Zooplus Product Search Scraper: Extract Pet Supply Product Data

Understanding Zooplus.com and Its Market Value

Zooplus is Europe's largest online pet supplies retailer, offering over 8,000 brands across food, toys, accessories, and healthcare products for dogs, cats, birds, and small animals. The platform serves millions of pet owners across 30+ European countries with localized pricing, promotions, and product availability.

Product search pages contain rich data: competitive pricing, customer ratings, variant options (sizes, flavors, quantities), promotional deals, delivery information, and visual assets. For e-commerce businesses, pet supply distributors, and market analysts, this data reveals pricing strategies, product popularity, and market trends in the €2+ billion European pet care industry.

Manual collection across hundreds of products, categories, and pages is impractical. This scraper automates extraction, delivering structured datasets ready for price comparison, inventory monitoring, or competitive intelligence.

What This Scraper Extracts

The scraper processes Zooplus search result pages—the listings displayed after searching for products or browsing categories. It captures product-level information from these overview pages, not detailed product pages.

Key extracted data includes:

• Product identification (path, shop identifier, title)
• Pricing (displayed price, alternative pricing, discount indicators)
• Customer feedback (rating, review count, reviews link)
• Visual assets (multiple image sizes: 140px, 200px, 400px)
• Product classification (pet types, labels, variants)
• Promotional indicators (limited deals, DSO products, promotion text)
• Special features (Zooplus Choice, sponsored status, autoshipment eligibility)
• Availability info (delivery details, new product flags)

Ideal for:

E-commerce Businesses tracking competitor pricing and promotional strategies. Market Researchers analyzing product trends, pricing patterns, and customer preferences in pet supplies. Price Comparison Platforms building pet product databases. Retailers benchmarking their offerings against Europe's market leader. Brand Managers monitoring product visibility, ratings, and promotional placement.

Input Configuration

The scraper processes search result page URLs from Zooplus.

Example Configuration:

{
  "urls": ["https://www.zooplus.com/search/results?q=cat&p=2"],
  "ignore_url_failures": true,
  "max_items_per_url": 50
}

Parameters:

urls: Array of search result page URLs. Use search queries (?q=cat) or category pages. Include pagination (&p=2) for multi-page extraction. Supports bulk URL lists.

ignore_url_failures: Set true to continue scraping even if individual URLs fail (expired pages, invalid queries). Recommended for large URL lists. Set false if every URL must succeed.

max_items_per_url: Maximum products to extract per URL (default: 20). Zooplus typically shows 24-48 products per page. Set higher (50-100) to ensure complete page capture or for pages with many results.

Building URLs: Perform searches on Zooplus, apply filters (brand, price range, pet type), then copy URLs. For comprehensive extraction, include multiple page numbers: &p=1, &p=2, etc.

Output Fields Explained

Sample Output:

