bol.com Scraper — Seller Leads (VAT, KvK, Email) & Products

Turn bol.com, the largest marketplace in the Netherlands and Belgium, into a B2B lead list. For every shop selling on bol.com the actor returns the company behind it: legal company name, VAT number (Dutch and Belgian), KvK / KBO registration number, registered address and seller score, plus an optional verified contact email found from the company's own website. Search by keyword, browse any category, or paste seller and product URLs. Set the output to products (or both) for product rows too: price, RRP, rating, sellers, and the EAN when you pass product URLs.

Pure HTTP, no browser, so it's fast and cheap per lead.

How it works

Why use this bol.com scraper

• 🏢 The company, not just the shop name. bol.com shop names hide the real business ("PB Luxury NL" is ParfumBudget B.V.). You get the legal name, VAT number, KvK (NL) or KBO ondernemingsnummer (BE) and the registered address, straight from bol.com's own EU trader information.
• 🇳🇱🇧🇪 Netherlands and Belgium. Dutch VAT (NL…B01) and Belgian VAT (BE0… and the newer BE1…) are both captured in one vatNumber column. Run the Dutch store, the Belgian store, or both.
• ✉️ Verified emails, not guesses. bol.com shows no seller email, only a contact form. With Find seller emails on, the actor finds each company's own website and reads the email from its contact / terms pages. An email is delivered only when that site also shows the company's KvK / VAT number or exact legal name, with the source pages included. Two exceptions: an email the seller printed on its own bol.com shop page is delivered as printed, and when a shop's site can't be read without a browser, an address on that exact domain is accepted if the shop is named after the domain and the legal name contains it (shop "ParfumDeo.nl", company "ParfumDeo.nl B.V."). When the site prints its own addresses, those are the ones delivered; an address found elsewhere (search results, directories) is kept only if the site prints it too, or when the site shows no address at all.
• 👥 Every seller of a product. Listing pages show the buy-box and cheapest seller; optionally open each product's price overview to collect all shops offering it.
• 🧹 One row per company. Many companies run a separate NL and BE shop under one VAT. Seller leads are de-duplicated by VAT, with every shop id and name kept.
• 💸 Pay per result, from $0.004 per row. No proxy setup, no browser.

Overview

bol.com has tens of thousands of third-party sellers. Under the EU Digital Services Act, bol.com publishes each business seller's trader details on its shop page. This actor collects the sellers behind any search, category or product, reads those trader details, groups shops into companies, and (optionally) finds each company's contact email.

It's built for B2B lead generation, supplier sourcing, brand protection, reseller mapping and marketplace research in the Benelux.

Supported inputs

Input	Example	What you get
Search query	parfum	Sellers of the matching products (bol.com shows up to 10 pages, ~240 products; set maxItemsPerQuery to 240 to get them all)
Category URL	https://www.bol.com/nl/nl/l/damesparfums/12429/	Sellers across the category (up to 500 pages, ~12,000 products, as far as maxItemsPerQuery allows)
Seller profile URL	https://www.bol.com/nl/nl/v/bestbeautylux/1819543/	That seller's company details
Seller storefront URL	https://www.bol.com/nl/nl/w/alle-artikelen-bestbeautylux/1819543/	That seller's products (up to maxItemsPerQuery) and the competing sellers on them
Product URL	https://www.bol.com/nl/nl/p/…/9200000005228252/ (or …/prijsoverzicht/…/9200000005228252/)	The product (incl. EAN) and its sellers

Dutch (/nl/nl/) and Belgian (/be/nl/, /be/fr/) URLs both work. Mix them freely.

Not supported:

• ❌ URLs outside bol.com
• ❌ bol.com home, brand or cart pages (only /l/, /s/, /w/, /v/, /p/ and /prijsoverzicht/ URLs are read)
• ❌ Start URL lists loaded from a file or link (requestsFromUrl); paste the URLs directly
• ❌ Anything behind a bol.com login

Use cases

• B2B lead generation: build a list of Dutch and Belgian online sellers in your niche with company name, VAT, KvK and a verified email.
• Supplier and wholesale outreach: find the webshops selling a product category and contact the companies behind them.
• Brand protection / MAP monitoring: see which companies resell your brand on bol.com, under which shop names.
• Marketplace research: map how crowded a category is, who the top sellers are, and their seller scores.
• Sales intelligence: enrich your CRM with the legal entity behind a bol.com shop.

