Xiaohongshu KOL Scraper - 蒲公英 Creator Rates & Audience

Find and vet Xiaohongshu (小红书 / RedNote) creators for brand campaigns, and export their quoted rates, audience portraits and performance to JSON, CSV or Excel. This Actor reads Xiaohongshu's official creator marketplace, 蒲公英 (Pugongying): search KOLs by keyword or by filters (followers, quoted price, category, location, audience age and gender), find lookalikes of a creator you already like, and pull any listed creator's quoted note prices, 30-day data summary, note performance report, fan portrait and note read counts.

No 蒲公英 brand account, login, cookies, proxies or China IP to configure. Just pick an operation, add your input and press Start.

Unofficial notice: This is an independent tool and is not affiliated with, endorsed by, or connected to Xiaohongshu, 小红书, RedNote, 蒲公英 (Pugongying) or Xingin. "Xiaohongshu", "小红书", "RedNote" and "蒲公英" are trademarks of their respective owners, used here only to describe what the Actor scrapes.

What is Xiaohongshu 蒲公英 (Pugongying)?

Xiaohongshu (小红书, "Little Red Book", known internationally as RedNote) is China's leading lifestyle and social-commerce platform, where hundreds of millions of users discover products through creators' "notes". 蒲公英 (Pugongying, "dandelion") is Xiaohongshu's official marketplace where brands and agencies hire those creators for sponsored notes. Every listed creator publishes a quoted price per image note and per video note, and the marketplace adds median reads and engagement, estimated CPM and cost per read, follower growth, fan demographics and invitation reply rates. This Actor turns that marketplace into clean, flat rows so you can shortlist KOLs, compare rates and plan budgets at scale.

Operations

Pick one Operation and fill in the matching field:

Operation	Input field	What you get
Search creators (KOLs)	keywords and / or filters	Marketplace creators whose notes match each keyword (or whose nickname matches), with quoted prices, follower count, median exposure / reads / engagement for image and video notes, sponsored-note medians, CPM, cost per read and engagement, fan activity and live-commerce stats. Leave keywords empty to browse every creator that matches your filters.
Similar creators	userUrls	Lookalike creators for each creator you give, with the same rows as search. All search filters apply on top.
Creator profile & rates	userUrls	One row per creator: quoted prices, signed agency (MCN), total likes and collects, travel areas, plus the 30-day data summary (median exposure, reads and engagement, CPM, cost per read, 48h reply rate, how the creator ranks against peers and the marketplace's strength label).
Note performance report	userUrls	A 30- or 90-day report on everyday or sponsored notes: medians for exposure, reads, likes, collects, comments and shares, engagement rate, 100-like and 1,000-like note ratios, video completion, where the traffic comes from (feed, search, follow feed) and per-note stats.
Fan / audience portrait	userUrls	Fan gender and age split, top provinces, cities, interests and phone brands, plus active, engaged, reading and paying fan counts and rates.
Creator's notes	userUrls	The creator's notes with read, like and collect counts, sponsored flag and brand, paginated.

userUrls accept Xiaohongshu profile URLs (xiaohongshu.com/user/profile/<id>), 蒲公英 creator page URLs or bare 24-character creator IDs - one per line. The user_id column of any search row is a valid ID, so a typical workflow is search -> shortlist -> profile, performance report and fan portrait.

How to use it (step by step)

1. Choose an Operation.
2. Fill in the matching input:
   • Search creators -> add one or more Search keywords (e.g. 咖啡, 护肤, 露营), and / or set filters.
   • Every other operation -> paste Creator URLs / IDs.
3. For search and similar creators, optionally narrow the list: creator categories, gender, location and agency status; follower range; image-note and video-note price range; recent brand-deal industry; audience gender, age and location. Pick a Sort column and direction.
4. Set Maximum results per input (default 100, or 0 for all available) for the list operations.
5. Press Start. Export the dataset as JSON, CSV, Excel, XML or via the API.

Input

Field	Type	Description
operation	string	Required. search_kols, similar_kols, kol_profile, kol_performance, fan_portrait or kol_notes.
keywords	array	Search keywords (for search_kols). Optional when at least one filter is set.
userUrls	array	Creator URLs or IDs (for every other operation).
maxItems	integer	Max results per keyword / creator for the list operations. 0 = all available. Default 100.
searchBy	string	notes (default) or nickname (search only).
sortBy, sortDirection	string	Sort column (smart, followers, price, picture_price, video_price, read_median, engagement_median, picture_cost_per_read, video_cost_per_read, follower_growth, reply_rate, thousand_like_ratio) and desc / asc.
contentCategories	array	Creator categories, e.g. 美妆, 护肤, 美食, 母婴, 出行旅游.
creatorGender, creatorLocations, agencyType	string / array	Creator gender, base location (Chinese place names, e.g. 上海) and agency status (individual / agency).
minFollowers, maxFollowers	integer	Follower range.
minPicturePrice, maxPicturePrice, minVideoPrice, maxVideoPrice	integer	Quoted price range in CNY.
recentIndustry	string	Industry of the creator's recent brand deals, e.g. 美妆个护, 食品饮料, 母婴.
fanGender, fanAge, fanLocations	string / array	Audience skew: mostly_female / mostly_male, an age band such as 25_34, and audience locations.
noteType, noteSort	string	For kol_notes: all / image / video / sponsored, and newest / most_read / most_engaged.
performanceWindow, noteScope	string	For kol_performance: 30d / 90d, and organic / sponsored notes.

