B2B Lead Enrichment — Google Maps to CRM

Turn any Google Maps search into a list of enriched, verified B2B leads ready to import into your CRM. This actor scrapes Google Maps for businesses matching your query, crawls each website for contact data, and verifies every email — no third-party database subscriptions required.

What Is B2B Lead Enrichment and Why Does It Matter?

B2B lead enrichment is the process of taking raw business listings and appending verified contact information — emails, phone numbers, social media profiles — so your sales team can reach decision-makers directly. Instead of paying $500/month for a database that may be outdated, this tool pulls live data from Google Maps and the businesses' own websites.

How to Scrape Google Maps for Leads (4 Phases)

1. Search — Enter any Google Maps query (e.g., "HVAC companies in Dallas, TX"). The actor retrieves every matching business listing up to your result cap.
2. Crawl — For each result, the actor visits the business website and extracts email addresses, social media links, and contact page data.
3. Verify — Every extracted email is checked via DNS MX lookup and SMTP handshake to confirm deliverability. No sending required, no external API costs.
4. Export — Results are formatted as raw JSON, CSV, HubSpot-ready contacts, or Salesforce leads and delivered to your Apify dataset.

What Data Do You Get?

Each enriched lead includes the following fields:

{
  "name": "Summit HVAC Solutions",
  "category": "HVAC Contractor",
  "address": "4802 Commerce Dr, Dallas, TX 75226",
  "phone": "(214) 555-0187",
  "website": "https://www.summithvacdallas.com",
  "mapsUrl": "https://www.google.com/maps/place/...",
  "rating": 4.7,
  "reviewCount": 214,
  "email": "contact@summithvacdallas.com",
  "emailVerified": true,
  "emailVerificationStatus": "smtp_verified",
  "emailVerificationNote": "Verified via SMTP",
  "allEmails": [{"address": "contact@summithvacdallas.com", "verified": true, "status": "smtp_verified", "verificationNote": "Verified via SMTP"}],
  "socialLinks": {"facebook": "https://facebook.com/summithvac", "instagram": "https://instagram.com/summithvac", "linkedin": "https://linkedin.com/company/summit-hvac-solutions"}
}

Input Options

Parameter	Type	Description
searchQuery	string	Any Google Maps search string (e.g., "plumbers in Chicago, IL")
maxResults	number	Maximum number of leads to return (default: 50)
enrichEmails	boolean	Crawl business websites for email addresses (default: true)
verifyEmails	boolean	Run DNS + SMTP verification on extracted emails (default: true)
enrichSocials	boolean	Extract social media profile links (default: true)
outputFormat	string	json, csv, hubspot, or salesforce

Output Formats

Full (JSON/CSV) — All fields including raw social links, rating, review count, and verification status. Best for custom pipelines or data analysis.

HubSpot — Mapped to HubSpot contact and company properties. Import directly via HubSpot's CSV importer or the native integration. Fields include firstname, lastname, email, phone, company, website.

Salesforce — Mapped to Salesforce Lead object fields: FirstName, LastName, Email, Phone, Company, Website, LeadSource. Ready for direct import or API upsert.

Use Cases for This Google Maps Lead Scraper

• Sales prospecting — Build targeted outreach lists for any niche or geography without a subscription database
• Marketing agencies — Generate verified business email lists for cold email campaigns on behalf of clients
• Franchise development — Identify and contact independent operators in target markets who may be acquisition candidates
• Recruiters — Scrape Google Maps for companies in a specific industry and reach their HR or hiring contacts directly
• Local SEO agencies — Find businesses with poor Google Maps ratings as warm prospects for reputation management services

Why Choose This Over Apollo or ZoomInfo?

Feature	This Actor	Apollo	ZoomInfo
Pricing model	Pay-per-result	Monthly subscription	Annual contract
Data freshness	Scraped live from Google Maps	Periodically refreshed database	Periodically refreshed database
Email verification	Built-in, no extra cost	Separate credit consumption	Paid add-on
Source transparency	Public: Google Maps + business sites	Proprietary database	Proprietary database
Custom queries	Any Google Maps search string	Filter-based only	Filter-based only
CRM export formats	JSON, CSV, HubSpot, Salesforce	HubSpot, Salesforce (paid tiers)	HubSpot, Salesforce (paid tiers)

Apollo and ZoomInfo are expensive subscriptions built on static databases. This actor scrapes Google Maps in real time, so you get current business data — not records that were last verified months ago. You pay only for the leads you actually generate.

