Local SEO Audit Tool – Bulk Site & Schema Checker

Paste a list of small-business websites and get a local SEO health check for each one: a 0-100 score, the technical facts, and a short list of plain-language problems you can send straight to a client or prospect.

Built for SEO agencies, web designers, lead-gen freelancers and local marketers who need to qualify or report on hundreds of sites quickly, without running a full crawler.

Example output (real run, 6 local business sites)

Website	Local SEO score	LocalBusiness schema	Top issue found
easyheatandair.com	100	yes	none
jimsheat.com	94	yes	Title is 182 characters, will be cut off in Google
easedental.sg	89	yes	Title "Ease Dental" is very short; add service + town
kdroofing.com	87	no	Meta description is 221 characters (aim 70-160)
boisefamilyplumbing.com	77	no	No LocalBusiness structured data (schema markup)
denticare.com.sg	74	no	No meta description, Google picks random page text

Use it as a bulk SEO audit, LocalBusiness schema checker, meta tag checker and NAP consistency checker in one run.

Use with Google Maps Scraper

1. Run Google Maps Scraper for a niche + city (e.g. "plumber Beaverton").
2. Export the website column and paste it into urls here, or call this Actor via the API / an Apify integration after the scraper finishes.
3. Want leads ranked instead of raw audits? Use the sister Actor below, which reads the Google Maps dataset directly.

Related Actor: Local Leads SEO Gap Scorer

Local Leads SEO Gap Scorer takes Google Maps scraper output, runs this same audit on every business, compares reviews with the area median, finds a contact email and returns a hot / warm / cold prospect list with pitch points ($0.008 per lead).

What it checks (per URL)

Area	What you get
Availability	Final URL after redirects, HTTP status, response time, page size
Security	SSL certificate valid?, expiry date, days left, does http:// redirect to https://
On-page	<title> + length, meta description + length, all H1 headings
Local schema	Is LocalBusiness / Organization JSON-LD present (incl. subtypes like Dentist, Plumber, Restaurant…) + extracted name, address, phone
NAP	Phone numbers found on the page (international — US, UK, AU, CA, SG and more, normalised to E.164), a street address on the page, and whether the on-page phone matches the schema phone
Contact	Public email addresses on the page
Mobile & indexing	Viewport tag, canonical URL, robots meta (flags noindex)
Speed (optional, needs free API key)	Google PageSpeed Insights mobile performance score via Google's free API
Summary	localSeoScore (0-100) and issues — plain-English fixes, e.g. "No LocalBusiness structured data (schema markup) - this helps Google show your business in local results."

Polite by design

• Fetches only the page you give it (plus robots.txt and one http:// redirect check). No crawling.
• Respects robots.txt — disallowed pages are skipped and reported.
• Conservative timeouts (10 s connect / 20 s read), max 3 MB HTML per page, identifiable User-Agent.
• Low default concurrency (3); runs comfortably on 256 MB of memory.

Input

Field	Type	Default	Notes
urls	array	—	Required. Homepages or any page. https:// is added if missing.
includeSpeed	boolean	false	Off by default. Adds the PageSpeed mobile score (~10-40 s extra per URL). Requires a free Google PageSpeed Insights API key — without one Google returns HTTP 429.
pagespeedApiKey	string	—	Free Google API key. Strongly recommended with includeSpeed; keyless calls are quickly rate-limited (HTTP 429).
maxConcurrency	integer	3	1-10.

{
  "urls": [{ "url": "https://www.easyheatandair.com/" }, { "url": "kdroofing.com" }],
  "includeSpeed": true,
  "pagespeedApiKey": "AIza...",
  "maxConcurrency": 3
}

Output example

One dataset item per URL (views: Overview, Technical SEO, NAP & schema; export to CSV/Excel/JSON):

{
  "inputUrl": "https://jimsheat.com/",
  "finalUrl": "https://jimsheat.com/",
  "httpStatus": 200,
  "sslValid": true,
  "sslExpiry": "2026-11-18",
  "sslDaysLeft": 38,
  "httpRedirectsToHttps": true,
  "title": "Jim's Heating and Cooling | ...",
  "titleLength": 168,
  "metaDescription": "...",
  "metaDescriptionLength": 146,
  "h1": ["..."],
  "schema": {
    "present": true, "localBusiness": true, "type": "LocalBusiness",
    "name": "Jim's Heating and Cooling",
    "address": "9237 W. State St., Garden City, ID, 83714, US",
    "phone": "(208) 376-1717"
  },
  "phones": ["+12083912320"],
  "addressOnPage": "9237 W. State St",
  "napConsistent": false,
  "emails": [],
  "hasViewport": true,
  "canonical": "https://jimsheat.com/",
  "robotsMeta": "max-image-preview:large",
  "responseTimeMs": 1096,
  "pagespeedMobileScore": 54,
  "localSeoScore": 88,
  "issues": [
    "The title is 168 characters long and will be cut off in Google (aim for under 60).",
    "Google PageSpeed mobile score is 54/100 - there is room to make it faster."
  ],
  "auditedAt": "2026-10-11T10:50:00+00:00"
}

null means "could not be determined" (e.g. httpRedirectsToHttps when port 80 is unreachable).

How the score works

Weighted checks summing to 100: SSL 8, http→https 4, title 10, meta description 8, single H1 7, LocalBusiness schema 15, phone on page 12, address on page 8, email 3, viewport 8, canonical 4, indexable 8, response time 5. When PageSpeed is enabled it contributes 10% of the final score. HTTP errors cap the score at 20.

Pricing

Pay per event: ~$4 per 1,000 URLs audited (url-audited event, $0.004 each). Platform usage is included. PageSpeed calls use your own free Google key.

FAQ

• Does it crawl the whole site? No — one page per URL, by design. Add contact/location pages as extra URLs if needed.
• JavaScript-rendered sites? The raw HTML is analysed (as Googlebot's first pass sees it). Content injected only by JS may be missed.
• Which countries' phone numbers? Any; the default region is inferred from the domain TLD (.sg → SG, .co.uk → GB, .com → US, …). Numbers written with a +country prefix are detected everywhere.