Website Gap Finder: Businesses Without Websites + Audit

For web design agencies, freelancers and lead sellers: give it the businesses from a Google Maps scrape (or your own list) and get back which ones have no website, a broken one or an outdated one, each scored 0 to 100 with a one-line pitch to open your outreach with.

What you get

• websiteStatus for every business: none, social_only (only a Facebook or Instagram page), broken, dead_builder, free_subdomain, blocked or ok
• opportunityScore (0 to 100), the opportunityReasons behind it, and a ready pitchAngle sentence
• For sites that load: HTTPS, mobile layout, load time, the last copyright year, tech stack (WordPress, Wix, Shopify and more) and online booking, with the provider's name
• With extractContacts on: the public business email, phone and WhatsApp link from the site

Every listed website is actually opened, so a business whose domain has expired, is parked or no longer loads counts as a lead, not as a business that "has a website".

Example output

Real output from a run on Apify on 2026-10-19, checking 5 beauty salons in Nairobi. The business's name, website and phone number are hidden here; every other field is exactly what the run returned.

{
  "name": "(beauty salon in Nairobi, name hidden)",
  "category": "Beauty salon",
  "city": "Nairobi",
  "country": "KE",
  "phone": "+2547XXXXXXXX",
  "phoneSource": "website",
  "websiteUrl": "https://(hidden).com/beauty-salon",
  "websiteStatus": "ok",
  "websiteError": "listed page not found (HTTP 404), homepage audited instead",
  "https": true,
  "httpRedirectsToHttps": true,
  "mobileFriendly": true,
  "responseMs": 24,
  "lastCopyrightYear": 2018,
  "hasBooking": false,
  "opportunityScore": 67,
  "opportunityReasons": [
    "Copyright still says 2018",
    "Listed website link leads to a missing page",
    "No online booking"
  ],
  "pitchAngle": "(Salon)'s website still says © 2018 and is listed with a link to a missing page; a refresh could bring in more customers.",
  "auditedAt": "2026-10-19T04:01:31.890Z"
}

The other 4 salons in that run:

Status	Score	Main reason
none	80	No website
social_only	75	Only a Facebook page, no website
broken	70	Website not working: domain doesn't resolve
ok	0	Site in good shape, little to pitch

What it costs

Pay per event, only for the rows you receive. Compute and traffic are included.

Event	Price	Charged
Audited website	$0.003	Per business whose website was fetched and audited, including sites found broken
Lead without a website	$0.001	Per business with nothing to fetch: no website, only a social or listing page, or a shut-down site builder
Contacts extracted	$0.001	Per business, only when extractContacts is on and a business email, phone or WhatsApp link was found
Actor start	$0.00005	Apify's standard fee, once per run (one per GB of memory; the default 512 MB counts as one)

Worked example: 1,000 businesses from a Google Maps scrape, with extractContacts on. Say 600 of them list a website, 400 have none or only a Facebook or Instagram page, and 300 of the sites show a business email, phone or WhatsApp link:

	Businesses	Price	Cost
Audited websites	600	$0.003	$1.80
Leads without a website	400	$0.001	$0.40
Contacts extracted	300	$0.001	$0.30
Run start	1	$0.00005	$0.00005
Total			$2.50

Any 1,000-business run costs between $1 (no business has a website) and $4 (every one has a site and contact details).

Free: sites that block automated checks (saved with no score and a "Couldn't audit" note), and businesses left out by onlyOpportunities, which are neither saved nor charged.

Use cases

• Web designers: scrape "hair salon" in your city, keep everything scoring 50 or more, and work down the list starting with businesses that have no site at all.
• SEO and marketing consultants: find businesses whose sites lack HTTPS, a mobile layout or online booking, and pitch the fix.
• Lead sellers: hand clients a scored list with a reason and a pitch line on every row, not a raw directory dump.

Input

Field	Type	Description
datasetId	string	ID of a dataset from another actor, such as a Google Maps scraper run. Field names are mapped automatically: title/name, website/url, phone, address, city, countryCode, categoryName, totalScore/rating, reviewsCount, and the Google Maps url. Permanently closed places and duplicates are skipped.
businesses	array	Your own list: name, website, and optionally phone, address, city, country (name or 2-letter code) and category.
auditDepth	basic / full	Basic checks the homepage. Full also opens the contact page when one is linked. Default basic.
extractContacts	boolean	Pull the public business email, phone and WhatsApp link from the site. Default false.
onlyOpportunities	boolean	Only save businesses scoring at least minScore. Sites that couldn't be audited are left out too. Default false.
minScore	integer 0-100	Default 50.
maxConcurrency	integer	Businesses audited at once. Default 10.

