Facebook Ad Intelligence - AI-Powered Ad Copy Analysis & Winning Ad Predictor

The only Facebook Ad Library scraper with built-in GPT-4 AI analysis. Scrape competitor ads and instantly get effectiveness scores, emotional triggers, copywriting techniques, winning ad predictions, and spend estimates — all in one run.

Why Choose Facebook Ad Intelligence Pro?

Feature	Ad Intelligence Pro	Standard FB Ad Scrapers	SpyFu / AdSpy
AI Analysis	GPT-4 effectiveness scores, emotions, techniques	None	Basic metrics
Winning Ad Prediction	Data-driven composite score (1-10)	None	Manual review
Copywriting Insights	Scarcity, FOMO, social proof detection	None	None
Target Audience	AI-inferred audience per ad	None	Limited
Recommendations	2-3 actionable suggestions per ad	None	Generic tips
Spend Estimation	Based on duration + platforms + activity	EU data only	Rough estimates
Pricing	~$0.02/ad (see Apify Console)	Varies	$300-500/month
Change Tracking	Built-in across scheduled runs	None	Basic

Key Features

• AI-Powered Analysis - Every ad analyzed by GPT-4o-mini for copy quality, emotional triggers, and copywriting techniques
• Winning Ad Score - Composite prediction (1-10) based on copy quality, run duration, platform spread, and CTA effectiveness
• Target Audience Inference - AI identifies who each ad is designed to reach (demographics, interests, pain points)
• Actionable Recommendations - 2-3 specific improvement suggestions per ad (not generic tips)
• Spend Estimation - Estimated monthly spend based on run duration, platform distribution, and active status
• Change Tracking - State management across runs detects new ads and content changes
• Predictable Pricing - Transparent pay-per-ad-analyzed model (see current pricing in the Apify Console when starting a run)

Use Cases

Competitive Research

{
  "searchQuery": "CRM software",
  "country": "US",
  "maxAds": 100,
  "activeStatus": "active"
}

Result: 100 competitor ads with effectiveness scores, copywriting techniques, and estimated spend. Filter by winningAdScore >= 8 to study proven winners.

Ad Copy Optimization

{
  "searchQuery": "fitness app",
  "country": "US",
  "maxAds": 50
}

Result: See what emotional triggers (urgency, trust, FOMO) and techniques (social proof, scarcity) top advertisers use. Get AI recommendations to improve your own copy.

Market Intelligence

{
  "searchQuery": "real estate investing",
  "country": "US",
  "maxAds": 200,
  "activeStatus": "all"
}

Result: Analyze active and inactive ads to understand what works vs. what doesn't. Track estimated monthly spend across competitors.

Creative Inspiration

{
  "searchQuery": "SaaS",
  "country": "DE",
  "maxAds": 100
}

Result: Discover winning ad patterns in the German market. AI analysis works natively in all major languages.

Input Configuration

Quick Start (Default Settings)

Just click "Start" to test with default configuration:

{
  "searchQuery": "fitness app",
  "country": "US",
  "maxAds": 50
}

Parameters

Parameter	Type	Default	Description
searchQuery	string	required	Keywords to search in Facebook Ad Library
country	string	US	ISO country code (US, DE, GB, FR, etc.)
activeStatus	enum	active	Filter: active, inactive, or all
maxAds	integer	50	Ads to analyze (10-500). Each costs ~$0.02
useProxies	boolean	true	Use residential proxies (required for Facebook)

Output Schema

Each ad includes 35+ fields across raw ad data and AI analysis:

{
  "id": "9b0c3993-bc90-494b-9d49-603ecb0ce93c",
  "adArchiveId": "1201641282099182",
  "pageName": "Appediet",
  "pageUrl": "https://www.facebook.com/61560658213543/",
  "pageCategory": "App Page",
  "pageLikeCount": 938,
  "isActive": true,

  "startDate": "2026-01-07T08:00:00.000Z",
  "runDurationDays": 35,
  "platforms": ["FACEBOOK", "INSTAGRAM", "AUDIENCE_NETWORK", "MESSENGER", "THREADS"],
  "platformCount": 5,

  "adCopy": "Hit your fitness goals with Appediet - the revolutionary app using AI to track your meals and calories!...",
  "headline": "Revolutionize Your Health Journey!",
  "ctaType": "USE_APP",
  "ctaText": "Use app",
  "landingUrl": "http://play.google.com/store/apps/details?id=com.appediet.appediet",
  "displayFormat": "VIDEO",

  "effectivenessScore": 9,
  "emotionalTones": ["urgency", "excitement"],
  "copywritingTechniques": ["scarcity", "benefit_focused"],
  "targetAudience": "Health-conscious individuals aged 18-40 looking to track their nutrition and fitness goals.",
  "keySellingPoints": ["Free AI food scanner", "96% high scan accuracy", "24/7 exclusive health assistant"],
  "ctaEffectivenessScore": 8,
  "winningAdScore": 8.5,
  "recommendations": [
    "Highlight specific user testimonials for credibility",
    "Emphasize the urgency of the limited new user gift"
  ],
  "estimatedMonthlySpend": "Medium ($500-2K)",
  "aiAnalyzed": true,