{
  "path": "/shop/cats/canned_cat_food_pouches/lifecatnatural/2558801",
  "shop_identifier": "2558801",
  "title": "Life Cat Natural Adult Saver Pack 24 x 85g",
  "summary": "<ul>\n\t<li>Premium wet food for adult cats</li>\n\t<li>Natural fillet of chicken, fish or meat in delicious broth</li>\n\t<li>Low fat and&nbsp;carbohydrates for a conscious diet</li>\n\t<li>High content of animal protein</li>\n</ul>",
  "picture140": "https://media.zooplus.com/bilder/7/140/620552_pla_mp_life_cat_natural_adult_6x85g_tuna_with_white_fish_1000x1000_hs_01_7.jpg",
  "picture200": "https://media.zooplus.com/bilder/7/200/620552_pla_mp_life_cat_natural_adult_6x85g_tuna_with_white_fish_1000x1000_hs_01_7.jpg",
  "picture400": "https://media.zooplus.com/bilder/7/400/620552_pla_mp_life_cat_natural_adult_6x85g_tuna_with_white_fish_1000x1000_hs_01_7.jpg",
  "picture_count": 5,
  "new_product": true,
  "is_limited_deal": false,
  "dso_product": false,
  "delivery_info": {
    "min_days": 1,
    "max_days": 5
  },
  "number_of_reviews": 0,
  "promotion_text": null,
  "rating": 0,
  "reviews_link_active": false,
  "number_of_variants": 8,
  "displayed_price": "€33.49",
  "displayed_alternative_price": "",
  "is_reduced_article_price": true,
  "product_variant_discount_text": null,
  "pet_types": [
    "CATS"
  ],
  "slider_pictures": [
    {
      "pla": "COMPLIANT",
      "thumbnail": "https://media.zooplus.com/bilder/5/200/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg",
      "review": "https://media.zooplus.com/bilder/5/200/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg",
      "detail": "https://media.zooplus.com/bilder/5/400/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg",
      "full": "https://media.zooplus.com/bilder/5/400/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg",
      "alt_tag": ""
    },
    {
      "pla": "COMPLIANT",
      "thumbnail": "https://media.zooplus.com/bilder/7/50/620552_pla_mp_life_cat_natural_adult_6x85g_tuna_with_white_fish_1000x1000_hs_01_7.jpg",
      "review": "https://media.zooplus.com/bilder/7/200/620552_pla_mp_life_cat_natural_adult_6x85g_tuna_with_white_fish_1000x1000_hs_01_7.jpg",
      "detail": "https://media.zooplus.com/bilder/7/400/620552_pla_mp_life_cat_natural_adult_6x85g_tuna_with_white_fish_1000x1000_hs_01_7.jpg",
      "full": "https://media.zooplus.com/bilder/7/800/620552_pla_mp_life_cat_natural_adult_6x85g_tuna_with_white_fish_1000x1000_hs_01_7.jpg",
      "alt_tag": ""
    },
    {
      "pla": "COMPLIANT",
      "thumbnail": "https://media.zooplus.com/bilder/5/50/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg",
      "review": "https://media.zooplus.com/bilder/5/200/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg",
      "detail": "https://media.zooplus.com/bilder/5/400/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg",
      "full": "https://media.zooplus.com/bilder/5/800/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg",
      "alt_tag": ""
    },
    {
      "pla": "COMPLIANT",
      "thumbnail": "https://media.zooplus.com/bilder/9/50/622296_pla_mp_life_cat_natural_adult_6x85g_tuna_with_ocean_fish_1000x1000_hs_01_9.jpg",
      "review": "https://media.zooplus.com/bilder/9/200/622296_pla_mp_life_cat_natural_adult_6x85g_tuna_with_ocean_fish_1000x1000_hs_01_9.jpg",
      "detail": "https://media.zooplus.com/bilder/9/400/622296_pla_mp_life_cat_natural_adult_6x85g_tuna_with_ocean_fish_1000x1000_hs_01_9.jpg",
      "full": "https://media.zooplus.com/bilder/9/800/622296_pla_mp_life_cat_natural_adult_6x85g_tuna_with_ocean_fish_1000x1000_hs_01_9.jpg",
      "alt_tag": ""
    }
  ],
  "zooplus_choice": {
    "label": null,
    "active": false
  },
  "variant": {
    "article_discount": {
      "discount_label": null,
      "is_enabled": true,
      "labels": {
        "article_discount_active": "Voucher applied {0} deducted at checkout",
        "article_discount_inactive": "Apply voucher - save {0}"
      }
    },
    "available": true,
    "description": "Tuna with Squid",
    "id": 6430071,
    "price": {
      "before_price_prefix": "Individually",
      "ref_price_aria_label": "More information",
      "before_price": "€35.16",
      "meta_prop_price": 33.49,
      "price": {
        "prefix": "",
        "value": "€33.49"
      },
      "unit": "kg",
      "unit_price": "€16.42",
      "unit_price_value": 16.42
    },
    "price_type": "SET",
    "selection_steps": null,
    "stock_reminder_path": "/stockreminder/shop/cats/canned_cat_food_pouches/lifecatnatural/2558801/6430071",
    "variant_id": 2,
    "active_variant_id": "2558801.2",
    "while_stock_lasts": false,
    "is_autoshipment_eligible": false,
    "autoshipment": {
      "autoshipment_price_label": null,
      "alternative_autoshipment_price_label": null
    },
    "alternative_price": null,
    "pictures": {
      "review": "https://media.zooplus.com/bilder/5/200/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg",
      "detail": "https://media.zooplus.com/bilder/5/400/620553_pla_mp_life_cat_natural_adult_6x85g_tuna_with_squid_1000x1000_hs_01_5.jpg"
    },
    "slider_pictures": null,
    "percentage_discount_label": "-4.75%",
    "tooltip_text": "Total price of the same items if bought individually",
    "variant_discount_text": null,
    "available_offers": [
      {
        "offer_id": "1P.6430071",
        "offer_type": "1P"
      }
    ],
    "expected_delivery_date": null,
    "seller": null,
    "brands": [
      "Life Cat Natural"
    ],
    "successor": null
  },
  "is_sponsored": false,
  "is_seo_internal_linking_enabled": false,
  "is_autoshipment_eligible": false,
  "picture_alt_tag": "",
  "labels": {
    "varieties": "Varieties",
    "price_from": "from",
    "new_product": "new",
    "number_of_reviews": "{0,choice,0#{0} reviews|1#1 review|1<{0} reviews}",
    "variant_not_available": "Sold out",
    "while_stocks_last": "Only available while stocks last!",
    "stock_reminder_notify": "Notify me when available",
    "increase_quantity": "Increase quantity in basket",
    "decrease_quantity": "Decrease quantity in basket",
    "cart_item_count": "Number of items",
    "add_to_cart": "Add to basket",
    "show_more": "more",
    "show_less": "less",
    "close": "Close",
    "expected_delivery_date": "Delivery in {0}-{1} working days",
    "expected_delivery_date_link": "more",
    "expected_delivery_date_dso": "Delivery time according to product details",
    "expected_delivery_date_dso_link": "More information",
    "expected_delivery_date_dialog": "Next-day delivery or 1–3 working days.<br /><br />This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.",
    "expected_delivery_date_dialog_title": "Delivery time information",
    "more_pictures": "More photos ({0})",
    "sponsored": "Sponsored",
    "rating": "Rating",
    "not_rated": "Not Rated",
    "more_variants": "{0} options",
    "view_variants": "View {0} variants",
    "view_product_details": "View product details",
    "choose_variants": "Choose item",
    "sold_by": "Sold and shipped by:"
  },
  "from_url": "https://www.zooplus.com/search/results?q=cat&p=2"
}

