Douyin Index 巨量算数 — Keyword Trends, Audience & Hot Topics

Market and trend data from Douyin Index (巨量算数), the official index of what people search for and watch on Douyin (抖音) and Toutiao. Get the daily index of any keyword with its search, content and consumption components, see who is behind it, find related words and hot topics, and search the index library for topics, videos and creators. No login, no cookies.

What it does

Input	You get	Row type
Keyword	Daily composite index for 7 to 365 days, the search, content and consumption indices, change against the previous period and a year ago	keyword-index
includeAudience	Age, gender, province, city, city tier and interests behind the keyword, each with an index against the platform average	keyword-audience
includeRelatedWords	Words that go with the keyword in content and in search, with sample videos	related-word
includeHotWords	Current hot search words	hot-word
includeHotTopics	Real-time hot topics and the fastest rising ones	hot-topic
Topic keyword	Hashtags with their index, video count, likes and plays	topic
Video keyword	Up to 1,000 videos with likes, video index and flags for low-follower hits	video
Creator keyword	Creators with followers, total likes and category	creator
Video link or ID	The video's daily index, likes, comments and shares gained in the period, its percentile against all videos, and who watched it	video-index
Creator (user ID or a video link)	Totals, what the last 7 days added, daily averages, the followers' profile, 20 similar creators, best videos	creator-index
Content category	30 days of publishing, viewing and interaction trends, which video lengths work, who creates and who watches	category-insight
includeReports / report keyword	Trend and industry reports with introduction, view and download counts and the PDF link	report

How It Works

Input

Field	Type	Description
keywords	string[]	Keywords for the index, usually Chinese.
timeRangeDays	integer	Days of daily index, 7 to 365. Default 30. The index lags two days.
platform	string	douyin (default) or toutiao.
includeAudience	boolean	Audience row per keyword, for the last full week.
includeRelatedWords / maxRelatedWords	boolean / integer	Related-word rows per keyword. Default 50.
includeHotWords	boolean	Current hot search words.
includeHotTopics	boolean	30 current and 30 rising hot topics.
topicKeywords / maxTopicsPerKeyword	string[] / integer	Hashtag search. Default 50, up to 100.
videoKeywords / maxVideosPerKeyword	string[] / integer	Video search. Default 100, up to 1,000.
videoCategory	string	One of 38 content categories for video search.
videoPublishedWithin	string	any, 3d, 7d or 30d.
creatorKeywords	string[]	Creator search by nickname, up to 20 per keyword.
videoUrls	string[]	Video links or IDs for a video-index row each. Uses timeRangeDays.
creators	string[]	Numeric user IDs (uid), or a link to any video of the creator. video and video-index rows carry the uid as creatorUid.
categories	string[]	Content category IDs, picked from a list in the input form (for example 628 Food, 629 Travel, 608 Games).
includeReports / reportKeywords / maxReports	boolean / string[] / integer	Trend reports, newest first, or matching a keyword. Default 16.

Example: compare two keywords over a quarter

{ "keywords": ["咖啡", "奶茶"], "timeRangeDays": 90, "includeAudience": true }

Example: what goes with a keyword, and which videos are winning

{
  "keywords": ["露营"],
  "includeRelatedWords": true,
  "videoKeywords": ["露营"],
  "videoPublishedWithin": "7d",
  "maxVideosPerKeyword": 200
}

Example: today's hot topics

{ "includeHotTopics": true, "includeHotWords": true }

Output

Keyword index:

{
  "type": "keyword-index",
  "keyword": "咖啡",
  "platform": "douyin",
  "from": "2026-09-08",
  "to": "2026-10-08",
  "averageIndex": 1756426,
  "peakIndex": 1983028,
  "peakDate": "2026-09-26",
  "searchIndex": 45744663,
  "contentIndex": 3883586,
  "consumptionIndex": 4820963,
  "searchChangeVsPreviousPeriodPercent": -7.15,
  "searchChangeVsLastYearPercent": 24.27,
  "daily": [{ "date": "2026-09-08", "index": 1756097 }, { "date": "2026-09-09", "index": 1665857 }]
}

Keyword audience:

