Instagram Hashtag Stats & Top Posts

Get the total post count and top posts for any Instagram hashtag — no login, no session cookies, no Instagram account required.

Powered by real browser rendering with stealth mode, this actor reliably handles both everyday hashtags and ultra-popular ones with billions of posts (e.g. #travel, #anime, #photography).

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✨ What you get

For each hashtag, the actor returns:

Field	Type	Example
hashtag	string	travel
hashtagUrl	string	https://www.instagram.com/explore/tags/travel/
hashtagId	string | null	17841563392441660
mediaCount	integer | null	3917852048
formattedMediaCount	string | null	3.9B
topPosts	array	see below

Each top post includes:

Field	Example	Notes
shortcode	DR5JCDuEvc2	Unique post identifier
url	https://www.instagram.com/reel/DR5JCDuEvc2/	Direct link
type	Video	Video, Image or Carousel
ownerUsername	natgeo	Author's handle
ownerId	25025320	Author's numeric ID
likesCount	48392	Like count
commentsCount	312	Comment count
videoViewCount	1200000	View count (Reels only)
imageUrl	https://…	Thumbnail / display image URL
caption	"Exploring the peaks…"	Post caption text
timestamp	2026-03-01T14:23:00.000Z	ISO 8601 post date

Note: ownerUsername, ownerId, likesCount, commentsCount, videoViewCount, imageUrl, caption and timestamp are populated when Instagram includes them in the page's network responses (rich data). When the DOM fallback is used, only shortcode, url and type are guaranteed.

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🚀 Usage

Input

{
  "hashtags": ["travel", "anime", "msi"],
  "includeTopPosts": true,
  "maxTopPosts": 9,
  "concurrency": 3
}

Parameter	Type	Default	Description
hashtags	string[]	required	Hashtag names to scrape (without #)
includeTopPosts	boolean	true	Also extract top posts using browser rendering
maxTopPosts	integer	9	Max posts per hashtag (1–10)
concurrency	integer	3	Hashtags processed in parallel (1–5)

Output (one item per hashtag)

[
  {
    "hashtag": "travel",
    "hashtagUrl": "https://www.instagram.com/explore/tags/travel/",
    "hashtagId": "17841563392441660",
    "mediaCount": 3917852048,
    "formattedMediaCount": "3.9B",
    "topPosts": [
      {
        "hashtag": "travel",
        "shortcode": "DR5JCDuEvc2",
        "url": "https://www.instagram.com/reel/DR5JCDuEvc2/",
        "type": "Video",
        "ownerUsername": "natgeo",
        "ownerId": "25025320",
        "likesCount": 48392,
        "commentsCount": 312,
        "videoViewCount": 1200000,
        "imageUrl": "https://instagram.com/...jpg",
        "caption": "Exploring the peaks of Patagonia 🏔️ #travel #nature",
        "timestamp": "2026-03-01T14:23:00.000Z"
      },
      {
        "hashtag": "travel",
        "shortcode": "DTQ9VKEEv2x",
        "url": "https://www.instagram.com/reel/DTQ9VKEEv2x/",
        "type": "Video",
        "ownerUsername": null,
        "ownerId": null,
        "likesCount": null,
        "commentsCount": null,
        "videoViewCount": null,
        "imageUrl": null,
        "caption": null,
        "timestamp": null
      }
    ]
  },
  {
    "hashtag": "anime",
    "hashtagUrl": "https://www.instagram.com/explore/tags/anime/",
    "hashtagId": null,
    "mediaCount": 1000000000,
    "formattedMediaCount": "1B",
    "topPosts": [
      {
        "hashtag": "anime",
        "shortcode": "DU8kXoQpZr1",
        "url": "https://www.instagram.com/reel/DU8kXoQpZr1/",
        "type": "Video",
        "ownerUsername": null,
        "ownerId": null,
        "likesCount": null,
        "commentsCount": null,
        "videoViewCount": null,
        "imageUrl": null,
        "caption": null,
        "timestamp": null
      }
    ]
  }
]

Note on hashtagId: Instagram only exposes the numeric ID publicly for hashtags below ~500M posts. For mega-popular hashtags (#anime, #photography, etc.) this field will be null.

Note on rich post fields: ownerUsername, likesCount, commentsCount, videoViewCount, imageUrl, caption and timestamp are populated when Instagram's page responses include them (JSON intercept). When only the DOM is available (fallback), these fields are null.

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🎯 Use cases

1. Hashtag research before publishing

Find out how competitive a hashtag is before adding it to your post. A hashtag with 3.9B posts is extremely saturated; one with 500K posts gives you a real chance to appear in the top results.

{ "hashtags": ["fitnessmotivation", "fitlife", "gymlife", "workout"], "maxTopPosts": 5 }

2. Competitor & niche analysis

See exactly which posts are currently trending for your niche. Analyse the content format (Reel vs Image), posting style and engagement of top-performing posts.

3. Trend monitoring

Schedule regular runs to track which hashtags are growing. Compare mediaCount over time to spot emerging trends before they peak.

4. Influencer campaign validation

Before paying for a sponsored post, verify that the target hashtag actually has real engagement by checking its top posts.

5. Content strategy & SEO

Build a database of hashtag volumes to optimise your posting strategy — combine high-volume hashtags (reach) with medium ones (discoverability) and niche ones (engagement).

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⚙️ Technical details

• No login required — the actor uses only public Instagram pages
• Stealth browser — Playwright with puppeteer-extra-plugin-stealth to avoid detection
• Parallel processing — multiple hashtags are scraped simultaneously (configurable concurrency)
• Dual extraction strategy — tries the fast public API first; falls back to real browser rendering for hashtags that are excluded from API results
• Progressive scroll retry — if the DOM is empty on first load, the actor scrolls the page in stages to trigger React's lazy rendering
• Automatic retry — each hashtag gets up to 2 attempts before giving up

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💡 Tips

• Set concurrency to 2 if you are scraping many hashtags at once to avoid rate-limiting
• Use includeTopPosts: false if you only need the post count — it's much faster (no browser needed)
• Process up to 50 hashtags per run for best reliability
• Results can be exported as JSON, CSV or Excel from the Apify dataset

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⚠️ Limitations

• Top posts are limited to 10 per hashtag (Instagram's grid shows ~12 naturally)
• hashtagId is unavailable for mega-popular hashtags (Instagram does not expose it publicly without a session)
• Instagram may rate-limit requests from datacenter IPs — if you experience consistent failures on a specific hashtag, try running again later
• Results reflect what Instagram shows at the time of the run; top posts change frequently

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📦 Integrations

The output dataset can be used directly with:

• Apify API — poll results in JSON or NDJSON format
• Webhooks — trigger downstream workflows on run completion
• Make (Integromat) / Zapier — connect to CRMs, Sheets, Notion, Airtable, etc.
• Google Sheets — use the Apify Google Sheets integration to sync results automatically