How it works

1. Collect sellers. The actor walks your searches, categories and URLs and reads the seller of every product (buy-box and cheapest offer; optionally every offer from the price overview).
2. Read the trader details. For each unique shop it opens the shop page and reads bol.com's trader information: legal name, VAT, KvK / KBO, registered address, seller score, reviews, product count.
3. Group into companies. Shops sharing a VAT number become one company row.
4. Find emails (optional). It reads each company's own website (a site the seller links on its bol.com page, or the webshop a shop is named after; when those give no email, an AI web search looks for the site), reads the contact / terms pages, and keeps an email only when the site confirms the company's KvK / VAT / legal name.
5. Output. One row per seller company, one row per product, or both.

When a run has a row limit (maxSellers, a max cost per run, or the Free plan's 100 rows), the actor stops crawling once it has found enough shops to fill it. If those shops turn out to be fewer companies than needed (NL and BE shops of one company merge into one row), it goes back and crawls further.

Input configuration

Field	Type	Default	Description
searchQueries	array	— (Console prefill ["parfum"])	Keywords to search on bol.com.
startUrls	array	[]	Category, search, seller, storefront or product URLs.
outputMode	select	sellers	sellers (one row per company), products (one row per product) or both.
store	select	nl	Store for search queries: nl, be or both.
maxItemsPerQuery	integer	100 (Console prefill 20)	Products scanned per query / URL. More products = more sellers.
maxSellers	integer	0	Cap on seller rows (0 = all found). In sellers mode it also caps the paid email searches. It doesn't limit product rows, and in products / both mode each product row's buy-box company can be searched too.
allSellersPerProduct	boolean	false	Collect every seller of each product, not just buy-box + cheapest.
enrichEmails	boolean	false	Find each company's verified contact email and phone (paid Apify plans only; see Pricing).
sortBy	select	relevance	relevance, popularity, price-asc, price-desc, rating, newest.
minPrice / maxPrice	integer	—	Price range in EUR.
concurrency	integer	10	Parallel page fetches (1–50; 3 on the Free plan).

A start URL that already has its own sort or price filter keeps it.

Example input: seller leads with emails

{
  "startUrls": [{ "url": "https://www.bol.com/nl/nl/l/damesparfums/12429/" }],
  "maxItemsPerQuery": 500,
  "outputMode": "sellers",
  "allSellersPerProduct": true,
  "enrichEmails": true
}

Example input: products with their sellers' VAT

{
  "searchQueries": ["koffiebonen"],
  "store": "both",
  "outputMode": "products",
  "maxItemsPerQuery": 100
}

Output overview

Each row has a rowType: seller (one per company) or product (one per product). Seller rows carry the full company block; product rows carry the product plus its buy-box seller's company, VAT and contact as top-level columns, and the list of all known sellers. In both mode the seller rows come first.

Emails and phones are only filled in with Find seller emails on. Without it those fields stay empty and nothing is charged for them.

Output sample: seller lead

{
  "rowType": "seller",
  "companyName": "Best Beauty Lux B.V.",
  "vatNumber": "NL866201646B01",
  "vatCountry": "NL",
  "registrationNumber": "92875521",
  "registrationType": "KvK",
  "countryOfOrigin": "NL",
  "addressLine": "Rondeboslaan 35, 9936BJ Farmsum, NL",
  "address": { "street": "Rondeboslaan", "houseNumber": "35", "houseNumberExtension": null, "postalCode": "9936BJ", "city": "Farmsum", "country": "NL" },
  "sellerEmail": "info@bestbeautylux.nl",
  "sellerPhone": "+31 (0)854019224",
  "sellerWebsite": "https://bestbeautylux.nl",
  "emails": ["info@bestbeautylux.nl"],
  "emailSources": ["https://bestbeautylux.nl", "https://drimble.nl/bedrijf/farmsum/000058452869/best-beauty-lux-bv.html"],
  "emailSearched": false,
  "shopName": "BestBeautyLux",
  "sellerUrl": "https://www.bol.com/nl/nl/v/bestbeautylux/1819543/",
  "storefrontUrl": "https://www.bol.com/nl/nl/w/alle-artikelen-bestbeautylux/1819543/",
  "rating": 8.9,
  "reviewCount": 1166,
  "productCount": 5410,
  "activeSince": "2024-07-30T12:00:09.198139",
  "shopCount": 1,
  "retailerIds": ["1819543"],
  "shopNames": ["BestBeautyLux"],
  "discoveredVia": ["parfum"],
  "sampleProducts": [{ "productId": "9300000127460781", "title": "Lattafa Khamrah - Eau de Parfum - 100 ml", "url": "https://www.bol.com/nl/nl/p/…/9300000127460781/" }],
  "profileFetchedAt": "2026-09-23T14:02:11.512Z",
  "scrapedAt": "2026-09-24T09:15:40.118Z"
}

