📋 Lead Formatter

🚀 Clean and standardize your lead lists in seconds. Upload a CSV or JSON file and get deduplicated, formatted leads with blank removal, job title standardization, and consistent formatting. No coding, no CRM setup required.

🕒 Last updated: 2026-04-16 · 📋 Auto-deduplication · 🔄 Blank removal · 🏷️ Title formatting · 🚫 No coding needed

The Lead Formatter cleans messy lead data by removing blank rows, deduplicating entries, and standardizing job titles. Upload a CSV or JSON file and get back a clean, formatted version ready for CRM import or outreach campaigns.

Built for sales teams, marketing ops, recruiters, and anyone who needs to clean up lead lists before importing to a CRM.

🎯 Target Audience	💡 Primary Use Cases
Sales teams, marketing ops, recruiters, BD teams, data ops, CRM admins	Lead cleaning, deduplication, CRM import prep, list standardization, outreach list hygiene

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📋 What the Lead Formatter does

Four data-cleaning operations:

• 🗑️ Remove blanks. Strip rows with empty required fields.
• 🔄 Remove duplicates. Deduplicate by email, name, or custom key.
• 🏷️ Format job titles. Standardize title casing and abbreviations.
• 📋 Consistent output. Clean, structured CSV or JSON ready for CRM import.

💡 Why it matters: importing messy lead data into your CRM creates duplicates, wastes outreach budget, and clutters pipelines. This Actor cleans and standardizes your list in seconds.

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🎬 Full Demo

🚧 Coming soon: a 3-minute walkthrough showing how to clean a lead list.

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⚙️ Input

Input	Type	Default	Behavior
leadsFile	string	""	URL to your CSV or JSON leads file.
removeBlanks	boolean	true	Remove rows with empty required fields.
removeDuplicates	boolean	true	Deduplicate entries.
formatJobTitle	boolean	true	Standardize job title formatting.

Example: clean a lead list with all options.

{
    "leadsFile": "https://example.com/leads.csv",
    "removeBlanks": true,
    "removeDuplicates": true,
    "formatJobTitle": true
}

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📊 Output

🧾 Schema

Field	Type	Example
👤 name	string	"John Smith"
📧 email	string	"john@example.com"
🏷️ jobTitle	string	"Vice President of Sales"
🏢 company	string	"Acme Corp"
📞 phone	string	"(555) 123-4567"
✅ isDuplicate	boolean	false
🕒 processedAt	ISO 8601	"2026-04-16T00:00:00.000Z"

📦 Sample records

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✨ Why choose this Actor

	Capability
🗑️	Blank removal. Auto-strip rows with missing required fields.
🔄	Deduplication. Remove duplicate entries automatically.
🏷️	Title formatting. Standardize job title casing and abbreviations.
📋	CRM-ready output. Clean CSV or JSON ready for import.
⚡	Fast. Process thousands of leads in seconds.
🚫	No coding. Upload and configure with checkboxes.

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📈 How it compares to alternatives

Approach	Cost	Dedup	Title format	Speed	Setup
⭐ Lead Formatter (this Actor)	$5 free credit, then pay-per-use	Yes	Yes	Seconds	⚡ 2 min
Excel manual cleanup	Free	Manual	Manual	Hours	N/A
Paid CRM enrichment tools	$50-500/month	Yes	Some	Minutes	⏳ Hours
Custom scripts	Free	As coded	As coded	Varies	🐢 Hours

Pick this Actor when you want one-click lead list cleaning without Excel formulas or custom scripts.

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🚀 How to use

1. 📝 Sign up. Create a free account with $5 credit (takes 2 minutes).
2. 🌐 Open the Actor. Go to the Lead Formatter page on the Apify Store.
3. 🎯 Set input. Upload your leads file and toggle cleaning options.
4. 🚀 Run it. Click Start.
5. 📥 Download. Grab your cleaned leads from the Dataset tab.

⏱️ Total time: 2-3 minutes. No coding required.

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💼 Business use cases

📈 Sales & BD Clean prospect lists before CRM import Deduplicate across multiple lead sources Standardize titles for segmentation Prepare outreach lists for campaigns	📊 Marketing & Ops Clean event attendee lists Standardize webinar registrations Prepare newsletter imports Merge and deduplicate lead sources
🏢 Recruiting & HR Clean candidate databases Standardize job titles across sources Deduplicate applicant lists Prepare talent pool imports	🛠️ Data Operations Automate lead hygiene workflows Build ETL pipelines with clean data Standardize data from multiple scrapers Maintain CRM data quality

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🔌 Automating Lead Formatter

• 🟢 Node.js. Install the apify-client NPM package.
• 🐍 Python. Use the apify-client PyPI package.
• 📚 See the Apify API documentation for full details.

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❓ Frequently Asked Questions

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🔌 Integrate with any app

• Make - Automate workflows
• Zapier - Connect 5,000+ apps
• Slack - Get notifications
• Airbyte - Data pipelines
• GitHub - Trigger from commits
• Google Drive - Export to Sheets

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🔗 Recommended Actors

• 💼 LinkedIn Jobs Scraper - Job listings
• 📄 CV Optimizer - Resume optimization
• 📢 Facebook Ads Library Scraper - Ad intelligence
• 💼 HubSpot Marketplace Scraper - App data
• 📝 HTML to JSON Smart Parser - Data extraction

💡 Pro Tip: browse the complete ParseForge collection for more data processing tools.

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🆘 Need Help? Open our contact form to request a new tool, propose a custom project, or report an issue.

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⚠️ Disclaimer: this Actor is an independent data processing tool. All trademarks mentioned are the property of their respective owners.