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Houzz Professionals Scraper (JSON Extractor)

🚀 High-performance Houzz scraper that extracts professional profiles directly from embedded JSON data (ProfessionalStore), bypassing heavy frontend rendering.

Designed for lead generation, market research, and automation workflows.

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✨ Features

• ⚡ Fast scraping via internal JSON (no heavy DOM parsing)
• 🔄 Automatic pagination support
• 🛡️ Anti-block handling (session rotation + proxy support)
• 🌍 Works with search URLs across locations & categories
• 📦 Clean structured output (ready for CSV / CRM / outreach)

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📥 Input

Provide one or more Houzz search URLs.

Example input:

{
  "startUrls": [
    "https://www.houzz.com/professionals/home-builders/c/Los-Angeles--CA"
  ],
  "maxItems": 50,
  "maxConcurrency": 3
}

Input fields

Field	Type	Description
startUrls	Array	List of Houzz search URLs
maxItems	Number	Maximum number of professionals to scrape
maxConcurrency	Number	Parallel requests (recommended: 2–5)
proxy	Object	Proxy configuration (Apify Residential recommended)

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📤 Output

The Actor returns a dataset of scraped professionals.

Example output item:

{
	"searchUrl": "https://www.houzz.com/professionals/kitchen-and-bath/chicago-il-us-probr0-bo~t_11790~r_4887398",
	"scrapedAt": "2026-05-01T08:59:47.587Z",
	"professional": {
		"userId": 2331,
		"professionalId": 2520,
		"formattedAddress": "945 Elm St.<br/>Winnetka, IL 60093",
		"formattedPhone": "(773) 345-9503",
		"aboutMe": "Inspired Interiors is a full-service interior design and architecture firm based in Winnetka, on Chicago’s North Shore. Led by award-winning designer Emily Mackie, we specialize in designing, building, and furnishing custom spaces that are both functional and beautiful.\r\n\r\nAt Inspired Interiors, we believe in “the art of living”—creating immersive environments that elevate everyday life. Our holistic approach blends architecture, interiors, and curated furnishings to bring each client’s unique vision to life.\r\n\r\nSince 2020, we’ve embraced a refined virtual design process, ensuring a seamless, high-touch experience no matter where you are. Whether working locally or remotely, our dedicated team delivers creative, customized solutions with precision and expertise.\r\n\r\nOur work has been featured in Entrepreneur, Forbes, The Chicago Tribune, Modern Luxury Interiors, Crain’s Chicago Business, and more, solidifying our reputation as a leader in luxury design.\r\n\r\nWelcome to Inspired Interiors—where every space tells a story, and design, build, furnish come together to create something extraordinary.",
		"proTypeDisplayName": "Design-Build Firms",
		"location": "Winnetka, IL",
		"proType": 11,
		"address": "945 Elm St. ",
		"city": "Winnetka",
		"state": "IL",
		"zip": "60093",
		"country": "US",
		"seoHint": {
			"paths": {
				"ViewProfessional": {
					"command": "professionals",
					"extraSlugs": "design-build-firms",
					"titleSlug": "inspired-interiors-design-build-furnish",
					"seoPageType": "pfvwus",
					"indexing": true
				}
			}
		},
		"latitude": 42.1054,
		"longitude": -87.7535,
		"highlightBadges": {
			"meritProfileBadges": [
				{
					"id": 4000,
					"title": "Hired on Houzz",
					"shortTitle": "Hired on Houzz",
					"titleWithValue": "4 Hires on Houzz",
					"description": "The number of homeowners who contacted a pro through Houzz and then hired that pro for a project.",
					"selfDescription": "The number of homeowners who contacted a pro through Houzz and then hired that pro for a project.",
					"type": 11,
					"cta": "",
					"modified": "2026-02-13 21:36:24",
					"awardedOnDate": "1771047384",
					"imageNames": [
						"handshake"
					],
					"value": 4
				},
				{
					"id": 4004,
					"title": "Responds Quickly",
					"shortTitle": "Responds Quickly",
					"titleWithValue": "Responds Quickly",
					"description": "Show pros who typically respond in the same day",
					"selfDescription": "Show pros who typically respond in the same day",
					"type": 11,
					"cta": "",
					"modified": "2026-02-28 12:07:19",
					"awardedOnDate": "1772309239",
					"imageNames": [
						"timer"
					]
				}
			],
			"profileBadges": [
				{
					"id": 1000,
					"title": "Best of Houzz winner",
					"shortTitle": "Best of Houzz winner",
					"titleWithValue": "Best of Houzz winner",
					"description": "The annual Best of Houzz Award recognizes the top-rated & top-contributing home pros around the world.",
					"selfDescription": "The annual Best of Houzz Award recognizes the top-rated & top-contributing home pros around the world.",
					"type": 16,
					"cta": "",
					"modified": "2025-02-14 05:43:25",
					"awardedOnDate": "1739540605",
					"imageNames": [
						"badge1"
					]
				},
				{
					"id": 1016,
					"title": "High-end",
					"shortTitle": "High-end",
					"titleWithValue": "High-end",
					"description": "This business has self-identified as specializing in luxury craftsmanship.",
					"selfDescription": "This business has self-identified as specializing in luxury craftsmanship.",
					"type": 16,
					"cta": "",
					"modified": "2025-02-14 05:43:26",
					"awardedOnDate": "1739540606",
					"imageNames": [
						"diamond"
					],
					"value": 0
				},
				{
					"id": 1121,
					"title": "21 years in business",
