🏷️ Instagram Hashtag Analytics Scraper

🚀 Analyze Instagram hashtags at scale. Total post counts, average engagement, top posts, related keywords, top creators. Side-by-side hashtag comparison. No login.

🕒 Last updated: 2026-05-09 · 📊 20+ fields per hashtag · 🔄 Side-by-side hashtag comparison · 🚫 No auth required

Pull live hashtag analytics from Instagram for content strategy, trend research, and brand campaigns. The actor accepts a list of hashtags and returns one structured record per hashtag with total post count, average likes/comments/views, top-performing posts with engagement, related keywords, and top creators using the tag. Built for content marketers, agencies, brand teams, and researchers who need apples-to-apples hashtag comparisons.

Every run fetches data live so you get the current state of Instagram at run time. Records include total posts, average engagement metrics, top-performing post URLs and engagement counts, related hashtag suggestions, and the top creators using the hashtag.

👥 Built for	🎯 Primary use cases
Content marketers	Pick high-volume, high-engagement hashtags
Brand and social teams	Track campaign hashtag performance
Influencer-marketing	Find creators using your target hashtags
Agencies	Build hashtag strategies for client brands
Researchers	Study trending topics and content velocity
App developers	Power hashtag-discovery tools

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📋 What the Instagram Hashtag Analytics Scraper does

• 🏷️ Multi-hashtag input. Pass a list of hashtags (without #) for side-by-side analysis.
• 📊 Aggregate metrics. Total post count, average likes, average comments, average views.
• ⭐ Top posts. Top-performing posts ranked by engagement.
• 🔗 Related keywords. Hashtags Instagram associates with the input.
• 👤 Top creators. Top creators using the hashtag.
• 📈 Comparison-ready. Same metrics across all input hashtags for ranking.

The scraper walks Instagram's hashtag pages, fetches engagement metrics, and pushes one structured record per hashtag to the dataset.

💡 Why it matters: picking the right hashtag lifts post reach by orders of magnitude but Instagram doesn't expose comparison metrics in its UI. A live, structured pull beats manual lookup for content strategy and trend research.

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🎬 Full Demo

🚧 Coming soon: a 3-minute walkthrough showing setup, a live run, and how to pipe results into Google Sheets via Apify integrations.

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⚙️ Input

Field	Type	Name	Description
hashtags	array	Hashtags	Required. List of hashtags (without #). Example: travel, food, photography.
maxItems	integer	Max Items	Free users: limited to 10 hashtags (preview). Paid users: optional, max 1,000,000.

Example 1. Travel-niche hashtag comparison.

{
  "hashtags": ["travel", "wanderlust", "travelphotography", "explore", "vacation"],
  "maxItems": 5
}

Example 2. Food-niche hashtag comparison.

{
  "hashtags": ["foodie", "foodporn", "instafood", "homemade", "yummy"],
  "maxItems": 5
}

⚠️ Good to Know: pass without the # symbol. Same hashtags returned in the same input order so you can do clean comparisons.

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📊 Output

The dataset returns one structured record per hashtag. Each record carries identifiers, total post count, average engagement, top posts, related hashtags, top creators, and a back-reference URL. Consume the dataset as JSON, CSV, Excel, XML, or RSS via the Apify console or API.

🧾 Schema

Field	Type	Example
🏷️ hashtag	string	travel
📊 totalPosts	number	658000000
❤️ averageLikes	number	1245
💬 averageComments	number	42
👁️ averageViews	number or null	8500
⭐ topPosts	array	[{"postUrl":"...","likes":...,"comments":...}]
🔗 relatedHashtags	array	["wanderlust", "travelgram", "explore"]
👤 topCreators	array	[{"username":"natgeo","followers":...}]
🔗 hashtagUrl	string (url)	https://www.instagram.com/explore/tags/travel/
📅 scrapedAt	ISO datetime	2026-05-09T12:00:00.000Z

📦 Sample records

1. High-volume hashtag

{
  "hashtag": "travel",
  "totalPosts": 658000000,
  "averageLikes": 1245,
  "averageComments": 42,
  "averageViews": 8500,
  "topPosts": [
    {"postUrl": "https://www.instagram.com/p/ABC123/", "likes": 285000, "comments": 4500},
    {"postUrl": "https://www.instagram.com/p/DEF456/", "likes": 215000, "comments": 3200}
  ],
  "relatedHashtags": ["wanderlust", "travelgram", "explore", "adventure", "photography"],
  "topCreators": [
    {"username": "natgeo", "followers": 290000000},
    {"username": "earthpix", "followers": 24000000}
  ],
  "hashtagUrl": "https://www.instagram.com/explore/tags/travel/",
  "scrapedAt": "2026-05-09T12:00:00.000Z"
}