Give datasetId, businesses, or both.

{
  "datasetId": "YOUR_GOOGLE_MAPS_DATASET_ID",
  "auditDepth": "basic",
  "extractContacts": true,
  "onlyOpportunities": true,
  "minScore": 50
}

Chain it after a Google Maps scraper

1. Run a Google Maps scraper on Apify (for example Google Maps Scraper by compass) with your search, for example "hair salon" in "Nairobi". Include the place details that carry the website and phone.
2. When it finishes, open the run's Storage tab and copy the dataset ID.
3. Start Website Gap Finder with that ID in datasetId.

To make it automatic, add an integration to the Google Maps scraper task: Run Actor (Website Gap Finder) when the run succeeds, with the input { "datasetId": "{{resource.defaultDatasetId}}" }.

Related tools

• Website Email & Phone Extractor: contact details from any list of websites
• Website Tech Stack Detector: what a site is built on (CMS, hosting, analytics), one row per URL
• Tech Stack Lead Finder: find sites by the technology they use, for example Shopify stores without Klaviyo

Notes

Website statuses

Status	Meaning
none	No website listed
social_only	The "website" is a Facebook, Instagram, TikTok, WhatsApp, Linktree, Google or booking-app profile (Fresha, Booksy...)
broken	Doesn't load, doesn't resolve, errors, shows "page not found", or is parked, for sale or suspended
dead_builder	Built on a site builder that has shut down (Google Business Profile websites, Adobe Muse, Business Catalyst, FrontPage, iWeb...)
free_subdomain	Lives on a free address like salon.wixsite.com or plumber.blogspot.com
blocked	The site refuses automated checks (bot protection or robots.txt). Reported, never worked around, and free. These rows get no score (opportunityScore: null) and a "Couldn't audit" note, so they never pass for healthy sites
ok	The site loads

How the score works. It adds up points for every gap found, capped at 100:

Signal	Points
No website	80
Only a social or listing page	75
Broken site, or built on a dead builder	70
On a free subdomain (for example salon.wixsite.com)	50
Placeholder page ("coming soon")	40
Copyright 8+ years old (5-7 years: 20, 3-4 years: 10)	40
No HTTPS, or a broken or unverifiable SSL certificate	20
Not mobile friendly	20
Listed website link leads to a missing page (the homepage works and is audited instead)	15
Incomplete SSL certificate chain (browsers cope, some apps and browsers warn)	10
Appointment business (salon, clinic, dentist...) with no online booking	12
Homepage over 5 seconds (over 3 seconds: 7)	12
Outdated WordPress (below 6.0)	10
Established business: 20+ reviews rated 4.0+ (more likely to pay)	10
HTTP doesn't redirect to HTTPS	5
No page title, or no meta description	5 each

Roughly: 70+ means no working website or a badly outdated one, 40-70 a site with clear problems, and under 20 a site in decent shape. Sites that couldn't be audited have no score.

How it checks. Two requests per site: robots.txt (which also tells whether HTTPS works) and the page itself. Full depth adds the contact page, and a dead listed link adds the homepage. There's no headless browser and no proxies. It uses an honest user agent, respects robots.txt, spaces requests to the same site at least a second apart, and audits businesses that share one website once. One bad site never stops the run.

Limitations. Content drawn entirely by JavaScript can hide booking widgets and copyright years; those show as unknown and are never guessed. Load time is measured from Apify's servers, not from the business's country.

Data and outreach compliance. The output is business information the companies publish themselves: their website, business phone and generic business email. Personal-looking addresses of named staff are skipped on purpose. You are responsible for how you use it: follow GDPR, PECR in the UK, CAN-SPAM in the US, Kenya's Data Protection Act and the outreach rules wherever you contact businesses.

Feedback. If you use this for client work, tell me in the Issues tab what you'd want next: other countries' quirks, other checks, a different score. I read every issue.