Google Trending Now History

Search every trend Google listed on Trending Now since November 2024, across 1,358 countries, regions and US metro areas. Find every time a keyword trended, see what was trending anywhere on any day, and get search volume, start and end times, duration and related searches.

Google keeps Trending Now for only 7 days, and there is no official way to look further back. This actor gives you the history.

Why this one

• 18+ months of history. Over 10 million trends from 28 Nov 2024 onward, and growing every day.
• Every location Google covers. 126 countries, about 1,000 regions and 210 US metro areas.
• Fast. Searching all of the history for a keyword takes seconds. Nothing is scraped at run time.
• The academic archive is free. Rows from Nov 2024 to May 2026 come from a public research dataset and are never charged (see Sources). You pay only for rows from our own daily collection.

Examples

You want	Input
Every time "taylor swift" trended in the US	{"keywords": ["taylor swift"], "geos": ["US"]}
What the UK searched on Super Bowl Sunday	{"geos": ["GB"], "dateFrom": "2025-02-09", "dateTo": "2025-02-09", "sortBy": "searchVolume"}
The biggest US sports trends last week	{"geos": ["US"], "categories": ["Sports"], "sortBy": "searchVolume"}
Where a brand trended worldwide	{"keywords": ["nintendo switch 2"], "sortBy": "oldest"}
All US states and metros for a topic	{"keywords": ["hurricane"], "geos": ["US"], "includeSubregions": true}

Input

Field	Notes
keywords	Terms to find. They're matched against trend titles and, unless you turn it off, related searches. Leave empty to list everything in the date range.
matchMode	contains (default) or exact.
geos	Country, region or US metro codes. Leave empty for all locations. includeSubregions adds the regions and metros of each country.
dateFrom, dateTo	The day a trend started (UTC). The default is all history when you give keywords, otherwise the last 7 days.
categories	Sports, Politics, Entertainment and so on. Only the live archive has categories.
minSearchVolume, sortBy, maxResults	Filter, order and cap the results.
includeAcademicArchive	Default on. Turn it off to get only the live archive.

Output

{
  "title": "super bowl 2025",
  "geo": "US",
  "geoName": "United States",
  "startedAt": "2025-02-09T14:20:00Z",
  "endedAt": null,
  "durationMinutes": null,
  "searchVolume": 10000000,
  "increasePercent": null,
  "bestRank": null,
  "categories": [],
  "relatedSearches": ["2025 halftime show", "kendrick lamar", "super bowl 2024 halftime show", "…1,068 in total"],
  "firstSeen": "2025-02-10T00:00:00Z",
  "lastSeen": "2025-02-10T00:00:00Z",
  "daysObserved": 1,
  "source": "academic-archive",
  "charged": false,
  "attribution": "GoogleTrendArchive by Aleksandra Urman, Anikó Hannák and Joachim Baumann ...",
  "exploreUrl": "https://trends.google.com/trends/explore?q=super%20bowl%202025&geo=US&date=2025-02-09%202025-02-11"
}

• Search volume is Google's bucket, given as its lower bound (10000000 means "10M+").
• Live-archive rows also carry increasePercent, bestRank (best position on Google's list) and categories.
• endedAt is null when the trend was still active the last time it was collected.
• Trends seen on several days appear once, with firstSeen, lastSeen and daysObserved.

Sources and coverage

Period	Source	Price
28 Nov 2024 – 17 May 2026	GoogleTrendArchive by Aleksandra Urman, Anikó Hannák and Joachim Baumann (University of Zurich / Stanford AI Lab), CC BY 4.0, doi:10.57967/hf/7531. We changed the column names and types, split out related searches, and split the data into monthly files.	Free
2 Nov 2026 onward	Our own daily collection of every location, updated each morning (UTC)	Charged

• There's no data from 18 May to 1 Nov 2026. The run log warns you when your dates fall in that gap.
• The academic archive has two short outages: parts of September 2025 and January 2026.
• If you use academic-archive rows in research, please cite the authors (the attribution field gives the citation).

Pricing

• $1.00 per 1,000 trends from the live archive, plus a small start fee per run.
• Academic-archive rows are free.
• To keep costs down, use maxResults, dates or minSearchVolume, or set includeAcademicArchive to keep or drop the free rows.

Use cases

• Journalism and research: what a country was searching on any day, and how a story spread between countries.
• Marketing and SEO: seasonality of trending topics, and evergreen versus one-off spikes.
• Brands and agencies: every time your brand or a competitor trended, where, and how big.
• Data science: training and back-testing data for attention and event-detection models.

Pair it with

• Google Trending Now Scraper: live trends right now, for any location.
• Google Trends Scraper: interest over time for any trend title.