Brand DNA

🚀 Brand DNA Actor (No LLM)

Website Brand Analysis & Identity Extraction — Deterministic & Repeatable

Brand DNA Actor automatically analyzes any business website and builds a structured Brand DNA profile — visual identity, tone, positioning, and reusable marketing templates — using deterministic heuristics only.

No LLMs. No hallucinations. No unpredictable output.

Just repeatable brand intelligence you can plug into audits, automation, and marketing workflows.

👉 Extract brand signals in seconds.

🔍 Why Use Brand DNA Actor?

Understanding a brand manually takes time:

• visual style analysis
• tone detection
• positioning evaluation
• copy signal extraction

This actor automates the entire process — turning website content into structured brand intelligence.

Perfect for agencies, growth teams, analysts, and automation builders.

⚡ What Happens When You Run It

For each website:

✅ Crawl homepage + key internal pages
✅ SPA detection with Playwright fallback (new in v2.0)
✅ Extract colors, fonts, logo candidates
✅ CSS variable extraction for brand colors (new in v2.0)
✅ Detect tone and voice dimensions
✅ Identify positioning signals
✅ CTA extraction with weighted scoring (new in v2.0)
✅ Multi-signal extraction: JSON-LD, NEXT_DATA, meta tags (new in v2.0)
✅ Generate hero/tagline candidates
✅ Build reusable CTA & ad templates
✅ Produce a structured brand summary \

All deterministic. All repeatable.

🎯 Ideal Use Cases

• Competitor brand analysis
• Client onboarding audits
• Marketing template generation
• Website tone evaluation
• Creative direction baselines
• Automation pipelines (n8n / CRM workflows)
• Brand intelligence dashboards

🧠 Key Capabilities

Visual Identity Extraction

• Primary/secondary colors
• Accessibility contrast signals
• Typography detection
• Logo candidates
• CSS variables for brand colors

Copy & Voice Signals

• Top keywords & phrases
• CTA analysis with scoring
• Tone heuristics
• Voice dimensions

Positioning Intelligence

• Industry guess
• Audience signals
• Value propositions
• Brand attributes
• Positioning summary

Marketing Templates

• CTA rewrite variants
• Social post skeletons
• Short ad copy templates

Multi-Signal Extraction (new in v2.0)

• JSON-LD structured data (Organization, WebSite, LocalBusiness)
• Next.js __NEXT_DATA__ parsing
• Nuxt data detection
• Meta/OpenGraph tag collection

📦 Output

Each run produces:

BrandKit dataset

Structured brand profile including:

• Visual identity
• Tone & positioning
• Hero/tagline candidates
• Contacts
• Signals from JSON-LD, NEXT_DATA, meta tags
• Markdown brand summary

Templates dataset

Reusable marketing building blocks.

All structured for automation.

🆕 New in v2.0

Hybrid Crawling (HTML-First + Fallback Rendering)

• Fast HTML extraction by default using CheerioCrawler
• Automatic SPA shell detection with Playwright fallback
• Domain hit-rate tracking for adaptive rendering decisions
• Configurable rendering timeout and selector waiting

Anti-Bot & Stability

• Apify Proxy integration (Residential/Datacenter)
• Adaptive concurrency (starts low, scales on success)
• Exponential backoff for 403/429 responses
• Request pacing to avoid rate limiting

Enhanced CTA Extraction

• Weighted scoring based on position, class, text, and href
• Hero/main position bonus, nav/footer penalty
• Action verb detection and generic label filtering
• Top-N ranked results

Multi-Signal Extraction

• JSON-LD structured data (Organization, WebSite, LocalBusiness)
• Next.js __NEXT_DATA__ parsing
• Nuxt data detection
• Meta/OpenGraph tag collection
• CSS variable extraction for brand colors

📥 Input Configuration

Field	Type	Default	Description
startUrl	string	required	Website URL to analyze
maxPages	integer	8	Maximum pages to crawl (1-50)
respectRobotsTxt	boolean	true	Respect robots.txt rules
timeoutSecs	integer	120	Maximum crawl duration
includeBlog	boolean	true	Include blog pages

Rendering Options

Field	Type	Default	Description
useRenderingFallback	boolean	true	Enable Playwright for SPA shells
renderingTimeoutMs	integer	1200	Rendering timeout in ms
renderingWaitForSelectors	string	"main, h1, button"	Selectors to wait for

Proxy Options

Field	Type	Default	Description
useProxy	boolean	true	Enable Apify Proxy
proxyGroup	string	"RESIDENTIAL"	Proxy group (RESIDENTIAL/DATACENTER)

Concurrency Options

Field	Type	Default	Description
maxConcurrency	integer	2	Maximum concurrent requests (1-8)
adaptiveConcurrency	boolean	true	Auto-adjust based on success
requestDelayMs	integer	0	Delay between requests

Retry Options

Field	Type	Default	Description
maxRequestRetries	integer	3	Max retries per request

Path filtering (new)

Field	Type	Default	Description
includePaths	string[]	—	Optional path allowlist (wildcards, e.g. /products/*). Start URL is always included.
excludePaths	string[]	—	Optional path denylist (wildcards, e.g. /blog/*, /legal/*).