Path: Product URL path on Zooplus. Use: Constructing full product URLs, linking to detail pages.

Shop Identifier: Unique product SKU/ID. Use: Primary key for databases, tracking specific products over time.

Title: Product name as displayed. Use: Search functionality, categorization, customer display.

Summary: Brief product description. Use: Quick overview content, keyword extraction.

Picture 140 / 200 / 400: Image URLs at different resolutions (pixels). Use: Responsive image display, thumbnail vs. detail views.

Picture Count: Total product images available. Use: Gauging product presentation quality, identifying well-documented products.

Slider Pictures: Array of additional product images. Use: Gallery displays, comprehensive visual representation.

Picture Alt Tag: Image accessibility text. Use: SEO optimization, screen reader support.

New Product: Boolean indicating recently added items. Use: Identifying latest offerings, trend spotting.

Is Limited Deal: Time-sensitive promotion flag. Use: Urgency indicators, promotional monitoring.

DSO Product: Drop-ship-only indicator. Use: Inventory planning, fulfillment logistics.

Delivery Info: Shipping details (timeframe, costs). Use: Customer expectations, competitive delivery analysis.

Number Of Reviews: Customer review count. Use: Popularity metrics, social proof indicators.

Rating: Average customer rating (typically 0-5 scale). Use: Quality assessment, product ranking, customer satisfaction analysis.

Reviews Link Active: Whether reviews are accessible. Use: Identifying products with customer feedback.

