🚀 SimilarWeb Scraper

Get instant access to website traffic analytics, rankings, and audience insights from SimilarWeb without any technical knowledge. This tool collects comprehensive traffic data including global rankings, monthly visitor counts, traffic sources breakdown, bounce rates, and geographic distribution for any website you want to analyze.

Perfect for business professionals, market researchers, investors, and sales teams who need competitive intelligence and market insights. Whether you're analyzing competitors, qualifying leads, or conducting due diligence, this tool delivers the data you need in seconds.

Built for non-technical users, the SimilarWeb Scraper extracts data in easy-to-use formats (CSV, Excel, JSON) that you can immediately integrate into your reports, dashboards, and decision-making processes.

✨ What Does It Do

The SimilarWeb Scraper collects essential website analytics that reveal how any website performs online:

• Global Rank - Shows where a website stands among all websites worldwide, helping you understand market position
• Country Rank - Reveals ranking within specific countries, perfect for regional market analysis
• Monthly Visits - Provides estimated visitor counts so you can gauge website popularity and reach
• Bounce Rate - Indicates visitor engagement quality by showing the percentage of single-page visits
• Pages Per Visit - Measures average page views per session, revealing content engagement depth
• Average Visit Duration - Shows how long visitors typically spend on the site (in seconds)
• Traffic Sources Breakdown - Detailed percentage split across Direct, Search, Social Media, Referrals, Email, and Paid Advertising channels
• Top Countries - Lists the main geographic sources of traffic with percentage shares
• Website Category - Industry classification and category ranking for competitive context
• Category Rank - Position within the specific industry vertical
• Top Keywords - Relevant ranking keywords including volume, CPC, and estimated value
• Historical Monthly Visits - Track traffic trends over time with month-by-month visit estimates
• Website Screenshot - Visual reference image of the analyzed website
• Snapshot Date - When SimilarWeb captured this data, ensuring you know the data freshness

All data points are delivered in clean, structured formats ready for immediate analysis and reporting.

🎬 Demo Video

🔧 Input

Configure the scraper with these simple settings:

Domains (Required) List the websites you want to analyze. Enter domains like amazon.com, google.com, or shopify.com. The tool automatically cleans URLs, so you can paste full website addresses and it will extract just the domain. You can analyze anywhere from a single website to thousands in one run.

Max Items Set the maximum number of unique domains to process in the run. This is a domain limit (not fields per domain). Leave empty to process all domains in your list.

Proxy Configuration The tool uses residential proxies by default, which are required for accessing SimilarWeb data. This is pre-configured and you don't need to change anything unless you have specific proxy requirements.

Input Example

{
  "domains": [
    "amazon.com",
    "google.com",
    "facebook.com"
  ],
  "maxItems": 10,
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": ["RESIDENTIAL"]
  }
}

📊 Output

The scraper returns detailed analytics for each domain in clean, structured data:

{
  "domain": "amazon.com",
  "siteName": "Amazon",
  "description": "Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.",
  "imageUrl": "https://site-images.similarcdn.com/image?url=amazon.com&t=1&s=1&h=abc123",
  "url": "https://amazon.com",
  "globalRank": 15,
  "countryId": 840,
  "countryRank": 5,
  "countryCode": "US",
  "category": "Ecommerce & Shopping/Marketplace",
  "categoryRank": "1",
  "isSmallSite": false,
  "monthlyVisits": 2847000000,
  "engagementMonth": "January",
  "engagementYear": "2026",
  "bounceRate": 0.31,
  "pagesPerVisit": 8.7,
  "avgVisitDuration": 447,
  "trafficSources": {
    "direct": 0.28,
    "search": 0.31,
    "social": 0.06,
    "referrals": 0.08,
    "mail": 0.02,
    "paidReferrals": 0.25
  },
  "topCountries": [
    {
      "countryCode": "US",
      "share": 0.42
    },
    {
      "countryCode": "IN",
      "share": 0.08
    },
    {
      "countryCode": "GB",
      "share": 0.05
    }
  ],
  "topKeywords": [
    {
      "keyword": "amazon",
      "volume": 16500000,
      "cpc": 0.8,
      "estimatedValue": 0.2
    }
  ],
  "topKeywordCount": 25,
  "estimatedMonthlyVisits": {
    "2024-01": 2654000000,
    "2024-02": 2847000000,
    "2024-03": 2921000000
  },
  "snapshotDate": "2024-03-15",
  "scrapedAt": "2024-03-20T10:30:00.000Z"
}

