Google Business Profile Auditor

Audit any Google Business Profile in seconds. Input a business name and city — get back a scored report with severity-ranked issues, specific recommendations, and a competitor comparison, all in structured JSON.

Built for marketing agencies, freelancers, and anyone who needs to audit local business listings at scale without doing it manually.

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What It Does

1. Searches Google Maps for the target business
2. Extracts profile data using Apify's maintained compass/crawler-google-places actor
3. Scores 8 auto-detectable profile factors (max 85 points)
4. Flags manual-check items that cannot be auto-detected
5. Compares the business against nearby competitors
6. Returns a complete audit JSON to your dataset

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Input

Field	Type	Required	Description
businessName	string	Yes	Business name (exact or approximate)
city	string	Yes	City where the business is located
state	string	No	US state abbreviation — narrows results
maxCompetitors	integer	No	Competitors to include (1–5, default: 3)

Example input:

{
  "businessName": "Joe's Pizza",
  "city": "Austin",
  "state": "TX",
  "maxCompetitors": 3
}

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Output

All results are saved to the default dataset. One item per run.

Top-level fields

Field	Type	Description
businessName	string	Matched business name from Google Maps
searchedAs	string	The name you passed as input
city	string	City from the listing
state	string	State from the listing
auditDate	string	ISO timestamp of the audit
mapsUrl	string	Direct Google Maps URL for the business
placeId	string	Google Place ID
score	number	Auto-detected score (0–85)
maxAutoScore	number	Always 85 — max from auto-detectable fields
grade	string	A / B / C / D
summary	string	One-line human-readable summary
profile	object	Raw profile data (see below)
issues	array	Ranked issues found
manualChecks	array	Fields requiring manual verification
recommendations	array	Specific, actionable fixes
competitors	array	Nearby competitor summaries

profile object

Field	Type	Notes
rating	number | null	Average star rating (e.g. 4.3)
reviewCount	number	Total number of reviews
reviewsDistribution	object | null	Star breakdown: oneStar, twoStar, etc.
hasWebsite	boolean	Whether a website is linked
website	string | null	Website URL if present
phone	string | null	Phone number if present
address	string | null	Full address string
imageCount	number	Total photos on the listing
categories	array	Business category tags
permanentlyClosed	boolean	True if marked permanently closed
temporarilyClosed	boolean	True if marked temporarily closed

issues array items

Field	Type	Values
severity	string	critical / high / medium / low
field	string	Which profile field has the issue
message	string	Human-readable description of the problem

manualChecks array items

Fields that cannot be auto-detected (business description, recent posts, services listed, Q&A section). Each item has:

Field	Type	Description
field	string	Field name
message	string	What to check manually
why	string	Why it matters for ranking

competitors array items

Field	Type	Description
name	string	Competitor business name
rating	number | null	Their average rating
reviewCount	number	Their total reviews
hasWebsite	boolean	Whether they have a website linked
imageCount	number	Their photo count
rank	number | null	Their position in the search results
mapsUrl	string | null	Their Google Maps URL

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Scoring Breakdown

Factor	Max Points	Notes
Phone number	10	Present or not
Website linked	15	Present or not
Star rating	15	Scaled: 4.5+ = full, 4.0+ = 10, 3.5+ = 5, <3.5 = 0
Review count	20	Scaled: 100+ = full, 50+ = 15, 20+ = 10, 5+ = 5, <5 = 0
Photo count	15	Scaled: 20+ = full, 10+ = 10, 3+ = 5, <3 = 0
Category set	5	Present or not
Address complete	10	Full address = 10, partial = 5, missing = 0
Total	85

Fields not auto-scored (require manual verification):

• Business description text
• Recent Google Business posts
• Services / menu items listed
• Q&A section populated

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Example Output

{
  "businessName": "Joe's Pizza",
  "city": "Austin",
  "state": "TX",
  "auditDate": "2026-04-17T14:23:00.000Z",
  "score": 52,
  "maxAutoScore": 85,
  "grade": "C",
  "summary": "\"Joe's Pizza\" scored 52/85 (C). 2 high-priority issues found. 4 fields require manual verification.",
  "profile": {
    "rating": 4.1,
    "reviewCount": 18,
    "hasWebsite": false,
    "website": null,
    "phone": "(512) 555-0100",
    "address": "1234 S Congress Ave, Austin, TX 78704",
    "imageCount": 7,
    "categories": ["Pizza restaurant", "Italian restaurant"],
    "permanentlyClosed": false,
    "temporarilyClosed": false
  },
  "issues": [
    {
      "severity": "high",
      "field": "website",
      "message": "No website linked to this listing."
    },
    {
      "severity": "high",
      "field": "reviewCount",
      "message": "Only 18 reviews. Businesses in the Google Local Pack typically have 20+."
    },
    {
      "severity": "medium",
      "field": "images",
      "message": "Only 7 photos. Listings with 10+ photos get significantly more views."
    }
  ],
  "manualChecks": [
    {
      "field": "businessDescription",
      "message": "Manually verify: does your profile have a 400–750 character business description?",
      "why": "Description is not returned by the Google Maps scraper. Log in to GBP to check."
    }
  ],
  "recommendations": [
    "Link your website in Google Business Profile → Info.",
    "Set up an automated review request: send a follow-up text or email 24 hours after every transaction.",
    "Add at least 10 photos: exterior, interior, staff, and your top products/dishes."
  ],
  "competitors": [
    {
      "name": "Tony's Pizzeria",
      "rating": 4.6,
      "reviewCount": 312,
      "hasWebsite": true,
      "imageCount": 47,
      "rank": 1
    }
  ]
}

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Pricing

Plan	Runs/month	Price
Free	5	$0
Basic	100	$9.99/month
Pro	Unlimited	$29.99/month

Each run costs approximately $0.005–$0.02 in Apify platform usage (charged against your plan allowance). The sub-actor compass/crawler-google-places is called per run — ensure your Apify account has sufficient compute units.

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Notes

• Results reflect publicly visible Google Maps data at the time of the run
• Business matching uses name + city — add state if results are ambiguous
• The compass/crawler-google-places sub-actor is maintained by Apify and handles proxy rotation and anti-blocking automatically
• Google Maps data structure may change; the sub-actor is updated by Apify when this happens

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Support

Questions or issues? Open a GitHub issue or contact via the Apify Store listing page.