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Publix Product Search Scraper

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Scrape product listings from Publix.com delivery platform with precision. Collect prices, availability, ratings, nutritional info, and 30+ fields — perfect for price monitoring, market research, and e-commerce analytics.

Pricing

from $2.00 / 1,000 results

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Stealth mode

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Publix Product Search Scraper: Extract Grocery Data Efficiently

Understanding Publix and Online Grocery Data

Publix is one of the largest privately-held grocery chains in the United States, serving millions through its physical stores and digital delivery platform at delivery.publix.com. The platform hosts hundreds of thousands of products across categories like produce, meat, dairy, pantry staples, and specialty items. Extracting this product data manually is inefficient — the Publix Product Search Scraper automates collection, enabling price analysis, competitive intelligence, and inventory tracking at scale.

Scraper Overview

The Publix Product Search Scraper extracts detailed product information from Publix's delivery search results and category pages. It combines two powerful modes:

URL-based scraping — Target specific search pages or category collections directly
Keyword-based scraping — Search for products by keyword with optional price sorting

This tool is ideal for:

Price monitoring services tracking grocery costs across regions
E-commerce researchers studying Publix's product catalog and pricing
Retailers benchmarking competitor offerings and promotions
Data analysts building grocery market datasets

Features include flexible item limits, automatic retry logic, and graceful failure handling to ensure robust collection even with network interruptions.

Input Configuration

The scraper accepts flexible JSON configuration supporting two modes:

Mode 1: URL-Based Scraping

{
  "urls": [
    "https://delivery.publix.com/store/publix/s?k=meat",
    "https://delivery.publix.com/store/publix/collections/rc-bogo-dry-grocery"
  ],
  "max_items_per_url": 200,
  "ignore_url_failures": true
}

Mode 2: Keyword-Based Scraping

{
  "keyword": "meat",
  "sort_by": "price_desc",
  "max_items_per_url": 200,
  "max_retries_per_url": 2,
  "ignore_url_failures": true
}

Configuration Parameters

Parameter	Type	Description
`urls`	Array	Direct links to search results or category pages (e.g., BOGO collections)
`keyword`	String	Product search term (e.g., "meat", "organic milk"). Leave empty if using URLs
`sort_by`	String	Sorting option: `"price_asc"` (low to high), `"price_desc"` (high to low), or `""` (best match)
`max_items_per_url`	Integer	Maximum products to scrape per page (recommended: 50–200)
`max_retries_per_url`	Integer	Retry attempts for failed URLs (default: 2)
`ignore_url_failures`	Boolean	If `true`, continue scraping if some URLs fail

Tip: Use URL mode for targeted scraping (e.g., specific categories or promotions). Use keyword mode for broader product discovery.