A Belgian seller looks the same, with "vatNumber": "BE0805155230", "registrationType": "KBO" and a Belgian address.

Output sample: product

{
  "rowType": "product",
  "productId": "9200000005228252",
  "title": "Hugo Boss Bottled 100 ml - Eau de Toilette - Herenparfum",
  "brand": "Hugo Boss",
  "ean": "0737052351100",
  "price": 48.25,
  "referencePrice": 119,
  "referencePriceLabel": "Adviesprijs",
  "rating": 4.6,
  "reviewCount": 746,
  "offerCount": 13,
  "seller": { "retailerId": "1742626", "shopName": "aayanshoppingmart", "isBol": false, "sellerUrl": "https://www.bol.com/nl/nl/v/aayanshoppingmart/1742626/" },
  "companyName": "BEX TRADE BV",
  "vatNumber": "BE1035393737",
  "sellers": [
    { "retailerId": "1742626", "shopName": "aayanshoppingmart", "price": 48.25, "condition": "New", "companyName": "BEX TRADE BV", "vatNumber": "BE1035393737" },
    { "retailerId": "1555285", "shopName": "PB Luxury NL", "price": 52.99, "condition": "New", "companyName": "ParfumBudget B.V.", "vatNumber": "NL864184293B01" }
  ],
  "sellerCount": 2
}

Here sellers holds the buy-box and cheapest seller from the listing, and sellerCount is its length. offerCount is the number of new offers on the product. With Collect every seller of each product on, sellers holds every shop offering it.

Key output fields

Field	Description
rowType	seller or product.
companyName	Legal company name ("Handelsnaam") behind the shop.
vatNumber	VAT number as published: Dutch NL#########B##, Belgian BE0######### / BE1#########, or another EU format.
vatCountry	First two letters of the VAT number.
registrationNumber · registrationType	KvK number (NL), KBO ondernemingsnummer (BE) or other trade register.
countryOfOrigin	Country the seller is registered in.
address · addressLine	Registered address, structured and as one line.
sellerEmail · sellerPhone · sellerWebsite	Primary contact. Email and phone only with Find seller emails on; the website is filled in when known.
emails · phones · emailSources	All contacts found, and the pages that confirmed them (the company's own site first; empty for an email printed on the bol.com shop page).
emailSearched	true when the paid AI email search ran for this company in this run (see Pricing). On product rows it's about the buy-box seller's company. A company is charged once, even when it's on several rows.
shopName · sellerUrl · storefrontUrl · logo	The bol.com shop.
rating · reviewCount · productCount · activeSince	Seller score (0–10), reviews, assortment size, active since.
ratingReviewCount · positiveReviewsPercentage · topRetailer	Reviews the score is based on, share of positive reviews, bol.com top-seller badge.
shopCount · retailerIds · shopNames · shops	All bol.com shops run by this company.
discoveredVia · sampleProducts	Which searches or URLs found the shop, and up to 5 of its products.
profileFetchedAt	When the shop's bol.com details were read. Shop details are reused for up to 30 days, so this can be earlier than scrapedAt.
productId · title · brand · price · referencePrice · ean	Product fields (product rows).
url · image · currency · referencePriceLabel · rating · delivery · sponsored · categories	More product fields (the product rating is 0–5 stars).
offersUrl · offerCount	Price-overview page and number of new offers.
seller · sellers · sellerCount	Buy-box seller and every known seller of the product.
sellerCompany	The buy-box seller's company block with address (product rows).
store · source · sourceUrl · scrapedAt	Store (nl / be), the input that found the row, and scrape time.

