 with DE becomes +493023910482.

The Actor aggressively rejects phone-like false positives such as dates, prices, IDs, coordinates, tracking codes, card-like numbers, versions, and demo numbers.

Social Link Extraction

The Actor extracts likely business profile links for:

• Instagram
• Facebook
• LinkedIn
• YouTube
• TikTok
• WhatsApp
• Telegram

It filters noisy URLs such as:

• Instagram posts and reels
• Instagram stories
• Facebook events and photo URLs
• YouTube watch URLs
• Vendor or platform social profiles when they are unlikely to belong to the business

How To Use With Google Maps Scraper

1. Run Google Maps Scraper or another local business scraper.
2. Open the scraper run.
3. Go to the default dataset.
4. Copy the Dataset ID.
5. Open this Actor.
6. Paste the Dataset ID into apifyDatasetId.
7. Set defaultCountryCode, for example US, DE, GB, or FR.
8. Start with maxItems: 25 for a test run.
9. Increase maxItems for production.
10. Export results as JSON, CSV, Excel, or connect the dataset to your CRM workflow.

Common Workflows

Google Maps Scraper To CRM

1. Scrape local businesses with Google Maps Scraper.
2. Pass the dataset ID into this Actor.
3. Export enriched leads.
4. Filter leads by leadQuality, leadScore, emails, phones, or warnings.
5. Import into HubSpot, Pipedrive, Salesforce, Airtable, Google Sheets, or a custom CRM.

Local SEO Agency Audit

1. Provide a list of business websites.
2. Find missing contact pages, missing forms, missing emails, weak websites, or expired domains.
3. Prioritize outreach based on leadScore and salesReason.

Restaurant Lead Enrichment

1. Use Google Maps Scraper to collect restaurants in a city.
2. Run this Actor to find emails, phone numbers, menus, booking pages, and social profiles.
3. Export CRM-ready restaurant leads.

Recommended Settings

Small test run

{
  "maxItems": 25,
  "maxPagesPerWebsite": 5,
  "maxConcurrency": 2,
  "debugMode": false
}

Production run

{
  "maxItems": 500,
  "maxPagesPerWebsite": 5,
  "maxConcurrency": 5,
  "debugMode": false
}

More careful audit

{
  "maxItems": 100,
  "maxPagesPerWebsite": 10,
  "maxConcurrency": 2,
  "debugMode": true
}

Limitations

• This Actor does not discover businesses. It enriches business records and websites you provide.
• It does not scrape Google Maps directly.
• It does not use paid email verification, phone verification, WHOIS, Google APIs, or proprietary databases.
• It cannot extract data hidden behind logins, CAPTCHAs, paywalls, blocked pages, or heavy client-side rendering.
• It uses HTML crawling by default. JavaScript-rendered contact data may be missed.
• Phone normalization depends on country inference and defaultCountryCode for local numbers.
• Some third-party platform emails or social links may still require manual review.
• Website terms, privacy laws, and outreach regulations vary by jurisdiction.

FAQ

Is this a Google Maps scraper?

No. This Actor does not scrape Google Maps. It enriches datasets created by Google Maps Scraper or similar local business scrapers.

Can I use it with Google Maps Scraper?

Yes. Copy the default Dataset ID from your Google Maps Scraper run and paste it into apifyDatasetId.

Can I use it without Google Maps Scraper?

Yes. You can provide direct business website URLs in startUrls.

Does it find emails?

Yes. It extracts public business emails from source websites and filters common fake, example, technical, and placeholder emails.

Does it normalize phone numbers?

Yes. It normalizes valid phone numbers to international format when possible. Use defaultCountryCode for local numbers on generic domains.

Does it crawl social media pages?

No. It extracts social profile links but does not crawl social media platforms.

Does it use Playwright?

No. It uses CheerioCrawler by default for speed and lower memory usage.

Can it handle websites without contact pages?

Yes. It still returns whatever contact, website, source, and audit data is available.

What happens if a website is blocked or returns 403?

The Actor outputs a partial lead with source data, website status, warning, and a lower lead score.

Can I export to CSV or Excel?

Yes. Apify datasets can be exported as JSON, CSV, Excel, XML, RSS, or JSONL.

Privacy And Legal Note

This Actor only extracts publicly available business contact data from user-provided websites and user-provided datasets.

You are responsible for using the results lawfully, respecting website terms, privacy laws, data protection rules, anti-spam laws, and outreach regulations in your jurisdiction.

Local Development

npm install
npm run lint
npm run typecheck
npm test
npm run build
apify run

The sample local input is stored in:

storage/key_value_stores/default/INPUT.json

Related Keywords

Google Maps lead enrichment, Google Maps Scraper enrichment, local business lead enrichment, business contact finder, email extractor, phone number extractor, local business email finder, website contact scraper, restaurant lead scraper, CRM lead enrichment, Apify lead generation, local SEO audit, business website auditor, Google Places enrichment, contact data extraction, sales lead enrichment, B2B lead enrichment, restaurant email finder, local business database cleaner, website audit scraper.