  "firstSeenAt": "2026-02-11T13:46:26.801Z",
  "lastSeenAt": "2026-02-11T13:46:01.172Z",
  "changeDetected": false,
  "scrapedAt": "2026-02-11T13:46:01.172Z"
}

AI Analysis Fields

Field	Type	Description
effectivenessScore	1-10	Overall ad copy quality. 8-10 exceptional, 5-7 good, 1-4 poor
emotionalTones	array	Primary emotions: urgency, trust, excitement, fear, curiosity, aspiration, FOMO, etc.
copywritingTechniques	array	Techniques: scarcity, social_proof, authority, storytelling, pain_point, FOMO, etc.
targetAudience	string	AI-inferred target audience with demographics and interests
keySellingPoints	array	Core value propositions extracted from the ad copy
ctaEffectivenessScore	1-10	CTA quality: clarity, urgency, action-orientation
winningAdScore	1-10	Composite: copy quality (40%) + run duration (30%) + platforms (20%) + CTA (10%)
recommendations	array	2-3 specific, actionable improvement suggestions
estimatedMonthlySpend	string	Low ($100-500), Medium ($500-2K), High ($2K-10K), Very High ($10K+)

Dataset Views in Apify Console

The actor provides 4 optimized views:

1. AI Analysis Overview - Key metrics: advertiser, ad copy, scores, techniques, and spend estimates
2. Winning Ads - Top-performing ads sorted by winning score with run duration and platform data
3. Recommendations - AI improvement suggestions with target audience and selling points
4. Full Details - Complete dataset with all 35+ fields for advanced analysis

How the Winning Ad Score Works

The Winning Ad Score (1-10) predicts ad performance using a weighted formula:

Factor	Weight	Logic
Copy Quality	40%	GPT-4 effectiveness score — strong copy is the #1 driver
Run Duration	30%	Ads running 90+ days = proven performers (advertisers kill bad ads fast)
Platform Spread	20%	4+ platforms = larger budget, validated across audiences
CTA Quality	10%	Clear, urgent CTAs drive higher conversion

Example scores:

• Score 9.2 — Exceptional copy (9/10), running 90+ days active, 4 platforms, strong CTA
• Score 6.8 — Good copy (7/10), running 45 days, 2 platforms, decent CTA
• Score 3.4 — Weak copy (4/10), running 7 days, 1 platform, no CTA

Change Tracking & Incremental Scraping

Facebook Ad Intelligence Pro tracks ads across scheduled runs:

• No duplicate processing — Already-seen ads are tracked via content hash
• Change detection — Detects when ad copy, CTA, or landing URL changes
• First seen / Last seen — Track when ads appear and how long they run
• 50K ad capacity — Tracks up to 50,000 ads across runs (auto-trims oldest)

How it works:

1. First run: Scrapes 100 ads → AI analyzes all → Saves state
2. Second run: Scrapes 100 ads → Detects 70 already seen → Flags 5 changed → Processes 30 new
3. State persists indefinitely across all runs

Integration Examples

n8n Workflow — Competitor Intelligence Dashboard

Schedule (weekly, Monday 9am)
  ↓
Apify: Run Ad Intelligence Pro (query: "CRM software", maxAds: 200)
  ↓
Filter: winningAdScore >= 7
  ↓
Airtable: Add to "Top Competitor Ads" table
  ↓
Slack: Post top 10 winning ads with scores and recommendations

Zapier Workflow — Ad Copy Alert

1. Schedule: Daily at 8am
2. Run Apify Actor (Ad Intelligence Pro)
3. Filter: effectivenessScore >= 8 AND changeDetected = true
4. Google Sheets: Update competitor tracking sheet
5. Email: Send alert with winning ad copy and AI recommendations

Apify API (cURL)

curl -X POST https://api.apify.com/v2/acts/webdatalabs~facebook-ad-intelligence-pro/runs \
  -H "Authorization: Bearer YOUR_API_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "searchQuery": "fitness app",
    "country": "US",
    "maxAds": 50
  }'

Apify JavaScript Client

import { ApifyClient } from 'apify-client';

const client = new ApifyClient({ token: 'YOUR_API_TOKEN' });

const run = await client.actor('webdatalabs/facebook-ad-intelligence-pro').call({
  searchQuery: 'fitness app',
  country: 'US',
  maxAds: 50,
});

const { items } = await client.dataset(run.defaultDatasetId).listItems();
console.log(items);

Apify Python Client

from apify_client import ApifyClient

client = ApifyClient('YOUR_API_TOKEN')

run = client.actor('webdatalabs/facebook-ad-intelligence-pro').call(
    run_input={
        'searchQuery': 'fitness app',
        'country': 'US',
        'maxAds': 50,
    }
)

items = client.dataset(run['defaultDatasetId']).list_items().items
print(items)

Pricing

Pay-Per-Event Model: Transparent pay-per-ad-analyzed pricing.