Pricing

Pay per event:

Event	Price	When it's charged
Actor start	$0.005	Once per run (runs are capped at 1 GB memory, so always one start).
Result row	$0.004	Every dataset row: one seller company or one product.
Published email	$0.05	Once per seller company when a verified email is delivered.
Published phone	$0.03	Once per seller company when a phone number is delivered.
Seller email search	$0.10	Once per seller company when the AI web search runs, found or not.

Emails, phones and the email search only apply with Find seller emails on. The free steps come first: the actor reads a site the seller links on its bol.com page, or the webshop a shop is named after (like "Haarshop.nl"), at no extra cost. When that gives no verified email (there is no such site, or the site shows none), the search runs and is charged. At most 300 searches run per run.

Search results are kept per bol.com shop for 30 days, so a shop whose company was searched in that time isn't searched, or charged for a search, again. The exceptions are a company's other shop (say its BE shop, when the NL shop was the one searched), a search that failed partway, and results from before an update to the email search. Those are searched, and charged, again.

Example: 100 seller leads with emails on, where 60 needed the AI search, 45 got an email and 30 a phone: $0.005 + 100 × $0.004 + 60 × $0.10 + 45 × $0.05 + 30 × $0.03 = about $9.56. The same 100 leads without emails: $0.405.

If you set a maximum cost per run, the rows and their email / phone charges are paid for first; companies that don't fit in what's left skip the search. The run stops cleanly when the budget is used up, and the end of the log (and the run's status message) says what was charged.

FAQ

Where does the VAT number come from? From bol.com itself. Under the EU Digital Services Act bol.com publishes each business seller's legal name, VAT, registration number and address on its shop page. The actor reads that, so VAT and KvK are available for practically every business seller.

What do Dutch and Belgian VAT numbers look like? Dutch: NL + 9 digits + B + 2 digits (NL866201646B01). Belgian: BE + 10 digits starting with 0 or 1 (BE0805155230, the newer BE1035393737). Both land in the same vatNumber column as bol.com shows them, without spaces, and vatCountry holds the first two letters. Store the column as text, not a number, or the leading 0 is lost.

What's the difference between KvK and KBO? KvK (Kamer van Koophandel) is the Dutch trade register; a KvK number has 8 digits. KBO (Kruispuntbank van Ondernemingen) is the Belgian one; the ondernemingsnummer has 10 digits starting with 0 or 1, and a Belgian VAT number is the same digits with BE in front. registrationNumber holds the number and registrationType says which register it is: KvK, KBO, or Trade register for sellers from other countries.

Why do some sellers have no email? bol.com never shows seller emails, so emails come from each company's own website. Some small sellers have no website, some sites only offer a contact form, and some sites load their contact details in a way that can't be read without a browser. In testing, roughly 40–50% of seller companies got a verified email. An address that can't be tied to the company's KvK / VAT / legal name or its own domain is dropped. A run does at most 300 AI searches, and if you set a maximum cost per run, the rows and their email / phone charges are paid for first, so companies that don't fit skip the search. They aren't marked as "no email"; the next run searches them.

Why are there fewer sellers than products? Many products are sold by bol.com itself (not a lead, so skipped), and popular shops appear across many products. Turn on Collect every seller of each product to find the shops behind every offer, not just the buy-box. This matters most in categories bol.com sells itself, such as electronics and toys.

Why is ean empty on some product rows? Listing pages don't include the EAN; product pages do. Pass product URLs to get EANs.

How many products per search? bol.com shows at most 10 pages (~240 products) per search. Category URLs go up to 500 pages (~12,000 products), so use categories (or price ranges) for bigger coverage.

Is there a Free plan limit? Yes. On Apify's Free plan a run returns at most 100 rows (and reads at most 100 products per query), uses up to 3 parallel fetches, and ignores Find seller emails. Paid plans have no row cap.

