China Brand Monitor: Weibo, Bilibili, Complaints & Trends

Chinese social listening in one run. Give it your brand (and your competitors) and get every recent mention from China's main public channels in one dataset, plus a summary per brand. No login, no cookies, no browser.

• Weibo: recent and popular posts mentioning the brand, with likes, comments, reposts and the region they were posted from
• Bilibili: the newest videos about the brand, with views, likes and comments
• Black Cat (黑猫投诉): consumer complaints that name the brand, with issue, demand, amount and status
• Trending lists: whether the brand is on the Weibo, Douyin, Baidu, Toutiao, Zhihu or Bilibili hot lists right now
• Summary per brand: mentions by platform, share of voice against the other brands in the run, total engagement, top regions, complaints by status and current trending topics
• Only new mentions mode for hourly or daily monitoring

Use cases

• Brand monitoring in China: one feed of what Chinese consumers say about your brand.
• Competitor benchmarking: put your competitors in the same run and compare share of voice and complaints.
• PR early warning: a complaint spike or a trending topic about your brand shows up the same hour.
• Market entry research: how a brand is discussed before you launch or partner.

Example input

{
  "brands": ["比亚迪|BYD", "小米汽车|小米SU7"],
  "platforms": ["weibo", "bilibili", "blackcat", "trending"],
  "maxMentionsPerPlatform": 50,
  "lookbackDays": 7
}

Write each brand on one line, with other names after a |. Use the Chinese name: Chinese users write 比亚迪 far more often than BYD.

For monitoring, schedule the run every hour or day with Only new mentions on.

Output

A mention:

{
  "type": "mention",
  "brand": "比亚迪",
  "matchedTerm": "比亚迪",
  "platform": "weibo",
  "kind": "post",
  "text": "…",
  "url": "https://weibo.com/…",
  "author": "…",
  "createdAt": "2026-11-01T06:12:00.000Z",
  "region": "广东",
  "likes": 120,
  "comments": 34,
  "shares": 5
}

Complaints add complaintCompany, complaintIssue, complaintDemand, complaintAmountCny and complaintStatus; trending mentions add trendRank and trendHeat.

A summary (one per brand, free):

{
  "type": "summary",
  "brand": "小米汽车",
  "mentions": 32,
  "shareOfVoicePct": 50,
  "byPlatform": { "weibo": 15, "bilibili": 15, "toutiao": 1, "zhihu": 1 },
  "complaints": 0,
  "trendingNow": [{ "platform": "zhihu", "title": "如何评价 2026 年 10 月小米汽车交付量超过 50000 台？", "rank": 4 }],
  "engagement": { "likes": 2392, "comments": 578, "shares": 26, "views": 13692 },
  "topRegions": [{ "region": "广东", "mentions": 4 }, { "region": "四川", "mentions": 2 }]
}

Pricing

$0.03 per mention. Summaries are free. 20 mentions per platform for one brand on three platforms cost about $1.80; with Only new mentions a scheduled run pays only for new ones. Use Max mentions per brand and platform and Look back (days) to control the cost.

Notes and limits

• Weibo shows logged-out visitors the first page of each search tab, about 50-100 recent and popular posts per name; run on a schedule to keep up with busy brands.
• Black Cat shows the latest ~500 complaints across all companies; the brand is matched in the company name, title and summary.
• Mentions are matched by name, so ambiguous names (e.g. a brand that is also a common word) need more specific terms.
• Only public data is collected. Complainants' names are not collected.

Related

• Weibo Scraper, Bilibili Scraper and China Consumer Complaints for deeper data from each platform.
• China Trending Topics: 20+ Chinese hot lists in one run.

中文说明

中国品牌舆情监测，无需登录：一次运行获取品牌在微博、B 站、黑猫投诉和各大热榜（微博、抖音、百度、头条、知乎、B 站）上的提及，含互动数据、地区、投诉状态，并按品牌汇总各平台提及量、声量占比（与竞品对比）、热门地区和当前上榜话题。支持“只要新提及”模式定时监测。每条提及 0.03 美元，汇总免费。有问题请在 Issues 页面留言（中文、英文均可）。

Feedback

Need another platform or field? Open an issue on the Issues tab.