Reddit Lead Finder: Leads, Mentions & Brand Monitoring

Give keywords (or subreddits) and get only the Reddit posts and comments where someone asks for a recommendation or is looking to buy, choose or switch, each with the link to reply and an AI read of what the author wants. The rest of what the search finds stays out of your list and is not charged as a result. Clear the filter and you get every mention instead, for brand monitoring. No login, no cookies, no API key. Export as JSON, CSV or Excel, or read it through the Apify API.

• Posts and comments: keywords are searched in posts and, separately, in comments, on all of Reddit or inside one subreddit. You can also watch the latest posts of subreddits with no keyword.
• The link to reply: every record has its url (the post or the comment itself), its subreddit, author, date and score.
• Leads only, by default: every post and comment found is read by the AI, and only the ones where the author asks for help or a recommendation, or is looking to buy, choose or switch, and that are really about your keyword, are delivered. Pick other signals (a pain point, a complaint, a price mentioned, one of your own labels) or clear the filter to get everything.
• An AI read of each one: intent (seeking_recommendation, complaint, purchase_intent, comparison, advice, question, self_promotion…), wantsHelp, buyingSignal, mentionsPrice, featureRequest, isVendor, the painPoint, the brands and products named, a one-sentence summary and a relevance score from 0 to 1 against your keyword. Add up to 5 yes/no labels of your own.
• Exact words when you need them: strict search keeps only items with every word of your keyword, and excluded keywords drop the ones you do not want. Both are free for what they drop.
• Brand monitoring on a schedule: turn on Only new since the last run with a watch name, schedule the Actor, and each run returns and charges only the mentions earlier runs did not return.

$2.50 per 1,000 posts, $2.50 per 1,000 comments delivered, less on paid plans, plus $0.50 per 1,000 posts and comments analyzed (the ones left out by the leads-only filter included: they pay their analysis only), plus $0.005 per run. Searches that fail, duplicates, items dropped by strict search or excluded keywords and analyses that fail are not charged.

What people use it for

• Finding leads: posts and comments where someone asks "what do you use for…?" or "is there an alternative to…?" in your niche, with the link to answer them.
• Brand monitoring: every post and comment that mentions your brand, product or a competitor's name, sorted by sentiment and intent, new ones only.
• Reddit mentions for customer support and PR: complaints and questions about your product, found as they appear.
• Market research: the pain points and the products people name when they look for a solution.

How to find Reddit leads

1. Type keywords into Keywords to find in posts, Keywords to find in comments, or name Subreddits to watch, one per line. Quotes keep a phrase together: "alternative to".
2. Optionally restrict the search to one subreddit, choose New to see the latest first, and set a time range.
3. Keep Leads only as it is (asks for help or a recommendation, or a buying signal; minimum relevance 0.5) or choose your own signals. Posts or comments to check per keyword sets how many search results are read; the leads among them are delivered.
4. Click Start. Sort the Output by aiAnalysis.relevance. The run's status says how many items the filter left out.

Through the API:

{
  "searchQueries": ["CRM recommendation"],
  "commentSearchQueries": ["looking for a CRM"],
  "searchSubreddit": "smallbusiness",
  "searchSort": "new",
  "timeFilter": "week",
  "maxPostsPerSource": 50
}

Through the API, leave out aiKeepOnly and aiMinRelevance to get the defaults above.

A daily lead list, only the new ones, keeping the people who want to switch tools (one of your own labels):

{
  "searchQueries": ["project management tool"],
  "commentSearchQueries": ["alternative to"],
  "searchSort": "new",
  "timeFilter": "day",
  "excludeKeywords": ["hiring"],
  "aiLabels": { "switching": "The author wants to switch from one product to another" },
  "aiKeepOnly": ["wantsHelp", "buyingSignal", "anyLabel"],
  "onlyNew": true,
  "watchName": "pm-leads"
}

Every mention of a brand, for monitoring (filter cleared):

{
  "searchQueries": ["\"Acme CRM\""],
  "commentSearchQueries": ["\"Acme CRM\""],
  "strictSearch": true,
  "searchSort": "new",
  "aiKeepOnly": [],
  "aiMinRelevance": 0,
  "onlyNew": true,
  "watchName": "acme-mentions"
}

Like any Actor on Apify, it can be scheduled, connected to webhooks, Make, Zapier, n8n, or called by AI agents through Apify's MCP server.