What Each Field Means:

• domain - The website address you analyzed
• siteName - The official name of the website
• description - A brief description of what the site does
• imageUrl - Link to a screenshot of the website
• url - Clickable website URL generated from the domain
• globalRank - The site's position among all websites globally (lower is better)
• countryId - Numeric country identifier returned by SimilarWeb
• countryRank - Ranking within its primary country market
• countryCode - Two-letter code for the main country (e.g., US, GB, DE)
• category - The industry category this website belongs to
• categoryRank - Position within its specific industry category
• isSmallSite - Whether SimilarWeb marks the domain as a small site
• monthlyVisits - Total estimated visitors per month
• engagementMonth - Month used for engagement metrics
• engagementYear - Year used for engagement metrics
• bounceRate - Percentage shown as decimal (0.31 = 31% of visitors leave after one page)
• pagesPerVisit - Average number of pages each visitor views
• avgVisitDuration - Average time spent on site in seconds
• trafficSources - Breakdown of where visitors come from (all percentages as decimals)
• topCountries - List of countries sending the most traffic with their percentage share
• topKeywords - Keyword opportunities with volume, CPC, and value
• topKeywordCount - Number of top keywords returned for the domain
• estimatedMonthlyVisits - Historical traffic by month showing trends
• snapshotDate - When this data was collected by SimilarWeb
• scrapedAt - Timestamp of when you ran this analysis

Download your results in CSV, Excel, or JSON format for easy integration into spreadsheets, reports, and business intelligence tools.

💎 Why Choose the SimilarWeb Scraper?

Instant Competitive Intelligence Get high-value traffic insights in seconds so you can compare competitors faster and make better decisions.

No Technical Skills Required Designed for business users, not developers. Simply enter domains and click run. No coding, no complex setup, no learning curve.

Comprehensive Data Coverage Receive 18+ data points per website including rankings, traffic volume, engagement metrics, traffic sources, and geographic distribution. Everything you need for thorough analysis in one place.

Batch Processing Power Analyze hundreds of websites in a single run. Perfect for market research, competitive analysis, or lead qualification at scale.

Always Fresh Data Access the latest traffic insights directly from SimilarWeb's data platform. Know exactly when the data was captured with included snapshot dates.

Flexible Export Options Download results as CSV for Excel analysis, JSON for technical integration, or use directly in business intelligence tools. Your data, your way.

Built for Business Use Cases Whether you're a market researcher sizing up industries, a sales professional qualifying leads, or an investor conducting due diligence, this tool delivers actionable intelligence tailored to business decision-making.

📋 How to Use

Getting started with the SimilarWeb Scraper takes just minutes:

1. Sign Up: Create a free account w/ $5 credit on the Apify platform
2. Find the Scraper: Search for "SimilarWeb Scraper" or navigate to it from ParseForge's collection
3. Enter Your Domains: Add the websites you want to analyze in the Domains field (one per line or comma-separated)
4. Set Maximum Items: Optionally specify how many domains to process in this run
5. Click Start: Run the scraper and watch as it collects data in real-time
6. Download Results: Export your data in CSV, Excel, or JSON format once complete

No Technical Skills Required. The entire process is point-and-click simple. Most analyses complete in under a minute.

Pro Tip: You can schedule the scraper to run automatically (daily, weekly, monthly) to track competitor traffic trends over time without manual work.