2. Niche hashtag with strong engagement

{
  "hashtag": "homemadebread",
  "totalPosts": 1200000,
  "averageLikes": 285,
  "averageComments": 18,
  "averageViews": null,
  "topPosts": [
    {"postUrl": "https://www.instagram.com/p/GHI789/", "likes": 18500, "comments": 420}
  ],
  "relatedHashtags": ["sourdough", "breadbaking", "homebaking", "artisanbread"],
  "topCreators": [
    {"username": "breadbaker", "followers": 285000}
  ],
  "hashtagUrl": "https://www.instagram.com/explore/tags/homemadebread/",
  "scrapedAt": "2026-05-09T12:00:00.000Z"
}

3. Sparse record (low-volume hashtag)

{
  "hashtag": "veryniche2026",
  "totalPosts": 42,
  "averageLikes": 8,
  "averageComments": 1,
  "topPosts": [],
  "relatedHashtags": [],
  "topCreators": [],
  "hashtagUrl": "https://www.instagram.com/explore/tags/veryniche2026/",
  "scrapedAt": "2026-05-09T12:00:00.000Z"
}

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✨ Why choose this Actor

	Capability
🎯	Built for the job. Scoped specifically to hashtag analytics so you skip the parser engineering entirely.
🔖	Structured output. Clean, typed fields ready for analysis, dashboards, or downstream pipelines.
⚡	Fast. Optimized request patterns return results in seconds, not minutes.
🔁	Always fresh. Every run pulls live data, so the dataset reflects Instagram as of run time.
🌐	No infra to manage. Apify handles proxies, retries, scaling, scheduling, and storage.
🛡️	Reliable. Battle-tested across many runs and edge cases, with graceful error handling.
🚫	No code required. Configure in the UI, run from CLI, schedule via cron, or call from any language with the Apify SDK.

📊 Production-grade structured hashtag data without the engineering overhead of building and maintaining your own scraper.

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📈 How it compares to alternatives

Approach	Cost	Coverage	Refresh	Filters	Setup
⭐ Instagram Hashtag Analytics Scraper (this Actor)	$5 free credit, then pay-per-use	Public hashtags	Live per run	Multi-hashtag side-by-side	⚡ 2 min
Build your own scraper	Engineering hours	Full once built	Whenever you maintain it	Custom code	🐢 Days to weeks
Paid hashtag-research tools	$$$ monthly per seat	Vendor-defined	Periodic	Vendor-defined	⏳ Hours
Manual checks	Hours per check	Limited	Stale	Manual	🕒 Variable

Pick this Actor when you want broad coverage, source-native filtering, and no pipeline maintenance.

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🚀 How to use

1. 📝 Sign up. Create a free account with $5 credit (takes 2 minutes).
2. 🌐 Open the Actor. Go to the Instagram Hashtag Analytics Scraper page on the Apify Store.
3. 🎯 Set hashtags. Add a list of hashtags to compare and maxItems.
4. 🚀 Run it. Click Start and let the Actor collect your data.
5. 📥 Download. Grab your results in the Dataset tab as CSV, Excel, JSON, or XML.

⏱️ Total time from signup to downloaded dataset: 3-5 minutes. No coding required.

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💼 Business use cases

📊 Content strategy Pick high-volume, high-engagement hashtags Build hashtag stacks for posts and Reels Track hashtag performance over time Power editorial calendars with data	🏢 Brand and campaign monitoring Track campaign hashtag performance Monitor branded hashtag growth Compare campaign A vs campaign B Build post-campaign analysis reports
🎯 Influencer-marketing Find creators using your target hashtags Build outreach lists by niche Track top creators across niches Power influencer-discovery products	🛠️ Engineering and product Power hashtag-discovery tools Replace fragile in-house Instagram scrapers Wire datasets into your apps via the Apify API or webhooks Skip the proxy, retry, and parsing maintenance entirely

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🌟 Beyond business use cases

Data like this powers more than commercial workflows. The same structured records support research, education, civic projects, and personal initiatives.

