AI Rank Tracker — Brand Visibility in ChatGPT, Claude, Gemini, Perplexity & Google AI Overview

Find out whether AI assistants recommend your brand — or your competitors. Track brand mentions, share of voice, answer position, cited sources and sentiment across 5 AI search platforms in a single run. Built for Generative Engine Optimization (GEO), Answer Engine Optimization (AEO) and AI search SEO.

Give it your brand, your competitors and the questions your buyers ask. It sends every question to Google AI Overview, ChatGPT, Claude, Gemini and Perplexity, and returns one clean row per question × platform that shows exactly how each AI talks about you. No API keys, no subscription, pay only for the checks you run.

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What does AI Rank Tracker do?

For every query and every AI platform you select, you get:

• ✅ Brand mentioned? — whether the AI's answer names your brand (or any of your aliases), and how many times.
• 🥇 Answer position — a 1–10 score for where in the answer you first appear (1 = the opening lines).
• 📊 Share of voice — your mentions versus the competitors you list.
• 🔗 Citations — every source URL the AI cited, and whether your own domain is one of them.
• 🙂 Sentiment — positive, neutral or negative, based on how the AI describes you.
• 🧩 Competitor breakdown — mentions, counts and position for each competitor.
• 🔎 AI search volume — how often the query is asked in AI search (Google AI Overview and ChatGPT rows).
• 📝 The answer itself — an 800- or 200-character excerpt of the AI's response for review.

Optionally add an Aggregated Report: an overall 0–100 visibility score, your top cited domains and pages across all platforms, a competitor summary and a per-platform breakdown.

Why use it instead of an AI visibility subscription?

	AI Rank Tracker	AI visibility SaaS subscriptions
Price	$0.05 per query × platform check	Typically $29–$499 per month
Commitment	None — run once, weekly, or on a schedule	Monthly or annual contract
Platforms	Google AI Overview, ChatGPT, Claude, Gemini, Perplexity	Often a subset, higher tiers for more
Countries	39 countries for Google AI Overview	Often US-only or paid add-on
Output	JSON, CSV, Excel, API, webhooks	Locked in a dashboard
Automation	Works with n8n, Make, Zapier, MCP and AI agents	Limited or enterprise-only API

Use cases

• GEO / AEO audits — weekly AI visibility reports for your own brand or for agency clients.
• ChatGPT SEO tracking — see whether ChatGPT recommends you, and who it recommends instead.
• Google AI Overview monitoring — know when AI Overview cites your domain, in any of 39 countries.
• Competitor benchmarking — share of voice against up to 10 competitors on every platform.
• Citation and outreach research — find the third-party sites AI engines cite for your category, then pitch them.
• Content launch measurement — compare AI visibility before and after publishing or updating content.

How to use AI Rank Tracker

1. Enter your brand name and, ideally, your brand domain (e.g. hubspot.com) so citations of your site are detected.
2. Add 3–50 queries — full questions or searches your buyers would type into an AI assistant, such as best CRM for small business.
3. List up to 10 competitors (and optionally their domains) to measure share of voice.
4. Pick the platforms to check (all 5 by default) and the country for Google AI Overview.
5. Optionally set a max budget, turn on the Aggregated Report, or enable query fan-out for broader coverage.
6. Click Start. Download the results as JSON, CSV or Excel, or fetch them through the Apify API.

Example input

{
  "brandName": "HubSpot",
  "brandDomain": "hubspot.com",
  "queries": ["best CRM software", "best CRM for small business", "HubSpot alternatives"],
  "competitors": ["Salesforce", "Pipedrive", "Zoho CRM"],
  "platforms": ["google_aio", "chatgpt", "perplexity"],
  "locationCode": "2840",
  "languageCode": "en",
  "responseFormat": "detailed",
  "maxBudgetUsd": 1
}

This run makes 3 queries × 3 platforms = 9 platform checks, at most $0.451.

Input configuration

Field	Type	Default	Description
brandName	string	— (required)	The brand to track. Matched case-insensitively on word boundaries.
brandDomain	string	—	Your website domain, used to detect when AI cites your site (subdomains count).
brandAliases	array	[]	Up to 10 alternate spellings or abbreviations of your brand.
queries	array	— (required)	3–50 complete queries or questions. Each one is sent to every selected platform.
platforms	array	all 5	Any of google_aio, chatgpt, claude, gemini, perplexity.
competitors	array	[]	Up to 10 competitor brand names for share of voice.
competitorDomains	array	[]	Up to 10 competitor domains for competitor citation detection.
locationCode	string	2840 (US)	Country for Google AI Overview — 39 options, e.g. 2826 UK, 2356 India, 2276 Germany.
languageCode	string	en	ISO 639-1 language code.
includeAggregatedMetrics	boolean	false	Adds one aggregated_report row with the visibility score and top cited domains/pages (+$0.25).
enableQueryFanout	boolean	false	Expands each query into natural variants for broader coverage. Multiplies the number of checks.
fanoutVariantsPerQuery	integer	4	Variants per query including the original (2–6). Only used with fan-out.
responseFormat	string	detailed	detailed keeps 800 characters of each answer, concise keeps 200.
maxBudgetUsd	number	—	Safety cap. The run estimates its cost first and refuses to start if it would exceed this.
webhookUrl	string	—	Receives a JSON run summary when the run finishes (n8n, Make, Zapier, Slack).
demoMode	boolean	false	Free health check that makes no AI queries and charges only the start event.

