SEO Site Checkup — Technical Website Audit

Run a bounded technical SEO audit on a public website URL and receive one structured record per audited page. The actor reports an explainable 0–100 heuristic score, page metadata, crawlability signals, structured data, social tags, security headers, and prioritized recommendations for SEO agencies, site owners, developers, and AI agents.

This is a static HTML audit. It does not log in, bypass access controls, execute JavaScript, or claim to reproduce Google rankings.

What it checks

Area	Output
Page metadata	HTML title, title length, meta description, canonical URL, robots meta
Content structure	H1/H2/H3 counts, first H1 text, approximate visible word count
Crawlability	HTTP status, final URL, HTTPS, robots.txt, sitemap availability, internal/external links
Media	Image count and images missing a non-empty alt attribute
Search enhancements	JSON-LD schema.org types and indexable signal
Social previews	Open Graph and Twitter/X card presence
Response hardening	HSTS, CSP, X-Content-Type-Options, and Referrer-Policy headers
Recommendations	Critical, warning, and informational issues with a concrete fix

When to use it

Use this actor when you need a quick, repeatable technical baseline for one URL or a small same-host sample. Set crawlLinks to true to follow internal links until maxPages, or false for a single-page check. For JavaScript-heavy sites, run a browser-based crawler first and pass its rendered URLs to a suitable audit workflow; this actor intentionally measures the HTML returned to a normal HTTP crawler.

Do not use it for private pages, authenticated staging environments, full enterprise-scale crawling, Core Web Vitals, backlink discovery, keyword-volume research, or a guarantee of search-engine indexation. seoScore is a heuristic prioritization score, not a ranking score.

Input

Minimal input:

{
  "targetUrl": "https://example.com/"
}

Bounded site sample:

{
  "targetUrl": "https://example.com/",
  "maxPages": 25,
  "crawlLinks": true,
  "includeRobotsTxt": true,
  "requestDelayMs": 750,
  "responseFormat": "detailed"
}

targetUrl accepts a full public http or https URL. maxPages defaults to 5 and is capped at 100. Each stored page audit is one billable page-audited event. requestDelayMs defaults to 500 milliseconds and exists for respectful pacing, not anti-bot bypass. responseFormat: "concise" keeps the first eight issues per page for smaller agent responses; it does not change the checks or score.

Output

The default dataset contains one stable-shape record per successfully fetched page. Missing values are explicit nulls, which lets agents distinguish “not present” from a field omitted by the actor.

{
  "sourceUrl": "https://example.com/",
  "statusCode": 200,
  "title": "Example Domain",
  "metaDescription": null,
  "h1Count": 1,
  "imagesMissingAlt": 0,
  "structuredDataTypes": [],
  "seoScore": 78,
  "issues": [
    {
      "key": "missing-meta-description",
      "severity": "critical",
      "message": "The page has no meta description.",
      "recommendation": "Add a unique 120–160 character description that explains the page value."
    }
  ],
  "warnings": [],
  "scrapedAt": "2026-08-02T12:00:00.000Z"
}

The OUTPUT and SUMMARY key-value records contain page counts, failed requests, robots/sitemap diagnostics, warnings, and estimated page-event charges. A successful empty crawl is reported with diagnostics; a target that fails all requests after retries is marked failed so temporary outages are not mistaken for a healthy site.

Pricing

Event	Price
Actor start	$0.00005
page-audited	$0.025 per stored page

The actor is configured for predictable PPE with platform usage paid by the user, so compute and proxy usage can be passed through for larger runs. PPE is declared in .actor/pay_per_event.json. A five-page default run is capped at approximately $0.125 in page events, excluding the start event and normal Apify usage charges.

Reliability and responsible use

The actor uses a single low-concurrency CheerioCrawler, retries failed requests, caps page discovery, and does not send credentials. Discovered same-host links are filtered through a conservative robots.txt check when enabled. Site owners remain responsible for permission, terms of service, applicable law, and appropriate request pacing. Results should be reviewed against the source before making material SEO or security changes.

API and MCP

Through the Apify API, call the actor with targetUrl, maxPages, and the other input fields, then read the default dataset. Through Apify’s hosted MCP integration, use this tool for technical SEO checks on a public URL; it returns one page record at a time with seoScore, issues[], metadata, link counts, structured-data types, and security-header booleans. Do not choose it when you need rendered browser content, private-page access, backlink data, or a full crawl beyond the configured cap.

JavaScript

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: process.env.APIFY_TOKEN });
const run = await client.actor('YOUR_USERNAME/seo-site-checkup').call({
  targetUrl: 'https://example.com/',
  maxPages: 5,
  crawlLinks: true
});
console.log(run.defaultDatasetId);

Python

from apify_client import ApifyClient

client = ApifyClient(token="YOUR_APIFY_TOKEN")
run = client.actor("YOUR_USERNAME/seo-site-checkup").call(run_input={
    "targetUrl": "https://example.com/",
    "maxPages": 5,
    "crawlLinks": True,
})
print(run["defaultDatasetId"])

This independent actor is not affiliated with any audited website or search engine.