Revenue Journey Assessment

Give it a website. It returns a scored read of how that business turns a stranger into a repeat customer — and which stage of that journey leaks worst.

Five stages — awareness, consideration, decision, conversion, retention — weighted for the kind of business the site turns out to be. Sign in to Apify, paste a URL and press Start; there is nothing else to configure.

What you get

One row per run, in the default dataset.

Every run — the scored assessment

Seventeen columns and one nested object. This is the complete list.

Field	What it is
overall_score	0–10, the five stages weighted for this kind of business
awareness_score consideration_score decision_score conversion_score retention_score	0–10 per stage
weakest_stage / strongest_stage	where to spend the next hour, and what already works
business_class	detected from the site: local, professional_services, ecommerce, saas, content_creator, influencer
business_class_confidence	0–1, how much evidence stood behind that call
naics_code / naics_title	the industry the site reads as
brand_name	the name detected on the site, or the one you passed
business_url	the URL as crawled, normalised
assessment_id	UUID for this run's row
assessment_date	ISO timestamp of the run
source_channel	always marketplace here
assessment_detail.crawl_quality	how good the crawl actually was — see Honest about a bad crawl below
assessment_detail.audit	how many checks the run flags as unreliable, and why
assessment_detail.upgrade	your weakest stage, named in one line

Every run crawls the site, runs every check, and writes this row.

assessment_detail carries the three keys in the table above:

{
  "crawl_quality": { "status": "degraded", "reasons": ["Only the homepage was crawled"], "pages_crawled": 1, "ttfb_ms": 1561 },
  "audit": { "needs_review_count": 2, "review_reasons": ["Crawl degraded"], "classifier_confidence": 0.82 },
  "upgrade": "awareness is the weakest stage at 2.0/10. A full audit - which checks failed, what the crawler found, and what to do about it - is at richardnorwood.com."
}

The scores tell you where the journey leaks. Which checks caused it, and what to do about it, is a full audit — see richardnorwood.com.

The full row shape is published in the actor's dataset schema — see the Storage tab on any run.

What it costs

Pay per event. One event, charged once per run:

Event	Price	What it buys
website-scan	$9.95	everything above — every column in the table

A run whose crawl fails outright is charged nothing. The row still gets written, with its zeros and its crawl_quality: "failed" flag, but you are not billed for a scan that scraped nothing.

No plan gates any of it. Every run does the same work and returns the same shape.

Scored on what a website can show

This actor reads the website and nothing else.

For the full picture — richardnorwood.com

Honest about a bad crawl

A slow, blocked or single-page crawl produces weak readings, and the run says so rather than reporting them as findings. assessment_detail.crawl_quality carries the status and the reason:

{
  "status": "degraded",
  "reasons": ["Only the homepage was crawled — sub-page signals may be missing"],
  "pages_crawled": 1,
  "ttfb_ms": 1561
}

Every run carries the status, the reasons, and a count of how many checks the crawl made unreliable. A zero that means "we could not see" is never scored as a zero that means "it is not there" — the affected checks are flagged, not silently averaged in.

Input

Only businessUrl is required.

{
  "businessUrl": "https://www.example.com",
  "brandName": "Example Co",
  "businessClass": "local"
}

Field	Notes
businessUrl	Required. Must start with http:// or https://
brandName	Optional. Defaults to the name detected on the site
businessClass	Optional override. Leave it out and the classifier decides
proxy	Defaults to Apify residential proxy, US
maxConcurrency	Default 5
maxRequestRetries	Default 3

A run takes roughly one to three minutes depending on how many pages the site exposes.

Getting the results

The run's Output tab links straight to the row. Via API:

https://api.apify.com/v2/datasets/<defaultDatasetId>/items

Or ?format=csv for a flat export — assessment_detail is a nested object, so JSON is the richer read.