Revenue Journey Assessment
Pricing
from $9.95 / website scan
Scores a business website across five revenue-journey stages - awareness, consideration, decision, conversion, retention - and names the stage that leaks worst. Twenty checks, weighted for the kind of business the site turns out to be. Website-only.
assessment_id
Required
UUID for this assessment run. Primary key.
business_url
Required
Normalized homepage URL. The natural key an upsert matches on.
brand_name
Required
Business name detected on the site, or the one you passed.
business_class
Required
The kind of business the scores are weighted for.
business_class_confidence
Optional
Classifier confidence 0-1. Below ~0.6 the audit flags low_confidence_classification.
naics_code
Optional
NAICS code for the industry the site reads as.
naics_title
Optional
Official NAICS title for naics_code.
assessment_date
Required
ISO 8601 timestamp of the run.
source_channel
Required
What produced the row, e.g. actor_run.
awareness_score
Optional
Awareness stage score, 0-10, weight-normalized across the mechanisms that apply to this business_class.
consideration_score
Optional
Consideration stage score, 0-10, weight-normalized across the mechanisms that apply to this business_class.
decision_score
Optional
Decision stage score, 0-10, weight-normalized across the mechanisms that apply to this business_class.
conversion_score
Optional
Conversion stage score, 0-10, weight-normalized across the mechanisms that apply to this business_class.
retention_score
Optional
Retention stage score, 0-10, weight-normalized across the mechanisms that apply to this business_class.
overall_score
Optional
Mean of the five stage scores, 0-10.
weakest_stage
Optional
Lowest-scoring stage. The recommended intervention point.
strongest_stage
Optional
Highest-scoring stage.
assessment_detail
Optional
Run quality and the upgrade pointer. The evidence behind the scores is not part of this tier.
