Reddit Lead Finder — B2B Leads & Buying Intent

Turn Reddit into a B2B lead list. Reddit Lead Finder scans high-intent subreddits for people who are actively looking to buy, asking for a recommendation, or complaining about a tool they already use — then hands you a clean, sales-ready spreadsheet of those users. Every lead comes with the exact keyword that matched, a derived intent label (buying-signal, seeking-recommendation, complaint, question), the author's username and profile link, and the full text of what they said, so your team can open the thread and start a real conversation.

No Reddit login. No API key. No OAuth. It runs on a keyless public Reddit archive, so you can go from zero to a thousand leads in a single run.

Perfect for social selling, B2B lead generation, market research, finding your first customers, and competitor-mention monitoring on Reddit.

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Why Reddit for lead generation?

Reddit is where buyers ask real questions before they purchase. Millions of people every day post things like "looking for a CRM that isn't overpriced", "any alternative to HubSpot?", or "we're fed up with our current agency" — pure, unfiltered buying intent, with the person's username attached. Reddit's own search can't search comment bodies and can't classify intent, so those leads normally stay buried. This actor surfaces them, labels them, and exports them.

Instead of blasting cold lists, you reach out to people at the exact moment they've raised their hand. That is the highest-converting lead there is.

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What it does

1. Takes your keywords (buying-intent phrases) and subreddits (the communities your buyers hang out in).
2. Runs a full-text search for each keyword inside each subreddit, across both posts and comments.
3. Classifies every match with an intent label using keyword + language heuristics.
4. Outputs a de-duplicated lead list you can filter by intent and export straight to your CRM.

Run it with empty input and it defaults to a strong buying-intent keyword set across ~40 high-traffic B2B subreddits (Entrepreneur, smallbusiness, SaaS, marketing, startups, ecommerce, sales, and more), returning 1,000+ leads out of the box.

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Use cases

• Social selling — find people asking for exactly what you sell and reach out while intent is hot.
• B2B lead generation — build targeted prospect lists for your product category without scraping LinkedIn.
• Finding your first customers — indie hackers and founders: discover users describing the pain your product solves.
• Competitor-mention monitoring — search for a rival's brand name to catch users complaining about them or asking for alternatives, then swoop in.
• Market & customer research — quantify how often people ask for a solution in your space, and in which communities.
• Content & SEO research — mine the real questions your audience asks to fuel blog posts and landing pages.
• Agency prospecting — find businesses openly unhappy with their current marketing/dev/design vendor.

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Input

Everything is optional. Run with {} to get 1,000+ default buying-intent leads. Provide your own values to target a niche.

Field	Type	Description
keywords	array (text)	Intent phrases to search for, e.g. looking for, alternative to, recommend, best CRM for, fed up with. Multi-word phrases work. Empty → strong default buying-intent set.
subreddits	array (text)	Subreddits to search (no r/ prefix), e.g. SaaS, marketing, Entrepreneur. Search is scoped to these communities. Empty → strong default B2B set.
intentFilter	select	Any, Buying signals only, Questions, or Complaints. Keeps only leads whose derived intent matches.
contentType	select	Both, Posts, or Comments.
maxResults	integer	Total number of leads to collect. Default 1000. Raise to pull more.
afterDate	text (ISO)	Only leads created after this date (YYYY-MM-DD). Use it to find fresh leads.
beforeDate	text (ISO)	Only leads created before this date. Combine with afterDate for a window.
minScore	integer	Only posts/comments with a Reddit score at or above this. Optional.
proxyConfiguration	object	Optional Apify Proxy. Works fine on direct connection; fresh IP per retry with direct fallback.

Example inputs

Empty — 1,000+ default buying-intent leads:

{}

Find people who want a CRM, in sales & startup communities:

{
  "keywords": ["looking for a crm", "best crm", "alternative to salesforce", "crm recommendation"],
  "subreddits": ["sales", "startups", "smallbusiness", "Entrepreneur"],
  "intentFilter": "Buying signals only",
  "maxResults": 500
}

Catch complaints about a competitor (great for win-back / switch campaigns):

{
  "keywords": ["mailchimp", "fed up with mailchimp", "mailchimp alternative"],
  "subreddits": ["marketing", "Emailmarketing", "smallbusiness"],
  "intentFilter": "Complaints",
  "afterDate": "2026-01-01"
}

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Output

Each row is one lead. Fields:

Field	Type	Description
type	string	post or comment.
redditId	string	Reddit base-36 ID.
subreddit	string	Subreddit the lead was found in.
author	string	The Reddit username — the person to reach out to.
authorProfileUrl	string	Direct link to the author's Reddit profile.
title	string	Post title, or the thread title for a comment.
text	string	The post/comment body containing the signal.
matchedKeyword	string	The intent keyword that qualified this lead.
intentLabel	string	buying-signal, seeking-recommendation, complaint, question, or general.
score	number	Reddit score (upvotes − downvotes).
numComments	number	Comment count (posts only).
upvoteRatio	number	Upvote fraction (posts only).
createdUtc	string	ISO 8601 UTC timestamp.
permalink	string	Direct link to the post/comment.
url	string	Outbound URL (posts) or thread link (comments).
flair	string	Post flair, or author flair for comments.
over18	boolean	NSFW flag (posts only).

