TikTok Sponsored Posts: Paid Partnerships & Branded Content

For brands, agencies and creators who want to know which TikTok creators a brand pays, and how those posts perform.

About $0.005 per sponsored post. Checking 30 Gymshark partnerships costs $0.15; the brand summary row is free. No login, no cookies, no TikTok account.

Type a brand (Gymshark, @celsiusofficial or #fashionnova) and get one row per sponsored creator post: who posted it, their follower count, views, likes, comments, shares, the date, how the post discloses the deal (TikTok's own Paid partnership label, #ad or #sponsored, a promo code) and an estimated media value. Each brand also gets a free summary row with its creators, total reach, top creators, promo codes, posts by month and recent activity.

This is organic creator content, not the TikTok Ad Library. Ad library scrapers show ads a brand runs from its own account; this Actor finds the posts creators publish on their own accounts for the brand: influencer marketing, brand deals and branded content.

What you get

Field	What it is	Example
summary	The answer in one line	@leonkahara posted a paid partnership for Gymshark on 12 Oct 2026: 137K views
brand	The brand the post names	Gymshark
creator, creatorName, creatorFollowers, creatorVerified	Who posted it	@leonkahara, 525,900 followers
disclosure	The strongest disclosure on the post	TikTok paid partnership label
disclosureTypes, disclosureEvidence	Every disclosure found, with the proof	["TikTok shows the Paid partnership label", "code LEON10"]
confidence	high for TikTok's label, #ad-style tags or wording, or a promo code in the creator's name; medium for gifted, PR or affiliate signs only	high
promoCode	The creator's discount code, when the caption has one	LEON10
views, likes, comments, shares, saves	Public counts when the run read the post	137,000 views
engagementRatePct	(likes + comments + shares) / views	9.7
estimatedMediaValueUsd	views / 1,000 x your CPM (default $10)	1,370
postedAt, postedDate	When it was posted	2026-10-12
caption, hashtags, mentions	The post text, its hashtags and tagged accounts
brandMatch	How the post names the brand	@gymshark tagged
paidPartnershipLabel, ranAsAd	TikTok's label; whether the post also ran as a TikTok ad	true, true
postUrl, creatorUrl, videoId	Links
foundVia	Which search or hashtag found it	search: Gymshark code

Brand summary row (one per brand, free): sponsoredPosts, creators, totalViews, medianViews, avgEngagementRatePct, estimatedMediaValueUsd, topCreators (top 5 by views, with followers and their best post), disclosureMix, promoCodes, postsByMonth, trend (recent activity: active, occasional or quiet) and trendNote, highConfidencePosts, sponsoredPostsFound, postsScanned and notes.

Every run also saves a SUMMARY record and a one-page REPORT (HTML) in the key-value store, linked from the run's Output tab.

How it finds sponsored posts

1. It searches TikTok the way a logged-out visitor does, with the words that find sponsored posts fastest: "Gymshark #ad", "Gymshark code", "Gymshark paid partnership", "Gymshark sponsored", the brand's @handle, and the brand's hashtags (#gymshark, #gymsharkpartner, #gymsharkambassador).
2. It keeps a post only when the caption names the brand, tags its account or uses its hashtag, and the post is not from the brand's own account.
3. It keeps only posts with a disclosure:
   • TikTok paid partnership label: TikTok's own "Paid partnership" tag, set by the creator when a brand pays. Read from the post's data; on every labelled post checked by hand, the public page showed the label.
   • #ad or sponsored in caption: #ad, #ads, #sponsored, #paidpartnership, #brandpartner, #gymsharkpartner, #anzeige, #werbung, #publicidad and others, "AD" on its own, or "paid partnership with", "in partnership with". "Sponsored by" or "partnered with" counts only next to a promo code: on its own it was as often a joke or news.
   • Promo code: a code in the creator's own name, the kind brands give their partners: "Code: LEON10" from @leonkahara, "código MARIAGU10" from @mariagutx. Shop-wide sale codes and coupon-site codes do not count on their own.
   • Gifted or PR: #gifted, #prpackage, "gifted by".
   • TikTok Shop or affiliate link: a TikTok Shop product link or affiliate wording.
4. It sorts by views (or newest first) and stops at your maximum per brand.

A post that only ran as a TikTok ad, with no disclosure, is not counted: creators can pay to boost their own posts, so that alone does not prove a brand deal. Posts that use #PaidPartnership only to join TikTok LIVE programmes are left out too.

