GKP MCP Worker - Complete Usage Guide

Overview

A comprehensive Google Keyword Planner Model Context Protocol (MCP) Actor that provides advanced keyword research, search volume analysis, and location-based targeting using Google's official keyword data. Features historical trend analysis, seasonal keyword insights, and bid estimation tools. Ideal for digital marketers, SEO professionals, PPC specialists, and content creators seeking data-driven keyword strategies with flexible pay-per-event pricing.

Features

• Advanced Keyword Research: Access Google's official keyword data and search volume metrics
• Location-Based Targeting: Analyze keyword performance across different geographic locations
• Historical Trend Analysis: Track keyword popularity and seasonal patterns over time
• Competitive Intelligence: Get bid estimates and competition levels for keywords
• Bulk Data Processing: Handle large-scale keyword analysis efficiently
• MCP Integration: Seamless Claude AI workflows with intelligent insights and recommendations
• Dual Usage Options: Use directly on Apify Console for raw data or through Claude for enhanced analysis

Getting Started

Step 1: Connect to Claude AI

1. Open Claude AI at https://claude.ai
2. Navigate to the integrations or MCP settings

Step 2: Add MCP Connection

Use the following MCP Connector URL: https://apify-gkpmcp.smacient.com/mcp

You will be redirected to authenticate your Google account associated with your Google Ads/Keyword Planner access.

Step 3: Authenticate with Google

1. Sign in using your Google account with Google Ads access
2. This ensures secure and authorized access to Google Keyword Planner data
3. Make sure you have appropriate permissions for keyword research tools

Step 4: Get Your Apify API Token

1. Visit your Apify Console
2. Navigate to Settings → Integrations
3. Copy your Apify API token
4. Paste this token when prompted during MCP setup

Step 5: Start Using GKP MCP Worker

You're now ready to use the GKP MCP Worker! Ask Claude to:

• Research keywords for your campaigns
• Analyze search volumes and competition
• Find location-specific keyword opportunities
• Track seasonal keyword trends
• Get keyword ideas for content creation
• Compare keyword performance across regions

Usage Options

Option 1: Apify Console (Raw Data)

Use the actor directly on the Apify Console when you need:

• Pure data extraction without analysis
• Bulk keyword data for external processing
• Automated data collection workflows
• Integration with other data processing tools

Option 2: Claude AI Interface (Insights + Data)

Use through Claude AI when you want:

• Intelligent analysis of keyword data
• Strategic recommendations based on findings
• Comparative insights across different markets
• Actionable suggestions for campaign optimization
• Natural language queries for complex research

Available Tools

Core Research Tools

Tool	Description	Use Case
listAvailableLocations	Get supported geographic locations	Target specific markets and regions
getKeywordIdeas	Generate keyword suggestions	Discover new keyword opportunities
getHistoricalKeywordData	Access historical search trends	Analyze seasonal patterns and trends
getMonthOverMonthAnalysis	Compare keyword performance periods	Track campaign performance over time

Example Queries

Basic Keyword Research

"Find keyword ideas related to 'sustainable fashion' for the US market"

Location-Based Analysis

"Compare search volumes for 'coffee shops' between New York and Los Angeles"

Seasonal Trends

"Show me the seasonal trends for 'Christmas gifts' over the past 2 years"

Competitive Analysis

"Get keyword ideas and competition levels for the fitness industry in the UK"

Content Planning

"Find long-tail keywords related to 'digital marketing' with good search volume but low competition"

Optimization Tips

1. Start with broad research using getKeywordIdeas to explore your market
2. Use location targeting with listAvailableLocations for geo-specific campaigns
3. Analyze trends with getHistoricalKeywordData for seasonal planning
4. Track performance using getMonthOverMonthAnalysis for ongoing optimization
5. Leverage Claude's insights for strategic keyword selection and campaign planning

Ready to unlock your keyword research potential? Connect the GKP MCP Worker to Claude AI and start getting actionable keyword insights with intelligent analysis, or use it directly on Apify Console for raw data extraction!