Output Fields Explained

Sample output

{
  "id": "items_142982-16410649",
  "item_load_id": null,
  "name": "Stouffer's Grandma’S Chicken And Vegetable Rice Bake Family Size Frozen Family Dinners",
  "size": "36 oz",
  "product_id": "16410649",
  "legacy_id": "147870916158",
  "legacy_v3_id": "item_147870916158",
  "configurable_product_id": null,
  "is_catering": false,
  "brand_name": "stouffer's",
  "brand_id": "45381",
  "evergreen_url": "16410649-stouffer-s-family-size-grandma-s-chicken-vegetable-rice-bake-frozen-meal-36-oz",
  "in_store_item_location": null,
  "dietary": {
    "ml_dietary_attributes": null,
    "ml_shopping_attributes": [],
    "view_section": {
      "attributes_string": null,
      "attribute_sections": [],
      "attribute_badge_image": null,
      "__typename": "ItemsResponseBackedDietarySection"
    },
    "__typename": "ItemsDietary"
  },
  "item_ebt": null,
  "item_fresh_funds": null,
  "item_medicare": null,
  "product_rating": null,
  "product_canonical_url": {
    "id": "17234cb1",
    "canonical_url": null,
    "__typename": "LandingProductCanonicalUrl"
  },
  "quantity_attributes_each": {
    "increment": 1,
    "initial": 1,
    "max": 500,
    "min": 1,
    "quantity_type": "each",
    "select_options": [
      1,
      2,
      3,
      4,
      5,
      6,
      7,
      8,
      9
    ],
    "default_select_option": 1,
    "par_weight": null,
    "view_section": {
      "maxed_out_string": "Max 500 per order",
      "min_reached_string": null,
      "unit_aria_string": "item",
      "unit_plural_aria_string": "items",
      "unit_plural_string": "ct",
      "unit_string": "ct",
      "icon_unit_type_visibility_variant": "hide",
      "variable_weight_disclaimer_string": null,
      "variable_weight_disclaimer_long_string": null,
      "total_weight_estimate_template_string": null,
      "total_weight_estimate_template_plural_string": null,
      "par_weight_display_string": null,
      "quantity_unit_visibility_variant": "show",
      "stepper_unit_type_visibility_variant": "hide",
      "sold_by_unit_string": null,
      "__typename": "ItemsResponseBackedQuantityAttributesSection"
    },
    "__typename": "ItemsQuantityAttributes"
  },
  "quantity_attributes_weight": null,
  "quantity_attributes": {
    "increment": 1,
    "initial": 1,
    "max": 500,
    "min": 1,
    "quantity_type": "each",
    "select_options": [
      1,
      2,
      3,
      4,
      5,
      6,
      7,
      8,
      9
    ],
    "default_select_option": 1,
    "par_weight": null,
    "view_section": {
      "maxed_out_string": "Max 500 per order",
      "min_reached_string": null,
      "unit_aria_string": "item",
      "unit_plural_aria_string": "items",
      "unit_plural_string": "ct",
      "unit_string": "ct",
      "icon_unit_type_visibility_variant": "hide",
      "variable_weight_disclaimer_string": null,
      "variable_weight_disclaimer_long_string": null,
      "total_weight_estimate_template_string": null,
      "total_weight_estimate_template_plural_string": null,
      "par_weight_display_string": null,
      "quantity_unit_visibility_variant": "show",
      "stepper_unit_type_visibility_variant": "hide",
      "sold_by_unit_string": null,
      "__typename": "ItemsResponseBackedQuantityAttributesSection"
    },
    "__typename": "ItemsQuantityAttributes"
  },
  "availability": {
    "available": true,
    "stock_level": "highlyInStock",
    "is_upcoming_product": false,
    "is_item_availability_lifecycle_enabled": false,
    "blackout_times": null,
    "view_section": {
      "stock_level_label_string": "Many in stock",
      "stock_level_icon_icon": "inventoryBetter",
      "replacements_stock_level_label_string": null,
      "replacements_stock_level_icon_icon": null,
      "out_of_stock_cta_string": null,
      "upcoming_product_available_from_string": null,
      "similar_items_action_variant": "none",
      "warning_icon_image": {
        "id": "59a474c0",
        "url": "https://www.instacart.com/assets/dependability/item_availability/highly_in_stock-18910a57dac5f8e2db073c800e1742558d519cc5d5b20f375efa8a495462471c.png",
        "__typename": "Image"
      },
      "__typename": "AvailabilityResponseBackedAvailabilitySection"
    },
    "__typename": "ItemsAvailability"
  },
  "variant_group": null,
  "variant_group_id": null,
  "variant_dimension_values": [],
  "view_section": {
    "item_image": {
      "alt_text": null,
      "template_url": "https://www.instacart.com/image-server/{width=}x{height=}/filters:fill(FFFFFF,true):format(jpg)/d2lnr5mha7bycj.cloudfront.net/product-image/file/large_84fc3d60-784b-46f6-a9b2-eea2c4761763.jpg",
      "url": "https://d2lnr5mha7bycj.cloudfront.net/product-image/file/large_84fc3d60-784b-46f6-a9b2-eea2c4761763.jpg",
      "__typename": "Image"
    },
    "tracking_properties": {
