Google Shopping Scraper — Products, Prices & Sponsored Ads

Extract live Google Shopping results by keyword: organic product cards and sponsored PLA ads, with prices, merchants, ratings, delivery signals, and direct retailer URLs when Google exposes them.

Built for price monitoring, competitive research, and ecommerce intelligence — multi-query, multi-country, JSON or CSV out.

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Why Use This Scraper?

• Organic + sponsored in one run — most Shopping scrapers skip PLAs; this one returns both
• Direct retailer URLs on sponsored ads — and, when a PLA matches an organic card, that URL is copied onto the organic row
• Sale / condition / typical price — onSale, discountPercent, condition, typicalPrice, offerCount when the card shows them
• Filters Google actually honors — price, sort, condition, on-sale, free shipping, free returns, store names
• Pagination, city location, desktop/mobile — start pages, uule location, device UA
• EAN / UPC / GTIN → seller cards — each code is searched; every merchant card is an offer row
• Empty searches succeed — a real zero-result Shopping page is not reported as a failed run

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Overview

This Actor scrapes Google Shopping search results (udm=28) for one or more buyer keywords. Each dataset item is a single product card — either an organic Shopping listing or a sponsored Product Listing Ad (PLA).

It does not scrape Google Ads Transparency Center, Merchant Center, CPC/spend, or organic web Search results.

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Supported Inputs

Input	Supported
Keyword / product search (queries)	✅
EAN-8 / UPC-A / EAN-13 / GTIN-14 (productCodes)	✅ (offer-mode search of the code)
Country market (countryCode)	✅
Language (languageCode)	✅
City / postal location (location → uule)	✅
Device (desktop / mobile / both)	✅
Pagination (startPage, maxPages)	✅
Price range, sort, condition, on-sale, free ship/returns	✅
Store name filter (stores)	✅
Sponsored / organic toggles	✅
Google Shopping product detail URLs	❌ (search mode only; /shopping/product/{id} is not available)
SKU / MPN lookup	❌ (barcode-style codes only)

Example keywords: wireless headphones, office chair, nike running shoes.

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Use Cases

Audience	What you get
Ecommerce sellers	Competitor prices, merchants, discount signals
PPC / PLA teams	Sponsored ad creative, ranks, retailer destinations
Market researchers	Category assortments across countries
Price-monitoring tools	Repeatable keyword → product rows
AI agents / MCP	Flat JSON for RAG, alerts, and enrichment

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How It Works

1. Submit keywords and/or EAN/UPC/GTIN codes, plus market, language, and optional location / device.
2. The Actor builds Google Shopping URLs (udm=28) with sort, price, condition, sale, shipping, and store filters.
3. Each search walks maxPages (page N uses start=(N-1)*10). Pages are fetched with anti-block defenses.
4. Organic cards and sponsored PLA units are parsed into flat rows. Matching PLA retailer URLs are copied onto organic rows when resolveRetailerUrls is on.
5. A genuine zero-result Shopping page is treated as a successful empty answer, not a failed run. Charge is per saved product.

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Input Configuration

Field	Type	Default	Description
queries	string[]	—	Product / category keywords (and/or productCodes)
productCodes	string[]	—	EAN-8 / UPC / EAN-13 / GTIN-14 codes → type=offer rows
maxProductsPerQuery	integer	40	Cap per keyword or code (across pages + devices)
maxTotalProducts	integer	—	Optional run-wide cap
startPage	integer	1	First results page
maxPages	integer	1	Pages per search (start=(page-1)*10)
countryCode	string	US	ISO market (US, GB, DE, …)
languageCode	string	en	UI language
location	string	—	City or ZIP → Google uule
device	enum	desktop	desktop / mobile / both
includeSponsored	boolean	true	Collect PLA ads
includeOrganic	boolean	true	Collect organic cards
resolveRetailerUrls	boolean	true	Copy matching PLA retailerUrl onto organic rows
sortBy	enum	relevance	relevance / price_low / price_high / rating
minPrice / maxPrice	number	—	Price filters
productCondition	enum	any	any / new / used / refurbished
onSaleOnly	boolean	false	Sale-priced items only
freeShipping	boolean	false	Free-shipping filter
freeReturns	boolean	false	Free-returns filter
stores	string[]	—	Merchant names to keep (also appended to the query)
maxConcurrency	integer	3	Parallel keywords
maxRequestRetries	integer	3	Retries per keyword
saveHtml	boolean	false	Debug: store raw HTML
proxy	object	—	Optional Apify/custom proxy

Example — US headphones, 10 products

{
  "queries": ["wireless headphones"],
  "maxProductsPerQuery": 10,
  "countryCode": "US",
  "languageCode": "en",
  "includeSponsored": true,
  "includeOrganic": true
}

Example — price band + sort

{
  "queries": ["office chair"],
  "countryCode": "US",
  "languageCode": "en",
  "sortBy": "price_low",
  "minPrice": 50,
  "maxPrice": 250,
  "maxProductsPerQuery": 30
}

Example — EAN offers + local market

{
  "productCodes": ["194253015518"],
  "countryCode": "US",
  "languageCode": "en",
  "location": "Austin, Texas, United States",
  "maxPages": 2,
  "stores": ["Best Buy", "Amazon"]
}

Example — used, on sale, free shipping

{
  "queries": ["office chair"],
  "productCondition": "used",
  "onSaleOnly": true,
  "freeShipping": true,
  "device": "mobile",
  "maxPages": 3
}

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Output Overview

Each row is one Shopping product (type is organic, sponsored, or offer for barcode lookups). Sponsored rows carry retailerUrl (direct merchant link) and googleAdUrl. Organic rows carry rating, reviewCount, delivery, sale/condition fields when shown, plus five of Google's own identifiers — productId (data-cid), googleGroupId, googleItemId, googleOfferId, googleProductId — which are the durable handles to join a listing across runs.