Output

One record per lead (or per post and comment found, with the filter cleared), with aiAnalysis next to its own fields. A real lead (October 21, 2026, from the search "best CRM for small business" with the default filter: 20 posts checked, 16 delivered, 4 left out; author replaced, text and some fields left out):

{
  "type": "post",
  "id": "1wplyyc",
  "url": "https://www.reddit.com/r/CRMSoftware/comments/1wplyyc/best_crm_for_teams_what_works_when_everyone_needs/",
  "subreddit": "CRMSoftware",
  "title": "Best CRM for teams: what works when everyone needs to see the same leads?",
  "author": "example_user",
  "createdAt": "2026-09-25T03:36:32Z",
  "score": 9,
  "numComments": 31,
  "source": "search: best CRM for small business",
  "aiAnalysisStatus": "ok",
  "aiAnalysis": {
    "language": "en",
    "sentiment": "mixed",
    "sentimentScore": -0.2,
    "emotion": "frustration",
    "intent": "seeking_recommendation",
    "category": "business",
    "topics": ["crm", "team-collaboration", "event-photography"],
    "entities": [{"name": "Pipedrive", "type": "brand"}, {"name": "Monday", "type": "brand"}, {"name": "Google Calendar", "type": "product"}],
    "summary": "An event photography business owner seeks a CRM to centralize leads and improve team visibility over current spreadsheet chaos.",
    "painPoint": "Losing track of leads using scattered emails and spreadsheets",
    "wantsHelp": true,
    "buyingSignal": true,
    "mentionsPrice": false,
    "featureRequest": false,
    "isVendor": false,
    "relevance": 0.9,
    "labels": null
  }
}

Field	What it holds
url, subreddit, author, createdAt, score	where to answer, and who wrote it and when
title, body (posts), body, postTitle, postUrl (comments)	the text, and for a comment the post it was written under
aiAnalysis.intent	what the author is doing: question, seeking_recommendation, complaint, praise, purchase_intent, comparison, advice (answering someone else), announcement, self_promotion, discussion, humor
aiAnalysis.wantsHelp, buyingSignal, mentionsPrice, featureRequest, isVendor	business signals, true or false: asks the readers for help or a recommendation for their own need, is looking to buy, choose, hire or switch, names a price or budget, asks for a feature, sells or builds what they talk about
aiAnalysis.painPoint, summary, entities, topics	the problem expressed, one sentence, the brands and products named
aiAnalysis.relevance	how much the item is really about your keyword, 0 to 1 (null for subreddits watched without a keyword)
aiAnalysis.labels	your own yes/no labels

A comment record also has postId, postTitle, postUrl and parentId. The aiAnalysis fields are an AI's reading of the text, not a guarantee: use relevance and intent together to sort, and check a lead before you answer it. Field names stay the same between runs: a value Reddit does not provide is null, not missing. The run summary is the OUTPUT record of the run's key-value store.

AI analysis

On by default in this Actor, because it is what tells a lead from a mention. $0.50 per 1,000 analyzed records, every field and signal included. Untick AI analysis to get the plain posts and comments for the scraping price alone.

• Charged once per post or comment analyzed in full, delivered or left out by the filter. Deleted, removed, bot (AutoModerator) and empty records are not analyzed and not charged.
• Leads only (aiKeepOnly): a post or comment is delivered when its analysis has at least one of the signals or intents you pick. Default: wantsHelp and buyingSignal. Also available: painPoint, mentionsPrice, featureRequest, isVendor, anyLabel (one of your own labels is true) and every intent. The others are not delivered and not charged as a post or comment.
• Minimum relevance (aiMinRelevance, default 0.5): keyword results scored below it are left out the same way. Subreddit posts have no keyword and no score, so it does not apply to them.
• If an analysis fails: with the filter on, the item is not delivered and nothing is charged for it (run again later to check it; with Only new, the next run checks it again). With the filter cleared, the item is delivered and charged as usual, its aiAnalysisStatus is failed with the reason in aiAnalysisError, and the analysis is not charged.
• Any language in, summaries in English. The first ~2,500 characters of a long text are analyzed.
• It adds time: 20 posts were read and analyzed in 17 seconds, 20 comments from comment search in 77 seconds, on Apify on October 21, 2026. Expect one to five minutes per 100 records.