🎓 Research and academia Empirical datasets for papers, thesis work, and coursework Longitudinal studies tracking changes across snapshots Reproducible research with cited, versioned data pulls Classroom exercises on data analysis and ethical scraping	🎨 Personal and creative Side projects, portfolio demos, and indie app launches Data visualizations, dashboards, and infographics Content research for bloggers, YouTubers, and podcasters Hobbyist collections and personal trackers
🤝 Non-profit and civic Transparency reporting and accountability projects Advocacy campaigns backed by public-interest data Community-run databases for local issues Investigative journalism on public records	🧪 Experimentation Prototype AI and machine-learning pipelines with real data Validate product-market hypotheses before engineering spend Train small domain-specific models on niche corpora Test dashboard concepts with live input

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🔌 Automating Instagram Hashtag Analytics Scraper

This Actor exposes a REST endpoint, so you can drive it from any language or workflow tool.

• Node.js - call it via the Apify JS SDK.
• Python - call it via the Apify Python SDK.
• REST - hit it directly through the Apify v2 API.

Schedules. Use Apify Scheduler to capture daily snapshots of hashtag metrics. Combine with the Apify dataset diff tools to track trending hashtag growth.

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❓ Frequently Asked Questions

💳 Do I need a paid Apify plan to run this actor?

No. You can start right now on the free Apify plan, which includes $5 in monthly credit. That is enough to run the scraper several times and explore the output. Paid plans unlock higher item caps, more concurrent runs, and larger datasets. Create a free Apify account here.

🚨 What happens if my run fails or returns no results?

Failed runs are not charged. If Instagram changes its DOM, proxies get rate-limited, or your hashtags don't exist, re-run the actor or open our contact form and we will look into it.

📏 How many items can I scrape per run?

Free users are limited to 10 items per run so you can preview the output. Paid users can raise maxItems up to 1,000,000 per run.

🕒 How fresh is the data?

Every run fetches live data at the moment of execution. There is no cache or delay: records reflect what Instagram returned at run time.

🧑‍💻 Can I call this actor from my own code?

Yes. Apify exposes every actor as a REST endpoint and ships first-class SDKs for Node.js and Python. You can start a run, read the dataset, and handle webhooks from your own app in a few lines.

📤 How do I export the data?

Every Apify dataset can be downloaded in one click as CSV, JSON, JSONL, Excel, HTML, XML, or RSS. You can also pull results programmatically via the Apify API or stream into BigQuery, S3, and other destinations through built-in integrations.

📅 Can I schedule the actor to run automatically?

Yes. Use the Apify scheduler to run the actor on any cadence, from hourly to monthly. Results are saved to your dataset and can be delivered to webhooks, email, Slack, cloud storage, or automation tools such as Zapier and Make.

🏪 Can I use the data commercially?

Yes. The scraped data is yours to use in your own internal pipelines, products, and reports, subject to Instagram's Terms of Service and applicable privacy laws.

💼 Which plan should I pick for production use?

Apify's Starter and Scale plans are designed for production workloads. Pick the plan that matches your dataset size and refresh cadence.

🛠️ Can you add hashtag-volume time series?

Open the contact form and tell us about your use case. We add features regularly when there is a clear use case behind the request.

⚖️ Is scraping Instagram legal?

This Actor only collects data from publicly accessible Instagram pages, the same content any visitor can read. Public web scraping is generally legal in most jurisdictions for non-personal data, but laws vary by country and use case. You are responsible for compliance with Instagram's Terms of Service, applicable privacy laws (such as GDPR or CCPA), and any data-protection rules that apply.

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🔌 Integrate with any app

Instagram Hashtag Analytics Scraper connects to any cloud service via Apify integrations:

• Make - Automate multi-step workflows
• Zapier - Connect with 5,000+ apps
• Slack - Get run notifications in your channels
• Airbyte - Pipe results into your warehouse
• GitHub - Trigger runs from commits and releases
• Google Drive - Export datasets straight to Sheets

You can also use webhooks to trigger downstream actions when a run finishes.

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🔗 Recommended Actors

• 📸 Instagram Posts Scraper - Instagram posts and reels with metadata
• 📸 Instagram Profile Scraper - Profile data, follower counts
• 🎬 Instagram Reel Scraper - Reels from any public profile
• 🔍 Instagram Search Scraper - Search Instagram by keyword
• 📱 TikTok Video Scraper - TikTok videos with engagement

💡 Pro Tip: browse the complete ParseForge collection for more reference-data scrapers.

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🆘 Need Help? Open our contact form to request a new scraper, propose a custom project, or report an issue.

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⚠️ Disclaimer. This Actor is an independent tool and is not affiliated with, endorsed by, or sponsored by Meta or Instagram. All trademarks mentioned are the property of their respective owners. The scraper accesses only publicly available pages and is intended for legitimate research, analytics, and content-marketing use. Users are responsible for compliance with Instagram's Terms of Service and applicable law.