      "availability_score": 0.9260391,
      "availability_source": "product_availabilities.availability_score",
      "available_ind": true,
      "blackout": false,
      "element_attributes": {
        "attributes": [],
        "low_stock_label": false
      },
      "element_details": {
        "element_id": "items_142982-16410649",
        "element_type": "item",
        "element_value": "Stouffer's Grandma’S Chicken And Vegetable Rice Bake Family Size Frozen Family Dinners",
        "item_tags": [],
        "product_id": "16410649",
        "retailer_id": "57",
        "retailer_location_id": "142982"
      },
      "external_sku_id": null,
      "item_id": "147870916158",
      "item_name": "Stouffer's Grandma’S Chicken And Vegetable Rice Bake Family Size Frozen Family Dinners",
      "itemsview___layouts___itemsresponsebacked___item": "7981352a-0dcb-4d2f-9f98-8e16ce128e6a",
      "low_stock_label": false,
      "low_stock_variant": "none",
      "on_sale_ind": {
        "buy_one_get_one": false,
        "cpg_coupon": true,
        "on_sale": false,
        "retailer": false
      },
      "product_category_name": "Other Frozen Entrees",
      "product_id": "16410649",
      "restricted_for_targeting_and_sharing": false,
      "stock_level": "highly_in_stock"
    },
    "item_card_rating_variant": "hidden",
    "quantity_attributes_variant": "eachAndWeight",
    "hide_actions_on_cart_item_variant": "true",
    "item_card_hide_quick_add_price_variant": "show",
    "item_card_hide_size_variant": "show",
    "low_stock_variant": "none",
    "bought_x_times_string": null,
    "request_add_string": null,
    "serving_size_string": null,
    "item_string": "Item",
    "retailer_reference_code_string": null,
    "retailer_lookup_code_string": null,
    "variant_dimensions_string": null,
    "tasting_notes_string": null,
    "reward_program_label_string": null,
    "name_string_formatted": {
      "id": "21ef9a7e",
      "sections": [
        {
          "id": "fa99f283",
          "name": "bodymedium2",
          "content": "Stouffer's Grandma’S Chicken And Vegetable Rice Bake Family Size Frozen Family Dinners",
          "__typename": "ViewFormattedStringSection"
        }
      ],
      "__typename": "ViewFormattedString"
    },
    "tax_string_formatted": null,
    "fsa_hsa_eligible_string": null,
    "item_transparent_image": null,
    "__typename": "ItemsResponseBackedItemSection"
  },
  "tags": [],
  "combo_promotions": [],
  "nutritional_attributes": [
    {
      "view_section": {
        "long_label_string": "Sodium",
        "short_label_string": "Sod",
        "unit_string": "mg",
        "value_string": "750",
        "__typename": "ItemsResponseBackedNutritionAttributeSection"
      },
      "__typename": "ItemsNutritionAttribute"
    },
    {
      "view_section": {
        "long_label_string": "Fat",
        "short_label_string": "Fat",
        "unit_string": "g",
        "value_string": "14",
        "__typename": "ItemsResponseBackedNutritionAttributeSection"
      },
      "__typename": "ItemsNutritionAttribute"
    },
    {
      "view_section": {
        "long_label_string": "Sugar",
        "short_label_string": "Sug",
        "unit_string": "g",
        "value_string": "5",
        "__typename": "ItemsResponseBackedNutritionAttributeSection"
      },
      "__typename": "ItemsNutritionAttribute"
    },
    {
      "view_section": {
        "long_label_string": "Protein",
        "short_label_string": "Pro",
        "unit_string": "g",
        "value_string": "18",
        "__typename": "ItemsResponseBackedNutritionAttributeSection"
      },
      "__typename": "ItemsNutritionAttribute"
    }
  ],
  "price": {
    "id": "items_142982-16410649",
    "item_id": "items_142982-16410649",
    "debug_properties": {},
    "view_section": {
      "badge": {
        "generic_sale_label_string": "Sale",
        "action_label_string": "See eligible items",
        "badge_variant": "multiUnitPromotion",
        "offer_label_string": "Spend $30, save $6",
        "apply_coupon_string": "Apply coupon",
        "coupon_applied_string": "Coupon applied",
        "coupon_clipped_variant": "false",
        "multi_unit_clippable_promotion_variant": "nonClippable",
        "eligible_items_ux_variant": "button",
        "offer_sublabel_string": null,
        "offer_reference_string": "6be7e4d4-2b44-4b46-a842-89a92d622ec9/21036786354000876",
        "multiple_promotions_label_string": null,
        "item_multiple_promotions_variant": "pillCarouselWithProgressBar",
        "cpg_promotion_variant": null,
        "ads_solutions_savings_rise_migration_variant": "control",
        "viewable_tracking_event_name": "savings.client.viewport_viewable_item",
        "promotion_clip_client_tracking_event_name": "savings.client.clip_coupon",
        "promotion_click_cta_client_tracking_event_name": "savings.client.click_cta",
