AI Brand Reach Checker — ChatGPT, Claude, Gemini & Perplexity

Run an AI brand visibility audit to check whether your company or product appears in answers from ChatGPT, Claude, Gemini, and Perplexity. This Generative Engine Optimization (GEO) checker returns platform-level mentions, website citations, competitor appearances, context snippets, a 0–100 visibility score, and practical recommendations.

Export results, run via API, schedule regular monitoring runs, or integrate into your GEO (Generative Engine Optimization) workflow.

Features

• 4 AI platforms — Perplexity AI, ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google)
• Brand mention detection — checks whether your brand name is included in AI responses
• Citation detection — identifies whether AI platforms reference your website as a source
• Visibility score — 0–100 composite score based on mentions, citations, and platform coverage
• Competitor tracking — compare your brand's AI visibility against named competitors
• Context snippets — captures the exact sentence where your brand was mentioned
• Actionable recommendations — specific suggestions to improve your AI presence
• GEO optimization — track changes over time as part of your generative engine optimization strategy

What data does the AI brand visibility checker return?

Data point	Why it matters
Brand mention and mention count	Shows whether an AI answer engine knows and recommends the brand
Website citation	Reveals whether the brand domain is used as a source
Mention context	Preserves the sentence surrounding the mention for qualitative review
Competitor mentions	Identifies brands competing for the same AI recommendation
Visibility score	Provides a directional 0–100 snapshot across the selected platforms
Recommendations	Suggests next steps for content, authority, and citation coverage

Use Cases

Use Case	Description
AI SEO/GEO audits	Verify whether your brand appears in AI-generated answers before campaigns
Competitive benchmarking	Compare your brand's AI visibility vs direct competitors
PR & communications	Measure whether media coverage is reflected in AI responses
Marketing ROI	Track whether content investments improve AI platform citations
Brand monitoring	Run regular checks to catch reputation changes in AI outputs

Input

Field	Type	Required	Description
brandName	string	✅	Your brand, company, or product name (e.g., "Apple", "Tesla")
brandDomain	string	—	Your website domain (e.g., "apple.com") for citation detection
industry	string	—	Your industry category (e.g., "electric vehicles") for context-relevant queries
platforms	string[]	—	Which AI platforms to check: perplexity, chatgpt, claude, gemini (default: all four)
competitors	string[]	—	Competitor brand names to compare against

Output

The actor returns a single result record per run with the full brand visibility report:

{
  "brand": "Acme Corp",
  "brand_domain": "acmecorp.com",
  "overall_visible": true,
  "visibility_score": 67,
  "platforms": [
    {
      "name": "Perplexity AI",
      "mentioned": true,
      "cited": true,
      "mention_count": 3,
      "mention_context": "Acme Corp is one of the leading providers of...",
      "model_used": "sonar-pro",
      "error": null
    },
    {
      "name": "ChatGPT",
      "mentioned": false,
      "cited": false,
      "mention_count": 0,
      "mention_context": null,
      "model_used": "gpt-4o",
      "error": null
    }
  ],
  "competitor_mentions": ["CompetitorA", "CompetitorB"],
  "recommendations": [
    "Publish more in-depth industry guides — Perplexity prioritizes authoritative long-form content",
    "Add structured data markup to your website to improve citation likelihood"
  ],
  "checked_at": "2025-08-01T12:00:00.000Z"
}

API Usage

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: 'YOUR_API_TOKEN' });

const run = await client.actor('USERNAME/ai-brand-reach-checker').call({
  brandName: 'Notion',
  brandDomain: 'notion.so',
  industry: 'productivity software',
  competitors: ['Obsidian', 'Confluence', 'Coda'],
});

const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items[0].visibility_score); // e.g., 75

The same input can be sent through the Apify API, schedules, webhooks, or the Apify MCP integration. The dataset can be exported as JSON, CSV, Excel, XML, or RSS using Apify's standard dataset endpoints.

Pricing

Each run checks your brand across all selected AI platforms. Pricing is per brand check run.

Platforms Checked	Estimated Cost
1 platform	~$0.05
All 4 platforms	~$0.20

Estimates depend on the selected platforms and current actor configuration. Review the Store pricing panel before a production run. A focused one-platform check is useful for testing; a four-platform run gives the most complete cross-engine snapshot.

When to use this actor

Use this actor for a fast brand reach snapshot, campaign checks, competitor benchmarking, and periodic GEO audits. It is especially useful for SEO teams, PR teams, founders, brand managers, and agencies answering questions such as:

• Is my brand visible in ChatGPT and other AI search engines?
• Does Perplexity cite my website?
• Which competitors appear when AI tools recommend products in my category?
• Did a content or PR campaign improve AI discoverability?

Do not use this actor as a traditional Google rank tracker, a full web analytics platform, or proof of how every user will see an answer. AI responses can vary by model, prompt, location, and time.

Reliability and limitations

The visibility score is a directional benchmark derived from the selected checks, not a universal market-share metric. Keep the brand name, domain, industry, competitor list, and platform selection stable when comparing scheduled runs. Review platforms[].error before interpreting a missing mention: an upstream API failure is different from a valid answer that did not mention the brand.

For stronger GEO measurement, use a consistent weekly schedule and compare the underlying mention and citation fields—not only the composite score.

FAQ

Q: Do I need API keys for each AI platform? Yes. Configure one Actor environment secret named OPENROUTER_API_KEY. The Actor uses OpenRouter to call Perplexity Sonar, OpenAI GPT, Anthropic Claude, and Google Gemini models through one API. A missing or failed OpenRouter request returns a clear diagnostic and is not billed as a successful platform check.

OpenRouter model routing

Platform check	OpenRouter model
Perplexity	perplexity/sonar-pro
ChatGPT	openai/gpt-5.4-mini
Claude	anthropic/claude-haiku-4.5
Gemini	google/gemini-3.1-flash-lite

The non-Perplexity checks use OpenRouter's web-search server tool with a capped search budget. Perplexity Sonar performs native search. Model IDs may be updated in later Actor builds as OpenRouter's catalog changes.

Q: How accurate is the visibility score? The score is based on whether your brand is mentioned and cited in a sample of industry-relevant queries. It's a directional indicator, not a definitive measurement.

Q: How often should I run this? Weekly or bi-weekly is typically sufficient for trend tracking. Run after major PR events or content campaigns to measure impact.

Q: What is GEO (Generative Engine Optimization)? GEO is the practice of optimizing your brand to appear in AI-generated answers — the AI equivalent of traditional SEO.

Q: Is this also an AEO or AI search visibility tool? Yes. GEO, answer engine optimization (AEO), AI search optimization, and LLM visibility monitoring overlap. This actor focuses specifically on brand mentions and domain citations in AI-generated answers.

Q: Can I track multiple brands? Run one input per primary brand and pass rivals in competitors. Separate runs keep each brand's score and report easy to compare.

Responsible use

Use the results for legitimate brand research, marketing measurement, and competitive analysis. Respect applicable laws, platform terms, and privacy requirements. AI answers may be incomplete or incorrect; validate material business decisions against primary sources.