Auto Dealer Lead Scraper — Verified Emails

Auto Dealer Lead Scraper — Verified Emails

A Google Maps-focused lead generation scraper for automotive businesses that discovers and returns structured, CRM-ready dealership contact data. The Actor queries Google Maps (via Playwright), paginates through local results for specified locations, visits each business website to extract contact emails using pattern-matching, and verifies email deliverability with DNS MX checks and SMTP handshakes. It also captures phone numbers, website URLs, business category and address, star ratings and review counts, hours, and social profile links (Facebook, Instagram, LinkedIn, Twitter/X). Results are deduplicated, normalized, and exported in full JSON or formats mapped for HubSpot and Salesforce import, enabling hyperlocal and multi-location prospecting with verified email enrichment.

Use cases

• Automotive lead generation for vendors selling F&I products, dealer software, or service contracts.
• Building hyper-local car dealer marketing lists for agencies and OEM regional teams.
• Finding dealer contacts for recruitment (general managers, sales managers, service directors).
• Competitor and territory research to map dealership coverage in a metro area.
• B2B prospecting for parts distributors, auto body shops, and aftermarket vendors ahead of trade shows or territory launches.
• Targeted lists for RV dealers, motorcycle dealers, used car lots, auto body shops, and auto parts stores.

How it works

1. Search Google Maps — The actor navigates to Google Maps, searches for the specified business type in the target location, and scrolls through results to collect all listings.
2. Extract listing data — For each listing, it captures the business name, category, address, phone, website, rating, review count, hours, coordinates, and Google Maps URL.
3. Enrich from website — The actor visits each dealer's website (homepage + contact/about pages) to extract email addresses and social media links using pattern matching and DOM analysis.
4. Verify email deliverability — Each email is checked using DNS MX record lookup and an SMTP handshake to confirm the mailbox exists and can receive mail, reducing bounce rates.
5. Format and export — Results are deduplicated, normalized, and pushed to the dataset in your chosen format (full JSON, HubSpot CSV import, or Salesforce import).

Input parameters

Parameter	Type	Default	Required	Description
businessType	string	"Car Dealership"	Yes	Type of automotive business to search for. Options: Car Dealership, Used Car Dealer, Auto Body Shop, Auto Parts Store, Motorcycle Dealer, RV Dealer, Custom.
location	string	"Houston, TX"	Yes	City, state, ZIP, or metro area to search within.
searchQuery	string	"car dealerships in Houston, TX"	No	Raw Google Maps query — only used when businessType is set to Custom.
maxResults	integer	50	No	Maximum number of leads to collect. Set to 3 for a quick test, 50-200 for production.
enrichEmails	boolean	true	No	Visit each dealer website to extract email addresses from contact/about pages.
verifyEmails	boolean	true	No	Verify email deliverability via DNS MX + SMTP handshake. Only applies when enrichEmails is enabled.
enrichSocials	boolean	true	No	Scan dealer websites for Facebook, Instagram, LinkedIn, and Twitter/X links.
outputFormat	string	"full"	No	Output structure: full (all fields), hubspot (HubSpot CSV import columns), salesforce (Salesforce import columns).
proxyUrl	string	""	No	Custom HTTP proxy URL (format: http://user:pass@host:port). Leave empty to use Apify's residential proxies.

Output data

Each record in the dataset contains:

Field	Type	Description
business_name	string	Dealership or business name
business_type	string	The search business type used
phone	string|null	Phone number from Google Maps
email	string|null	Email extracted from dealer website
email_verified	boolean|null	Whether email passed DNS MX + SMTP verification
website	string|null	Dealer website URL
address	string|null	Full street address
rating	number|null	Google Maps star rating (1-5)
review_count	integer|null	Total Google reviews
category	string|null	Google Maps business category
hours	string|null	Operating hours summary
facebook	string|null	Facebook page URL
instagram	string|null	Instagram profile URL
linkedin	string|null	LinkedIn company page URL
twitter	string|null	Twitter/X profile URL
google_maps_url	string|null	Direct Google Maps listing link
place_id	string|null	Google Place ID
latitude	number|null	GPS latitude
longitude	number|null	GPS longitude
scraped_at	string	ISO 8601 timestamp of extraction
source_url	string	Google Maps search URL used

