Danish SMB Website Lead-Flow Auditor

Find missed leads on Danish local business websites — contact flow, CTA, trust signals, mobile basics and SEO quick wins in one automated report.

What this Actor does

Danish SMB Website Lead-Flow Auditor helps agencies, freelancers and small-business operators quickly assess whether a public website makes it easy for visitors to contact, book or request an offer.

The Actor takes either one public website URL or a batch of URLs and returns practical audits with:

• a Lead-Flow Score from 0–100 per site,
• sub-scores for contact flow, CTA, trust, mobile/technical and SEO basics,
• prioritized findings with severity,
• score-band-specific quick wins,
• a client-friendly Markdown report per result,
• a batch summary with average score and lowest-score opportunities,
• structured JSON output for workflows, dashboards or follow-up services.

It is designed especially for Danish local service businesses such as salons, clinics, restaurants, tradespeople, advisors, shops and other SMBs where the website’s main job is to create calls, bookings or inquiries.

Who it is for

Use it if you are:

• an agency that wants a fast website audit lead magnet,
• a freelancer selling website/SEO/conversion audits,
• a local SMB owner who wants to find obvious lead-flow problems,
• an automation builder who needs structured website audit output,
• a consultant preparing before/after recommendations for a client.

Typical use cases

• A salon wants to understand why visitors do not book appointments.
• A clinic wants more online inquiries from mobile visitors.
• A restaurant wants to check whether booking/contact actions are clear.
• A tradesperson wants to make phone/contact options easier to find.
• An agency wants to scan prospects and create practical audit reports.
• A freelancer wants a repeatable audit-as-a-service workflow.

What is checked

The MVP checks the public homepage for practical lead-flow signals:

Area	What it looks for
Contact flow	phone links, email links, visible phone patterns, forms, booking signals, social links
CTA clarity	action words such as contact, book, call, get offer, reserve, request demo
Trust	HTTPS, reviews, address/CVR signals, social proof, about/company signals
Mobile/technical basics	viewport, title, meta description, language attribute, page size
SEO basics	title, meta description, H1/H2 structure and basic category relevance

Input

Single-site mode:

{
  "url": "https://www.example.dk",
  "businessName": "Example ApS",
  "businessCategory": "Frisør / beauty",
  "language": "da",
  "includeMarkdown": true
}

Batch mode:

{
  "urls": [
    {"url": "https://www.salon39.dk", "businessName": "Salon39 sample", "businessCategory": "Frisør"},
    {"url": "https://www.tandcity.dk", "businessName": "TandCity sample", "businessCategory": "Tandlæge"},
    {"url": "https://www.restaurantkronborg.dk", "businessName": "Restaurant Kronborg sample", "businessCategory": "Restaurant"}
  ],
  "maxUrls": 25,
  "language": "da",
  "includeMarkdown": true
}

Input fields

Field	Required	Description
url	no	Public website URL for one-site mode
urls	no	Batch mode list; accepts strings or objects with url, businessName, businessCategory
businessName	no	Default company/brand name when item does not provide one
businessCategory	no	Default category such as restaurant, clinic, salon, tradesperson
maxUrls	no	Safety cap for batch mode, 1–100; default 25
language	no	MVP primarily supports da; en reserved for later
includeMarkdown	no	Whether to include client-friendly Markdown reports

Provide either url or urls.

Output

The Actor includes Apify output and dataset schemas for cleaner Store/API/agent integration.

The Actor writes one dataset item per audited URL plus key-value records:

• OUTPUT — batch summary JSON with all results,
• REPORT.md — client-friendly batch Markdown summary,
• default dataset items — one structured audit result per URL, each with optional Markdown included.

Example output shape:

{
  "status": "ok",
  "mode": "batch",
  "requestedCount": 3,
  "succeededCount": 3,
  "failedCount": 0,
  "averageScore": 64.0,
  "lowestScoreSites": [
    {"url": "https://www.salon39.dk", "score": 23, "scoreBand": "critical"}
  ],
  "results": [
    {
      "url": "https://www.example.dk",
      "finalUrl": "https://www.example.dk/",
      "businessName": "Example ApS",
      "businessCategory": "Frisør / beauty",
      "status": "SUCCEEDED",
      "scores": {
        "overall": 72,
        "contactFlow": 65,
        "cta": 80,
        "trust": 70,
        "mobileTechnical": 100,
        "seoBasics": 80
      },
      "scoreBand": "good_with_optimizations",
      "findings": [],
      "quickWins": [],
      "markdownReport": "# Website Lead-Flow Audit ..."
    }
  ]
}

Score bands

Band	Score	Meaning
critical	0–39	The site likely needs urgent contact/CTA/trust fixes
needs_improvement	40–69	Useful foundation, but clear conversion issues remain
good_with_optimizations	70–85	Solid site; focus on tracking, CTA refinement and trust placement
strong	86–100	Strong baseline; focus on measurement and small conversion lifts

Sample verified cloud run

The Actor has been built and tested in Apify Cloud.

• Actor ID: cxvutXzwuLieoPHF9
• Latest verified build: 0.1.4
• Sample test site: https://www.restaurantkronborg.dk
• Result: 89/100, score band strong
• Dataset items: 1

Suggested pricing model later

This is only a draft for later monetization review. Pricing/publication must be approved separately.

Option	Draft idea
Free demo	1 URL with limited output
Pay-per-event	Per audited URL plus Apify platform costs
Agency tier later	Batch audits, exports, prospect workflow and optional human review

Limitations

• Audits public website pages only.
• No login.
• No private data extraction.
• No forms are submitted.
• No automatic outreach.
• Heuristic audit; review before using as paid client delivery.
• Does not guarantee more leads, sales, rankings or revenue.
• Some JavaScript-heavy websites may expose fewer signals to the MVP than a browser-rendered audit would.

Safety and compliance

This Actor is built for low-risk public website diagnostics:

• It reads public pages only.
• It does not bypass access controls.
• It does not send emails, forms, messages or proposals.
• Any client-facing outreach or paid delivery should be manually approved.

Local run

mkdir -p storage/key_value_stores/default storage/datasets/default
cat > storage/key_value_stores/default/INPUT.json <<'JSON'
{
  "url": "https://www.restaurantkronborg.dk",
  "businessName": "Restaurant Kronborg sample",
  "businessCategory": "Restaurant",
  "includeMarkdown": true
}
JSON
python -m src.main

Outputs:

• storage/key_value_stores/default/OUTPUT.json
• storage/key_value_stores/default/REPORT.md
• storage/datasets/default/000000001.json

Best next improvements

Planned improvements before serious public monetization:

1. Browser-rendered checks for JavaScript-heavy sites.
2. Batch input for multiple URLs.
3. PDF export.
4. More Danish industry-specific heuristics.
5. Optional human review workflow.
6. Better local SEO checks.
7. Separate agency/prospecting mode.