Product Listing SEO Auditor – Etsy, Shopify, WooCommerce & Amazon

Audit product listings at scale and get an SEO quality score, grade (A–F), and prioritised recommendations for every URL. Supports Etsy, Shopify, WooCommerce, Amazon, and any generic e-commerce store — with automatic platform detection. No API key required.

Perfect for sellers with large catalogues, agencies running site audits, and brands benchmarking listings against competitors.

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What This Actor Does

Given a list of product listing URLs, the actor:

1. Detects the platform automatically from the URL and HTML signals
2. Extracts listing data (title, description, images, meta tags, structured data, reviews, etc.)
3. Scores the listing against platform-specific SEO criteria
4. Returns an overall score (0–100), letter grade, per-category breakdown, list of issues, and actionable recommendations

One result per URL. Runs without any API key or browser — fast HTTP scraping only.

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Supported Platforms & Scoring Criteria

Etsy (max 100 points)

Category	Max	What's Checked
Title	20	Length 40–140 chars, keyword placement
Tags	20	All 13 tags used, keyword variety
Description	20	400+ words, content depth
Images	20	5+ photos, video bonus
Policies & Price	20	Shop policies set, price present

Shopify (max 100 points)

Category	Max	What's Checked
SEO Title	15	50–70 chars, keyword-rich
Meta Description	15	140–160 chars, includes CTA
Product Description	20	300+ words
Images & ALT Text	20	4+ images, all with descriptive ALT text
Technical SEO	20	JSON-LD Product schema, canonical URL, variants
Trust Signals	10	Reviews widget detected

WooCommerce (max 100 points)

Same criteria as Shopify plus:

• Short description present (displayed next to Add to Cart button)
• Stock status visible

Amazon (max 100 points)

Category	Max	What's Checked
Title	20	150–200 chars, brand + features + attributes
Bullet Points	25	5 bullets, each 150+ chars
Description / A+	20	A+ content or 250+ word description
Images	20	7+ images in gallery
Reviews & Q&A	15	Review count, Q&A section

Generic / Other Platforms (max 100 points)

Baseline SEO audit covering title tag, meta description, product description length, image ALT text, and JSON-LD structured data.

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Example Output

{
  "url": "https://www.allbirds.com/products/mens-tree-runners",
  "platform": "shopify",
  "overallScore": 78,
  "maxScore": 100,
  "percentageScore": 78,
  "grade": "B",
  "scoreBreakdown": {
    "title": 15,
    "metaDesc": 15,
    "description": 20,
    "images": 13,
    "technical": 10,
    "trust": 5
  },
  "maxBreakdown": {
    "title": 15,
    "metaDesc": 15,
    "description": 20,
    "images": 20,
    "technical": 20,
    "trust": 10
  },
  "criticalIssues": [
    "3 product images are missing ALT text",
    "No Product JSON-LD structured data found",
    "No reviews widget detected"
  ],
  "recommendations": [
    "Add descriptive ALT text to all images including the primary keyword naturally",
    "Ensure your theme outputs Product schema markup for Google rich results",
    "Install Judge.me, Yotpo, or Stamped.io to display customer reviews"
  ],
  "listing": {
    "title": "Men's Tree Runners",
    "description": "Meet the shoe that started it all. The Men's Tree Runners are...",
    "imageCount": 8,
    "price": "$98"
  },
  "scrapedAt": "2026-02-23T12:00:00.000Z"
}

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Grading Scale

Grade	Score Range	Meaning
A	90–100%	Excellent — well-optimised listing
B+	80–89%	Good — minor improvements available
B	70–79%	Above average — several gaps to address
C+	60–69%	Average — meaningful SEO improvements needed
C	50–59%	Below average — significant gaps
D	40–49%	Poor — major SEO issues present
F	<40%	Critical — listing needs a full overhaul

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Use Cases

🔍 Bulk Catalogue Auditing

Run 100+ product URLs in a single job. Identify the weakest listings in your catalogue and prioritise which ones to fix first based on score and grade.

🏆 Competitor Benchmarking

Audit competitor product listings to understand their SEO strengths and gaps. See if they're using structured data, how detailed their descriptions are, and how many images they include.

🤝 Agency Client Audits

Deliver a structured SEO report for any e-commerce client. The actor returns machine-readable JSON that can be imported directly into spreadsheets, Airtable, or BI tools.

📈 Pre-launch Checklist

Before running paid ads to a new product page, audit the listing to ensure it meets SEO best practices. Poor listing quality directly impacts Quality Score and conversion rate.

🔄 Ongoing Monitoring

Schedule the actor to run weekly on your key listings. Track score changes over time and verify that optimisations are reflected in the audit.

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Input

Field	Type	Required	Description
startUrls	Array	✅	Product listing URLs to audit. Mix platforms freely.
proxyConfiguration	Object	❌	Residential proxies recommended for Etsy and Amazon.

Platform detection is automatic — just paste the listing URL and the actor identifies the platform from the URL pattern and HTML signals.

Proxy note: Shopify and WooCommerce stores work reliably without proxies. Etsy and Amazon may block datacenter IPs — use Apify Residential proxies for consistent results on those platforms.

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Output Fields

Field	Type	Description
url	String	The audited listing URL
platform	String	Detected platform: etsy, shopify, woocommerce, amazon, bigcommerce, or generic
overallScore	Number	Raw score (e.g. 78 out of 100)
maxScore	Number	Maximum possible score for this platform
percentageScore	Number	Score as a percentage (0–100)
grade	String	Letter grade: A, B+, B, C+, C, D, or F
scoreBreakdown	Object	Score per category (title, description, images, etc.)
maxBreakdown	Object	Maximum points per category
criticalIssues	Array	Specific SEO issues found
recommendations	Array	Actionable fixes, prioritised by impact
listing	Object	Extracted listing data (title, description preview, image count, price)
scrapedAt	String	ISO 8601 audit timestamp

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How It Works

Pure rule-based scoring — no AI, no external API:

1. CheerioCrawler fetches raw HTML of each listing URL
2. Platform detection identifies the store type from URL patterns and HTML signals (Shopify CDN, WooCommerce class names, Etsy listing URL structure, Amazon ASIN patterns)
3. Platform-specific extractors pull title, description, images, meta tags, structured data, reviews, and other SEO signals
4. Scoring engine evaluates each extracted field against platform best practices and assigns weighted points
5. Recommendation generator produces actionable next steps for every failed check

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Related Actors

• E-Commerce Tech Stack Detector – Identify the platform and installed apps (Klaviyo, Gorgias, Klarna, etc.) for any store URL
• Competitor Intelligence Scraper – Map competitor funnels, pricing strategies, and conversion tactics
• SERP Intent Extractor – Classify search intent from Google results to inform keyword strategy

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Changelog

v0.1 – Initial release. Supports Etsy, Shopify, WooCommerce, Amazon, and generic stores with platform-specific scoring rubrics.

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Actor	Description
Shopify Products Scraper	Scrape every product from any Shopify store using just the domain — no category URLs needed
Venue Review & Event Experience Sentiment Monitor	Scrape TripAdvisor venue reviews and score sentiment from star ratings
Product Listing SEO Auditor	Audit e-commerce product listings for SEO completeness and quality
E-Commerce Tech Stack Detector	Detect the platform, CMS, and marketing tools powering any e-commerce store
AI SERP Intent Extractor	Scrape Google search results and classify search intent with AI
Competitor Intelligence Scraper	Scrape competitor pricing, funnel structure, and conversion tactics
E-commerce Store Data Enricher	Enrich a list of e-commerce store URLs with traffic, tech stack, and contact data