Use cases

• Competitor research for brands: which creators does a rival pay, how big are they, what codes do they give, and how active are their deals right now?
• Agency pitches and reports: a ready list of a brand's creators with reach and estimated media value, in one run.
• Creators looking for brand deals: see which brands sponsor creators of your size in your niche, and what they post.
• Influencer discovery: start from a brand you admire and get the creators already working in that category.
• Campaign monitoring: schedule it weekly for your own brand and catch new partner posts, codes and disclosure gaps.

How to use it

1. Enter one or more brands (a name, an @handle or a #hashtag).
2. Optional: set the maximum posts per brand, a start date (2026-07-01 or "90 days"), or a list of creators.
3. Press Start. A 20-post run usually finishes in under a minute. Download the rows as Excel, CSV or JSON, or open the HTML report.

Input

Field	What to enter	Example
brands	Brand names, @handles or #hashtags, one per line	["Gymshark", "@celsiusofficial", "#fashionnova"]
maxPosts	Most sponsored posts per brand (default 30, up to 1,000)	50
dateFrom	Only posts from this date on: a date or a period	"2026-07-01", "90 days"
creators	Optional TikTok creators (@handle or profile link). With brands: only their posts for those brands. Without brands: every sponsored post among each creator's latest videos, for any brand	["@leonkahara"]
sortBy	views (default) or newest	"newest"
mediaValueCpm	US dollars per 1,000 views for the media value (default 10)	8

Input example:

{
  "brands": ["Gymshark", "@celsiusofficial"],
  "maxPosts": 50,
  "dateFrom": "90 days",
  "sortBy": "views"
}

The Actor also accepts keywords, queries or query for brands, usernames or startUrls (profile links) for creators, and maxResults or limit for the maximum. Input it cannot read becomes a free note row, never a failed run.

Output example

A real row from a test run on 13 October 2026:

{
  "summary": "@martuojedax posted a paid partnership for Gymshark on 15 Aug 2026: 352K views",
  "type": "sponsored post",
  "brand": "Gymshark",
  "creator": "@martuojedax",
  "creatorFollowers": 67300,
  "disclosure": "TikTok paid partnership label",
  "disclosureEvidence": ["TikTok shows the Paid partnership label", "creator code Martu10"],
  "confidence": "high",
  "promoCode": "Martu10",
  "views": 351600,
  "likes": 51700,
  "comments": 467,
  "shares": 10200,
  "engagementRatePct": 17.74,
  "estimatedMediaValueUsd": 3516,
  "postedDate": "2026-08-15",
  "caption": "I completely blame @Gymshark Women Code: Martu10",
  "brandMatch": "@gymsharkwomen tagged",
  "paidPartnershipLabel": true,
  "postUrl": "https://www.tiktok.com/@martuojedax/video/7674336326472273183"
}

And brand summaries from the same day (three energy drink brands, 25 posts each, 52 to 89 seconds per run):

Celsius: 25 sponsored posts by 24 creators, 14.4M views (est. media value $143,918). Top creator @jakepaul (10.4M views).

Red Bull: 25 sponsored posts by 25 creators, 13.2M views (est. media value $132,015).

Monster Energy: 25 sponsored posts by 23 creators, 1.1M views (est. media value $10,750).

Tested on real runs

On 13 October 2026 the final version ran 42 varied test inputs in Apify's cloud (30 brand inputs, creator lists, date filters, bad input, field-name aliases and spending limits) and returned 1,018 sponsored posts. About 65% carried TikTok's own paid partnership label, 26% an #ad-style tag or wording, 6% a creator promo code and 4% gifted or affiliate signs. A one-brand, 20-post run took 29 to 58 seconds. In hand checks of 35 live posts, the public page showed the "Paid partnership" label on all 14 posts the Actor marked as labelled and on none of the 21 others, and the like counts matched.

Pricing

Pay per event: $0.005 per sponsored post delivered ($0.00475 on Bronze, $0.0045 on Silver, $0.004 on Gold and above), plus Apify's tiny start fee. Brand summary rows, notes, posts without a disclosure and duplicates are free. You never pay for Apify platform usage on top.

Job	Posts	Cost
One brand, the default 30 posts	30	$0.15
Three energy drink brands, 25 each	75	$0.38
Nike, 100 posts	100	$0.50
10 competitors, 50 each	500	$2.50

Set a maximum charge per run in Apify and the Actor stops cleanly when it is reached; it never delivers a post it cannot charge. On the free Apify plan each run delivers up to 100 sponsored posts; any paid Apify plan removes the limit.

Tips

• Use the brand's @handle for short or common names ("@dove" rather than "Dove", "@on_running" rather than "On"). The handle also leaves the brand's own posts out.
• Add dateFrom for recent campaigns; TikTok's search then returns posts from that window only.
• sortBy: "newest" suits weekly monitoring; views suits "who drives the most reach".
• Filter on paidPartnershipLabel: true when you need only posts with TikTok's own label.
• To compare brands, run them together: each gets its own summary row and the HTML report shows them side by side.

