Local SEO Audit Tool – Bulk Site & Schema Checker

Checks the local SEO basics across many sites in one run. Give it a list of local business websites (homepage URLs) and you get one flat row per site with a 0-100 score and the specific misses (no LocalBusiness schema, schema phone different from the page phone, title too long, missing meta description, no HTTPS redirect). It's polite by default: it respects robots.txt and uses low concurrency. $0.004 per audited URL; URLs that time out are not charged. Already have Google Maps Scraper output? Local Leads SEO Gap Scorer adds review comparison, emails and lead tiers.

Built for SEO agencies, web designers, lead-gen freelancers and local marketers who need to qualify or report on hundreds of sites quickly, without running a full crawler.

Sample output (public dataset)

See a real run before you buy: 3 public small-business sites (jimsheat.com, boisefamilyplumbing.com, kdroofing.com) audited on 12 Oct 2026. JSON · CSV · Excel

A bulk schema checker and meta tag checker for multiple URLs: one row per site, ready for a spreadsheet.

Example output (real run, 6 local business sites)

Website	Local SEO score	LocalBusiness schema	Top issue found
easyheatandair.com	100	yes	none
jimsheat.com	94	yes	Title is 182 characters, will be cut off in Google
easedental.sg	89	yes	Title "Ease Dental" is very short; add service + town
kdroofing.com	87	no	Meta description is 221 characters (aim 70-160)
boisefamilyplumbing.com	77	no	No LocalBusiness structured data (schema markup)
denticare.com.sg	74	no	No meta description, Google picks random page text

Use it as a bulk SEO audit or quick website audit: one run works as an SEO checker for meta tags (title, meta description, H1), a LocalBusiness schema checker and a NAP consistency checker. It's a single-page site audit per URL, not a full crawl.

Use with Google Maps Scraper

1. Run Google Maps Scraper for a niche + city (e.g. "plumber Beaverton").
2. Export the website column and paste it into urls here, or call this Actor via the API / an Apify integration after the scraper finishes.
3. Want leads ranked instead of raw audits? Use the sister Actor below, which reads the Google Maps dataset directly.

Related Actor: Google Maps Leads Scorer

Google Maps Leads Scorer takes Google Maps scraper output, runs this same audit on every business, compares reviews with the area median, finds a contact email and returns a hot / warm / cold prospect list with pitch points ($0.008 per lead).

What it checks (per URL)

Area	What you get
Availability	Final URL after redirects, HTTP status, response time, page size
Security	SSL certificate valid?, expiry date, days left, does http:// redirect to https://
On-page (meta tags)	<title> + length, meta description + length, viewport, canonical, robots meta, all H1 headings
Local schema	Is LocalBusiness / Organization JSON-LD present (incl. subtypes like Dentist, Plumber, Restaurant…) + extracted name, address, phone
NAP	Phone numbers found on the page (international — US, UK, AU, CA, SG and more, normalised to E.164), a street address on the page, and whether the on-page phone matches the schema phone
Contact	Public email addresses on the page
Mobile & indexing	Viewport tag, canonical URL, robots meta (flags noindex)
Speed (optional, needs free API key)	Google PageSpeed Insights mobile performance score via Google's free API
Summary	localSeoScore (0-100) and issues — plain-English fixes, e.g. "No LocalBusiness structured data (schema markup) - this helps Google show your business in local results."

Polite by design

• Fetches only the page you give it (plus robots.txt and one http:// redirect check). No crawling.
• Respects robots.txt — disallowed pages are skipped and reported.
• Conservative timeouts (10 s connect / 20 s read), max 3 MB HTML per page, identifiable User-Agent.
• Low default concurrency (3); runs comfortably on 256 MB of memory.

Input

Field	Type	Default	Notes
urls	array	—	Required. Homepages or any page. https:// is added if missing.
includeSpeed	boolean	false	Off by default. Adds the PageSpeed mobile score (~10-40 s extra per URL). Requires a free Google PageSpeed Insights API key — without one Google returns HTTP 429.
pagespeedApiKey	string	—	Free Google API key. Strongly recommended with includeSpeed; keyless calls are quickly rate-limited (HTTP 429).
maxConcurrency	integer	3	1-10.