Do I need a proxy? No. The actor handles bol.com's blocking itself.

What is billed, and when? $0.005 per run, $0.004 per row. With Find seller emails on, also $0.05 per company with a delivered email, $0.03 per company with a delivered phone, and $0.10 per company the AI web search runs for, found or not. See Pricing.

Support

Questions, a field you'd like added, or a change on bol.com to report? Open an issue on the actor's Issues tab or email muhameddidovic@gmail.com. Response within 24 hours.

Additional services

Need scheduled lead lists, a push to your CRM or database, extra fields, or another marketplace? Reach out and it can be tailored.

Explore more scrapers

Looking for sellers on other marketplaces? See the rest of the memo23 actor collection on the Apify Store, including the Allegro.pl Scraper with Polish seller leads (NIP, company, email).

🤖 For AI Agents & LLM Apps

Compact reference for AI agents calling this actor through the Apify MCP server or the Apify API (actor: memo23/bol-com-seller-leads-scraper).

Purpose: Collects the companies selling on bol.com (NL + BE) from searches, categories, seller or product URLs. It returns legal name, VAT, KvK / KBO number, registered address, seller score and optionally a verified email, one row per company, plus product rows if requested.

Minimal input:

{
  "searchQueries": ["parfum"],
  "maxItemsPerQuery": 20
}

Seller leads with emails: { "startUrls": [{ "url": "https://www.bol.com/nl/nl/l/damesparfums/12429/" }], "outputMode": "sellers", "allSellersPerProduct": true, "enrichEmails": true }.

Output: seller rows (rowType: "seller"): companyName, vatNumber, vatCountry, registrationNumber, registrationType, countryOfOrigin, address, addressLine, sellerEmail, sellerPhone, sellerWebsite, emails, phones, emailSources, emailSearched, shopName, sellerUrl, storefrontUrl, rating, ratingReviewCount, reviewCount, positiveReviewsPercentage, topRetailer, productCount, activeSince, logo, shopCount, retailerIds, shopNames, shops, discoveredVia, sampleProducts, profileFetchedAt, scrapedAt. Product rows (rowType: "product"): productId, url, title, brand, ean, price, currency, referencePrice, referencePriceLabel, rating, reviewCount, image, delivery, sponsored, categories, offersUrl, offerCount, seller, companyName, vatNumber, vatCountry, registrationNumber, registrationType, countryOfOrigin, addressLine, sellerEmail, sellerPhone, sellerWebsite, sellerCompany, emailSearched, sellers, sellerCount, source, sourceUrl, store, scrapedAt.

Behaviors an agent should know:

• outputMode: sellers (default, one row per company de-duplicated by VAT), products, or both (distinguish by rowType; seller rows first).
• Search is capped by bol.com at 10 pages (~240 products); category URLs reach 500 pages. More products scanned = more sellers found.
• allSellersPerProduct: true collects every seller of each product (slower, more leads).
• enrichEmails: true adds verified emails and phones for part of the companies (partial coverage); emails are never guessed. With it off, email and phone fields stay empty.
• maxSellers caps seller rows. In sellers mode that also caps the paid email searches; in products and both modes each product row's buy-box company is searched as well, so cap those runs with maxItemsPerQuery or a max cost per run.
• Products sold by bol.com itself (seller.isBol: true) carry no company data.
• Billing (pay per event): $0.005 per run start, $0.004 per row, $0.05 per company with a delivered email, $0.03 per company with a delivered phone. With enrichEmails, also $0.10 per company the AI web search runs for, found or not (at most 300 per run; free site reads are not billed). enrichEmails works on paid Apify plans only; Free-plan runs are capped at 100 rows.

⚠️ Disclaimer

This actor extracts publicly available information from bol.com: product data and the business-seller details that bol.com publishes under EU trader-transparency rules (Digital Services Act), plus contact details that sellers publish on their own public websites. It does not log in or bypass paywalls. Business contact data can still be personal data under the GDPR (for example a sole trader's email), so you are responsible for having a lawful basis and using it compliantly, especially for outreach, alongside bol.com's Terms of Service. This tool is intended for legitimate purposes such as B2B lead generation, supplier sourcing, brand protection and market research.

SEO Keywords

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