Temu Ad Library Scraper

The Temu Ad Library (ads.temu.com/library) is a transparency tool required under Article 39 of the EU Digital Services Act, allowing anyone to search and review ads shown on Temu's EU sites over the past year. This scraper extracts structured ad data from the library, enabling competitive research, brand monitoring, and compliance auditing without manual browsing.

Introduction

This Apify Actor scrapes the Temu EU Ad Library to extract advertising data including product names, advertiser details, payer information, active periods, and impression counts. It supports filtering by keyword (across product names, advertiser names, or payer names) and by publication date range. No API key or Temu account is needed.

Use Cases

• Competitive research: Monitor which products and brands are being advertised on Temu in the EU
• Brand monitoring: Track ads mentioning your brand or competitor brands as advertisers or payers
• Compliance auditing: Verify advertising transparency for DSA compliance purposes
• Market analysis: Analyze advertising trends and impression volumes for product categories
• Ad creative research: Discover active ads for specific product niches

Input

Provide the following fields:

• query (string, optional): Keyword to search for. Leave empty to retrieve all available ads
• queryType (integer, optional): What field to search with the keyword — 1 for product name (default), 2 for advertiser name, 3 for who paid
• dateFrom (string, optional): Filter ads published on or after this date (YYYY-MM-DD)
• dateTo (string, optional): Filter ads published on or before this date (YYYY-MM-DD)
• maxItems (integer, optional): Maximum number of ads to scrape (default: 10)
• proxyConfiguration (object, optional): Proxy settings for the scraper

Input Examples

1) Search for shoe ads by product name

{
  "query": "shoes",
  "queryType": 1,
  "maxItems": 50
}

2) Search for a specific advertiser

{
  "query": "WhaleCo",
  "queryType": 2,
  "maxItems": 100
}

3) Filter by date range

{
  "query": "handbag",
  "queryType": 1,
  "dateFrom": "2024-01-01",
  "dateTo": "2024-06-30",
  "maxItems": 200
}

Output

Each dataset item contains the following fields:

{
  "adName": "Women's Leather Handbag",
  "advertiser": "Temu",
  "adPayer": "WhaleCo Inc.",
  "firstShownDate": "2024-03-01",
  "lastShownDate": "2024-06-15",
  "regionName": "Germany",
  "impressions": "500K+",
  "url": "https://www.temu.com/goods.html?goods_id=...",
  "imageUrls": ["https://img.kwcdn.com/..."],
  "scrapedAt": "2024-06-16T10:30:00.000Z"
}

Why use the Temu Ad Library Scraper?

• DSA compliance data: The only source of EU-mandated advertising transparency data for Temu
• No account needed: Accesses publicly available data without requiring a Temu login
• Structured output: Extracts all key ad fields in a clean, dataset-ready format
• Reliable: Handles Temu's dynamic page rendering automatically
• Well-maintained: Kept up to date with changes to the Temu Ad Library

FAQ

• Do I need a Temu account to use this scraper?

  No, the scraper works without any account or API key. It accesses publicly available data from Temu's DSA-compliant transparency tool.

• How many ads can I scrape?

  There is no hard limit on our side. Use the maxItems field to control the number of results. Temu's Ad Library covers ads from the past year.

• Which countries are covered?

  The Temu Ad Library covers EU countries. The regionName field in results indicates the country where the ad was shown.

• Is this scraper compliant with Temu's terms?

  This scraper accesses only publicly available data from Temu's EU Ad Library, which Temu is legally required to make public under the Digital Services Act. Always review the website's terms of service before using scraped data.

Need to scrape other ad library sites?

Check out our other ad library scrapers:

• Pinterest Ads Scraper
• TikTok Ads Scraper
• Snapchat Ads Scraper
• Google Ads Scraper

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Image Credit

Image credit: ads.temu.com