Local SEO SMB Lead Gap Scorer
Pricing
Pay per usage
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Local SEO SMB Lead Gap Scorer
Turn imported Google Maps or Google Places business rows into deterministic local SEO and SMB outreach gap scores.
Local SEO SMB Lead Gap Scorer
Pricing
Pay per usage
Turn imported Google Maps or Google Places business rows into deterministic local SEO and SMB outreach gap scores.
dedupeKey
Required
Stable key for deduping imported business rows.
businessName
Required
Business name from the supplied row.
normalizedName
Required
Lowercase normalized business name used for matching and CRM cleanup.
category
Required
Primary business category from the supplied row.
address
Required
Address or street address from the supplied row.
city
Required
City, locality, suburb, town, or region from the supplied row.
phone
Required
Phone/contact value from the supplied row.
website
Required
Canonical website URL when supplied and not a Google Maps URL.
websiteStatus
Required
Deterministic URL-only classification: missing, weak/social/directory/free/placeholder, or present.
rating
Required
Normalized rating from the supplied row, or null when missing/unusable.
reviewCount
Required
Normalized review count from the supplied row, or null when missing/unusable.
leadScore
Required
0-100 deterministic local SEO lead-gap score.
priority
Required
Priority bucket derived from leadScore.
gapReasons
Required
Deterministic reason tags such as website_missing, weak_web_presence, phone_missing, low_review_count, or lower_priority_strong_profile.
evidenceSnippets
Required
Short snippets tied only to supplied input fields and missing/supplied field status.
outreachAngle
Required
Helpful, evidence-led outreach angle that avoids shaming or spammy claims.
recommendedOffer
Required
Suggested service offer based on the supplied row signals.
crmFields
Required
CRM-friendly normalized fields plus any email/social values already supplied in the input row. No discovery is performed.
sourceUrl
Required
Canonical source URL from the supplied row when available.
googleMapsUrl
Required
Canonical Google Maps or Google Business Profile URL when supplied.
confidence
Required
Completeness/evidence confidence score, not a guarantee of buyer intent.
warnings
Required
Data quality warnings such as invalid_rating, invalid_review_count, or missing key fields.
scrapedAt
Required
Reference timestamp for the run.