Multi-language & translation

Field	Type	Default	Description
language	string	"auto"	Content language: auto (detect), en, de, es, fr, it, pt
useLanguageDetector	boolean	true	When language is Auto, use Apify Language Detector for ML-based detection
useTranslation	boolean	false	Translate page content to a target language before extraction
translateToLanguage	string	"en"	Target language when translation is enabled
translationActorId	string	—	Apify actor ID for translation (e.g. tkapler/deepl-actor) when Use translation is enabled
translationBatchMode	boolean	true	Send all page texts in one batch to the translation actor; falls back to sequential mode if unsupported

Output extras (new)

Field	Type	Default	Description
outputPages	boolean	false	Push one dataset item per crawled page with page-level extracted fields.
outputDiff	boolean	false	Compare current brandKit with previous cached snapshot and output a delta item.

Webhook options (new)

Field	Type	Default	Description
webhook.url	string	—	Webhook destination URL (preferred over callbackUrl).
webhook.events	string[]	["completed","failed"]	Events to send: started, completed, failed.
webhook.retries	integer	1	Retry attempts on network error / 5xx.
webhook.retryDelayMs	integer	2000	Delay between retries.
webhook.timeoutMs	integer	10000	Request timeout per attempt.
webhook.secret	string	—	Optional HMAC signing secret (x-branddna-signature: sha256=...).
webhook.headers	object	—	Optional custom headers map.
callbackUrl	string	—	Legacy fallback URL used when webhook.url is not set.

Supported locales: English (en), German (de), Spanish (es), French (fr), Italian (it), and Portuguese (pt). Extraction uses locale-specific stopwords, tone markers, industry/audience keywords, CTA maps, and templates. Add more languages by adding a src/data/xx.js locale file and registering it in src/data/index.js.

Translation actor contract

When Use translation is enabled, Brand DNA calls your translation actor to translate page content before extraction. The actor must accept:

• Single-text input: text (string), targetLanguage (e.g. en, de), and optionally sourceLanguage (e.g. auto).
• Batch input (optional): texts (array of strings), targetLanguage. If supported, Brand DNA will send one batch per run instead of one call per page.

The actor’s default dataset should return items where each item has a translated string in one of: translatedText, text, or translation. For batch mode, return either one item per text in the same order, or one item with a translations array.

Known-compatible actors include DeepL (AI translation). If batch mode fails (e.g. actor does not support texts), Brand DNA falls back to sequential single-text calls.

Integrations: n8n, Make, Slack/Teams

n8n & Make: Use the Apify node (n8n) or Apify module (Make) to run Brand DNA. Input: startUrl or startUrls (array, max 20), plus optional mode, maxPages, language, outputFormat, exportFormats, webhook, etc. Output: dataset items with type: brandKit, type: templates, type: page, type: delta, type: comparison, or type: brandDNA (single item); each item includes startUrl when using multiple URLs.

Webhook: Set webhook.url to receive signed JSON events (started, completed, failed). Base payload includes { event, timestamp, runId, datasetId, status, startUrls, resultsCount, errorCount }. Configure retries/timeout/headers with webhook.retries, webhook.retryDelayMs, webhook.timeoutMs, and webhook.headers. If webhook.secret is set, the actor adds x-branddna-signature (HMAC-SHA256). callbackUrl remains supported as a fallback for backward compatibility.

🔄 Demo Workflow

Run → extract brand profile → feed into workflow:

Brand DNA Actor
   ↓
n8n / automation tool
   ↓
brand audit / template generator / CRM enrichment

Instant brand intelligence — no manual review required.

🎥 Video Walkthrough

Watch the demo here: https://youtu.be/Eaxrf_17DXM

🔒 Deterministic by Design

Unlike AI-driven analysis:

✔ repeatable outputs ✔ explainable heuristics ✔ no hallucinations ✔ stable automation pipelines

Perfect for production workflows.

🌐 SEO Keywords Covered

brand analysis tool • website brand extractor • brand identity scraper • marketing template generator • brand audit automation • deterministic brand intelligence

🛠 Integration Ready

Works seamlessly with:

• Apify scheduling
• n8n workflows (docs/n8n-integration.md, n8n-workflow-brand-dna.json)
• OpenClaw (docs/openclaw-integration.md, skills/brand-dna/SKILL.md)
• CRM pipelines
• Reporting dashboards

⭐ Rate This Actor

If this actor helped you, please rate it on Apify. Your rating helps others discover it and supports future improvements.

⚠ Limitations

• HTML-based crawling (no SPA rendering) Now with SPA support!
• English-centric heuristics Multi-language (en, de) with optional auto-detection and translation
• Rule-based approximations

Designed for structured automation — not creative AI writing.

🎯 Final Value

Instead of manually dissecting websites…

You get:

👉 automated brand intelligence
👉 reusable marketing assets
👉 structured identity signals
👉 repeatable analysis \

All in seconds.