Funnel Sniper

E-commerce Funnel & CTA Scraper (Playwright)

This Actor crawls e-commerce sites to detect funnels, CTAs, pricing structures, promotions, and extract product/category metadata. Built on Crawlee + Playwright.

Input

See actor.json. Key fields:

• startUrls (array): seeds (home, category, product).
• maxRequestsPerCrawl (int): cap processed pages.
• maxDepth (int): how deep to follow links.
• allowedDomains (array): restrict to these domains.
• extract (string[]): toggles: funnels, ctas, pricing, promotions, product, category, meta.
• proxy (object): e.g. { "useApifyProxy": true }.
• includeScreenshots / includeHtml (boolean): set true to store PNG/HTML artifacts per page
• headless (boolean)

Output contract (per page)

{
  "pageUrl": "https://example.com/product-x",
  "pageType": "product|category|other",
  "platform": "shopify|woocommerce|magento|clickfunnels|kajabi|leadpages|samcart|generic",
  "recordType": "page",
  "meta": { "title": "...", "description": "...", "ogTitle": "...", "canonical": "..." },
  "ctas": [{ "text": "Add to cart", "href": "/cart" }],
  "promotions": ["Sale", "-20%"],
  "pricing": { "prices": ["$49.99"], "saleIndicators": ["Sale"] },
  "product": {
    "title": "...",
    "price": { "value": 49.99, "currency": "$" },
    "originalPrice": { "value": 69.99, "currency": "$" },
    "availability": "In stock",
    "sku": "SKU-123",
    "brand": "BrandName",
    "description": "...",
    "images": ["https://.../img1.jpg"],
    "breadcrumbs": [{ "text": "Home", "href": "/" }]
  },
  "category": {
    "title": "Category name",
    "products": [{ "title": "P1", "priceText": "$12.99", "href": "/p1" }]
  },
  "headings": [{ "tag": "h1", "text": "..." }],
  "links": [{ "text": "Checkout", "href": "/checkout" }],
  "images": [{ "alt": "...", "src": "..." }]
}

Funnel sequence records

Some runs also emit minimal funnel records when CTAs advance or when landing-only steps are detected.

{
  "url": "https://example.com",
  "platform": "shopify",
  "steps": [
    {"stepNumber":1, "type":"landing", "url":"...", "popups":[], "urgencyTriggers":[], "products":[]},
    {"stepNumber":2, "type":"checkout", "url":"...", "popups":[], "urgencyTriggers":[], "products":[], "checkout": {"stepCount":2}}
  ]
}

Run locally

npm install
npm start

Publish & run on Apify

apify login
apify push
# Then run in console or via API

Notes

• Platform detection with Shopify / WooCommerce / Magento extractors and generic fallback
• Depth/domain caps; optional sitemap coming next
• Use proxy.useApifyProxy=true for production