{
  "urls": [{ "url": "https://www.easyheatandair.com/" }, { "url": "kdroofing.com" }],
  "includeSpeed": true,
  "pagespeedApiKey": "AIza...",
  "maxConcurrency": 3
}

Output example

One dataset item per URL (views: Overview, Technical SEO, NAP & schema; export to CSV/Excel/JSON):

{
  "inputUrl": "https://jimsheat.com/",
  "finalUrl": "https://jimsheat.com/",
  "httpStatus": 200,
  "sslValid": true,
  "sslExpiry": "2026-11-18",
  "sslDaysLeft": 38,
  "httpRedirectsToHttps": true,
  "title": "Jim's Heating and Cooling | ...",
  "titleLength": 168,
  "metaDescription": "...",
  "metaDescriptionLength": 146,
  "h1": ["..."],
  "schema": {
    "present": true, "localBusiness": true, "type": "LocalBusiness",
    "name": "Jim's Heating and Cooling",
    "address": "9237 W. State St., Garden City, ID, 83714, US",
    "phone": "(208) 376-1717"
  },
  "phones": ["+12083912320"],
  "addressOnPage": "9237 W. State St",
  "napConsistent": false,
  "emails": [],
  "hasViewport": true,
  "canonical": "https://jimsheat.com/",
  "robotsMeta": "max-image-preview:large",
  "responseTimeMs": 1096,
  "pagespeedMobileScore": 54,
  "localSeoScore": 88,
  "issues": [
    "The title is 168 characters long and will be cut off in Google (aim for under 60).",
    "Google PageSpeed mobile score is 54/100 - there is room to make it faster."
  ],
  "auditedAt": "2026-10-11T10:50:00+00:00"
}

null means "could not be determined" (e.g. httpRedirectsToHttps when port 80 is unreachable).

How the score works

Weighted checks summing to 100: SSL 8, http→https 4, title 10, meta description 8, single H1 7, LocalBusiness schema 15, phone on page 12, address on page 8, email 3, viewport 8, canonical 4, indexable 8, response time 5. When PageSpeed is enabled it contributes 10% of the final score. HTTP errors cap the score at 20.

Worked example: website audit of 5 local business sites

Input. This is the Actor's prefill, so an empty run reproduces it:

{ "urls": [{ "url": "https://kdroofing.com" }, { "url": "https://jimsheat.com/" }, { "url": "https://www.boisefamilyplumbing.com/" }, { "url": "https://www.easyheatandair.com/" }, { "url": "https://denticare.com.sg/" }], "includeSpeed": false, "maxConcurrency": 3 }

Output excerpt (real run, 12 Oct 2026, sites anonymised):

Site	localSeoScore	LocalBusiness schema	napConsistent	Issues found
1	100	yes	true	none
2	94	yes	false	Title is 177 characters (cut off in Google)
3	87	Organization only	null	Meta description 221 characters · 4 H1 headings
4	77	no	null	No LocalBusiness schema · no street address on the page
5	77	Organization only	null	No meta description · 8 H1 headings · 2.4 s response

How to read it:

• A high score doesn't mean nothing to fix. Site 2's schema phone doesn't match the phone on the page, which is a NAP problem.
• "Organization only" means structured data exists but doesn't identify a local business.
• The meta tags columns (titleLength, metaDescriptionLength) show at a glance which snippets Google will cut off or rewrite.

Tutorial: How to turn Google Maps Scraper output into a scored local SEO lead list, a step-by-step walkthrough with code and real results.

Use cases

• SEO agencies prospecting: run a bulk local SEO audit on a prospect list and open with concrete problems ("no LocalBusiness schema", "title cut off in Google").
• Site owners checking their own NAP and schema: confirm that your LocalBusiness schema, phone and address match on every location page (NAP consistency check).
• Multi-location brands: paste every location page URL to find missing schema, mismatched phone numbers or noindex pages across 10-1,000 locations.
• Rank-and-rent builders: check your own rental sites, and competitors' sites in a niche + city, for weak titles, meta descriptions and schema before you build.
• Web designers: a quick website audit / meta tag checker to attach to proposals and client reports.

Integrations

Apify API (cURL)

Run synchronously and get the results back as JSON (use format=csv for CSV):

curl -X POST "https://api.apify.com/v2/acts/manta-media~local-seo-bulk-site-auditor/run-sync-get-dataset-items?token=$APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"urls":[{"url":"https://kdroofing.com"},{"url":"https://jimsheat.com"}]}'

Large batches: start the run with POST /v2/acts/manta-media~local-seo-bulk-site-auditor/runs, then read GET /v2/datasets/<defaultDatasetId>/items.