        "tracking_properties": {
          "badge_type": "multi_unit_promotion",
          "discount_policy_id": "21036786354000876",
          "price": "$12.99",
          "promotion_id": "21036786354000876",
          "promotion_load_id": "2c46b27d-eb52-4e32-ae45-30b7ce111118",
          "promotion_type": "spend_promotion",
          "save_amount": "Spend $30, save $6"
        },
        "__typename": "ItemsResponseBackedItemPriceBadgeSection"
      },
      "item_promotions": [],
      "item_card": {
        "id": "items_response_backed:fa1a1cba:item_price:0fac455e:item_card",
        "full_price_string": null,
        "price_aria_label_string": "$12.99",
        "price_per_unit_string": null,
        "price_string": "$12.99",
        "pricing_unit_secondary_string": null,
        "pricing_unit_string": "36 oz",
        "tracking_properties": {
          "item_card_impression_id": "284b0c60-fb69-4ef2-89be-03abf71bf195"
        },
        "discount_header_string": null,
        "discount_sub_header_string": "off!",
        "price_suffix_string": "",
        "plain_full_price_string": null,
        "price_screen_reader_string": "Current price: $12.99",
        "full_price_screen_reader_string": null,
        "price_background_variant": "hide",
        "loyalty_program_variant": "hide",
        "loyalty_program_label_string": null,
        "loyalty_program_small_label_string": null,
        "pricing_unit_convergence_variant": "variant",
        "badge_visibility_variant": "hide",
        "price_string_formatted": {
          "id": "a42ad76a",
          "sections": [
            {
              "id": "c2ff1302",
              "name": "small_currency_symbol",
              "content": "$",
              "__typename": "ViewFormattedStringSection"
            },
            {
              "id": "476a8294",
              "name": "dollar",
              "content": "12",
              "__typename": "ViewFormattedStringSection"
            },
            {
              "id": "a09c7024",
              "name": "cents",
              "content": "99",
              "__typename": "ViewFormattedStringSection"
            }
          ],
          "__typename": "ViewFormattedString"
        },
        "offer_label_string_formatted": null,
        "loyalty_price_string_formatted": null,
        "non_loyalty_price_string_formatted": null,
        "loyalty_price_string_position_variant": "control",
        "secondary_top_string_formatted": null,
        "secondary_bottom_string_formatted": null,
        "smart_discount_formatted_attributes_string": null,
        "tax_disclaimer_formatted_attributes_string": null,
        "__typename": "ItemsResponseBackedItemPriceItemCardSection"
      },
      "secondary_promotion": null,
      "item_details": {
        "deal_applied_label_string": null,
        "deal_applied_so_far_message_string": null,
        "full_price_string": null,
        "mix_and_match_items_title_string": "Available Mix & Match items",
        "mix_and_match_items_variant": "hide",
        "price_aria_label_string": "$12.99",
        "price_estimate_variant": "hide",
        "price_per_unit_string": "$0.36/oz",
        "price_string": "$12.99",
        "pricing_unit_secondary_string": null,
        "pricing_unit_string": "36 oz",
        "sale_disclaimer_string": null,
        "add_loyalty_card_string": null,
        "loyalty_program_variant": "hide",
        "secondary_top_string_formatted": null,
        "secondary_bottom_string_formatted": null,
        "tax_disclaimer_formatted_attributes_string": null,
        "__typename": "ItemsResponseBackedItemPriceItemDetailsSection"
      },
      "size_selector": null,
      "full_price_string": null,
      "price_string": "$12.99",
      "price_value_string": "12.99",
      "currency_symbol_string": "$",
      "tracking_properties": {
        "badge_type": "multi_unit_promotion",
        "item_tasks": [],
        "on_sale_ind": {
          "loyalty": false
        },
        "price": "$12.99",
        "price_data_source": "legacy",
        "product_id": "16410649",
        "promotion_event_name": "savings.client.viewport_viewable_item",
        "promotion_id": "21036786354000876",
        "promotion_type": "spend_promotion",
        "save_amount": "Spend $30, save $6"
      },
      "__typename": "ItemsResponseBackedItemPriceSection"
    },
    "par_weight_total_estimate": {
      "id": "46ba7bc4",
      "view_section": {
        "par_weight_string": null,
        "__typename": "ItemsResponseBackedParWeightTotalEstimateSection"
      },
      "__typename": "ItemsParWeightTotalEstimate"
    },
    "great_price": null,
    "__typename": "ItemsItemPrice"
  },
  "from_url": "https://delivery.publix.com/store/publix/s?k=meat&filters=%5B%22order_by%22%2C%22priceAsc%22%2C%22Price%3A+lowest+first%22%2C%22order_by%22%5D"
}