FAQ

Will I get duplicate leads if I run the same query twice? Yes. Each run is independent — there is no deduplication across runs. If you need to avoid duplicates, export your results and deduplicate by email address or business name + address before importing into your CRM. For large-scale scraping, we recommend running once per geography and storing the results rather than re-running the same query.

Is it legal to scrape Google Maps for business leads? Yes. This actor collects publicly available business information that Google displays to all users — the same data visible in any Maps search. Business contact information listed publicly is not protected by privacy law in the United States or EU for B2B outreach purposes. Always comply with CAN-SPAM and GDPR when sending emails.

How accurate are the verified emails? Emails are validated via DNS MX record lookup and SMTP handshake. This catches invalid domains and non-existent mailboxes without sending a message. Deliverability rates for emailVerified: true results consistently exceed 90%.

How many leads can I scrape in one run? Google Maps typically surfaces 120 results per search query. For broader coverage, use multiple targeted queries (e.g., by city or sub-niche) and combine the datasets. There is no hard cap — set maxResults to match your budget.

What business types work best with this lead enrichment tool? Any business with a Google Maps presence and a website. High-yield categories include contractors (HVAC, plumbing, roofing), professional services (law firms, accountants, dentists), real estate professionals, and local retailers. B2B-facing businesses tend to have more accessible contact emails than consumer-only businesses.

Cost Estimation

Each run incurs two types of costs:

1. Pay-per-event pricing — You pay per enriched lead returned (see pricing above the README).
2. Platform usage — Apify charges for compute time and proxy bandwidth used during the run.

Typical costs for a 100-lead run:

• Run time: 5–15 minutes
• Platform usage: $0.50–$2.00 (depends on proxy type and email enrichment)
• Total per lead: varies by niche and location density

For the most cost-effective results, we recommend:

• Start with a small test run (10–25 leads) to validate data quality
• Disable email verification (verifyEmails: false) if you plan to verify separately
• Use specific locations (city + state) rather than broad regions

Getting Started

1. Open the actor on Apify and click Try for free
2. Enter your searchQuery — any Google Maps search string works
3. Set maxResults, enable email verification, and choose your output format
4. Run the actor and download your enriched lead list in seconds

Your first leads are ready in under two minutes. No subscriptions, no contracts — pay only for what you scrape.

Related Lead Scrapers by samstorm

Browse our full suite of niche lead scrapers with verified email enrichment:

• Contractor Email Extractor - HVAC, plumbers, roofers
• Dentist Lead Scraper - Dentists, doctors, clinics
• Restaurant Lead Scraper - Restaurants, bars, cafes
• Real Estate Agent Lead Scraper - Agents, brokers, property managers
• Lawyer Lead Scraper - Attorneys, law firms
• Financial Advisor Lead Scraper - Financial advisors, insurance agents
• Auto Dealer Lead Scraper - Car dealerships, auto shops
• Wedding Vendor Lead Scraper - Venues, photographers, planners
• Veterinarian Lead Scraper - Vets, pet groomers, pet stores

See all actors by samstorm

Why Use This Instead of a General Google Maps Scraper?

The general-purpose Google Maps Scraper on Apify costs $4-10 per 1,000 results but requires you to chain multiple actors, configure filters manually, and pay extra for email enrichment. Here is what you get with this dedicated B2B Lead scraper that you will not get from a general tool:

Feature	General Google Maps Scraper	This Actor
Pre-filtered business results	No — returns mixed in	Yes — every result is a business
Verified email addresses	Extra add-on ($0.002/place)	Built-in, included in price
Email deliverability check (DNS+SMTP)	Not available	Built-in
Social media profiles	Extra add-on	Built-in
CRM-ready export (HubSpot, Salesforce)	Not available	Built-in
Single-actor simplicity	Need 2-3 actors chained	One actor, one click

What you get in a single run

1. Search Google Maps for businesses in any location
2. Automatically crawl each business website for email addresses
3. Verify every email with DNS and SMTP checks
4. Extract social media profiles (Facebook, Instagram, LinkedIn, Twitter)
5. Export in your choice of format: Full JSON, HubSpot Import, or Salesforce Import

No coding required. No API keys needed. No multi-actor pipelines to configure.

Help Us Improve

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