Bad Reviews Lead Finder

Find local businesses with low Google ratings, enough review volume, and clear reputation management opportunities.

This Actor searches Google Maps for a business category in a location, extracts rating and review volume, scores each business for reputation opportunity, and exports leads that may need review response workflows, reputation repair, customer experience improvements, or local SEO support.

What problem does it solve?

A weak Google rating can directly reduce calls, bookings, and walk-ins. If you sell reputation management, review response, local SEO, or customer-experience services, you need prospects where the pain is visible.

This Actor finds businesses with signals like:

• Rating at or below your target threshold, e.g. 4.2
• Enough review volume to make reputation work meaningful
• Very high review volume where small rating gains can affect conversion
• Phone or website available for outreach context
• No website listed, which can be bundled with reputation and local SEO services

Best for

• Reputation management agencies
• Local SEO consultants
• Review automation tools
• Web design and local marketing agencies
• Customer experience consultants
• Cold email / outbound lead generation teams

Why this is different from a generic Google Maps scraper

Generic business scraper	Bad Reviews Lead Finder
Exports all businesses	Filters for reputation buying signals
Shows rating/reviews	Adds reputationScore and leadPriority
Requires manual analysis	Explains why the business is a reputation lead
No pitch context	Includes suggested outreach angle

Example input

{
  "location": "Miami, FL",
  "businessCategory": "restaurant",
  "maxResults": 25,
  "maxRating": 4.2,
  "minReviewCount": 20,
  "includeModerateRatings": true,
  "minReputationScore": 40,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}

Input fields

Field	Description
location	City, region, or local market to search
businessCategory	Business type. Example: restaurant, dentist, med spa, auto repair
maxResults	Maximum Google Maps listings to analyze
maxRating	Export businesses at or below this rating when review volume is sufficient
minReviewCount	Minimum Google review count to consider
includeModerateRatings	Include 4.3–4.5 businesses with high review volume
minReputationScore	Only export leads at or above this score. Use 0 to export everything
proxyConfiguration	Optional Apify proxy configuration

Output

Each dataset item contains business metadata, reputation score, reasons, and a suggested pitch.

{
  "searchQuery": "restaurant in Miami, FL",
  "businessName": "Example Restaurant",
  "googleMapsUrl": "https://www.google.com/maps/place/...",
  "website": "https://example.com/",
  "phone": "+1 555-555-5555",
  "address": "Miami, FL",
  "rating": 3.9,
  "reviewCount": 148,
  "reputationScore": 95,
  "leadPriority": "A",
  "reputationOpportunityType": "low_rating",
  "reputationReasons": [
    "Has 148 Google reviews, enough volume to justify reputation work",
    "Rating is 3.9, at or below the target threshold of 4.2",
    "Rating below 4.0 suggests urgent reputation or service recovery opportunity",
    "Phone number is available for outreach"
  ],
  "suggestedPitch": "Lead with a reputation audit, review response workflow, and customer experience improvement plan."
}

Reputation scoring

Signal	Impact
Rating at or below threshold	High
Rating below 4.0	Very high
Review count above minimum	Medium
100+ reviews	Medium
500+ reviews	Medium/high
Phone available	Low
No website listed	Low, useful for bundle offers

Score	Priority
80–100	A
60–79	B
40–59	C
0–39	D

Recommended searches

Good categories for reputation opportunities:

• restaurant in Miami, FL
• dentist in Houston, TX
• med spa in Dallas, TX
• auto repair in Phoenix, AZ
• plumber in Chicago, IL
• roofing contractor in Atlanta, GA
• moving company in Los Angeles, CA
• hotel in Orlando, FL

Practical workflow

1. Start with maxResults: 10–25, maxRating: 4.2, and minReviewCount: 20.
2. Review A/B leads first.
3. Use reputationReasons to personalize a cold email or audit offer.
4. Test multiple categories because reputation opportunities vary heavily by vertical.

Notes and limitations

• Google Maps layout and anti-automation behavior can change.
• The Actor uses rating and review count visible on Google Maps; it does not yet analyze individual review text.
• Google may mask phone digits in some environments.
• This Actor does not contact leads automatically.
• Make sure your use complies with applicable laws, privacy rules, and platform terms.