Bing Organic SERP Analyzer

Overview

This Actor retrieves real-time organic search results from Bing for a given keyword, location, and language. It extracts the top organic listings together with all major SERP features (answer boxes, featured snippets, people also ask, local packs, shopping, videos, news, AI overviews, etc.). The results can be used for SEO monitoring, competitor analysis, content research, or rank tracking.

Unlike simulated or cached data, this Actor performs a live request to Bing and returns the exact HTML‑parsed results as they appear to a user.

Features

✅ Bing organic SERP (up to 100 results per request, configurable depth)

✅ Supports desktop and mobile devices

✅ Extracts all standard SERP elements:

• Organic listings (title, URL, description, breadcrumb, sitelinks, dates)
• Paid results (ads)
• Featured snippets (with tables, images, videos)
• Answer boxes
• People also ask (expanded Q&A)
• Related searches
• Local packs (businesses, ratings, phone, claimed status)
• Image & video packs
• Shopping results (prices, marketplace)
• Top stories / news
• Jobs, events, recipes, carousels
• AI Overview (Bing's generative answer with references)

✅ Returns position (rank), URL, page title, meta description, and optional rectangle coordinates

✅ Full JSON output ready for further processing or storage

Input

Field	Type	Description
keyword	string (textfield)	Keyword to search (up to 700 characters)
location_name	textfield	Target location (e.g., "United States", "UK")
language_name	textfield	Target language (e.g., "English", "Spanish")
depth	number	Number of results (10-200, default 10)
device	select	Device type: desktop or mobile

Location Support

Fuzzy matching supports:

• Full names: "United States", "United Kingdom"
• Abbreviations: "USA", "UK", "GB", "US"
• Common names: "Holland" → Netherlands

Language Support

Fuzzy matching supports:

• Full names: "English", "Spanish", "German"
• Abbreviations: "ENG", "SPA", "DEU"

Output

Field	Type	Description
type	string	SERP element type (organic, paid, images, etc.)
rank_group	integer	Group rank in SERP
rank_absolute	integer	Absolute position in SERP
domain	string	Domain of the result
title	string	Title of the result
url	string	URL of the result
description	string	Description/snippet
breadcrumb	string	Breadcrumb navigation
rating	object	Rating data (if available)
highlighted	array	Keywords highlighted in snippet

SERP Element Types

• organic - Standard organic search results
• paid - Paid advertisements
• answer_box - Direct answer boxes
• featured_snippet - Featured snippets
• related_searches - Related search queries
• people_also_search - People also search for
• people_also_ask - People also ask questions
• local_pack - Local business listings
• images - Image results
• video - Video results
• top_stories - News/top stories
• shopping - Shopping results
• jobs - Job listings
• events - Event listings
• recipes - Recipe results
• ai_overview - Bing AI-generated overview

Use Cases

Scenario	Description
Rank tracking	Monitor your own or competitor positions for target keywords over time.
SERP feature analysis	Understand which rich results (featured snippets, people also ask, local packs, AI overviews) appear for your keywords and optimise accordingly.
Competitor research	Extract the top 100 organic results for a keyword to see what content ranks well, what titles and descriptions competitors use, and what structured data they implement.
Local SEO	Retrieve local pack data (business name, rating, phone, claimed status) for location‑based keywords.
Content ideation	Use the "related searches" and "people also ask" blocks to discover questions and topics your audience searches for.
SERP volatility monitoring	Run daily scrapes to detect ranking changes or new SERP features (e.g., AI overview appearing or disappearing).

Limitations & Best Practices

Respect Bing's terms of service – This Actor simulates a real user request; do not use it for aggressive crawling or in ways that might violate Bing's acceptable use policy.

Rate limiting – The underlying API allows up to 2000 requests per minute, but we recommend keeping a reasonable delay (e.g., 1‑2 seconds) between calls to avoid any temporary blocking.

Location and language – Always provide either a location name or a location code. If omitted, the default is "Worldwide" / English, but results may be less accurate.

Example Workflow

1. Use the Actor with a list of seed keywords (run sequentially or in parallel).
2. Parse the output and extract:
   • Organic URLs and their positions.
   • Featured snippet content (if present).
   • People also ask questions (great for FAQ schema).
3. Store the results in a dataset or upload to Google Sheets / Airtable using Apify integrations.
4. Compare across multiple runs to track ranking progress.

Legal Disclaimer

This tool is provided "as is" for legitimate SEO and research purposes. Users are solely responsible for complying with Bing's terms of service and any applicable laws. The maintainers are not liable for misuse of this Actor.