					"shortTitle": "21 years in business",
					"titleWithValue": "21 years in business",
					"description": "This business has highlighted the number of years that they have been in continuous operation.",
					"selfDescription": "This business has highlighted the number of years that they have been in continuous operation.",
					"type": 16,
					"cta": "",
					"modified": "2025-02-14 05:43:27",
					"awardedOnDate": "1739540607",
					"imageNames": [
						"birthday_cake"
					],
					"value": 0
				}
			],
			"directoryBadge": {
				"id": 1000,
				"title": "Best of Houzz winner",
				"shortTitle": "Best of Houzz winner",
				"titleWithValue": "Best of Houzz winner",
				"description": "The annual Best of Houzz Award recognizes the top-rated & top-contributing home pros around the world.",
				"selfDescription": "The annual Best of Houzz Award recognizes the top-rated & top-contributing home pros around the world.",
				"type": 16,
				"cta": "",
				"modified": "2025-02-14 05:43:25",
				"awardedOnDate": "1739540605",
				"imageNames": [
					"badge1"
				]
			}
		},
		"isSponsoredResult": false,
		"distance": 15.891670347951258,
		"localProjectCount": 29,
		"isVideoConsultationEnabled": false,
		"budgetLevels": [
			"1v3",
			"1v4"
		],
		"proDirectoryCardSetting": {
			"showHighlightVideo": true,
			"budgetLevels": [
				"1v3",
				"1v4"
			],
			"badgeSettings": [
				{
					"badgeOptionId": 4000,
					"presentableMinValue": 1
				},
				{
					"badgeOptionId": 4001,
					"presentableMinValue": 1
				}
			],
			"badgeSettingsMap": {
				"4000": {
					"presentableMinValue": 1
				},
				"4001": {
					"presentableMinValue": 1
				}
			}
		},
		"webProTrackInfo": {
			"profileClk": {
				"method": "GET",
				"protocol": "https",
				"domain": "www.houzz.com",
				"path": "/hsc/aetrk/k=HBkcFQYVGhaCrqOfDRgKMTg0MjM1MjE4MygkMjYyN2Y0OTQtMDI3OC00Y2RiLWI0NWMtMDg0ZjI5MWQ5YjYxEhgOMTgxLjEyMy4xOC4yMjcYEi9QWS8xLy9Db25jZXBjacOzbhkIFQBoAzEwMVgEMjMzMRUEFQQVAjhyaHR0cHM6Ly93d3cuaG91enouY29tL3Byb2Zlc3Npb25hbHMvZGVzaWduLWJ1aWxkLWZpcm1zL2luc3BpcmVkLWludGVyaW9ycy1kZXNpZ24tYnVpbGQtZnVybmlzaC1wZnZ3dXMtcGZ-MTUxMDg5NDU1CGA_YzItdGhyaWZ0LW1haW4tMnBrZ3JlbGVhc2UyMDI2MDQyOTIzMzUwOTQwZDU5ZWUtNjU2NDRiOWY1OHY2cGJxGCQwNWUyYzMyMy0xNjFlLTRlZjctOWYwNi1lNTkxMWRiNWUzZWbCAAAA"
			}
		},
		"mostRecentReview": {
			"body": "Emily and her team at Inspired Interiors were great.  Her team was professional, punctual, thoughtful, responsive, respectful about budget, and remarkably creative.  We re-did our mud room, foyer, sitting room, and dining room and they all look wonderful.  It was a double win: we now have functional rooms that still look nice enough to be in a magazine.\n\nHer team was great not only during the high points, but even when things were not perfect for events that were out of their control.  If there was a delivery delay by a vendor, we knew immediately once the problem came up with a detailed plan to work around that delay.   Every step of the way, Emily and her team kept us informed and we never had to worry about the quality of the work or of the furniture we bought.  She stood behind all of it and it shows in the final product.\n\nWe would happily recommend her to others and would not hesitate to hire her again.",
			"user": {
				"userName": "ncamp780",
				"displayName": "ncamp780"
			}
		},
		"hasVerifiedLicense": false,
		"isProVerificationEnabled": false,
		"isProVerified": false,
		"hasVerifiedKyc": false,
		"isInactivePro": false,
		"aiDescription": "",
		"offersGreenSkyFinancing": false,
		"offersFigureFinancing": false,
		"numReviews": 48,
		"reviewRating": 49,
		"featuredReview": {
			"text": "Emily and her team at Inspired Interiors are nothing short of visionary Sherpas for your home. So many designers out there have great style and taste, but are largely tethered to a particular interpretation",
			"rawReview": {
				"user": {
					"userName": "webuser_423741310",
					"displayName": "Megan and Adam Butler"
				}
			}
		},
		"proSkuId": 5,
		"profileUrl": "https://www.houzz.com/professionals/design-build-firms/inspired-interiors-design-build-furnish-pfvwus"
	}
}

🧠 How It Works

Instead of scraping visible HTML, this Actor:

1. Loads the Houzz search page
2. Finds embedded JavaScript containing ProfessionalStore
3. Extracts structured JSON data
4. Parses and normalizes professional profiles

👉 This makes it faster, more stable, and harder to block than traditional scrapers.

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⚙️ Use Cases

• 🏗️ Lead generation for contractors & agencies
• 📊 Market research by location/category
• 📬 Outreach & sales pipelines
• 🤖 Data pipelines & automation workflows

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🚀 Performance Tips

• Use Residential proxies for best success rate
• Keep maxConcurrency between 2–5
• Avoid extremely high maxItems without proxy rotation
• If blocked, the scraper auto-rotates sessions

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⚠️ Notes

• Some fields (phone, website) may not always be available
• Houzz may change internal structure → scraper may need updates
• Respect Houzz terms of service when using data

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📌 Summary

This Actor gives you fast, scalable access to Houzz professionals data without dealing with complex frontend scraping.

Perfect for turning Houzz into a lead generation machine 💰

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