SuperValu Ireland Groceries Scraper

Scrape SuperValu Ireland's grocery range: product names, EUR prices, unit prices, was-prices/discounts, brands, stock status, images, descriptions and full category paths. Search by keyword, scrape one category, or pull a default slice of the catalogue. No login, no cookies.

Why use this actor?

This actor returns the product data shop.supervalu.ie shows shoppers, as structured rows: price, unit price, stock, brand and category path. Use it for price monitoring, competitor benchmarking, product matching or a grocery price comparison. You do not need an account or a delivery slot.

Keyword search and category runs. Free-text search hits SuperValu's own public search API directly. Category runs page the same underlying API by category id, using the verified take=100 request ceiling (the site's own frontend only ever requests 30 at a time, so this actor gets the same data in a third of the requests).

Empty input returns data. shop.supervalu.ie publishes a sitemap.xml that lists its leaf grocery categories, each with its category id in the URL. With no input, the actor reads the category ids from that sitemap and pulls products from the first categories, up to maxProducts.

SuperValu runs on the mi9 Retail (formerly Mercatus) commerce platform. The site only filters on User-Agent, so the actor needs no browser and no residential proxy. A 20-product keyword run took 9 seconds on 1 GB of memory.

How to scrape SuperValu data

1. Add this actor to your Apify account.
2. Choose what to scrape:
   • Set searchQuery to scrape a keyword, e.g. milk or bread.
   • Set categoryId to scrape one category, either the code from the URL (e.g. O200635 from .../spirits-liqueurs-id-O200635) or the full category page URL.
   • Or paste a list of category page URLs into startUrls.
   • Leave everything empty and the actor pulls a default slice from the site's full category list (via sitemap.xml).
3. Set maxProducts to cap the run. The default is 100 and the input form is prefilled with 20. Set it high, for example 50000, for a full-catalogue pull.
4. Run the actor. Results stream to the dataset and can be exported as JSON, CSV, Excel or fed to an API.

Every category run reports SuperValu's own authoritative product total for that category and pages through it with take=100 until it's fully covered; the actor compares the distinct products captured against that total (97% or more required), so a truncated pull is not reported as a full one. Products are deduped globally by SKU, since the same item can appear under more than one category.

Input

Field	Type	Required	Description
searchQuery	String	No	Search SuperValu Ireland groceries by keyword
categoryId	String	No	A SuperValu category id (e.g. O200635) or full category URL
startUrls	Array	No	One or more SuperValu category page URLs
maxProducts	Integer	No	Maximum products to return across all seeds (default 100, maximum 100000)
requestDelaySecs	Integer	No	Minimum pause between API calls (not required for correctness, no rate limiting observed)
proxyConfiguration	Object	No	Proxy settings. Apify's automatic proxy is enough. The input form prefills the residential group, which also works

Example input

{
    "searchQuery": "milk",
    "maxProducts": 100
}

Or a category run:

{
    "categoryId": "O200635",
    "maxProducts": 500
}

Output

Field	Type	Example	Description
name	String	Avonmore Low Fat Super Milk (1.75 L)	Product name
brand	String	Avonmore	Brand name
price	Number	2.95	Current shelf price in EUR
currency	String	EUR	Always EUR
originalPrice	Number	26.00	Was-price, present only when the item is discounted
pricePerUnit	String	€1.69/l	Unit price
discount	String	Only €20	Discount/offer label, present only when the item is on sale
sku	String	1183884001	SuperValu product SKU
productId	String	1183884001	SuperValu product id (same value as SKU on this catalogue)
inStock	Boolean	true	Real-time availability flag
productDescription	String	All your vitamin D needs...	Marketing/product description text
categories	Array	["Grocery", "Milk, Yogurt, Butter & Eggs", "Fresh Milk", "Protein & Omega Milks"]	Category path as a list
category	String	Grocery/Milk, Yogurt, Butter & Eggs/Fresh Milk/Protein & Omega Milks	Full category breadcrumb
imageUrl	String	https://images.cdn.shop.supervalu.ie/cell/1183884001_596	Primary product image
url	String	https://shop.supervalu.ie/sm/delivery/rsid/5550/product/1183884001	Product page URL
scrapedAt	String	2026-08-07T19:42:14.155Z	Timestamp

Example output

{
    "name": "Avonmore Low Fat Super Milk (1.75 L)",
    "brand": "Avonmore",
    "price": 2.95,
    "currency": "EUR",
    "pricePerUnit": "€1.69/l",
    "sku": "1183884001",
    "productId": "1183884001",
    "inStock": true,
    "imageUrl": "https://images.cdn.shop.supervalu.ie/cell/1183884001_596",
    "productDescription": "All your vitamin D needs in one glass* ...",
    "category": "Grocery/Milk, Yogurt, Butter & Eggs/Fresh Milk/Protein & Omega Milks",
    "categories": ["Grocery", "Milk, Yogurt, Butter & Eggs", "Fresh Milk", "Protein & Omega Milks"],
    "url": "https://shop.supervalu.ie/sm/delivery/rsid/5550/product/1183884001",
    "scrapedAt": "2026-08-07T19:42:14.155Z"
}

Cost estimate

Pricing is pay per event: $0.005 per run start plus $0.002 per product on the free plan (lower on paid plans: $0.0012 on Gold and above). 1,000 products cost about $2.00 plus the start fee.

Search and category requests return up to 100 products per API call. A full-catalogue pull across the sitemap categories runs in roughly 1,000 to 1,200 JSON requests, with no browser rendering.

Usage cost only settles once a run reports SUCCEEDED. Reading the dataset while a run is still in progress will undercount the eventual charge, so check cost after the run finishes, not mid-run.

Limitations / known issues

• SuperValu does not expose historical prices; each run captures a snapshot (use scheduled runs to build a price history).
• No EAN/GTIN or review/rating data is exposed by SuperValu's storefront API. sku/productId are the only stable identifiers on this catalogue.
• discount carries the source's own promotional label text where present; not every discounted item has a promo label.
• The default (empty-input) scope pulls categories in the order the sitemap lists them, capped by maxProducts. Set categoryId/searchQuery for a targeted pull, or raise maxProducts for a full sweep.
• A full-catalogue walk persists its progress and survives Apify server migrations: already-pushed products are never duplicated and completed categories are skipped on resume.

Related scrapers

• [Tesco Ireland Groceries Scraper](https://apify.com/studio-amba/tesco-ie-scraper: Irish grocery
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• [Sainsbury's Scraper](https://apify.com/studio-amba/sainsburys-scraper: UK grocery
• [Morrisons Scraper](https://apify.com/studio-amba/morrisons-scraper: UK grocery