Company Firmographics: Employees, Industry, HQ, Revenue from a Domain

Turn a company domain into a structured firmographic record. Give it a domain and get back employee band, industry, HQ location, founded year, a revenue estimate, logo, and description, parsed from the company's own schema.org/Organization JSON-LD and HTML meta tags. Every record carries a source_signals array and a data_completeness score, so you always know where the data came from and how much was found. Flat JSON, one row per domain, ready to drop into a Clay table. Pure HTTP, no browser, no paid data provider, no Crunchbase.

Built for Clay users, RevOps teams, and outbound agencies that need enriched company records without a ZoomInfo or Clearbit dependency. It extends the JSON-LD parsing pattern from the Domain to LinkedIn URL Resolver and is the canonical company record the rest of the Mamba Labs fleet joins on.

Features

• Structured firmographics from the company's own site. Employee band, industry, HQ, founded year, revenue estimate, logo, and description from schema.org/Organization JSON-LD, with HTML meta tags as a fallback.
• Transparent provenance. A source_signals array on every record names exactly which sources contributed (JSON-LD, meta tags, proxy fetch). No competitor exposes this.
• Honest coverage score. data_completeness (0 to 100) tells you how much of the firmographic record was actually found, so you can gate downstream work on real coverage.
• No paid data dependency. Pure HTTP and public structured data. No ZoomInfo, Clearbit, or Crunchbase. Lower cost, fully auditable.
• Datacenter proxy fallback. Fetches direct first and only falls back to a datacenter proxy when a domain blocks, keeping runs fast and cheap.
• Batch and cache. Pass a domains array for bulk runs; results are cached for 7 days to make repeat lookups free.

Input

Field	Type	Required	Default	Description
domain	string	no	stripe.com	Bare domain without https:// or trailing slash.
company_name	string	no	none	Optional company name, used as a fallback label when the page does not expose one.
domains	array	no	none	List of bare domains for batch processing. Takes precedence over domain. One output row per domain.
batchSize	integer	no	5	Domains enriched concurrently per wave in batch mode. Maximum 10.
skipCache	boolean	no	false	Force a fresh enrichment and ignore the 7 day result cache.

Provide either domain or domains.

Output

One flat row per domain. Every field is always present; absent values are null.

Field	Type	Description	Example
domain	string	Normalized input domain	gitlab.com
company_name	string	From JSON-LD name, meta tags, or the input fallback	GitLab
employee_band	string	Bucketed employee range, or null	1001-5000
employee_count	integer	Raw count from JSON-LD numberOfEmployees, or null	2500
industry	string	Best-effort industry, often null	Financial Services
hq_location	string	"City, Region, Country" from JSON-LD address	San Francisco, CA, US
founded_year	string	Four digit year from foundingDate	2011
revenue_estimate	string	Heuristic band from employee count, not authoritative	$250M-$1B
logo_url	string	From JSON-LD logo or og:image	https://.../logo.svg
description	string	Company description, capped at 500 characters	GitLab is ...
source_signals	array	Which sources populated the record	["jsonld_organization"]
data_completeness	integer	0 to 100, share of the eight core fields populated	88
run_date	string	ISO timestamp of the run	2026-06-19T13:13:15Z

Heuristics: employee_band buckets the raw count (1-10 through 10001+). revenue_estimate is derived from the employee count using a per-employee proxy and is an estimate, not an authoritative figure. industry is best-effort and is often null because schema.org has no first-class industry field. data_completeness and source_signals let you gate on real coverage rather than assuming a field is present.

Pricing

Tier	Discount	Per result	Per 1K results
Free (no plan)	0%	$0.004	$4.00
Starter (Bronze)	~5%	$0.0038	$3.80
Scale (Silver)	~10%	$0.0036	$3.60
Business (Gold)	~15%	$0.0034	$3.40

Free tier: 50 results per month included, resets monthly. Cached repeat lookups within 7 days are free.

Usage Examples

Apify Console / API

curl -X POST "https://api.apify.com/v2/acts/YlUtLWjfPpqykmB8g/run-sync-get-dataset-items?token=YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"domain":"gitlab.com"}'

Batch:

{ "domains": ["gitlab.com", "stripe.com", "notion.so"], "batchSize": 5 }

Clay Integration

1. Add an Enrichment column of type HTTP API, or use the Apify integration.
2. Call this actor with domain mapped to your domain column.
3. Map the returned fields to columns: company_name, employee_band, industry, hq_location, founded_year, revenue_estimate, data_completeness.
4. Gate downstream enrichment or outreach on a formula like data_completeness >= 50 to skip rows where little firmographic data was found.

The output is flat and one row per domain, so every field maps directly to a Clay column with no JSON unwrapping.

MCP Integration

$npm install @mambalabsdev/mcp-company-firmographic-enricher

{
  "mcpServers": {
    "company-firmographic-enricher": {
      "command": "npx",
      "args": ["-y", "@mambalabsdev/mcp-company-firmographic-enricher"],
      "env": { "APIFY_TOKEN": "YOUR_TOKEN" }
    }
  }
}

Tool: enrich_company_firmographics with { "domain": "gitlab.com" }.

Error Handling

Condition	Behavior	Output
Empty or invalid domain	Empty record pushed, run continues	all fields null, data_completeness:0
Domain unreachable or fetch fails	Empty record, source_signals:[]	row emitted, not a run error
Direct fetch blocked (403 or 429)	Retry via datacenter proxy; if still blocked, empty record	source_signals notes the proxy attempt
No JSON-LD on the page	Fall back to HTML meta tags	partial record from meta only
One domain throws in a batch	Caught per domain, empty record pushed	other rows unaffected

Limitations

• Coverage varies by what the company publishes. Firmographics come from the company's own structured data. Sites with rich schema.org/Organization JSON-LD return a near-complete record; sites with only basic meta tags return name, description, and logo. data_completeness and source_signals make this transparent on every row.
• revenue_estimate is a heuristic, not a figure. It is derived from the employee count using a per-employee proxy. Treat it as a rough band, not an authoritative revenue number.
• industry is best-effort. schema.org has no first-class industry field, so this is often null. Do not rely on it being present.
• No paid data provider. This actor does not call ZoomInfo, Clearbit, or Crunchbase, so it will not return data those providers hold but the company does not publish. That is the tradeoff for fully auditable, low-cost, ToS-clean enrichment.
• Data freshness. Results are cached for 7 days. Pass skipCache: true for a live enrichment.

---

Part of the Mamba Labs GTM Intelligence Suite

Actor	Actor ID
GTM Hiring Signal Scraper	D7O1SA2EqwHGsGr1P
GTM Tech Stack Signal Enrichment	qyd7nNyqFPelQViBx
GTM Signals Aggregator	xKdRfnfFNkdMpFuNs
Job Board Keyword Signal Scanner	4DvqpvhMR74NLcDDY
Domain to LinkedIn URL Resolver	3HtnSaqPHOg1Qg5gx
ICP Fit Scorer	W161DT8W4kW55dMFh
Domain Deliverability Checker	0tVgxI7A6o9jMlxmc
Company Firmographic Enricher	YlUtLWjfPpqykmB8g

npm: @mambalabsdev/ats-scrapers

Built by Mamba Labs.