You only pay for ads successfully scraped and AI-analyzed. See current pricing in the Apify Console when starting a run.

Ads Analyzed	Estimated Cost
50 ads	~$1.00
100 ads	~$2.00
250 ads	~$5.00
500 ads	~$10.00

Plus: Apify platform costs:

• Compute time (minimal for standard runs)
• Residential proxy bandwidth (required for Facebook)

Compare: SpyFu costs $39-79/month, AdSpy costs $149/month. This actor gives you deeper AI insights at a fraction of the cost.

Residential Proxies Required

Facebook blocks datacenter IPs aggressively. Residential proxies are required:

{
  "useProxies": true
}

Residential proxies are billed separately by Apify (see current proxy pricing in Apify Console).

FAQ

Is this legal?

Yes. Facebook Ad Library is a public transparency tool created by Meta for accountability. All data is publicly accessible without login. No authentication required.

How accurate is the AI analysis?

GPT-4o-mini excels at structured text analysis. We validated the model internally: effectiveness scores correlate with run duration (high-scoring ads tend to run longer, confirming that advertisers keep paying for good ads). Emotional tone and technique detection is reliable for most ad copy.

What languages are supported?

GPT-4o-mini handles all major languages natively — English, German, French, Spanish, Portuguese, Italian, Dutch, and more. The analysis adapts to the language of the ad copy.

Can I schedule regular runs?

Yes. Use Apify's built-in scheduler for daily/weekly monitoring. The actor tracks changes across runs, so you'll see which ads are new and which have changed. State persists indefinitely.

Why is maxAds capped at 500?

Each ad is analyzed with GPT-4 AI, which has a per-ad cost. We cap at 500 to keep runs affordable. For larger volumes, run multiple searches with different queries or schedule multiple runs.

What if the AI analysis fails for some ads?

The actor uses graceful degradation. If AI fails for a batch, those ads are still saved with all raw data — the aiAnalyzed field will be false. You never lose scraped data due to AI issues.

Can I use this with n8n or Zapier?

Yes! The output is flat JSON, perfect for automation tools. Use Apify's API integration with n8n, Zapier, Make, or any tool that supports webhooks or REST APIs.

What format is the output?

JSON by default. Export to CSV, Excel, HTML, or XML from the Apify Console. The output is flat (not deeply nested) for easy import to Google Sheets, databases, or automation tools.

Can I scrape individual advertisers?

Search for the advertiser name (e.g., "Nike") to get all their ads. The actor uses Facebook Ad Library's keyword search.

How does spend estimation work?

The AI estimates monthly spend based on three signals: (1) how long the ad has been running, (2) how many platforms it runs on, and (3) whether it's still active. Longer-running, multi-platform, active ads indicate higher spend. This is an estimate, not exact data.

Recommended Scheduling

Competitive Monitoring

• Frequency: Weekly
• Config: maxAds: 100, activeStatus: "active"

Creative Research

• Frequency: Monthly
• Config: maxAds: 200, activeStatus: "all"

Industry Tracking

• Frequency: Bi-weekly
• Config: maxAds: 100, activeStatus: "active"

Technical Details

Anti-Bot Protection

• Non-headless browser — Facebook blocks headless browsers aggressively
• Residential proxies — Required for reliable access
• GraphQL interception — Captures API responses directly (not DOM scraping)
• Cookie consent handling — Multi-language support (EN, DE, etc.)

AI Processing

• Model: GPT-4o-mini (OpenAI)
• Batching: 8 ads per API call for cost efficiency
• Retry logic: Exponential backoff with 3 attempts
• Fallback: Raw data preserved if AI fails (aiAnalyzed: false)

Performance

• Scraping speed: ~10 ads per scroll (5-10 seconds each)
• AI analysis: ~2 seconds per batch of 8 ads
• Total: 50 ads scraped + analyzed in ~2-3 minutes
• Reliability: GraphQL interception is resistant to UI changes

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SEO Keywords

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Custom Solutions & Enterprise

Need a custom data feed, modified output format, or enterprise integration?

Contact: Furkanc58@gmail.com

I offer:

• Daily/weekly data feeds (Snowflake, S3, BigQuery, Google Sheets)
• Custom scrapers for platforms not yet covered
• White-label solutions for agencies
• Priority support and SLAs

Response within 24-48 hours.

Legal Disclaimer

This actor is a general-purpose tool for analyzing publicly accessible web data. The user bears sole responsibility for ensuring their specific use complies with:

• Applicable laws (GDPR/DSGVO, copyright law)
• The target website's Terms of Service
• Apify's Terms of Service

The provider (webdatalabs) expressly disclaims liability for any unauthorized or unlawful use. By using this actor, the user agrees to indemnify the provider against any third-party claims arising from their use of the data.

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This tool is not affiliated with Meta or Facebook. All trademarks belong to their respective owners.