Similarweb Traffic Analytics Scraper

Review Similarweb traffic estimates, visit trends, referral shares and country breakdowns. Add several domains to compare estimated visits, traffic sources and audience locations together.

What data can you extract?

Traffic figures are estimates from Similarweb, not audited visit totals.

Field	Type	Description
success	boolean	Whether the lookup completed successfully; false is a reported value, while null means Similarweb provided no flag.
domain	text	Domain shown for the website traffic report by Similarweb, in the format used by the source; null when it is omitted.
site_name	text	Name of the website traffic report, as shown by Similarweb; null when no name is published.
title	text	Title of the website traffic report, as shown by Similarweb; null when no title is published.
category	text	Category assigned to the website traffic report by Similarweb; null when Similarweb does not provide the value.
global_rank_value	number	Global website rank shown for the website traffic report by Similarweb, in the format used by the source; null when it is omitted.
country_rank_value	number	Country website rank shown for the website traffic report by Similarweb, in the format used by the source; null when it is omitted.
country_code	text	Country code shown for the website traffic report by Similarweb; null when Similarweb does not provide the value.
category_rank_value	number	Category website rank shown for the website traffic report by Similarweb, in the format used by the source; null when it is omitted.
visits	number	Visits shown for the website traffic report by Similarweb, in the format used by the source; null when it is omitted.
time_on_site	number	Duration of this website traffic report, in the duration format shown by the source; null when Similarweb provides no timing information.
page_per_visit	number	Pages per visit shown for the website traffic report by Similarweb, in the format used by the source; null when it is omitted.
bounce_rate	number	Bounce rate reported by Similarweb, as a percentage or share in the source format; null when no estimate is available.
traffic_direct	number	Direct traffic share reported by Similarweb, as a percentage or share in the source format; null when no estimate is available.
traffic_search	number	Search traffic share reported by Similarweb, as a percentage or share in the source format; null when no estimate is available.
traffic_social	number	Social traffic share reported by Similarweb, as a percentage or share in the source format; null when no estimate is available.
traffic_referrals	number	Referral traffic share reported by Similarweb, as a percentage or share in the source format; null when no estimate is available.
traffic_mail	number	Email traffic share reported by Similarweb, as a percentage or share in the source format; null when no estimate is available.
traffic_paid_referrals	number	Paid referral traffic share reported by Similarweb, as a percentage or share in the source format; null when no estimate is available.
latest_month	text	Latest month shown for the website traffic report by Similarweb, in the format used by the source; null when it is omitted.
latest_month_visits	number	Latest month visits shown for the website traffic report by Similarweb, in the format used by the source; null when it is omitted.
top_countries	array of objects	Country traffic shares with country code and visit share from Similarweb; an empty list when no entries are available.
top_keywords	array of objects	Search keywords with estimated volume from Similarweb; an empty list when no entries are available.
estimated_monthly_visits	object	Estimated monthly visits grouped by month; values are Similarweb estimates rather than audited totals.
monthly_visits	object	Estimated visits grouped by month from Similarweb; the object keys identify months and values are estimated visits.
screenshot	image	Screenshot for this website traffic report on Similarweb; null when the source does not provide a URL.
request_domain	text	Domain name passed to Similarweb. This input value is copied into the output row; null when it was not supplied.
input_domain	text	Domain name passed to Similarweb. This input value is copied into the output row; null when it was not supplied.
status_code	number	Http status code shown for the website traffic report by Similarweb, in the format used by the source; null when it is omitted.
error	text	Diagnostic text for the Similarweb lookup; null when the request completes without an error.

Use cases

• SEO teams can compare estimated visits, traffic sources and engagement across domains.
• Researchers can review country and keyword estimates while sizing competitors.
• Analysts can track traffic estimates in a recurring domain report.

How to use

1. Open the Actor’s Input tab and start with the JSON below.
2. Put the supported targets in domains and use the identifier or URL format required by Similarweb.
3. Start the run and open its default dataset to inspect or download the rows.

{
  "domains": [
    "google.com"
  ]
}

The run dataset can be downloaded as JSON, CSV, Excel or another format offered by Apify.

Input

Field	Type	Required	Description
domain	string	No	Single domain to analyze. URLs are accepted and normalized to the hostname.
domains	array of string	No	Batch of domains to analyze in one run. Each unique domain creates one dataset item.

Output example

The record below is synthetic. Names and links are examples, and private contact fields are omitted.

{
  "domain": "northstar.example",
  "site_name": "Northstar Market Labs",
  "global_rank_value": 128.5,
  "monthly_visits": {
    "2026-08-01": 1284000,
    "2026-09-01": 1352000
  },
  "top_countries": [
    {
      "country_code": "US",
      "share": 0.24
    },
    {
      "country_code": "CA",
      "share": 0.11
    }
  ],
  "top_keywords": [
    {
      "keyword": "retail inventory software",
      "volume": 18400
    },
    {
      "keyword": "store planning tools",
      "volume": 9600
    }
  ],
  "title": "A practical guide to independent neighborhood shops",
  "category": "Business Services"
}

Pricing

Current live price: $0.20 per 1,000 results.

Each saved dataset record counts as one result.

FAQ

Is it legal to collect public information?

This Actor is for information visible on the public source pages it reads. You are responsible for checking the source terms, privacy and copyright rules, and the laws that apply to your use.

How many records will a run return?

The result count depends on the input limits, pagination settings and what the source makes available. A small query or unavailable page can return fewer records, including none.

Can I call it through the API or connect it to other tools?

Yes. Send the same JSON input to POST https://api.apify.com/v2/acts/thescrappa~similarweb-traffic-analytics-scraper/runs, then read the run’s default dataset. Make, Zapier and n8n can start runs and pass dataset rows to the next step; Google Sheets can receive rows through those workflows or a dataset export.

What happens when a request fails?

Check the run log for the source or input error, correct the input and retry after a temporary source issue. A run can contain rows saved before a later request failed.

Can Similarweb Traffic Analytics compare multiple domains?

Yes. Submit one or more website domains through the batch input. Visits, traffic sources and country values are estimates from Similarweb, not audited counts.

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