Promotion Text: Promotional message content. Use: Understanding marketing strategies, discount communication.

Number Of Variants: Available product variations (sizes, flavors). Use: SKU complexity analysis, product line breadth.

Displayed Price: Primary price shown to customers. Use: Competitive pricing analysis, price tracking.

Displayed Alternative Price: Original/comparison price. Use: Discount calculation, perceived value analysis.

Is Reduced Article Price: Discount indicator. Use: Identifying sale items, promotional activity tracking.

Product Variant Discount Text: Variant-specific discount messaging. Use: Multi-pack or size discount analysis.

Pet Types: Applicable animals (dog, cat, bird, etc.). Use: Category filtering, targeted market analysis.

Zooplus Choice: Editorial selection badge. Use: Understanding platform curation, premium product identification.

Variant: Specific variant details (size, flavor, quantity). Use: SKU-level granularity, inventory tracking.

Is Sponsored: Paid placement indicator. Use: Advertising analysis, organic vs. paid visibility.

Is SEO Internal Linking Enabled: Technical SEO flag. Use: Link structure analysis.

Is Autoshipment Eligible: Subscription service availability. Use: Recurring revenue opportunities, convenience features.

Labels: Product tags/categories. Use: Advanced filtering, attribute-based classification.

Usage Guide

1. Define Search Scope: Decide what to scrape—specific brands, pet categories, price ranges. Test searches on Zooplus to verify results.

2. Build URL List: Copy search result URLs. For comprehensive data, include multiple pages per search by incrementing &p= parameter. Use bulk edit for large lists.

3. Configure Settings: Set max_items_per_url based on page size (typically 50 captures full pages). Enable ignore_url_failures for robustness.

4. Run Scraper: Launch through Apify. A typical run processing 10 search pages (500 products) completes in 5-8 minutes.

5. Export Data: Download as JSON (databases), CSV (spreadsheets), or Excel (reporting). Filter by fields like is_reduced_article_price for sale items or rating for top-rated products.

Pagination Handling: For large datasets, systematically include page URLs (&p=1 through &p=10) or set high max_items_per_url to auto-capture across pages.

Strategic Applications

Dynamic Price Monitoring: Track displayed_price changes across products, categories, and time. Identify pricing patterns, seasonal adjustments, and competitive positioning.

Promotional Intelligence: Monitor is_limited_deal, promotion_text, and is_reduced_article_price to understand Zooplus' discount strategies. Analyze promotion frequency and depth.

Product Popularity Analysis: Combine rating, number_of_reviews, and zooplus_choice to identify top-performing products. High reviews + high ratings = proven sellers.

Competitive Assortment Tracking: Monitor new_product flags to spot latest additions. Track number_of_variants to understand product line breadth.

Market Entry Research: Analyze successful products in target categories via ratings and reviews. Identify gaps where competition is weak (few products, low ratings).

Advertising Analysis: Track is_sponsored to understand paid placement strategies. Measure organic vs. paid product visibility.

Visual Content Benchmarking: Use picture_count and image quality to assess presentation standards. High-performing products often have more images.

Best Practices

Schedule Regular Runs: Pet supply pricing changes frequently. Weekly scraping captures price fluctuations and new product launches.

Segment by Category: Separate URLs by pet type (dog food, cat toys) for cleaner datasets and focused analysis.

Cross-Reference Data: Combine with detail page scrapers for complete product information. Enrich with Amazon or other retailer data for market-wide comparison.

Track Historical Trends: Store timestamped data to analyze price evolution, review growth, and promotional cycles.

Quality Checks: Validate that prices are reasonable, ratings fall within expected ranges (0-5), and required fields aren't empty.

Respect Rate Limits: Space out large scraping runs. Sustainable practices ensure continued access.

Conclusion

The Zooplus Product Search Scraper transforms Europe's largest pet supplies marketplace into actionable data. From competitive pricing to customer sentiment, this tool delivers the intelligence needed for data-driven decisions in the pet care market. Start extracting pet product insights today.