Output

Every row carries a record_type of kol, note, performance or fan_portrait. Common creator (kol) fields:

Field	Description
user_id, red_id, nickname, profile_url, pugongying_url	Creator identity and links.
gender, location, content_categories, content_subcategories, feature_tags, personal_tags, industries	Who the creator is and what they post about.
picture_price, video_price, lowest_price, picture_orders_open, video_orders_open	Quoted rates in CNY and whether orders are open.
followers_count, follower_growth_30d_pct, active_fans_pct, engaged_fans_pct	Audience size and quality.
exposure_median, read_median, engagement_median (+ picture_* / video_* / sponsored_* medians)	Typical note performance over the last 30 days.
picture_cpm, video_cpm, picture_cost_per_read, video_cost_per_read, *_cost_per_engagement	Estimated campaign efficiency in CNY.
invite_reply_rate_48h_pct, sponsored_note_count, agency_name	How the creator works with brands.

Profile rows add likes_collects_count, travel_areas, agency_id, creator_strength, notes_last_30d, active_days_last_7, brand_invites_received and *_beats_pct peer rankings. Performance rows add medians for likes, collects, comments, shares and follows, engagement_rate_pct, traffic-source shares (exposure_from_feed_pct, exposure_from_search_pct ...) and a notes list. Fan-portrait rows add female_pct, male_pct, age_*_pct, top_province, top_city, top_interest, top_device_brand, the full provinces, cities, interests and device_brands breakdowns and paying-fan stats. Note rows add note_id, note_url, title, read_count, like_count, collect_count, is_sponsored and brand_name.

Example creator row (shortened):

{
  "record_type": "kol",
  "operation": "search_kols",
  "input": "咖啡",
  "user_id": "599019f082ec3967d2a034e5",
  "nickname": "咖啡狗whacky",
  "location": "广东 广州 天河区",
  "content_categories": ["美食", "家居家装"],
  "followers_count": 55524,
  "picture_price": 4000.0,
  "video_price": 6000.0,
  "read_median": 2005,
  "engagement_median": 134,
  "picture_cpm": 1486.99,
  "video_cost_per_read": 4.34,
  "invite_reply_rate_48h_pct": 94.0,
  "active_fans_pct": 57.5
}

Common use cases

• KOL sourcing - shortlist creators in a category, city and price band, sorted by reads, engagement or cost per read.
• Rate benchmarking - compare quoted image-note and video-note prices across a niche before negotiating.
• Lookalike discovery - start from a creator who performed well and find similar ones that fit your filters.
• Creator vetting - check a shortlist's performance report and fan portrait (age, gender, region, active and paying fans) before you book.
• Campaign planning - estimate CPM and cost per read for a budget, and see how much of a creator's traffic comes from search.

Notes on reliability

• Only creators listed on 蒲公英 are covered; ordinary Xiaohongshu accounts that do not take brand deals return nothing.
• A creator search reaches at most 5,000 creators per query (the marketplace's own limit). Narrow the filters or split keywords for more.
• Filter values must match the marketplace's own names (for example 护肤, 上海); a misspelt value quietly returns no creators rather than an error.
• Profile rows hold the 30-day data summary; the per-format medians (image / video / sponsored), video completion and live-commerce stats only appear on search and similar-creator rows.
• Prices are the creator's quoted list prices in CNY; metrics reflect what the marketplace shows at scrape time. Unknown or delisted creator IDs are skipped and the run continues.

FAQ

Do I need a 蒲公英 brand account, cookies or a proxy? No. Just add your input and press Start.

Where do I find a creator ID? In any Xiaohongshu profile link (xiaohongshu.com/user/profile/<id>), in a 蒲公英 creator page link, or in the user_id column of a search row.

Can I search without a keyword? Yes. Leave Keywords empty and set at least one filter to browse every listed creator that matches.

Why do these results cost more than ordinary Xiaohongshu notes? Marketplace data (quoted prices, audience portraits, performance reports) is far more expensive to collect than public notes, so the per-result prices are higher.

Can I try it for free? Yes. Users on the free Apify plan can fetch up to 10 results in total to try the Actor. Upgrade to a paid Apify plan to run it without that limit.

What export formats are supported? JSON, CSV, Excel, XML and HTML, plus the Apify API and integrations such as Google Sheets, Zapier, Make and webhooks.

Pricing

This Actor is pay per result: you are charged for each record it returns (creator cards from search or similar creators, creator profiles, performance reports, fan portraits and creator notes), plus standard Apify platform usage. Different record types have different prices; see the Pricing tab for current rates. You are never charged for inputs that return nothing.

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