Xiaohongshu Influencer Finder - RedNote 蒲公英 Rates & Audience

Find Xiaohongshu (小红书, RedNote) influencers on Pugongying (蒲公英), RedNote's official creator marketplace. Each result includes the creator's official sponsored post rates, median reads and engagement, CPM and cost-per-engagement estimates, follower growth, live-stream sales and recent notes. Search by topic or nickname, find creators similar to a creator you already like, and filter by category, location, followers, price and audience. Optionally add follower demographics. No Pugongying account needed.

What you get

One row per creator:

• Profile: nickname, RedNote ID, profile link, avatar, gender, location, categories and content tags
• Official rates: price for one sponsored picture note and one video note, in CNY
• Performance (last 30 days): median impressions, reads and engagement (overall, picture and video), video completion rate, share of notes with 100+ and 1,000+ likes
• Ad cost estimates: estimated CPM, cost per read and cost per engagement for picture and video notes
• Sponsored content: median reads and engagement on sponsored notes, sponsored note count, recent brand industries, brand invite reply rate within 48h
• Audience health: follower growth, active and engaged follower share
• Live commerce: live streams in the last 30 days, average viewers and GMV per stream
• Recent notes: note links, covers and type
• Audience demographics (optional): follower gender, age, interests, top provinces, top cities and phone brands

Ways to search

Input	What it does
Search keywords	Creators whose notes match a topic (护肤, 露营, 咖啡…), or creator nicknames
Find creators similar to	Paste a RedNote profile link and get similar creators, still filtered by everything below
Filters only	Leave keywords empty and browse by category, location and follower range

Filters: creator category, location, follower range, creator gender, price range (picture or video rate), main content format, audience gender and age, exclude inactive creators, exclude creators losing followers. Sort by best match, followers, price, median engagement, median reads, 1,000-like note rate, follower growth, video completion or reply rate.

Use cases

• Influencer marketing in China: build a shortlist of RedNote creators within budget for a campaign
• Rate benchmarking: compare official sponsored post prices across a category
• Lookalike creator discovery: start from a creator who performed well and find similar ones
• Agency and MCN research: map creators by category, city and audience
• Live commerce sourcing: find creators who sell through live streams, with GMV per stream

How to use

1. Enter Search keywords, a creator to Find creators similar to, or just set some filters
2. Add filters like Min followers, Max price (CNY) or Creator categories
3. Turn on Include audience demographics if you need follower breakdowns
4. Run the actor and export the results from the Dataset tab as JSON, CSV or Excel

Pricing

Each creator is one creator event. Each search (keyword, similar-creator search or filter browse) also adds one search event, charged with its first creator. With Include audience demographics on, each creator also adds one audience-details event. Searches with no matches are free.

Output example

{
  "userId": "6404b05d000000001001f1de",
  "nickname": "Tayler wu",
  "redId": "2266619769",
  "profileUrl": "https://www.xiaohongshu.com/user/profile/6404b05d000000001001f1de",
  "followers": 149428,
  "gender": "male",
  "location": "四川 成都 双流区",
  "categories": ["出行旅游/旅行", "出行旅游/户外", "运动健身/跑步"],
  "contentTags": ["露营徒步", "ootd"],
  "recentBrandIndustries": ["3c及电器", "汽车", "食品饮料", "服装配饰"],
  "pricePictureNoteCny": 14000,
  "priceVideoNoteCny": 26000,
  "medianImpressions30d": 179833,
  "medianReads30d": 12177,
  "medianEngagements30d": 1838,
  "thousandLikeNoteRatePercent": 80,
  "followerGrowth30dPercent": -0.4,
  "estimatedCpmPictureCny": 164.67,
  "estimatedCpmVideoCny": 145.63,
  "estimatedCostPerEngagementVideoCny": 14.75,
  "sponsoredMedianReads30d": 3796,
  "sponsoredNotesTotal": 243,
  "inviteReplyRate48hPercent": 96.6,
  "recentNotes": [
    { "noteId": "6ac8bc21000000001500ceff", "url": "https://www.xiaohongshu.com/explore/6ac8bc21000000001500ceff", "type": "video", "coverUrl": "https://ci.xiaohongshu.com/…" }
  ],
  "audienceGender": [{ "name": "female", "percent": 36.3 }, { "name": "male", "percent": 63.7 }],
  "audienceAge": [{ "name": "18-24", "percent": 25.3 }, { "name": "25-34", "percent": 48.1 }],
  "searchQuery": "露营",
  "rank": 1
}

FAQ

Which creators are included? Creators listed on Pugongying, RedNote's official brand partnership marketplace. These creators accept paid collaborations and have official rates.

Why did a filter return no creators? Category and location names must match Pugongying's Chinese names exactly (e.g. 上海, 美妆, 面部保养). A misspelled value matches nothing.

Are the prices in US dollars? No. All prices and cost estimates are in Chinese yuan (CNY).