Output

Each run writes rows to the default dataset. The dataset has four ready-made views: Brand visibility overview, Citations & sources, Competitor breakdown and Full AI responses.

Example output (one row per query × platform)

{
  "record_type": "platform_check",
  "platform": "chatgpt",
  "model_used": "gpt-5",
  "data_status": "ok",
  "query": "best CRM software",
  "location_code": 2840,
  "language_code": "en",
  "brand_name": "HubSpot",
  "brand_domain": "hubspot.com",
  "brand_mentioned": true,
  "brand_mention_count": 4,
  "brand_share_of_voice": 0.5,
  "mention_position_score": 1,
  "mention_context": "...HubSpot CRM is a popular free option for small teams...",
  "sentiment": "positive",
  "is_cited_as_source": true,
  "cited_url": "https://www.hubspot.com/products/crm",
  "cited_urls": ["https://www.hubspot.com/products/crm", "https://www.g2.com/categories/crm"],
  "total_sources_cited": 7,
  "competitor_mentions": ["Salesforce", "Pipedrive"],
  "competitor_mention_count": 5,
  "competitor_breakdown": {
    "Salesforce": { "mentioned": true, "count": 3, "position_score": 1 },
    "Pipedrive": { "mentioned": true, "count": 2, "position_score": 3 }
  },
  "ai_search_volume": 4743,
  "ai_response_summary": "...the first 800 characters of the AI's answer..."
}

Key fields

Field	Meaning
data_status	ok = data returned · fallback_responses = answered by a live model query instead of the index · no_index_match = no data for this query · error = the check failed
data_source	ai_answer_index = matched in the index of real AI answers (Google AI Overview, ChatGPT) · live_model_query = the query was sent live to the model
mention_position_score	1–10. 1 means your brand appears in the first 10% of the answer. null if not mentioned.
brand_share_of_voice	Your mentions ÷ (your mentions + all competitor mentions), from 0 to 1.
is_cited_as_source	true if any cited URL is on your domain or a subdomain of it.
ai_search_volume	How often the query is asked in AI search. Filled for Google AI Overview and ChatGPT rows.

Aggregated report (optional)

With includeAggregatedMetrics: true, one extra row with record_type: "aggregated_report" summarizes the run: an overall_visibility_score (0–100), mention rate, average position, share of voice and citation rate, plus top_cited_domains, top_cited_pages, a competitor summary and a per-platform breakdown.

The visibility score weights mention rate 40%, answer position 30%, share of voice 20% and citation rate 10%.

How much does it cost to track AI visibility?

AI Rank Tracker uses pay-per-event pricing. You only pay for what you run.

Event	Price	When it's charged
Actor Start	$0.001	Once per run
Platform Check	$0.05	Per query × platform that returns data
Aggregated Report	$0.25	Once, only if includeAggregatedMetrics is on

Example runs:

• 3 queries × 5 platforms = 15 checks → $0.751
• 10 queries × 5 platforms = 50 checks → $2.501
• 5 queries × 2 platforms = 10 checks → $0.501
• Any of the above + Aggregated Report → + $0.25
• Fan-out on: 3 queries × 4 variants × 5 platforms = 60 checks → $3.001

Empty and failed checks are never charged. Rows with data_status of no_index_match or error are written to the dataset for transparency, but you are not billed for them. Set maxBudgetUsd to guarantee a run never costs more than you expect.

How it works

• Google AI Overview and ChatGPT — queries are matched in batches against a large index of real AI answers, which is what provides AI search volume.
• Claude, Gemini and Perplexity — each query is sent live to the model (Claude Haiku 4.5, Gemini 2.5 Flash, Perplexity Sonar). ChatGPT falls back to a live query when the index has no match.
• Mention detection — word-boundary matching on your brand name and aliases, scored by position in the answer.
• Citation detection — subdomain-aware URL matching, so blog.hubspot.com counts as hubspot.com.
• Sentiment — classifies the passage around your first mention as positive, neutral or negative.

FAQ

How is this different from a regular SEO rank tracker? A rank tracker measures where your pages appear in Google's blue links. AI Rank Tracker measures whether AI assistants actually mention, recommend and cite your brand when people ask them for advice — a separate channel that traditional SEO tools don't measure.

Why do I need at least 3 queries? Queries are processed in batches, and 3 is the minimum that keeps a run economical. You can add up to 50 queries per run.

What does no_index_match mean, and am I charged for it? It means there was no AI answer data for that query on that platform — usually for very long or niche questions. Broad, search-style queries (best CRM software) almost always return data. You are not charged for no_index_match or error rows.

How accurate is mention detection? Mentions are matched on word boundaries across the full answer, case-insensitively. Add every common variant of your brand as an alias (for example Hub Spot) to catch them all.

Can I track AI visibility over time? Yes. Save your input as a task and use Apify Schedules to run it weekly or daily. Add a webhookUrl or an integration to send each run's results to Google Sheets, Slack, n8n, Make or Zapier.

Can I track other countries? Yes. Google AI Overview answers differ by country — choose one of 39 countries with locationCode, and run the same queries per market to compare.

Do I need API keys for ChatGPT, Claude or Gemini? No. Everything is included in the per-check price.

More AI search tools

• Google AI Overview Tracker — AI Overview text and citations for any keyword list.
• ChatGPT Brand Tracker — how ChatGPT answers and cites for your brand.
• Perplexity Brand Tracker — Perplexity answers and citations.
• AI Citation Gap Finder — the sources AI cites for competitors but not for you.

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