Organic cards have no <a href>. The modern Shopping results page (udm=28) is JavaScript-driven, so productUrl stays null on organic rows. Constructed google.com/shopping/product/<id> forms return Not available. When resolveRetailerUrls is on, a matching PLA on the same page can fill retailerUrl. imageUrl is populated when Google publishes the thumbnail as a URL (google.ldi → encrypted-tbn…); inlined base64 JPEGs are left out. Sponsored rows already have real links.

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Output Samples

Sponsored PLA (with retailer URL)

{
  "type": "sponsored",
  "position": 1,
  "page": 1,
  "searchQuery": "wireless headphones",
  "productCode": null,
  "countryCode": "US",
  "languageCode": "en",
  "device": "desktop",
  "location": null,
  "title": "JBL Tune 510BT Wireless On-Ear Headphones - White",
  "brand": "JBL",
  "onSale": true,
  "price": "$29.95",
  "priceValue": 29.95,
  "currency": "$",
  "originalPrice": "$50",
  "originalPriceValue": 50,
  "merchant": "JBL",
  "retailerUrl": "https://www.jbl.com/JBLT510BTWHTAM.html",
  "googleAdUrl": "https://www.google.com/aclk?…",
  "scrapedAt": "2026-07-22T22:41:00.000Z"
}

Organic Shopping card

{
  "type": "organic",
  "position": 7,
  "page": 1,
  "searchQuery": "wireless headphones",
  "productCode": null,
  "countryCode": "US",
  "languageCode": "en",
  "device": "desktop",
  "location": null,
  "productId": "5636327565946258541",
  "title": "Sony WH-1000XM6 Wireless Noise Canceling Headphones",
  "brand": "Sony",
  "onSale": false,
  "price": "$458.00",
  "priceValue": 458,
  "currency": "$",
  "merchant": "Best Buy",
  "offerCount": 12,
  "rating": 4.7,
  "reviewCount": "4.9K",
  "reviewCountValue": 4900,
  "delivery": "Free delivery by Fri",
  "retailerUrl": "https://www.bestbuy.com/site/sony-…",
  "scrapedAt": "2026-07-22T22:41:00.000Z"
}

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Key Output Fields

Group	Fields
Context	type, position, page, searchQuery, productCode, countryCode, languageCode, device, location, scrapedAt
Product	productId, googleGroupId, googleItemId, googleOfferId, googleProductId, title, brand, condition
Pricing	price, priceValue, currency, originalPrice, originalPriceValue, typicalPrice, typicalPriceValue, onSale, discountPercent
Merchant	merchant, offerCount, storeRating, rating, reviewCount, reviewCountValue, delivery
Links	productUrl, retailerUrl, googleAdUrl, imageUrl

Optional values are null when Google does not display them.

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FAQ

Does this scrape organic web Search or only Shopping?
Only Google Shopping (udm=28) — product cards and PLAs.

Why is retailerUrl null on some organic rows?
Organic cards have no product link on the page. Turn resolveRetailerUrls on (default) to copy a matching PLA’s destination when one exists on the same page.

Can I pass EAN / GTIN / UPC codes?
Yes — put them in productCodes. Each code is searched on Shopping; seller cards come back as type=offer with productCode set. Dedicated /shopping/product/{id} pages are not used (Google serves “Not available”).

What happens when a search has no products?
If Google returns a real Shopping page with zero cards, the run succeeds with an empty dataset. A block or markup miss still fails.

Do I need my own Google API key?
No. No Google login or Ads account is required.

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Support

• Open an issue on the Actor’s Issues tab in Apify Console
• Website: apify.com/memo23
• Custom scrapers / exports: contact via Apify

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Additional Services

Need scheduled price monitoring, a custom schema, or extra enrichment? Reach out for a tailored build.

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Explore More Scrapers

Browse the full portfolio: apify.com/memo23

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🤖 For AI Agents & LLM Apps

Purpose: Scrape Google Shopping product listings + sponsored PLA ads by keyword.

Minimal input:

{
  "queries": ["wireless headphones"],
  "maxProductsPerQuery": 10,
  "countryCode": "US",
  "languageCode": "en"
}

Output fields (flat): type, position, page, searchQuery, productCode, countryCode, languageCode, device, location, productId, googleGroupId, googleItemId, googleOfferId, googleProductId, title, brand, condition, onSale, discountPercent, price, priceValue, currency, originalPrice, originalPriceValue, typicalPrice, typicalPriceValue, merchant, offerCount, storeRating, rating, reviewCount, reviewCountValue, delivery, productUrl, retailerUrl, googleAdUrl, imageUrl, scrapedAt

Billing: Pay-per-event — charged per dataset item (apify-default-dataset-item) plus actor start. One row = one product card.

Agent notes: Prefer short keyword lists; set maxProductsPerQuery and maxPages explicitly; treat null retailerUrl as expected when no matching PLA exists; type is organic, sponsored, or offer; a zero-result Shopping page is a successful empty run.

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⚠️ Disclaimer

This Actor is not affiliated with, endorsed by, or sponsored by Google LLC. Google Shopping™ and Google™ are trademarks of Google LLC. All trademarks remain the property of their respective owners.

This tool collects publicly available Shopping listing data for research and monitoring. You are responsible for complying with Google’s Terms of Service, applicable laws (including GDPR/CCPA where relevant), and your own use-case policies. Use responsibly and at your own risk.

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