Python (pip install apify-client)

from apify_client import ApifyClient
client = ApifyClient("<APIFY_TOKEN>")
run = client.actor("manta-media/local-seo-bulk-site-auditor").call(run_input={"urls": [{"url": "https://kdroofing.com"}, {"url": "https://jimsheat.com"}]})
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

JavaScript / Node.js (npm i apify-client)

import { ApifyClient } from 'apify-client';
const client = new ApifyClient({ token: process.env.APIFY_TOKEN });
const run = await client.actor('manta-media/local-seo-bulk-site-auditor').call({"urls":[{"url":"https://kdroofing.com"},{"url":"https://jimsheat.com"}]});
const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

Google Sheets

• Quickest: in Google Sheets, =IMPORTDATA("https://api.apify.com/v2/datasets/<DATASET_ID>/items?format=csv&token=<APIFY_TOKEN>"). Only do this in a private sheet, because the token is visible in the formula. Or download CSV/Excel from the run's Storage tab.
• Automatic: the Apify Google Drive integration (Actor > Integrations) uploads each successful run's dataset in your chosen format to the Apify Uploads folder. Or use Make/Zapier (below) to append rows to a sheet.

Make, Zapier, n8n

These use Apify's official integrations. Connect each one with your Apify API token.

• Make: the Apify module's "Run an Actor" action, then "Get Dataset Items", then Google Sheets "Add a Row". For long runs, use the Apify trigger that watches for a finished run instead (Make enforces a timeout on synchronous runs).
• Zapier: the Apify app can act as a trigger (an Actor run finished) or an action ("Run Actor"). For example: new row in Google Sheets → Run Actor → send the hot leads to Slack or Gmail.
• n8n: install the Apify community node (@apify/n8n-nodes-apify on self-hosted n8n, or search "Apify" on n8n Cloud). Use it as a trigger or action to run the Actor and pass dataset items to any node.
• Chain after Google Maps Scraper: Run Google Maps Scraper, export the website column and paste it into urls. For automatic ranking of Maps leads, use Local Leads SEO Gap Scorer, which reads the Maps dataset ID directly.

MCP and AI agents

Add the hosted Apify MCP server to Claude, Cursor, ChatGPT or any MCP client and expose this Actor as a tool:

https://mcp.apify.com?tools=manta-media/local-seo-bulk-site-auditor

The input and output schemas are flat and documented (localSeoScore, issues, napConsistent), so agents can run audits and reason over the results. Example prompt: "Audit these 20 dentist websites and list the ones with no LocalBusiness schema."

FAQ

• How much does it cost? $0.004 per audited URL (~$4 per 1,000), pay per event. Apify platform usage is included. You only pay for urls that appear in the output.
• Do I need a PageSpeed API key? Only if you turn on includeSpeed. Use a free Google PageSpeed Insights key, because keyless calls are rate-limited (HTTP 429). Speed is off by default.
• Does it work on JavaScript-heavy sites? It analyses the raw HTML (what Googlebot sees on its first pass). Content injected only by JavaScript may be missed.
• Am I charged if a site times out? No. Each URL is processed in its own worker with a hard time limit. If it is stopped or crashes, you still get a row with the error, but no charge.
• Does it respect robots.txt? Yes. Disallowed pages are skipped and reported, requests are kept to a handful per site, and the User-Agent identifies the tool.
• How fresh is the data? Each run fetches the live websites at run time (auditedAt timestamp). Use Apify Schedules to re-run weekly or monthly.
• Does it crawl the whole site? No, it checks one page per URL by design. Add location or contact pages as extra URLs.
• Which countries' phone numbers? Any country. The default region is inferred from the TLD (.sg → SG, .co.uk → GB), and +country numbers are detected everywhere.
• How do I use it with Google Maps Scraper? Run Google Maps Scraper, export the website column and paste it into urls. For automatic ranking of Maps leads, use Local Leads SEO Gap Scorer, which reads the Maps dataset ID directly.

Pricing

Pay per event: ~$4 per 1,000 URLs audited (url-audited event, $0.004 each). Platform usage is included. PageSpeed calls use your own free Google key.

Have Google Maps leads instead of URLs? Score them with Google Maps Leads Scorer.