Your own labels: up to 5, as {"label_name": "what makes it true"}, for example {"budget": "The author states a budget or a price they would pay"}. Included in the price.

Inputs

• Keywords to find in posts and Keywords to find in comments: one search per line, as typed in Reddit's search box. Subreddits to watch: their latest posts, no keyword needed. Search only inside this subreddit.
• Strict search (exact words only) and where the words must appear. Excluded keywords.
• Posts or comments to check per keyword or subreddit (Reddit lists about 250 per search) and Max leads in total (counted in delivered items).
• Keyword sort, Subreddit sort and Time range. Posted after / before and Comments posted after / before.
• Include NSFW (off by default).
• AI analysis (on), Your own labels, Leads only and Minimum relevance.
• Only new since the last run and Watch name, for scheduled runs.

Pricing

Pay per event:

Apify plan	Posts	Comments
Free	$2.50 / 1,000	$2.50 / 1,000
Starter	$2.40 / 1,000	$2.40 / 1,000
Scale	$2.30 / 1,000	$2.30 / 1,000
Business and above	$2.20 / 1,000	$2.20 / 1,000

AI analysis: $0.50 / 1,000 posts and comments analyzed on every plan, the ones left out by the filter included.

Plus the start: $0.005 per GB of run memory. Not charged: searches that fail, error records, duplicates, items removed by strict search or excluded keywords, failed analyses, results already returned to a watch. Items left out by the AI filter pay their analysis only. Set Maximum cost per run in the run options and the run stops before going over it.

Limits

• It finds items by keyword or subreddit: it does not read direct messages and does not contact anyone.
• Reddit lists about 250 posts per search, and comment search a limited number of comments. Use the date fields and several runs to cover a longer period.
• Dates and time range only cut a comment search with the New sort. With Relevance or Top, Reddit ignores them; the date fields still filter the results.
• Comment search reads about 10 comments per page: 230 comments took 4 minutes 40 seconds on Apify (October 21, 2026).
• Reddit's search is loose (many results for "best CRM for small business" were not about CRMs). The relevance score and strict search are there for that.
• Comments found by keyword are mostly answers to someone else: on October 21, 2026, 1 of 20 comments for "looking for a CRM" was a lead, against 16 of 20 posts for "best CRM for small business". Search posts first, and check more comments per keyword when you search comments.

FAQ

How do I find people asking for recommendations on Reddit? Search your topic, in posts and in comments, and keep the default Leads only filter: you get the people asking for help or a recommendation and the ones looking to buy or switch. Words they use ("recommend", "alternative to", "looking for") in the keyword bring more of them.

How do I monitor mentions of my brand on Reddit? Put the brand name in quotes in both keyword fields, turn on strict search, sort by New, clear Leads only and set the minimum relevance to 0, set a Watch name, turn on Only new, and schedule the run. You are charged only for mentions you have not received before.

Can I keep only the leads with a buying signal? Yes: set Leads only to the buying signal alone. The others are not delivered and pay their analysis only.

Why did a run return fewer results than "Posts or comments to check"? That number is how many search results are read and checked; only the leads among them are delivered. The run's status and its OUTPUT record (aiAnalysis.filteredOut) say how many were left out. Check more per keyword, use broader keywords, or loosen the filter.

Do I need a Reddit account or API key? No account, no cookies, no API key. Platform costs are included in the price.

Is it legal? It collects public posts and comments any logged-out visitor can see. Reddit's terms and privacy law (GDPR in the EU) apply to how you use the data, including how you contact people.

Does the Actor send anything to Quarra? Only when a run fails or runs out of time: the Actor, its build, the error type, the line of our code where it happened, and the memory and time the run was given, so we can fix it fast. Never your input, your results, your account or the run ID.

Related tools from Quarra

• Reddit Scraper: subreddits, searches, post URLs and users in one Actor.
• Reddit Search Scraper: posts and comments by keyword.
• Reddit Comments Search Scraper: comments by keyword.
• Reddit Comments Scraper: all the comments of posts from their links.
• Reddit Subreddit Scraper: the posts of any subreddit.