Google Shopping Scraper — Products, Prices & Sponsored Ads

Extract live Google Shopping results by keyword: organic product cards and sponsored PLA ads, with prices, merchants, ratings, delivery signals, and direct retailer URLs when Google exposes them.

Built for price monitoring, competitive research, and ecommerce intelligence — multi-query, multi-country, JSON or CSV out.

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Why Use This Scraper?

• Organic + sponsored in one run — most Shopping scrapers skip PLAs; this one returns both
• Direct retailer URLs on sponsored ads — when Google shows them (JBL, Walmart, Target, Best Buy, …)
• Structured money fields — price + numeric priceValue + currency for easy pipelines
• Market + language targeting — any gl / hl Google Shopping market
• Flat dataset — one product row per result, ready for sheets, warehouses, or agents

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Overview

This Actor scrapes Google Shopping search results (udm=28) for one or more buyer keywords. Each dataset item is a single product card — either an organic Shopping listing or a sponsored Product Listing Ad (PLA).

It does not scrape Google Ads Transparency Center, Merchant Center, CPC/spend, or organic web Search results.

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Supported Inputs

Input	Supported
Keyword / product search (queries)	✅
Country market (countryCode)	✅
Language (languageCode)	✅
Price range + sort	✅
Sponsored / organic toggles	✅
Google Shopping product detail URLs	❌ (search mode only)
EAN / GTIN / SKU lookup	❌ (not in this version)

Example keywords: wireless headphones, office chair, nike running shoes.

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Use Cases

Audience	What you get
Ecommerce sellers	Competitor prices, merchants, discount signals
PPC / PLA teams	Sponsored ad creative, ranks, retailer destinations
Market researchers	Category assortments across countries
Price-monitoring tools	Repeatable keyword → product rows
AI agents / MCP	Flat JSON for RAG, alerts, and enrichment

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How It Works

1. Submit one or more product keywords and pick a market / language.
2. The Actor builds Google Shopping URLs (udm=28) with optional sort and price filters.
3. Pages are fetched with anti-block defenses (residential attempt → unlocker fallback).
4. Organic cards and sponsored PLA units are parsed into flat product rows.
5. Results land in the default dataset — charge is per saved product.

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Input Configuration

Field	Type	Default	Description
queries	string[]	—	Required. Product / category keywords
maxProductsPerQuery	integer	40	Cap per keyword
maxTotalProducts	integer	—	Optional run-wide cap
countryCode	string	US	ISO market (US, GB, DE, …)
languageCode	string	en	UI language
includeSponsored	boolean	true	Collect PLA ads
includeOrganic	boolean	true	Collect organic cards
sortBy	enum	relevance	relevance / price_low / price_high / rating
minPrice / maxPrice	number	—	Price filters
maxConcurrency	integer	3	Parallel keywords
maxRequestRetries	integer	3	Retries per keyword
saveHtml	boolean	false	Debug: store raw HTML
proxy	object	—	Optional Apify/custom proxy

Example — US headphones, 10 products

{
  "queries": ["wireless headphones"],
  "maxProductsPerQuery": 10,
  "countryCode": "US",
  "languageCode": "en",
  "includeSponsored": true,
  "includeOrganic": true
}

Example — price band + sort

{
  "queries": ["office chair"],
  "countryCode": "US",
  "languageCode": "en",
  "sortBy": "price_low",
  "minPrice": 50,
  "maxPrice": 250,
  "maxProductsPerQuery": 30
}

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Output Overview

Each row is one Shopping product. Sponsored rows carry retailerUrl (direct merchant link) and googleAdUrl. Organic rows carry rating, reviewCount and delivery when shown, plus five of Google's own identifiers — productId (data-cid), googleGroupId, googleItemId, googleOfferId, googleProductId — which are the durable handles to join a listing across runs.

Two fields are honestly limited on organic rows, and it is Google's page, not the parser. The modern Shopping results page (udm=28) contains no product anchor at all — navigation is JavaScript-driven — so productUrl is null for organic rows. Constructed google.com/shopping/product/<id> forms were tested against every id the page exposes and all returned Not available, so none is emitted rather than shipping a link that 404s. imageUrl is populated when Google publishes the thumbnail as a URL (google.ldi → encrypted-tbn…); on many organic rows it inlines the thumbnail as a multi-kilobyte base64 JPEG instead, and that is left out rather than carried under a field named "URL". Sponsored rows are unaffected — they have real links.

