Similarweb Scraper: Website Traffic, Rank & Traffic Sources

What does Similarweb Scraper do?

Similarweb Scraper gets website traffic data for any list of domains: monthly visits, global, country and category rank, bounce rate, pages per visit, visit duration, traffic sources, top countries, top keywords and AI chatbot traffic. Paste domains or URLs and get one clean row per website, ready for a spreadsheet, a database or an AI agent.

It works like a Similarweb API without a Similarweb account. There's no login and no API key to manage. You get fast bulk runs (25 domains in about 15 seconds) and you pay only for domains that have data.

Run it in Apify Console, call it from the API, schedule it, or connect it to Make, Zapier, n8n, Google Sheets or your own code.

What data can you extract from Similarweb?

🌐 Domain	🏆 Global rank	🗺️ Country rank
🗂️ Category rank	👀 Monthly visits	📈 Visits change
↩️ Bounce rate	📄 Pages per visit	⏱️ Time on site
🚪 Direct traffic	🔍 Organic and paid search	📱 Social traffic
🔗 Referrals	🤖 AI traffic (ChatGPT, Gemini, Claude, Perplexity, Copilot)	💬 Top AI prompts
🌍 Top countries	🔑 Top keywords	🆚 Similar sites

Why use this Similarweb scraper as a website traffic checker?

• AI traffic, broken down by assistant. See how much of a site's traffic comes from AI chatbots, with named columns for ChatGPT, Claude, Gemini, Perplexity and Copilot plus a monthly AI-share history.
• 3 months of visit history as both a list and a date map, with month-over-month and 3-month growth already calculated.
• Every traffic channel: direct, organic search, paid search, organic social, paid social, referrals, email, display, affiliate and generative AI.
• Free comparison row. Look up several domains and get one extra row ranking them by visits and growth, with the leader and the fastest grower.
• Cheap add-ons: WHOIS (registrar, creation and expiry dates, domain age, nameservers) and contact details (emails, phones, social profiles) from the site itself.
• Fair billing. Small sites with no Similarweb estimate, invalid entries and failures are listed but never charged.

Common uses:

• Competitive intelligence: benchmark your site against rivals on visits, rank and engagement.
• SEO and content: see each competitor's top organic keywords with volume, CPC and estimated value.
• GEO / AI search: track how much traffic ChatGPT, Claude and Perplexity send to you and your competitors.
• Lead generation and sales: qualify prospects by traffic size, then pull their contact emails in the same run.
• Investing and M&A: screen startups and websites by traffic growth.
• Media buying and partnerships: check a publisher's real audience size and countries before you buy.

How to scrape Similarweb data

1. Click Try for free and open the Input tab.
2. Paste domains or URLs into Domains or website URLs, one per line.
3. Optionally turn on the WHOIS or contact details add-ons.
4. Click Start.
5. Download the results as JSON, CSV, Excel or HTML, or read them through the API.

Any address format works: stripe.com, www.stripe.com, https://stripe.com/pricing?ref=nav and https://www.similarweb.com/website/stripe.com/ all become stripe.com. Duplicates are looked up and charged once. Subdomains such as docs.python.org are kept as they are.

Input

{
    "domains": ["stripe.com", "notion.so", "https://www.canva.com/"],
    "includeWhois": false,
    "includeContacts": false,
    "compareDomains": true,
    "includeNoDataRows": true,
    "maxConcurrency": 20
}

Field	What it does
domains	Websites to look up. Domains, URLs or Similarweb links.
maxItems	Process at most this many domains. 0 = no limit.
includeWhois	Add-on: registrar, dates, domain age, nameservers, status (official RDAP).
includeContacts	Add-on: public emails, phones and social profiles from the homepage and contact page.
compareDomains	Free summary row ranking all domains by visits and growth.
includeNoDataRows	Keep a free no_data row for sites Similarweb has no estimate for.
includeAiPrompts	Include example AI chatbot prompts Similarweb shows for the site.
maxConcurrency, maxRequestRetries	Speed and retry settings. Each retry uses a new proxy IP.

Output

One row per domain. A shortened example:

{
    "domain": "stripe.com",
    "status": "ok",
    "title": "Stripe Checkout | Checkout Pages for Your Website",
    "category": "Finance",
    "globalRank": 305,
    "countryRank": 237,
    "countryRankCountryCode": "US",
    "categoryRank": 16,
    "totalVisits": 130128790,
    "dataMonth": "2026-09",
    "monthlyVisitsHistory": [
        { "month": "2026-07", "visits": 129949921 },
        { "month": "2026-08", "visits": 133172721 },
        { "month": "2026-09", "visits": 130128790 }
    ],
    "visitsChangePct": -2.29,
    "visitsChange3mPct": 0.14,
    "bounceRate": 0.559,
    "pagesPerVisit": 3.16,
    "timeOnSite": "00:02:40",
    "trafficSources": {
        "direct": 0.4158, "searchOrganic": 0.0602, "searchPaid": 0.0116,
        "socialOrganic": 0.046, "socialPaid": 0.0014, "referrals": 0.3818,
        "email": 0.026, "display": 0.015, "affiliate": 0.0007, "genAi": 0.0415
    },
    "topCountries": [{ "countryCode": "US", "share": 0.2952, "visits": 38415851 }],
    "topKeywords": [{ "keyword": "stripe", "volume": 2896420, "cpc": 2.2 }],
    "aiTrafficVisits": 1573997,
    "aiTrafficShareChatgpt": 0.1037,
    "aiTrafficShareClaude": 0.049,
    "aiTrafficSources": [{ "source": "chatgpt.com", "share": 0.1037 }]
}

With two or more domains you also get one row with rowType: "comparison": a ranking by visits with growth, share of total visits, AI traffic share and bounce rate, plus leaderByVisits, fastestGrowingMoM and fastestGrowing3m.

The run also saves an OUTPUT summary and a FAILED_DOMAINS list in the key-value store, so you can re-run only the failures.

Data fields

Group	Fields
Identity	domain, title, description, category, Similarweb URL
Ranks	global rank, country rank + country, category rank + category
Traffic	total visits, data month, 3-month history (list + map), MoM and 3-month growth %
Engagement	bounce rate, pages per visit, time on site (seconds and hh:mm:ss)
Traffic sources	direct, organic/paid search, organic/paid social, referrals, email, display, affiliate, generative AI
Audience	top countries with share and visits
SEO	top organic keywords with volume, CPC and estimated value
AI traffic	AI-referred visits, AI referral share, ChatGPT / Claude / Gemini / Perplexity / Copilot shares, all AI sources, monthly AI history, top AI prompts
WHOIS (add-on)	registrar, created / updated / expires, domain age, nameservers, status
Contacts (add-on)	emails, phones, Facebook, Instagram, X, LinkedIn, YouTube, TikTok, GitHub, Pinterest

How much does it cost to scrape Similarweb?

Pay per event, with no monthly fee:

• A small fee when a run starts.
• One charge per domain with data. Domains without data, invalid entries and failures are free.
• WHOIS and contact add-ons are charged per domain only when a record or a contact is found.

See the Pricing tab for current prices. Apify's free monthly credit covers thousands of domains, and higher Apify plans get a discount.

Track competitor website traffic every month (schedule + Google Sheets)

Create a task with your competitor list, add a monthly schedule, and connect the Google Sheets integration to get a traffic report that updates itself. Use a webhook to send each run's results to Slack, Make, Zapier or n8n.

Use it from AI agents (MCP)

This actor works as a tool in Claude, ChatGPT, Cursor and other MCP clients through the Apify MCP server (https://mcp.apify.com). An agent can call it with a list of domains and get structured traffic data back, for example: "Compare the traffic of stripe.com, adyen.com and paddle.com and tell me who grew fastest."

FAQ

Do I need a Similarweb account or API key? No. The actor reads Similarweb's public website data.

How fresh is the data? Similarweb updates its estimates monthly. dataMonth tells you which month the numbers are for.

Why does a small site return no_data? Similarweb only estimates sites with enough traffic. These rows are free.

Are the numbers exact? They're Similarweb's estimates, the same numbers you'd see on similarweb.com. Use them for comparison and trends, not as exact analytics.

Can I get more than the top 5 countries or keywords? The public data includes the top 5 of each.

Is there an official Similarweb API? How is this different? Similarweb sells an official API on its paid enterprise plans, usually thousands of dollars a year with a sales call. This actor gives you the public website data (visits, ranks, traffic sources, countries, keywords, AI traffic) per domain, pay as you go, with no contract.

What are the alternatives to this Similarweb scraper? Similarweb's own Pro plans and API, Semrush Traffic Analytics, Ahrefs, and other Similarweb scrapers on Apify. This one is built for bulk runs, gives AI-traffic columns per assistant, and charges nothing for domains without data.

Missing a field or found a bug? Open an issue on the Issues tab and it's usually fixed within a few days.

Related actors

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Website Content Crawler	Crawl a site and get clean text/markdown for AI
Google Ads Transparency Scraper	See the Google ads a competitor runs
Facebook Pages Scraper	Page details, followers and contacts
Reddit Scraper	What people say about a brand on Reddit
Ahrefs SEO Tools	Domain rating, backlinks and keywords

Is it legal to scrape Similarweb?

This actor only collects publicly available, aggregated website statistics. It collects no personal data except contact details that websites publish themselves, and only if you turn that add-on on. Check that your use follows applicable laws and terms of service.