The scraper returns 30+ fields per product, structured for analytics and integration:

Product Identity

Field	Purpose
`ID`	Unique Publix product identifier
`Product ID`	Primary product tracking number
`Item Load ID`	Inventory system reference
`Legacy ID` / `Legacy V3 ID`	Historical product identifiers for compatibility
`Configurable Product ID`	ID for products with variants (sizes, flavors)
`Name`	Display product name

Availability & Location

Field	Purpose
`Availability`	Stock status (in stock, out of stock, limited)
`In Store Item Location`	Aisle or section code (e.g., "Meat Department")
`View Section`	Product category context

Brand & Classification

Field	Purpose
`Brand Name`	Manufacturer or store brand
`Brand ID`	Brand identifier
`Is Catering`	Indicates catering-size items
`Dietary`	Dietary attributes (organic, vegan, gluten-free, etc.)
`Tags`	Additional product tags and attributes

Pricing & Promotions

Field	Purpose
`Price`	Current selling price
`Combo Promotions`	Multi-item or bundle deals (e.g., "Buy 2, Save $3")

Size & Quantity

Field	Purpose
`Size`	Package size (e.g., "1 lb", "2-pack")
`Quantity Attributes`	Detailed quantity specs
`Quantity Attributes Each`	Per-unit weight or count
`Quantity Attributes Weight`	Package weight in pounds/ounces

Quality & Nutrition

Field	Purpose
`Product Rating`	Customer star rating (1–5)
`Nutritional Attributes`	Calories, protein, allergens, etc.

Payment & Eligibility

Field	Purpose
`Item EBT`	EBT/SNAP eligible flag
`Item Fresh Funds`	Florida Fresh Funds eligible flag
`Item Medicare`	Medicare Flex Card eligible flag

URLs & SEO

Field	Purpose
`Product Canonical URL`	Direct product page link
`Evergreen URL`	Long-term stable URL

Variants

Field	Purpose
`Variant Group`	Related product variants grouping
`Variant Group ID`	Variant group identifier
`Variant Dimension Values`	Available options (size, color, flavor)

How to Use

Step 1: Prepare your input

Choose URL mode for specific pages or keyword mode for broad searches
For keyword mode, decide on sorting: price ascending/descending or best match
Set max_items_per_url based on your data needs (higher values = longer runtime)

Step 2: Configure for reliability

Enable ignore_url_failures: true for bulk runs to prevent interruptions
Set max_retries_per_url: 2 or higher for unstable connections

Step 3: Run the scraper

Submit the configuration and monitor the run log
The scraper will auto-paginate through search results up to your item limit

Step 4: Export & analyze

Download results as JSON, CSV, or Excel
Filter by price, availability, or dietary attributes for insights

Best practices:

Start with a small test (e.g., 20 items) to verify data structure
Use URL mode for large-scale collection (more stable than keyword searches)
Combine sort options to track price trends over time

Business Applications & Value

Price intelligence — Monitor competitor grocery pricing and promotional timing
Product analytics — Analyze which items sell at different price points
BOGO tracking — Capture limited-time promotions and bundle deals
Dietary/nutritional research — Extract allergen and nutrition data at scale
Market research — Benchmark product availability across retail channels

The scraper transforms static product pages into actionable data, enabling faster decision-making for pricing, purchasing, and marketing teams.

Conclusion

The Publix Product Search Scraper delivers comprehensive, structured grocery data from one of America's largest supermarket chains. With 30+ output fields, flexible input modes, and robust error handling, it's the ideal solution for price monitoring, market research, and competitive analysis. Start scraping today and unlock insights into the grocery market.

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