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Output Samples

Sponsored PLA (with retailer URL)

{
  "type": "sponsored",
  "position": 1,
  "searchQuery": "wireless headphones",
  "countryCode": "US",
  "languageCode": "en",
  "title": "JBL Tune 510BT Wireless On-Ear Headphones - White",
  "price": "$29.95",
  "priceValue": 29.95,
  "currency": "$",
  "originalPrice": "$50",
  "originalPriceValue": 50,
  "merchant": "JBL",
  "retailerUrl": "https://www.jbl.com/JBLT510BTWHTAM.html",
  "googleAdUrl": "https://www.google.com/aclk?…",
  "scrapedAt": "2026-07-22T22:41:00.000Z"
}

Organic Shopping card

{
  "type": "organic",
  "position": 7,
  "searchQuery": "wireless headphones",
  "countryCode": "US",
  "languageCode": "en",
  "productId": "5636327565946258541",
  "title": "Sony WH-1000XM6 Wireless Noise Canceling Headphones",
  "price": "$458.00",
  "priceValue": 458,
  "currency": "$",
  "merchant": "Best Buy",
  "rating": 4.7,
  "reviewCount": "4.9K",
  "reviewCountValue": 4900,
  "delivery": "Free delivery by Fri",
  "scrapedAt": "2026-07-22T22:41:00.000Z"
}

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Key Output Fields

Group	Fields
Context	type, position, searchQuery, countryCode, languageCode, scrapedAt
Product	productId, googleGroupId, googleItemId, googleOfferId, googleProductId, title
Pricing	price, priceValue, currency, originalPrice, originalPriceValue
Merchant	merchant, rating, reviewCount, reviewCountValue, delivery
Links	retailerUrl, googleAdUrl

Optional values are null when Google does not display them.

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FAQ

Does this scrape organic web Search or only Shopping?
Only Google Shopping (udm=28) — product cards and PLAs.

Why is retailerUrl null on some organic rows?
Organic cards often open Google’s product viewer instead of a direct merchant link. Sponsored PLAs usually expose the retailer destination.

Can I pass EAN / GTIN codes?
Not in this version — keyword search only.

Do I need my own Google API key?
No. No Google login or Ads account is required.

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Support

• Open an issue on the Actor’s Issues tab in Apify Console
• Website: apify.com/memo23
• Custom scrapers / exports: contact via Apify

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Additional Services

Need EAN→offers lookup, scheduled price monitoring, or a custom schema? Reach out for a tailored build or enrichment pipeline.

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Explore More Scrapers

Browse the full portfolio: apify.com/memo23

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🤖 For AI Agents & LLM Apps

Purpose: Scrape Google Shopping product listings + sponsored PLA ads by keyword.

Minimal input:

{
  "queries": ["wireless headphones"],
  "maxProductsPerQuery": 10,
  "countryCode": "US",
  "languageCode": "en"
}

Output fields (flat): type, position, searchQuery, countryCode, languageCode, productId, googleGroupId, googleItemId, googleOfferId, googleProductId, title, price, priceValue, currency, originalPrice, originalPriceValue, merchant, rating, reviewCount, reviewCountValue, delivery, productUrl, retailerUrl, googleAdUrl, imageUrl, scrapedAt

Billing: Pay-per-event — charged per dataset item (apify-default-dataset-item) plus actor start. One row = one product card.

Agent notes: Prefer short keyword lists; set maxProductsPerQuery explicitly; treat null retailerUrl as expected on many organic rows; type is organic or sponsored.

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⚠️ Disclaimer

This Actor is not affiliated with, endorsed by, or sponsored by Google LLC. Google Shopping™ and Google™ are trademarks of Google LLC. All trademarks remain the property of their respective owners.

This tool collects publicly available Shopping listing data for research and monitoring. You are responsible for complying with Google’s Terms of Service, applicable laws (including GDPR/CCPA where relevant), and your own use-case policies. Use responsibly and at your own risk.

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