🎯 Business Use Cases

Market Researchers & Analysts

Conducting industry analysis and market sizing requires reliable traffic data. Use the SimilarWeb Scraper to:

• Compare traffic volumes across competitors to determine market leaders and market share distribution
• Track seasonal trends with historical monthly visit data to identify peak periods and buying cycles
• Analyze traffic source patterns to understand how different industries acquire customers (organic vs. paid, social vs. search)
• Identify emerging players by discovering websites with rapid traffic growth in your target category

Sales Teams & Lead Qualification

Prioritize your outreach by identifying high-value prospects based on their digital presence:

• Score leads by monthly visitor volume to focus on companies with established web traffic
• Qualify prospects by traffic source mix (companies investing in paid ads may have larger marketing budgets)
• Research accounts before meetings by understanding their website's geographic reach and audience
• Build territory plans using country rank data to identify regional leaders worth targeting

Business Development & Partnerships

Find the right partners and evaluate collaboration opportunities with data-driven insights:

• Identify websites with complementary audiences by analyzing their traffic sources and top countries
• Evaluate partnership value by comparing monthly visits and engagement metrics (bounce rate, time on site)
• Discover co-marketing opportunities with sites in similar categories that have different traffic channels
• Assess integration opportunities by understanding a platform's scale and reach before proposing partnerships

Investors & Due Diligence Professionals

Make informed investment decisions with objective traffic analytics:

• Verify growth claims by examining historical monthly visit trends and comparing against stated metrics
• Assess market position using global and category rankings to understand competitive standing
• Evaluate customer engagement through bounce rates and pages per visit as quality indicators
• Analyze geographic diversification with top countries data to assess market concentration risk

Digital Marketing Professionals

Benchmark your performance and identify opportunities for improvement:

• Compare your traffic sources to industry leaders to identify channel gaps and opportunities
• Set realistic targets by understanding typical bounce rates and engagement metrics in your category
• Identify content strategies that work by analyzing pages per visit for high-performing competitors
• Build business cases for channel investment using competitor traffic source breakdowns as benchmarks

❓ FAQ

How does the SimilarWeb Scraper work? The tool connects to SimilarWeb's data platform and retrieves traffic analytics for the domains you specify. It's completely automated and requires no technical knowledge. Simply enter the websites you want to analyze, and the scraper handles everything else. The entire process is point-and-click simple, designed for business users without coding experience.

How accurate is the data? The data comes directly from SimilarWeb, a leading web analytics platform trusted by Fortune 500 companies and major research firms. SimilarWeb estimates traffic using a combination of data sources including direct measurement, partnerships, and statistical modeling. While estimates may not match exact analytics figures, they provide reliable directional insights and competitive benchmarks. Each result includes a snapshot date so you know exactly when the data was captured.

Can I analyze multiple websites at once? Absolutely! The scraper is built for batch processing. You can enter hundreds of domains in a single run and receive results for all of them. This is perfect for competitive analysis, market research, or lead qualification where you need to analyze many websites efficiently.

Can I schedule regular runs to track trends over time? Yes! You can set up the scraper to run automatically on a schedule (daily, weekly, monthly). This allows you to track competitor traffic trends, monitor market changes, and build historical datasets without manual work. Combined with the historical monthly visit data included in each result, you can build comprehensive traffic trend reports.

What formats can I download the data in? Results are available in multiple formats: CSV (perfect for Excel and spreadsheet tools), Excel (XLSX with formatting), and JSON (for technical integrations and databases). Choose whichever format works best for your workflow and tools.

Is there a limit to how many domains I can analyze? You can analyze as many domains as you need by running the scraper multiple times. The tool is designed to handle batch processing efficiently, whether you're analyzing a handful of websites or tracking hundreds of competitors.

What if I need help or have questions? Check the FAQ section first for common questions. If you need additional assistance, visit our support page or contact us directly. We're here to help you get the insights you need.

🔗 Integrate SimilarWeb Scraper with any app

Connect this actor with your favorite tools:

• Make - Automate workflows
• Zapier - Connect 5000+ apps
• GitHub - Version control integration
• Slack - Get notifications
• Airbyte - Data pipelines
• Google Drive - Export to spreadsheets

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🆘 Need Help?

If you have questions or run into any issues:

• Check the FAQ section above for answers to common questions
• Visit our support page for documentation and guides
• Contact us directly for custom data projects, bulk processing needs, or technical assistance

We're committed to helping you get the competitive intelligence and market insights you need.

📞 Contact

Contact us to request a new scraper, propose a custom data project, or report a technical issue with this actor at https://tally.so/r/BzdKgA

⚠️ Disclaimer

This Actor is an independent tool and is not affiliated with, endorsed by, or sponsored by SimilarWeb or any of its subsidiaries. All trademarks mentioned are the property of their respective owners.