Sample output item

{
  "type": "post",
  "redditId": "1upoo77",
  "subreddit": "Entrepreneur",
  "author": "lilyjunalyn",
  "authorProfileUrl": "https://www.reddit.com/user/lilyjunalyn",
  "title": "Looking for companies/startups interested in advertising to an AI audience",
  "text": "We run a site with 8.5M monthly visits and want to open up ad inventory...",
  "matchedKeyword": "looking for",
  "intentLabel": "buying-signal",
  "score": 12,
  "numComments": 8,
  "upvoteRatio": 0.99,
  "createdUtc": "2026-07-05T14:12:24.000Z",
  "permalink": "https://www.reddit.com/r/Entrepreneur/comments/1upoo77/looking_for_companiesstartups_interested_in/",
  "url": "https://www.reddit.com/r/Entrepreneur/comments/1upoo77/looking_for_companiesstartups_interested_in/",
  "flair": "Marketing and Communications",
  "over18": false
}

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How the intent labels work

The intentLabel is what turns raw posts into leads. It's derived from the matched keyword plus language patterns in the text — not assigned randomly:

• buying-signal — actively shopping or switching: "looking to buy", "in the market for", "switching from X", "who do you use", "willing to pay", "hire someone to".
• seeking-recommendation — asking the crowd which product to pick: "any recommendations", "alternative to", "best tool for", "which CRM", "anyone using X".
• complaint — frustrated with a current tool/vendor (prime switch target): "fed up with", "frustrated with", "too expensive", "keeps crashing", "worst".
• question — a softer "how / can / does" question that still shows interest.
• general — the keyword matched but no strong intent pattern was present.

Use the intentFilter input to keep only the categories you care about — e.g. Buying signals only for outbound, or Complaints for competitor win-back.

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Exporting your leads

Open the run's Dataset tab and export to CSV, Excel, JSON, or HTML in one click — ready to import into HubSpot, Salesforce, Pipedrive, Notion, Google Sheets, or your outreach tool. You can also pull results via the Apify API or connect them to 5,000+ apps with Apify integrations (Make, Zapier, webhooks). Filter by intentLabel before exporting to hand sales only the hottest leads.

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Frequently asked questions

How to find leads on Reddit?

Search the subreddits where your buyers hang out for phrases that signal intent — "looking for", "recommend", "alternative to", "fed up with" — then reach out to the people who posted them. This actor automates exactly that: it runs those searches across dozens of communities at once, labels each result by intent, and gives you the username and thread link so you can respond.

How do I use Reddit for lead generation?

Point the actor at your niche (your keywords + the subreddits your audience uses), run it, filter the output to buying-signal and seeking-recommendation, and export the list. Each lead is a real person who just described a need you can meet — reply helpfully in the thread or reach out, and you're doing social selling at scale instead of cold outreach.

Can I scrape Reddit by keyword?

Yes. Provide any keywords (single words or multi-word phrases) and they're searched as full text across the subreddits you choose — including inside comment bodies, which Reddit's own search can't do. That's how you catch buying signals buried deep in discussion threads.

Do I need a Reddit API key or login?

No. Reddit Lead Finder uses a keyless, no-login public Reddit archive as its data source, so there's nothing to authenticate, no OAuth app to register, and no rate-limited developer key to manage. Just set your inputs and run.

Why does it search specific subreddits instead of all of Reddit?

Full-text search is scoped to the subreddits you give it — and that's a feature, not a limitation. A person saying "looking for an alternative" inside r/SaaS or r/marketing is a far better B2B lead than the same phrase in a random meme subreddit. Scoping to the right communities is what makes these leads sales-grade. Leave the field empty and it uses a strong default set of ~40 business subreddits.

How many leads can I get, and how do I get more?

The default run returns 1,000+ leads. Raise maxResults, add more keywords, or add more subreddits to pull more. Because every keyword is searched in every subreddit, adding either dimension multiplies your coverage. A single run is bounded by a time budget so it stays fast and cheap; run it on a schedule to keep a steady stream of fresh leads.

How do I find only fresh, recent leads?

Set afterDate to a recent date (e.g. the first of this month). The actor returns newest-first and only includes posts/comments created after that date — ideal for a daily or weekly "new leads" run so you catch buyers while their intent is still hot.

How is this different from a generic Reddit scraper or Reddit search actor?

A generic scraper dumps raw posts; this actor is purpose-built for sales. It combines intent keywords with the right communities, derives an intent label for every result, de-duplicates people across keywords, and outputs CRM-ready fields (author, profile URL, matched keyword, thread link). You get a lead list, not a data dump.

Is this affiliated with Reddit?

No. This is an independent tool that reads from a public, keyless Reddit archive. It is not affiliated with, endorsed by, or sponsored by Reddit, Inc. Use it responsibly and in line with Reddit's content policies and applicable laws when contacting users.

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Tips for the best leads

• Use specific product/category keywords ("best email tool", "alternative to notion") alongside generic ones ("recommend") to sharpen relevance.
• Add your competitor's name as a keyword with intentFilter: "Complaints" to build a switch-campaign list.
• Narrow subreddits to your exact niche for higher-quality, lower-noise leads.
• Run on a schedule with a rolling afterDate to always work the freshest intent.

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Related actors

Looking for other Reddit and lead-gen tools? Check the owner's other actors for Reddit historical archive scraping, subreddit and comment-tree scraping, and B2B lead scrapers for other sources. Combine them to enrich your Reddit leads with data from across the web.