Google Maps Leads Scorer – Local SEO Lead Scoring

Turn a list of local businesses into a ranked prospect list for SEO / web-design outreach. Feed it the output of a Google Maps scraper (e.g. compass/crawler-google-places) or paste your own leads. For each business it:

1. Audits the website for local SEO (LocalBusiness schema, SSL, http→https, title/meta, mobile viewport, phone/address on page, speed).
2. Compares its review count with the median of the input group and checks its rating.
3. Finds a public contact email (homepage + up to 4 contact/about pages) and labels it verified / likely / unverified.
4. Outputs a 0-100 opportunity score (higher = better prospect), a tier (hot ≥ 50 or no website, warm ≥ 30, cold < 30) and plain-language pitch points such as "No LocalBusiness schema" or "12 reviews vs area median 48".

Businesses without a website are flagged as hot prospects. This Actor does not scrape Google Maps; it only visits each business's own website politely (robots.txt respected, a handful of requests per site).

Example output (real run: plumbers around Beaverton / Portland, OR)

Business	Rating	Reviews (area median 79)	Local SEO score	Opportunity	Tier	First pitch point
Apollo Plumbing, Heating, AC & Electric	4.9	2014	20	54	hot	No LocalBusiness schema
Precision Plumbing Beaverton	5.0	3	51	48	warm	No LocalBusiness schema
Anctil Plumbing Inc	4.0	31	68	46	warm	No LocalBusiness schema
Power Plumbing Company	4.0	78	73	37	warm	No LocalBusiness schema
Rocksteady Plumbing	5.0	14	89	29	cold	No street address on homepage
Leak Locaters	4.9	185	82	20	cold	Phone number not visible on homepage

Use with Google Maps Scraper

1. Run Google Maps Scraper (compass/crawler-google-places) for a niche + city, e.g. "plumber Beaverton OR".
2. Copy the run's dataset ID into datasetId here. Fields title, website, phone, totalScore, reviewsCount, categoryName, city are mapped automatically.
3. Sort the output by opportunityScore and start with the hot tier. Each row has pitch points you can use in your first email.

Works the same with any Google Maps leads scraper whose dataset uses those field names, or with leads you paste in leads.

Input

Field	Description
datasetId	Apify dataset with leads (Google Maps scraper fields title, website, phone, totalScore, reviewsCount, categoryName, city are recognized).
leads	Or paste [{name, website, phone, rating, reviewCount, category, city}].
maxLeads	Limit (default 500).
findEmails	Look for a contact email (default on).
includeSpeed / pagespeedApiKey	Off by default. PageSpeed needs a free Google PageSpeed Insights API key; without one Google returns HTTP 429.
maxConcurrency	1-10 (default 3).

Output (one item per lead)

{"name":"Eco Logical Pest","website":"https://www.ecologicalpest.com/","rating":4.1,"reviewCount":12,"reviewMedian":48,
 "email":"valerie@ecologicalpest.com","emailCheck":"verified: domain matches website",
 "opportunityScore":67,"tier":"hot",
 "pitchPoints":["No LocalBusiness schema - Google gets no structured name/address/phone","No meta description - Google writes its own snippet","12 reviews vs area median 48"],
 "localSeoScore":74,"hasLocalBusinessSchema":false,"sslValid":true,"httpRedirectsToHttps":true}

Views: Leads, SEO gaps, Reviews.

Scoring

SEO gap up to 35 pts (100 minus the site's local SEO score, scaled) plus: no LocalBusiness schema +10, no SSL +8 (or no https redirect +4), no meta description +5, no title +4, no viewport +5, no phone +4, no address +3, slow +5; reviews below group median up to +15; rating under 4.0 +7 (under 4.5 +3); contact email found +10. No website = 85 base. Site down = 45 base. Capped at 100.

Pricing

Pay per event: one lead-scored event per lead in the output.

Notes

Emails are only those publicly shown on the business's own site. Comply with anti-spam law (CAN-SPAM, GDPR, PDPA) when contacting leads.

Related Actor: Local SEO Bulk Site Auditor

Only need the website checks for a list of URLs (no reviews, emails or ranking)? Use Local SEO Bulk Site Auditor: title, meta, H1, LocalBusiness schema, NAP, SSL, mobile, canonical, robots and optional PageSpeed for $0.004 per URL.