📊 Instagram Hashtag Analytics Scraper

Whether you're a social media manager choosing hashtags for your next campaign, a marketer analyzing competitor content strategies, or a researcher studying Instagram trends, this actor makes it easy to collect structured hashtag analytics from Instagram - no login required.

The Instagram Hashtag Analytics Scraper delivers total post counts, average engagement metrics, top-performing posts, related keywords, and top creators for any hashtag, with side-by-side comparison across multiple hashtags.

✨ What Does It Do

• 📊 Post volume - Total number of posts using each hashtag, formatted for easy comparison across tags
• ❤️ Engagement averages - Average likes, comments, and views calculated from top-performing posts under each hashtag
• 🏆 Top posts - Detailed data on the highest-performing posts including captions, media type, usernames, and verification status
• 🔗 Related keywords - Instagram's own related hashtag suggestions for content discovery and strategy expansion
• 👤 Top creators - Most active creators under each hashtag with post counts and verification status
• 📈 Peak metrics - Maximum likes, comments, and views across top posts to understand the ceiling for each hashtag

🎬 Demo Video

Coming soon

🔧 Input

Enter the hashtags you want to analyze without the # symbol. You can add as many as you need - the scraper processes them all in parallel for fast results.

Set Max Items to control how many hashtags to analyze. Each hashtag gets its own analytics entry in the output.

Enable Include Top Posts (on by default) to get detailed engagement data for the top posts under each hashtag. This includes likes, comments, views, captions, and timestamps. Disabling it speeds up extraction but you lose per-post metrics.

Residential proxies are recommended for reliable extraction, especially when analyzing many hashtags in a single run.

{
    "hashtags": ["travel", "food", "photography", "fitness"],
    "maxItems": 10,
    "includeTopPosts": true
}

📊 Output

Field	Example
#️⃣ hashtagName	travel
🌐 hashtagUrl	https://www.instagram.com/explore/tags/travel/
📊 totalPosts	693.4M
❤️ avgLikes	45230
💬 avgComments	312
👁️ avgViews	182000
🏆 maxLikes	98450
🔗 relatedKeywords	["wanderlust", "travelgram"]
👤 topCreators	[{username, postCount}]

{
    "hashtagName": "travel",
    "hashtagUrl": "https://www.instagram.com/explore/tags/travel/",
    "totalPosts": "693.4M",
    "avgLikes": 45230,
    "avgComments": 312,
    "avgViews": 182000,
    "maxLikes": 98450,
    "maxComments": 1204,
    "maxViews": 540000,
    "relatedKeywords": ["wanderlust", "travelgram", "instatravel"],
    "topPosts": [
        {
            "thumbnailUrl": "https://scontent.cdninstagram.com/...",
            "shortcode": "ABC123",
            "postUrl": "https://www.instagram.com/p/ABC123/",
            "username": "travelphotographer",
            "isVerified": true,
            "caption": "Sunrise over the mountains #travel",
            "likeCount": 98450,
            "commentCount": 1204,
            "viewCount": null,
            "mediaType": "image",
            "hashtags": ["travel", "mountains"],
            "mentions": [],
            "timestamp": "2026-03-15T08:30:00.000Z"
        }
    ],
    "topCreators": [
        {"username": "travelphotographer", "isVerified": true, "postCount": 3}
    ],
    "scrapedAt": "2026-03-20T18:00:00.000Z"
}

💎 Why Choose the Instagram Hashtag Analytics Scraper?

Feature	Our Actor	Alternative
Engagement analytics	Avg + max likes, comments, views	Usually just post counts
Top posts with details	Full post data including captions and timestamps	Thumbnail only or none
Related keywords	Instagram's own suggestions	Not available
Top creators	Most active creators per hashtag	Not included
Multi-hashtag comparison	Analyze dozens of hashtags in parallel	One at a time
No login required	Works without Instagram credentials	Many require cookies
Two-phase extraction	Fast initial scan + targeted enrichment	Single slow pass

📋 How to Use

1. Sign Up - Create a free account w/ $5 credit on Apify
2. Configure - Enter your hashtags (without #), enable top posts if you want engagement details
3. Run It - Click Start and download your analytics as JSON, CSV, or Excel

That's it. No coding, no setup, no Instagram login needed.

🎯 Business Use Cases

• 📱 Social media manager - Compare hashtag performance across your content pillars, identify which tags drive the most engagement, and build data-driven hashtag sets for every post type
• 📊 Digital marketer - Research competitor hashtag strategies, find underused high-engagement tags in your niche, and track seasonal hashtag trends for campaign planning
• 🔬 Market researcher - Study hashtag adoption patterns across industries, measure brand hashtag reach versus generic alternatives, and build datasets for social media analysis
• 🎨 Content creator - Discover trending hashtags before they peak, find the right mix of popular and niche tags, and benchmark your content against top performers in each hashtag
• 🏢 Brand strategist - Monitor branded hashtag performance over time, compare engagement across product lines, and identify influencers who consistently appear in your target hashtags

❓ FAQ

• 🔑 Do I need an Instagram account? No. All data is collected from public hashtag pages without any login.

• 📊 What are the engagement averages based on? Averages are calculated from the top 3 posts under each hashtag. These represent peak performance, not overall averages.

• ⚡ How fast is it? Very fast. Hashtag pages are fetched in parallel, and post enrichment runs concurrently. A batch of 10 hashtags typically completes in under 30 seconds.

• 🔒 Why are some hashtags skipped? Instagram may block requests for certain hashtags or during heavy rate limiting. Using residential proxies helps with reliability.

• 💬 What's in the top posts data? Each top post includes the thumbnail, post URL, username, caption, like count, comment count, view count (for videos), media type, hashtags, mentions, and timestamp.

• 📅 How many top posts per hashtag? The scraper captures all posts shown on the hashtag's explore page (typically 9-20), with detailed engagement data enriched for the top 3.

🔗 Integrate Instagram Hashtag Analytics Scraper with any app

• Make - Connect hashtag analytics to thousands of apps with visual workflows
• Zapier - Automate actions when new hashtag data is collected
• GitHub - Store and version your scraping configurations
• Slack - Get notifications when analytics runs complete
• Airbyte - Sync hashtag data to your data warehouse
• Google Drive - Export results directly to spreadsheets

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Browse our complete collection of data collection actors to find the right tool for your project.

🚀 Ready to Start?

Create a free account w/ $5 credit and start analyzing Instagram hashtags in minutes.

🆘 Need Help?

• Check the FAQ section above for common questions
• Read the Apify documentation for platform guides
• Contact us to request a new scraper, propose a custom data project, or report a technical issue with this actor at https://tally.so/r/BzdKgA

⚠️ Disclaimer

This Actor is an independent tool and is not affiliated with, endorsed by, or sponsored by Instagram or Meta Platforms, Inc. All trademarks mentioned are the property of their respective owners.