Sample output

{
    "business_name": "ABC Honda of Houston",
    "business_type": "Car Dealership",
    "phone": "(713) 555-0100",
    "email": "sales@abchonda.com",
    "email_verified": true,
    "website": "https://www.abchonda.com",
    "address": "12345 Gulf Fwy, Houston, TX 77002",
    "rating": 4.5,
    "review_count": 127,
    "category": "Honda dealer",
    "hours": "Mon-Sat 9:00 AM - 7:00 PM",
    "facebook": "https://facebook.com/abchonda",
    "instagram": "https://instagram.com/abchonda",
    "linkedin": "https://linkedin.com/company/abc-honda",
    "twitter": null,
    "google_maps_url": "https://www.google.com/maps/place/ABC+Honda/@29.7604,-95.3698,17z",
    "place_id": "ChIJb5xK7wLQIYURxjM",
    "latitude": 29.7604,
    "longitude": -95.3698,
    "scraped_at": "2026-06-24T12:00:00.000Z",
    "source_url": "https://www.google.com/maps/search/car%20dealership%20in%20Houston%2C%20TX"
}

Pricing

This actor uses pay-per-event pricing: $0.05 per enriched auto dealer lead.

Cost examples

Leads	Cost
10 leads	$0.50
50 leads	$2.50
100 leads	$5.00
200 leads	$10.00

You only pay for successfully enriched leads. If the actor fails to collect a lead, you are not charged.

Code examples

Run the actor via API

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: 'YOUR_API_TOKEN' });

const run = await client.actor('USERNAME/auto-dealer-lead-scraper').call({
    businessType: 'Car Dealership',
    location: 'Dallas, TX',
    maxResults: 50,
    enrichEmails: true,
    verifyEmails: true,
    enrichSocials: true,
    outputFormat: 'hubspot',
});

const dataset = await client.dataset(run.defaultDatasetId).listItems();
console.log(`Got ${dataset.items.length} dealer leads`);

Run via Apify CLI

$apify run --input='{"businessType":"Used Car Dealer","location":"Miami, FL","maxResults":25}'

Schedule a daily run

apify schedule create --actor USERNAME/auto-dealer-lead-scraper \
  --cron "0 8 * * 1" \
  --input '{"businessType":"Car Dealership","location":"Houston, TX","maxResults":50}'

FAQ

Why do some leads have no email?

Not all dealerships list an email on their website. Some use contact forms instead. The actor scans the homepage, contact page, and about page — if no email is found, the email field will be null. You are not charged for leads without enrichment data beyond the Google Maps listing.

How accurate is email verification?

The actor performs a two-step check: (1) DNS MX record lookup to confirm the domain accepts email, and (2) an SMTP handshake to verify the specific mailbox exists. This catches most invalid emails, but some mail servers reject SMTP probes for security reasons — a small number of valid emails may show as unverified.

Can I search multiple locations?

Run the actor once per location. For territory-wide prospecting, run sequential searches for each city or ZIP code in your target area.

What's the difference between output formats?

• Full — All fields in the actor's native schema. Best for API integrations and custom processing.
• HubSpot Import — Column names mapped to HubSpot's CSV import format. Download the dataset as CSV and upload directly to HubSpot.
• Salesforce Import — Column names mapped to Salesforce's data import format. Download as CSV and use Salesforce Data Import.

Does it work for non-US dealerships?

Yes. Google Maps returns results globally. The search query is built from the business type and location you provide. For non-US locations, use the Custom business type and write your own query.

Technical details

• Crawler: PlaywrightCrawler with stealth mode and randomized viewports for anti-bot evasion
• Proxy: Apify residential proxies by default, or custom proxy URL supported
• Email verification: DNS MX lookup + SMTP RCPT TO handshake (8-second timeout per email)
• Deduplication: Results are deduplicated by business name within each run
• Resource blocking: Images, fonts, media, and tracking scripts are blocked for faster crawling
• Session pool: Up to 5 browser sessions with rotation to avoid rate limiting

Limitations

• Google Maps may return fewer results than maxResults for small or rural areas
• Some dealer websites block automated access — email extraction may fail for those
• Email verification adds ~1 minute to the run time
• Google Maps CSS selectors change occasionally — the actor uses multiple fallback selectors

Export scraped data, run the scraper via API, schedule and monitor runs, or integrate with other tools using the Apify platform.