API

Python:

from apify_client import ApifyClient

client = ApifyClient("<YOUR_APIFY_TOKEN>")
run = client.actor("vant47/tiktok-sponsored-posts").call(run_input={"brands": ["Gymshark"], "maxPosts": 30})
for row in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(row["summary"])

JavaScript:

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: '<YOUR_APIFY_TOKEN>' });
const run = await client.actor('vant47/tiktok-sponsored-posts').call({ brands: ['Gymshark'], maxPosts: 30 });
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((row) => console.log(row.summary));

curl (runs and returns the rows in one call):

curl -X POST "https://api.apify.com/v2/acts/vant47~tiktok-sponsored-posts/run-sync-get-dataset-items?token=<YOUR_APIFY_TOKEN>" \
  -H "Content-Type: application/json" \
  -d '{"brands": ["Gymshark"], "maxPosts": 30}'

Integrations

Schedule it daily or weekly in Apify, send new rows to Google Sheets, Slack, Make, Zapier or n8n, or call a webhook when a run finishes. Each run is independent, so a weekly schedule with dateFrom: "7 days" gives you a clean weekly feed of new partner posts.

Use with AI agents (MCP)

Connect Apify's MCP server (https://mcp.apify.com) to Claude, Cursor, ChatGPT or any MCP client and ask in plain words: "Which TikTok creators did paid partnerships with Gymshark in the last 3 months, and how many views did they get?" The agent can run vant47/tiktok-sponsored-posts with {"brands": ["Gymshark"], "dateFrom": "3 months"} and read the summary row first. Every row starts with a one-line answer, so agents can quote results directly.

Limits

• A sample, not a census. TikTok's public search shows a few pages per query, so a run finds the sponsored posts among a few hundred to a few thousand public posts per brand, not every post ever made. Big brands give the most; a brand with few disclosed posts returns fewer rows (and costs less).
• Activity, not a growth call. TikTok's search favours recent posts, so a rising count would mostly reflect that. trend therefore gives a level (active: 3 or more sponsored posts found from the last 30 days; occasional: 1 or 2; quiet: none) and postsByMonth the shape. Compare brands with each other, or schedule the same brand monthly to see a real change.
• Disclosure, not contracts. A post counts when it carries a disclosure. Undisclosed deals cannot be seen, and posts whose only sign is "sponsored by" wording or a shop-wide code are left out on purpose, so a few real deals are missed.
• One post, several brands. A retailer's or another brand's paid post can also name your brand (a Sephora post paid for by a skincare brand, a McDonald's partner post about a Red Bull drink). The row's brand is the brand you searched; hashtags and mentions show the others.
• Creators mode reads the latest videos only (about 10 per creator, from TikTok's public profile card), plus a search for each creator with the brand.
• Short or common brand names ("Apple", "Dove") also match posts about the fruit or the bird; use the @handle.
• Public, logged-out data only, as TikTok shows it to a visitor in the United States. Private accounts and deleted posts are not visible. Follower counts and views are TikTok's public numbers when the run read them.
• Media value is an estimate: views x your CPM, what the same views would cost as TikTok ads.

FAQ

Is this the TikTok Ad Library? No. Ad library scrapers list ads a brand runs from its own ad account. This Actor finds creators' own posts about the brand, which is where most influencer spending shows.

Do I need a TikTok account or cookies? No. It reads only what anyone sees on TikTok without logging in.

How accurate is the paid partnership label? It is TikTok's own flag on the post. In checks of 35 live posts on 13 October 2026, the public page showed "Paid partnership" on all 14 labelled posts and on none of the 21 others.

Why do I get fewer posts than my maximum? The brand had fewer disclosed creator posts in TikTok's public search, or your date window was short. The summary row's notes say why the search stopped.

Can I check my own creators? Yes: put them in creators, with or without brands.

What does it cost if nothing is found? Nothing beyond Apify's start fee of a fraction of a cent: summary rows and notes are free.

Is scraping TikTok allowed? This Actor reads only public, logged-out pages, like every TikTok scraper on Apify. TikTok's terms limit automated access, so use the data for research and keep to the laws that apply to you.

Is this an official TikTok tool? No. It is an independent tool, not affiliated with or endorsed by TikTok or any brand named here.

Related searches

TikTok sponsored posts, TikTok paid partnerships, TikTok branded content, TikTok influencer marketing, TikTok brand deals, TikTok #ad posts, TikTok promo codes, TikTok creator partnerships, TikTok EMV media value, sponsored TikTok videos by brand.