China Trending Topics: Weibo, Douyin, Baidu, Zhihu & More

See what China is talking about right now, across its biggest platforms, in one dataset. This Actor collects the public hot search and trending lists of seven platforms in a few seconds, with no login and no browser:

Platform	List	Topics
Weibo	微博热搜 hot search	50
Douyin (Chinese TikTok)	抖音热榜 hot search	50
Baidu	百度热搜 hot search	~50
Toutiao	今日头条热榜 hot board	50
Bilibili	B站热搜 hot search	50
Zhihu	知乎热榜 hot list	30
The Paper	澎湃热闻 hot news	20

That's about 300 trending topics per run, all in the same format.

Optional lists (only fetched when you pick them in Platforms):

Platform	List	Topics
Kuaishou	快手热榜 hot list	50
Tencent News	腾讯新闻热点	~50
NetEase News	网易新闻热榜	100
Sina News	新浪热搜	~45
36Kr	36氪热榜 (tech and business)	~18
Weibo entertainment	微博文娱榜 (shows, celebrities, films)	50
Baidu movies	百度电影榜	10
Baidu TV series	百度电视剧榜	10
Baidu novels	百度小说榜	30
Baidu cars	百度汽车榜	30
Baidu games	百度游戏榜	30
Baidu memes	百度热梗榜 (internet slang and memes)	30
Bilibili ranking	B站排行榜 (top 100 videos, heat = views)	100

Tencent News and NetEase News publish a ranked list without a heat score, so heat is empty for them; use rank. For 36Kr, heat is the article's read count.

Use cases

• Media monitoring and PR: get an alert when your brand, product or industry trends in China.
• Newsrooms and analysts: track the Chinese news cycle hour by hour across platforms.
• Marketing: spot trending topics for timely content in the Chinese market.
• Research: build a time series of Chinese public attention by running this every hour with Apify Schedules.

How to use

1. Pick the platforms you want (or leave the list empty for all of them).
2. Run it. A full run takes a few seconds.
3. For monitoring, add a Schedule (for example every hour) and connect an integration (Slack, email, Google Sheets, webhook).

Example input

{
  "platforms": ["weibo", "douyin", "baidu", "zhihu"],
  "maxItemsPerPlatform": 20
}

Only new topics (monitoring mode)

Turn on Only new topics and run the Actor on an hourly Schedule. Each run then returns only the topics that newly appeared on a list since the previous run, so you get a clean feed of what just started trending, and you pay only for those.

• The first run returns everything and sets the baseline.
• A topic that drops off a list and comes back after Treat as new again after (hours) (default 24) counts as new again.
• Runs that share a Memory name share one memory. Use a different name for each separate monitor.
• The memory is kept in a key-value store called china-trending-topics-memory in your own Apify account. Delete it to start over.

{
  "platforms": ["weibo", "douyin", "baidu"],
  "onlyNew": true,
  "memoryName": "hourly-china-monitor"
}

Output

One record per trending topic:

{
  "type": "trend",
  "platform": "weibo",
  "rank": 1,
  "title": "为什么现在退房时酒店不查房了",
  "url": "https://s.weibo.com/weibo?q=%23...%23",
  "heat": 1326472,
  "heatText": "1326472",
  "label": "新",
  "category": "民生新闻",
  "description": null,
  "imageUrl": null,
  "capturedAt": "2026-10-03T08:16:20.144Z"
}

• heat is each platform's own popularity score, so compare ranks or trends within a platform, not heat values across platforms.
• capturedAt is the same for every record of one run, so each run is one snapshot.
• Some platforms add extra fields: Zhihu has answerCount, followerCount and an excerpt; Douyin has videoCount; The Paper has publishedAt, tags and commentCount; Baidu marks pinned entries with pinned.

Pricing

$0.0005 per trending topic ($0.50 per 1,000). A full run of all seven platforms (about 300 topics) costs about $0.15. In Only new topics mode you pay only for what newly appeared: in our tests about 30 new topics showed up across all seven lists every 20 minutes, so an hourly run returns roughly 50 to 100 topics and costs about $0.03 to $0.05. Lower maxItemsPerPlatform or pick fewer platforms to spend less.

Notes

• Only public lists that any logged-out visitor can see are collected.
• The lists are what each platform shows at the moment of the run; they change every few minutes.
• If a platform temporarily fails, the others are still saved and the log names the one that failed.

Feedback

Want another platform (for example Xiaohongshu or Kuaishou) or a field that's missing? Open an issue on the Issues tab.