Google Maps Reviews Analyzer - AI-Powered Sentiment Analysis

Turn hundreds of Google Maps reviews into actionable business insights in minutes using AI.

This actor scrapes reviews from any Google Maps place and uses AI (Gemini, GPT-4, or Claude) to analyze sentiment, extract themes, and generate specific recommendations.

What you get

For each place analyzed:

Output	Description
Overall sentiment score	0-100 score based on all reviews
Positive themes	What customers love most
Negative themes	Recurring complaints and issues
Key recommendations	Specific actions to improve ratings
Response templates	Ready-to-use replies for negative reviews
Top reviews	Most helpful positive and negative reviews

Use cases

1. Business owners: Understand what customers really think and where to improve
2. Marketing agencies: Audit client reputation before pitching services
3. Competitive analysis: Compare reviews across competitors in the same area
4. Market research: Analyze sentiment trends in an industry or region
5. Local SEO: Identify review patterns that affect search rankings

Input

Field	Type	Default	Description
placeUrls	string[]	required	Google Maps URLs or place IDs
maxReviewsPerPlace	number	50	Max reviews to analyze per place (1-500)
llmProvider	string	gemini	AI provider: gemini, openai, or anthropic
apiKey	string	required	API key for the selected LLM provider
llmModel	string	auto	Optional model override
language	string	en	Filter reviews by language (ISO code)
proxyConfiguration	object	none	Apify proxy settings

Example input

{
    "placeUrls": [
        "https://maps.google.com/?cid=1234567890",
        "https://www.google.com/maps/place/Restaurant+Example/@52.37,4.89"
    ],
    "maxReviewsPerPlace": 100,
    "llmProvider": "gemini",
    "apiKey": "your-gemini-api-key",
    "language": "en"
}

Example output

{
    "placeName": "Restaurant Example",
    "totalReviewsAnalyzed": 87,
    "averageRating": 4.2,
    "sentimentScore": 78,
    "positiveThemes": [
        "Excellent food quality and fresh ingredients",
        "Friendly and attentive staff",
        "Beautiful interior and atmosphere"
    ],
    "negativeThemes": [
        "Long wait times during weekends",
        "Limited parking options",
        "Inconsistent portion sizes"
    ],
    "recommendations": [
        "Implement a reservation system to manage weekend crowds",
        "Add parking information to Google Maps listing",
        "Standardize portion sizes across menu items"
    ],
    "responseTemplates": [
        {
            "forTheme": "Long wait times",
            "template": "Thank you for your feedback! We've recently implemented a reservation system to reduce wait times..."
        }
    ]
}

AI providers

Provider	Model	Cost per 100 reviews	Speed
Gemini (recommended)	gemini-2.0-flash	~$0.01	Fast
OpenAI	gpt-4o-mini	~$0.05	Fast
Anthropic	claude-3-haiku	~$0.03	Fast

Gemini Flash is free up to 15 requests/minute — best option for most users.

Cost

Typical run: $0.10-0.50 on Apify platform + minimal LLM API costs (often free with Gemini).

Combine with other actors

1. Use Google Maps Scraper to find all businesses in an area
2. Run Google Maps Reviews Analyzer on each place
3. Use results for competitive analysis, reputation audits, or lead qualification