{
  "type": "keyword-audience",
  "keyword": "咖啡",
  "weekFrom": "2026-09-28",
  "weekTo": "2026-10-04",
  "gender": [{ "name": "女", "percent": 54, "index": 136.1 }, { "name": "男", "percent": 46, "index": 76.3 }],
  "age": [{ "name": "31-40", "percent": 31.98, "index": 97.5 }, { "name": "24-30", "percent": 21.41, "index": 134.5 }],
  "city": [{ "name": "广州", "percent": 2.4, "index": 123.3 }]
}

Related word, hot topic, topic, video and creator:

{ "type": "related-word", "keyword": "咖啡", "relation": "content", "relatedWord": "拿铁", "rank": 1, "searchIndex": 2888241, "scoreChange": "-1.87%" }

{ "type": "hot-topic", "board": "rising", "rank": 1, "topic": "国庆特种兵结算画面", "topicIndex": 10539530, "videoCount": 2, "plays": 26445086, "category": "话题互动" }

{ "type": "topic", "searchKeyword": "咖啡", "topic": "瑞幸咖啡", "topicIndex": 4468467, "videoCount": 37840, "likes": 3996522, "plays": 496126186 }

{ "type": "video", "searchKeyword": "咖啡", "title": "猫屎咖啡生产流程#咖啡#工艺 #解压", "creatorFollowers": 10751, "likes": 35381, "videoIndex": 356936, "isLowFollowerHit": true, "url": "https://www.douyin.com/video/7693862284268059584" }

{ "type": "creator", "searchKeyword": "咖啡", "name": "咖啡", "followers": 2794853, "totalLikes": 20255185, "videoCount": 222, "category": "艺术" }

Pricing

Pay per event. You pay for rows you receive; a keyword the index does not track costs nothing.

Event	When	Price
Actor start	Once per run	$0.005
Keyword index	Each keyword's index row	$0.03
Keyword audience	Each keyword's audience row	$0.02
Related word	Each related word	$0.002
Hot word	Each hot search word	$0.002
Hot topic	Each hot topic	$0.002
Topic	Each hashtag found	$0.002
Video	Each video found	$0.002
Creator	Each creator found	$0.002
Video index	Each video's index row	$0.03
Creator index	Each creator's index row	$0.03
Category insight	Each content category's row	$0.04
Report	Each trend report	$0.002

Set a maximum cost per run in the run options and the Actor stops there with what it has.

FAQ

Do I need a Douyin Index account? No.

What do the index numbers mean? They are Douyin's own weighted measures. The composite index tracks a keyword's overall heat, the search index how much it is searched, the content index how much is posted about it, and the consumption index how much that content is watched. Compare them over time and between keywords; they are not raw counts.

What is the index in the audience data? 100 is the platform average. A group with index 136 is 36% more common behind this keyword than on Douyin overall.

Where do I get a creator's numeric user ID? Paste a link to any of the creator's videos into creators instead, or take creatorUid from a video-index row.

Why did a keyword return nothing? The index tracks keywords with enough volume. A rare keyword returns no row and is not charged.

Why do audience and related words cover one week? Douyin Index serves them per full Monday-to-Sunday week, so the Actor uses the last complete one.

How long do the cover links work? Douyin signs the coverUrl of video rows for only a few hours, so download covers right after the run if you need them. Report covers have no expiry. For lasting video covers, pass the video links to the Douyin Scraper with downloadCovers on.

🤖 For AI Agents & LLM Apps

Purpose: Douyin keyword demand, audience and trend data as structured JSON.

Minimal input: {"keywords": ["咖啡"]}

Output: rows with type = keyword-index | keyword-audience | related-word | hot-word | hot-topic | topic | video | creator. keyword-index: keyword, from, to, averageIndex, peakIndex, searchIndex, contentIndex, consumptionIndex, percent changes, daily[]. keyword-audience: age, gender, province, city, cityTier, interests as {name, percent, index}.

Behaviors to know: keywords should be Chinese. Percent fields are 0 to 100. videoCategory takes the numeric id as a string ("628" = food). Free-plan runs return a sample of each list.

⚠️ Disclaimer

This Actor collects publicly available index data only. It is not affiliated with, endorsed by, or sponsored by Douyin, Ocean Engine or ByteDance. You are responsible for using the data in line with applicable laws and the platform's terms.

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